Total Dental Care: Tony Lee,DMD

What Total Dental Care: Tony Lee,DMD does

Total Dental Care: Tony Lee, DMD is an independently owned, single-location family dental practice founded in 2010 by Dr. Tony Lee in St. Augustine, Florida. The practice serves patients ages 10 and older, delivering a comprehensive service menu that spans preventive care (checkups, cleanings, fluoride, sealants, nightguards), restorative dentistry (CEREC same-day crowns, tooth-colored fillings, bridges, dentures, root canals, extractions), tooth replacement (dental implants in partnership with local surgical specialists), cosmetic services (teeth whitening, cosmetic bonding, BOTOX/Xeomin), orthodontics (SureSmile clear aligners), TMJ and sleep apnea treatment, sedation dentistry, and same-day emergency care.

The practice operates a fee-for-service revenue model and accepts PPO dental insurance plans (with in-network contracts for Zelis and Connection), while also offering an in-house membership discount plan at $100 annually for a 20% discount on all services for uninsured patients. Third-party financing is available through CareCredit and Cherry, and patient onboarding is digitalized via the Modento platform. Core clinical technology includes CEREC CAD/CAM for in-office same-day crown fabrication, Primescan digital impressions replacing traditional putty, a CT/Cone Beam Scanner for 3D imaging, and intraoral cameras for diagnostics and patient education.

Distribution and customer acquisition are direct-to-consumer and locally focused: patients book via phone, the practice website (drtonylee.com), or in person at the office located at 965 FL-16 #106 in the Shoppes at Mission Trace shopping center. Marketing channels include the website, blog content, Google Business Profile reviews, and Facebook (facebook.com/tonyleedmd32084), supplemented by community involvement and word-of-mouth referrals. The team comprises Dr. Lee plus 10 staff including an office manager, front desk, lead dental assistant, dental assistants, multiple registered and certified dental hygienists, and administrative staff. The practice is privately held with no disclosed external investment, no franchise affiliation, and no public listing.

Name

Total Dental Care: Tony Lee,DMD

Legal name

Total Dental Care: Tony Lee, DMD

Website

https://drtonylee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Dental Care: Tony Lee, DMD is an independently owned family dental practice in St. Augustine, Florida, founded in 2010 by Dr. Tony Lee, serving patients ages 10 and older with comprehensive preventive, restorative, cosmetic, orthodontic, and emergency dental services under a fee-for-service and PPO insurance model.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Family dental services
• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Preventive dental care

Headquarters

HQ city

St. Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Dental Care: The primary revenue model is fee-for-service dental care, where patients pay for individual dental procedures at the time of service. The practice accepts PPO dental insurance plans and files claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Total Dental Care: Tony Lee, DMD is a locally owned and operated family dental practice in St. Augustine, FL providing comprehensive dental care to patients ages 10 and older. The practice delivers preventive, restorative, cosmetic, orthodontic, and emergency dental services with in-house CEREC same-day crown technology, an in-house $100/year membership discount plan for uninsured patients, and a full-service team led by Dr. Tony Lee.

Product overview

Total Dental Care: Tony Lee, DMD is a comprehensive family dental practice offering a full spectrum of dental services for patients ages 10 and older. The practice operates as a single-provider office with a unified service model combining preventive care, restorative treatments, and cosmetic procedures. Core offerings include routine checkups/cleanings, CEREC same-day crowns, dental implants (partnered with specialists), SureSmile clear aligners, teeth whitening, BOTOX/Xeomin treatments, TMJ therapy, sleep apnea oral appliances, sedation dentistry, and emergency care. The practice also provides an in-house membership discount plan and accepts third-party financing through Cherry and CareCredit. Advanced diagnostic technology includes digital impressions (Primescan), CT/cone beam scanning, and intraoral cameras.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Checkups & Cleanings Comprehensive preventive dental examinations and professional teeth cleanings, including digital X-rays and oral cancer screenings, for patients seeking routine oral health maintenance.
• Children's Dentistry Dental care services for children ages 10 and older, including cavity checks, gum disease monitoring, and bite and oral development assessment in a family-friendly setting.
• Fluoride Treatment Topical fluoride applications to strengthen tooth enamel and prevent cavities, recommended for children and adults at higher risk for decay.
• Dental Sealants Clear protective coatings applied to the chewing surfaces of molars to prevent plaque and tartar buildup, lasting up to 10 years.
• Nightguards for Bruxism Custom-fitted oral appliances worn during sleep to protect teeth from grinding and clenching, also reducing associated jaw discomfort.
• Scaling & Root Planing Deep cleaning procedure to remove plaque and tartar buildup below the gumline and smooth tooth roots to prevent bacterial adherence, used to treat gum disease.
• Antibiotic Treatment (Arestin) Concentrated antibiotic applied directly to gum pockets to target residual bacteria and promote healing after scaling and root planing.
• Dental Crowns Tooth-shaped ceramic caps (Emax) placed over damaged teeth to protect and restore function and appearance.
• CEREC Same-Day Dental Crowns CAD/CAM technology enabling the design and fabrication of custom ceramic crowns in a single appointment, eliminating the need for temporary crowns and external dental laboratories.
• Tooth-Colored Fillings Composite resin restorations matched to natural tooth color for treating cavities with a more aesthetic result than traditional amalgam.
• Dental Bridges Fixed prosthetic devices spanning gaps from missing teeth, anchored by crowns on adjacent natural teeth.
• Dentures (Full, Partial, Implant) Custom-crafted prosthetic teeth replacements, including full dentures for entire arches, partial dentures for multiple missing teeth, and implant-supported dentures stabilized by titanium posts.
• Dental Implants Titanium posts surgically placed in the jawbone to replace tooth roots, supporting crowns, bridges, or dentures, with consultations, treatment planning, and restoration delivery performed in-house.
• Metal-Free Restorations Tooth-colored crowns and fillings that blend naturally with existing teeth, replacing amalgam restorations for improved aesthetics.
• Cosmetic Bonding Composite resin application to conceal minor chips, cracks, stains, gaps, and other aesthetic imperfections, typically completed in a single visit.
• Teeth Whitening (ZOOM! and Take-Home) Professional whitening treatments including in-office ZOOM! system for immediate results and Colgate take-home whitening pens for at-home touch-ups.
• BOTOX Treatment (Xeomin) FDA-approved botulinum toxin injections using Xeomin to reduce fine lines and wrinkles and to treat TMJ-related migraines and jaw pain.
• SureSmile Clear Aligners Clear aligner orthodontic system for straightening teeth without metal brackets, using custom-fitted trays worn 20-22 hours daily, with results typically achieved in 6-15 months.
• TMJ Treatment (Occlusal Splints, Equilibration) Custom oral appliances and occlusal adjustments to treat temporomandibular joint disorder, jaw pain, and teeth grinding.
• Sleep Apnea Treatment (Oral Appliances) Custom snoreguards worn during sleep to maintain an open airway by gently shifting the jaw forward, offered as an alternative to CPAP therapy.
• Sedation Dentistry (Nitrous Oxide, Oral Conscious) Dental anxiety management using nitrous oxide (laughing gas) or oral conscious sedation pills for comfortable treatment experiences.
• Emergency Dentistry Same-day emergency appointments for urgent dental issues including toothaches, chipped teeth, knocked-out teeth, and lost restorations.
• Root Canal Treatment In-house procedure to preserve damaged teeth by removing infected pulp, sterilizing the chamber, and sealing the tooth with gutta-percha.
• Tooth Extractions Removal of unrestorable teeth due to extensive decay, trauma, gum disease, crowding, or infection, with sedation options available for patient comfort.
• In-House Membership Plan Annual discount membership program priced at $100 per year that provides 20% off all dental services, with no deductibles, waiting periods, annual maximums, or insurance paperwork required.

Quantifiable outcome

• SureSmile clear aligners produce results in 6-15 months compared to 2-3 years for traditional metal braces
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Local Dental Implant SpecialistscoreImplementation/ SI/ Consulting PartnerThe practice partners with trusted local dental implant specialists for the surgical placement of dental implants. While Total Dental Care handles consultations, treatment planning (using CT/Cone Beam Scanner), and restoration delivery, the actual implant surgery is performed by these specialist partners outside the office. The practice coordinates with the specialist to maintain continuity of care.
• ZelisminorChannel Partner/ Reseller/ DistributorZelis is an in-network dental insurance provider. The practice is contracted as an in-network provider with Zelis, meaning they negotiate fees and accept contracted rates for covered services.
• ConnectionminorChannel Partner/ Reseller/ DistributorConnection is an in-network dental insurance provider. The practice is contracted as an in-network provider with Connection, accepting their negotiated fee schedule for covered dental services.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Quip: Quip is a consumer oral care brand (electric toothbrushes, toothpaste, floss). It is adjacent rather than competitive, but shares the modernized, design-forward, anti-corporate-feel positioning that Total Dental Care uses in its branding.

Broad incumbents

• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the US, supporting hundreds of affiliated general dentistry practices. It is comparable as a competitor for the same patient demographic and as the counter-positioning benchmark for independent practices.
• Smile Doctors: Smile Doctors is the largest orthodontic-focused DSO in the US, specializing in braces and clear aligners. It is partially comparable because it competes directly with Total Dental Care's SureSmile clear aligner offering for orthodontic patients.
• Aspen Dental: Aspen Dental is a large branded DSO chain operating hundreds of offices across the US. It competes for similar general dentistry patients and represents the corporate dental model that Total Dental Care explicitly differentiates against in its marketing.
• 42 North Dental: 42 North Dental is a multi-specialty DSO operating practices across the Northeast US. It represents the broader DSO consolidation trend competing with independent practices for dentists, hygienists, and patients.
• Dental Care Alliance: Dental Care Alliance is a DSO supporting general and specialty dental practices across multiple states. It is comparable as a competitor for general dentistry patients and as another consolidator in the space.
• MB2 Dental: MB2 Dental is a DSO providing practice management support to hundreds of affiliated practices. It represents the alternative affiliation path for solo practitioners and a competitive threat for independent practice retention.
• Pacific Dental Services: Pacific Dental Services is one of the largest DSOs in the US, supporting practices with comprehensive business and clinical infrastructure. It competes for the same general dentistry patient pool and represents DSO consolidation pressure on independent practices.

Direct peers

• Tend: Tend is a tech-forward dental chain offering membership-based, hospitality-driven dental care in urban markets. It is directly comparable in positioning — anti-corporate, patient-experience focus, and subscription-style pricing — though Tend operates in larger metros and has venture-backed scale.

Emerging players

• Candid: Candid is a direct-to-consumer clear aligner company that delivers orthodontics through affiliated dentists. It overlaps with Total Dental Care's SureSmile clear aligner service from a different delivery model (remote-led vs. in-office chairside).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tonyleedmd32084
• LinkedInlinkedin.com/company/total-dental-care-tony-lee-dmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Dental Care: Tony Lee,DMD