Poppins

What Poppins does

Poppins, Inc. is a U.S. digital health platform that delivers 24/7 virtual pediatric medical care alongside on-demand parent coaching and sleep coaching through a single text-based interface. Founded in 2025 in the Philadelphia area by Alex Stried (CEO) and Jenn Schoen (President) — both former Cerebral executives — the company targets working parents seeking pediatric triage, diagnosis, treatment, and prescriptions without urgent care or ER visits, with reported sub-15-minute response times. The platform supports multimedia messaging (photos, video, audio), AI-assisted triage, and integrates with the FDA-registered Remmie 4 AI-powered otoscope through a 2026 partnership with Remmie Health to enable at-home virtual ear infection diagnosis.

The core offering is a subscription product composed of three modules: Virtual Pediatric Medical Care ($29/month or $249/year) currently available in seven U.S. states (CT, FL, IL, NJ, NY, PA, TX), Parent Coaching (1:1 sessions with text support), and Sleep Coaching. Coaching services extend across all 50 U.S. states and Canada. Poppins does not accept insurance and prices against benchmarks of $150 per coaching session, $200 urgent care visits, and $2,000 ER visits. Clinical credibility is anchored by Chief Medical Officer Dr. Mona Amin and advisors affiliated with Children's Hospital of Philadelphia, Duke University Hospital, NYU Langone, and Boston Children's Hospital.

Commercially, Poppins operates a primarily direct-to-consumer, product-led acquisition model with self-serve onboarding through dashboard.heypoppins.com, supplemented by pediatrician practice referral partnerships for after-hours coverage and an emerging employer benefits channel. The company is privately held, headquartered in Claymont, Delaware (operating from Philadelphia's Art Museum District), reports 1-10 employees, and has not disclosed any external funding rounds. Reported outcome metrics include a +94 Net Promoter Score, 67% of families reporting improved stress or health outcomes within 9 weeks, 83% of coaching users reporting positive behavior changes, and 70% of medical cases resolved virtually or redirected to lower-cost care settings, though no revenue or subscriber figures have been disclosed.

Name

Poppins

Legal name

Poppins, Inc.

Website

https://heypoppins.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Poppins is a 2025-founded U.S. digital health platform offering subscription-based 24/7 virtual pediatric care, parent coaching, and sleep coaching through a text-based interface, targeting working parents in seven states for medical services and nationwide for coaching.

Ownership category

akta.pro rank

Product category

Pediatric Telehealth Services

NAICS

Child Care Services (624410), Child and Youth Services (62411)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industries

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Pediatric Urgent Care Telehealth Platforms (HLALAJAE)

Keywords

• Pediatric telehealth
• Virtual pediatric care
• Parent coaching
• Sleep training
• Family wellness

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Care Subscription: Monthly or annual subscription for 24/7 virtual pediatric medical care including diagnosis, treatment, and prescriptions. Response times under 15 minutes for medical concerns during days, evenings, and weekends.
2. Parent Coaching Services: 1:1 coaching sessions with certified parent coaches plus text support between sessions. Includes parent coaching, sleep coaching, and potty training coaching packages.
3. Enterprise/B2B Benefits: Poppins is preparing to add insurance-based coverage and employer benefit offerings, suggesting future B2B revenue stream through workplace benefits partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Poppins provides subscription-based 24/7 virtual pediatric medical care, parent coaching, and sleep coaching through a secure AI-powered text-based platform. Families access pediatric nurse practitioners for diagnosis, treatment, and prescriptions with response times under 15 minutes, alongside 1:1 sessions with certified parent coaches and personalized sleep training support. The platform serves working parents across the U.S. (medical care in 7 states, coaching nationwide plus Canada) and integrates with Remmie's otoscope for at-home ear infection diagnosis.

Product overview

Poppins offers an integrated pediatric care platform combining three core services: Virtual Pediatric Medical Care (24/7 text-based access to pediatric clinicians for diagnosis, treatment, and prescriptions), Parent Coaching (1:1 sessions with certified coaches for behavior and family challenges), and Sleep Coaching (evidence-based sleep training support). The platform operates through a secure text-based system allowing photo, video, and audio sharing, with AI-powered triage for rapid response. An add-on ear infection diagnosis service is available through partnership with Remmie Health. Medical services are available in seven states (CT, FL, IL, NJ, NY, PA, TX), while coaching services extend to all 50 states and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Pediatric Medical Care On-demand 24/7 virtual pediatric care allowing parents to consult pediatric nurse practitioners via text for medical advice, diagnosis, treatment, and prescriptions without appointments, with response times under 15 minutes.
• Parent Coaching 1:1 virtual sessions with certified parent coaches providing personalized strategies for behavior challenges, family communication, and parenting goals, with text support between sessions. Available in all 50 states and Canada.
• Sleep Coaching Evidence-based pediatric sleep consulting service providing personalized sleep training plans and support for regressions, naps, and night wakings. Available in all 50 states.
• At-Home Ear Infection Diagnosis (Remmie Partnership) Telehealth service enabling parents to use Remmie's FDA-registered digital otoscope to capture ear images for remote diagnosis by Poppins clinicians, eliminating the need for office visits.

Quantifiable outcome

• 94 Net Promoter Score
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Remmie HealthcoreTechnology or Integration · 6 May 2026Poppins partnered with Remmie Health to enable at-home virtual ear infection diagnosis for children using the FDA-registered Remmie 4 AI-powered otoscope. The device allows parents to capture ear images on their smartphones in approximately 60 seconds, which Poppins pediatric clinicians then review to assess potential infections. Families can receive virtual evaluation for suspected ear infections without requiring an appointment. Plans for this service start at $29/month or $249/year. The service is currently available in seven U.S. states: Connecticut, Florida, Illinois, New Jersey, New York, Pennsylvania, and Texas.
• Pediatric PracticesminorChannel Partner/ Reseller/ DistributorPoppins works with pediatric practices to provide after-hours support for their families. This partnership delivers quality care when the office is closed while helping offices manage costs effectively. Parents can refer their pediatrician's office to partner with Poppins.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hazel Health: Pediatric telehealth provider focused on school-based care distribution across the U.S. Comparable on pediatric telehealth delivery but differentiated by school-channel GTM.

Direct peers

• TytoCare: Telemedicine platform with FDA-cleared at-home examination devices enabling remote physical diagnostics. Directly comparable on device-enabled pediatric telehealth, particularly given Poppins' Remmie otoscope integration.
• Brightline: Pediatric behavioral health platform offering virtual therapy, coaching, and psychiatry for children and families. Overlaps directly with Poppins' behavioral and parent coaching services.
• Blueberry Pediatrics: Subscription pediatric telehealth service offering on-demand access to pediatricians for diagnosis, treatment, and prescriptions — overlapping directly with Poppins' medical care arm.
• Maven Clinic: Digital family-health platform spanning fertility, pregnancy, postpartum, and pediatrics with employer-sponsored distribution. Highly comparable on women's and family health telehealth, though broader across the reproductive journey.
• Summer Health: Text-based pediatric telehealth and parenting support subscription serving families across multiple U.S. states. Closest direct competitor with same target customer, channel, and core offering.

Emerging players

• Huckleberry: App-based pediatric sleep and parenting support offering AI-driven sleep guidance and access to sleep consultants. Directly comparable on pediatric sleep coaching, a core Poppins service line.
• Little Otter: Digital mental health platform for children and parents providing therapy, coaching, and parent support. Overlaps with Poppins' behavioral and parent coaching arm.

Broad incumbents

• K Health: AI-driven consumer telehealth platform for primary care with family/membership plans. Comparable on AI-triage-enabled subscription telehealth, though broader in age and condition scope.
• Hims & Hers: Large consumer telehealth platform offering subscription access to clinicians across multiple specialties. Comparable on D2C subscription telehealth mechanics, though Poppins is more pediatric-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heypoppins
• Instagraminstagram.com/heypoppins
• TikToktiktok.com/@heypoppinstok

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppins