Drogaria Mais Barato

What Drogaria Mais Barato does

Drogarias Mais Barato is a privately held Brazilian retail pharmacy chain founded in 2008 and headquartered in Rio de Janeiro. The company operates more than 130 physical stores concentrated in the states of Rio de Janeiro and São Paulo, retailing prescription and over-the-counter medications, beauty and skincare products, vitamins and wellness items, personal hygiene goods, and mother-and-baby care products. The brand's positioning is built around lowest-price guarantees, with particular emphasis on perfumery and beauty categories, and the company markets itself as part of the multi-banner Grupo Mais network, which also includes Drogarias Mais Saúde, Drogarias Destaque, and Rede Economia.

The business runs a direct-to-consumer retail model: revenue is generated through in-store product sales supported by an online storefront for product browsing, ordering, and delivery. Marketing is delivered through weekly printed promotional flyers ("Encarte"), Facebook and Instagram organic social channels, and an email newsletter, with a stated focus on driving foot traffic via recurring promotional offers. The company does not disclose pricing publicly and serves the broad general-consumer segment on a horizontal basis, with no named enterprise or institutional customers and no disclosed subscriptions, recurring contracts, or B2B offerings.

A secondary growth lever sits in the company's "Seja um Associado da Rede" franchise/association program, which invites third-party owners to operate stores under the Grupo Mais banner, providing a capital-light route to expand the network's physical footprint. Technology penetration is shallow: the company has no mobile app, no documented APIs or integrations, no proprietary technology stack, and no disclosed AI/ML capabilities. Operations are conducted across at most two Brazilian states, and the company is privately held with no disclosed institutional investors, funding rounds, mergers, acquisitions, or leadership team in the available source material.

Name

Drogaria Mais Barato

Legal name

Drogarias Mais Barato

Website

https://drogariasmaisbarato.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Drogarias Mais Barato is a privately held Brazilian retail pharmacy chain founded in 2008, operating 130+ stores across Rio de Janeiro and São Paulo states to sell affordable medications, beauty, skincare, personal care, and baby products to mass-market consumers under the Grupo Mais multi-banner network.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (4561)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industry

Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

Keywords

• Retail pharmacy
• Pharmaceutical products
• Health and beauty
• Personal care
• Drugstore chain

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Revenue generated from direct sales of pharmaceuticals, health products, beauty items, personal care products, and baby care products through physical retail store locations. The company emphasizes low prices as a core value proposition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Drogaria Mais Barato is a retail pharmacy chain that sells prescription and over-the-counter medications, vitamins and wellness products, skincare, beauty and cosmetics, personal hygiene items, and mother-and-baby care products through 130+ physical store locations across Rio de Janeiro and São Paulo. The chain is positioned as a low-price drugstore with particular emphasis on perfumery and beauty, supported by weekly promotional flyers ("Encarte") and an online product catalog.

Product overview

Drogarias Mais Barato is a pharmacy retail chain network, part of the Grupo Mais organization which also includes Drogarias Mais Saúde, Drogarias Destaque, and Rede Economia. Founded in 2008, the company operates over 130 stores across Rio de Janeiro and São Paulo. The core offering is a pharmacy retail platform specializing in low prices with emphasis on perfumery and beauty products. Product portfolio includes: Medications (prescription and OTC), Saúde e Bem-estar (vitamins and wellness), Skincare, Beleza (cosmetics and beauty), Higiene Pessoal (personal hygiene), Mamãe e Bebê (mother and baby care), Ofertas (promotional deals), and Encarte (weekly promotional flyer). The company also provides e-commerce capabilities through its website, offering online shopping with delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicamentos (Medications)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Panvel Farmácias: Regional pharmacy chain concentrated in southern Brazil with strong private-label program in beauty and personal care. Comparable to Drogarias Mais Barato in product mix emphasis on perfumery/beauty and franchise-like regional store model.
• Extrafarma: Regional pharmacy chain in northern/northeastern Brazil acquired by DPSP, with discount positioning on medications and personal care. Comparable business model to Drogarias Mais Barato though geographically non-overlapping post-acquisition.
• Drogaria Onofre: Brazilian pharmacy chain with strong presence in Rio de Janeiro and São Paulo offering medications, beauty, and personal care. Direct local competitor to Drogarias Mais Barato in both core markets with similar product mix and mid-market positioning.
• Ultrafarma: Brazilian pharmacy retailer with strong e-commerce and discount positioning on health and beauty products. Comparable to Drogarias Mais Barato on price leadership and beauty category emphasis, with significantly more developed online channel.
• Drogaria Venancio: Regional pharmacy chain based in Rio de Janeiro with broad assortment across medications, beauty, and health products. Direct local competitor to Drogarias Mais Barato in its home RJ market with similar mid-market price positioning.
• Drogaria São Paulo / Pacheco (DPSP): Major Brazilian pharmacy chain with strong presence in São Paulo and Rio de Janeiro, formed by the merger of Drogaria São Paulo and Drogaria Pacheco. Directly competes with Drogarias Mais Barato in both core states with overlapping product mix in medications, beauty, and personal care.

Broad incumbents

• Pague Menos: Large Brazilian pharmacy chain with ~1,500 stores nationwide, also positioned on value pricing. Comparable to Drogarias Mais Barato in business model and discount drugstore positioning, though operating at significantly larger national scale.
• Raia Drogasil (RD): Brazil's largest pharmacy chain with ~3,000 stores nationwide under Raia and Drogasil banners. Direct competitor to Drogarias Mais Barato in RJ and SP, with far greater scale, capital, and digital maturity; offers the benchmark for competitive intensity in the value pharmacy segment.

Regional players

• Drogaria Araujo: Major regional pharmacy chain based in Minas Gerais with ~200 stores. Comparable to Drogarias Mais Barato as a multi-store regional value drugstore chain; operates in different geography (MG) so not a direct head-to-head competitor.

Emerging players

• Farmácias APP (Associação Paulistana de Farmácias): São Paulo-based independent pharmacy network operating under a franchise/association model. Comparable to Drogarias Mais Barato's "Seja um Associado da Rede" growth strategy, providing a model for how regional chains scale via affiliated independent pharmacies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drogariasmb
• Instagraminstagram.com/drogariasmaisbarato_oficial
• LinkedInlinkedin.com/company/drogaria-mais-barato

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogaria Mais Barato