Kingbull
Kingbull is a U.S. direct-to-consumer electric bike company selling UL-certified fat tire e-bikes across 11+ models, serving recreational riders, commuters, RV owners, and cargo users with price points from $799 to $2,599.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Kingbull firmographics
Firmographics- Name
- Kingbull
- Legal name
- Kingbull Bikes
- Website
- https://kingbullbike.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Kingbull is a U.S. direct-to-consumer electric bike company selling UL-certified fat tire e-bikes across 11+ models, serving recreational riders, commuters, RV owners, and cargo users with price points from $799 to $2,599.
- Ownership category
- akta.pro rank
Kingbull industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Kingbull is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kingbull business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Electric Bicycle Sales: Direct sales of electric bicycles through company website and dealer network. One-time hardware purchase model with price points ranging from $799 to $2,599 per unit. Seasonal sales and bundle deals (Buy 2 save $150).
- Accessories & Components: Sales of accessories including safety gear, storage, seats, batteries, chargers, brakes, tires, lights, and other components. Accessories range from $15 to $65.
- Extended Warranty & Protection Plans: Accident protection plans offered through partnership with Xcotton (AIG): 1-year $74.99, 2-year $99.99, 3-year $129
- Power Station Upgrades: +$259 portable power station upgrade option bundled with bike purchases for off-grid power needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kingbull Ranger - Vintage Off-Road Electric Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Hunter 2.0S - Mountain Fat Tire Electric Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Literider 2.0 - Folding Electric Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Voyager 2.0 - Cargo Electric Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Rover 2.0 - Full Suspension Electric Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Discover ST 2.0 - Step-Through City Bike |
| One time/ perpetual license | Pay-as-you-go | Kingbull Jumper Go - 20-inch Full Suspension |
| One time/ perpetual license | Pay-as-you-go | Kingbull Verve - Folding Electric Bike |
| One time/ perpetual license | Pay-as-you-go | EX Titan - Premium Full Suspension Mountain Bike |
| One time/ perpetual license | Pay-as-you-go | Bundle Deals - Double Bike Packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kingbull product offering
Product offeringCore offering
Kingbull designs, sources, and sells fat tire electric bicycles through direct-to-consumer e-commerce (kingbullbike.com), an authorized dealer network, and Amazon marketplace. The portfolio spans 11 e-bike models covering off-road mountain, folding, cargo, city commuter, and step-through categories, all built around 750W brushless hub motors, lithium-ion batteries with up to 80-mile range, hydraulic disc brakes, and full or front suspension. Complementary sales include branded accessories and components, dual-bike bundle deals, and a portable power station upgrade option.
Product overview
Kingbull is a direct-to-consumer electric bike company specializing in fat tire e-bikes designed for all-terrain versatility. The product portfolio centers on 11 distinct e-bike models organized across five categories: Mountain & Off-Road (Hunter 2.0S, Rover 2.0, EX Titan, Ranger), Folding & All-Terrain (Literider 2.0, Verve, Jumper Go), Cargo & Utility (Voyager 2.0), City & Commuter (Trekker, Discover 2.0, Discover ST 2.0). All models share common features including 750W brushless hub motors, LCD displays, integrated LED lighting systems, and pedal assist modes. The Ranger leads as a vintage moped-style model, while the Hunter 2.0S serves as the flagship off-road performer. Dual-battery configurations and power station upgrades extend range capabilities. The company offers bundle deals for multiple bike purchases and sells accessories including safety gear, storage solutions, and replacement components.
Differentiator
Problem solved
Functional benefit
Products and services
- Kingbull Ranger Vintage moped-style fat tire e-bike with 750W motor, 864Wh battery, 80-mile range, 28 MPH top speed, and full suspension system, designed for off-road trails and urban commuting with a retro leather-saddle aesthetic.
- Kingbull Hunter 2.0S Mountain fat tire e-bike with 26x4.0 puncture-resistant tires, 750W motor (1300W peak), 85Nm torque, IPX6 waterproofing, front suspension, and dual-piston hydraulic disc brakes for hunting, trails, and rugged off-road adventures with up to 80 miles of range.
- Kingbull Literider 2.0 Step-through folding fat tire e-bike with 20x4.0 tires, 750W Bafang motor, 720Wh battery, and IPX6 rating; folds to compact 30.7 x 17.7 x 31.5 inches for urban commuting and RV camping, UL 2849 certified.
- Kingbull Rover 2.0 All-terrain off-road e-bike with full suspension (front fork and rear shock), 750W motor, 720Wh battery, 60-mile range, hydraulic brakes, and 26-inch wheels for trail riding.
- Kingbull Voyager 2.0 Fat tire electric cargo bike with Samsung battery system, ZOOM hydraulic brakes, 80Nm torque sensor, and 450 lb max payload capacity, marketed as an RV sidekick for hauling gear and supplies.
- Kingbull Discover 2.0 Premium off-road and city hybrid e-bike with step-over frame, fat tires, and versatile geometry for both urban commuting and off-road riding.
- Kingbull Discover ST 2.0 Step-through variant of the Discover series designed for easy mounting and dismounting while maintaining off-road and city riding capability, with comfortable geometry for urban cycling.
- Kingbull Jumper Go Compact 20-inch full suspension all-terrain e-bike with 960Wh (20Ah) battery, 750W motor, and 20x4 fat tires, designed for maneuverability without sacrificing off-road performance.
- Kingbull Verve Long-range fat tire folding e-bike positioned as the premium option in the folding category, with refined design and extended range capabilities for commuters and travelers.
- Kingbull Trekker Premium step-through electric city bike designed for urban commuters, with comfortable geometry for easy mounting and a powerful motor for daily city riding.
- Kingbull EX Titan Premium full suspension electric mountain bike engineered for tall riders and serious off-road explorers, with heavy-duty construction, comprehensive suspension, and a powerful motor for demanding mountain terrain.
- Double Kingbull Ranger Bundle Bundle of two Ranger e-bikes priced at $1,448 (vs. $2,798 individually), designed for couples or families riding together.
- Double Kingbull Hunter 2.0S Bundle Bundle of two Hunter 2.0S e-bikes priced at $3,398, offering savings for dual purchasers seeking the same off-road mountain bike model.
- Extended Warranty & Accident Protection Plans Recurring accident protection plans underwritten by AIG through Xcotton, sold alongside Kingbull e-bikes in 1-year ($74.99), 2-year ($99.99), and 3-year ($129) tiers.
Quantifiable outcome
- Up to 80 miles range on single charge for Ranger and Hunter 2.0S models
- +3 more outcomes
Companies that use Kingbull
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Kingbull technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
Kingbull partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SGSminorThird-party testing and certification organization that verified Ranger model meets UL 2849 safety certification standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kingbull competitors and assessment
Company assessmentDirect peers
- Himiway: US-based DTC e-bike brand focused on fat-tire mountain, cruiser, cargo, and moped-style e-bikes. Direct overlap with Kingbull's Hunter, Rover, Ranger, and Voyager lineups in product type, customer segments, and value-tier pricing.
- Aventon: Major US DTC e-bike brand with a broad lineup of fat tire, commuter, and folding e-bikes sold online and through a growing dealer network. Highly comparable to Kingbull on SKU breadth, premium-but-accessible pricing, and lifestyle-oriented marketing.
- Engwe: Folding fat-tire e-bike brand with strong online and Amazon marketplace presence, competing in the same compact all-terrain segment as Kingbull's Literider and Verve. Comparable on price points, Amazon channel mix, and global cross-border DTC model.
- Heybike: DTC e-bike brand with a broad lineup of folding, fat-tire, commuter, and off-road models sold via own storefront and Amazon. Comparable to Kingbull on product breadth, value pricing, and heavy emphasis on marketplace distribution.
- Rad Power Bikes: Largest US direct-to-consumer e-bike brand, offering fat tire, folding, commuter, and cargo e-bikes through D2C and dealer channels. Directly comparable to Kingbull on product category, target customers, multi-channel GTM, and value-tier positioning.
- Ancheer: Budget e-bike brand with extensive Amazon marketplace presence across mountain, folding, and commuter e-bikes. Comparable to Kingbull on entry-level price points, online-first distribution, and the mass-market consumer segment.
- Ride1Up: DTC e-bike brand offering road, mountain, fat-tire, and cargo models at accessible price points, sold primarily online. Closely comparable to Kingbull's value-tier pricing strategy, SKU breadth, and direct-to-consumer motion.
- Lectric eBikes: DTC e-bike brand best known for the XP folding fat-tire e-bike, competing head-to-head with Kingbull's Literider 2.0 and Verve in the value folding category. Same D2C-plus-marketplace model and similar sub-$1,500 price positioning.
Broad incumbents
- Specialized Bicycle Components: Established global bicycle brand with a broad e-bike portfolio (Turbo line) sold through extensive dealer networks. Comparable to Kingbull in product category overlap (mountain, commuter, cargo e-bikes) but operates at a premium price tier and through a specialized retail footprint rather than value D2C.
Emerging players
- Velotric: Newer DTC e-bike brand offering fat-tire, commuter, and step-through e-bikes with UL-certified battery systems. Comparable to Kingbull on safety certification positioning, premium value pricing, and D2C-first go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kingbull social profiles
Digital presenceKingbull compliance and trust
Trust signalCompliance4 records
Kingbull financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingbull leadership team
Management profileNumber of profiles
Profiles1 record
Kingbull funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingbull M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingbull
What does Kingbull do?
Kingbull designs, sources, and sells fat tire electric bicycles through direct-to-consumer e-commerce (kingbullbike.com), an authorized dealer network, and Amazon marketplace. The portfolio spans 11 e-bike models covering off-road mountain, folding, cargo, city commuter, and step-through categories, all built around 750W brushless hub motors, lithium-ion batteries with up to 80-mile range, hydraulic disc brakes, and full or front suspension. Complementary sales include branded accessories and components, dual-bike bundle deals, and a portable power station upgrade option.
Is Kingbull a public or private company?
Kingbull is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kingbull founded?
Kingbull was founded in 2023.
Where is Kingbull based?
Kingbull is headquartered in Los Angeles, United States, in the North America region.
How does Kingbull make money?
Four revenue lines are on record. Electric Bicycle Sales are the primary driver. The others are accessories & Components, extended Warranty & Protection Plans and power Station Upgrades.
Who are Kingbull's main competitors?
Direct peers on record are Himiway, Aventon, Engwe, Heybike, Rad Power Bikes, Ancheer, Ride1Up and Lectric eBikes. Specialized Bicycle Components is listed as a broad incumbent. Velotric is listed as an emerging player.
Does Kingbull have an API?
No public API is recorded for Kingbull.
What industry is Kingbull in?
Kingbull's product category is Electric Bicycles. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 44122 and its SIC code is 3751.