Daventry Town Football Club

What Daventry Town Football Club does

Daventry Town Football Club is a community-owned non-league football club founded in 1886 and based in Daventry, Northamptonshire, England, operating through the corporate entity DTFC1886 Ltd (a private company limited by guarantee without share capital, Company No: 11464030). The club fields a First Team competing in the United Counties League Premier Division South at Step 5 of the Non-League Football Pyramid, a Reserves team in the UCL Reserves Division, a U18s side in the Northants Senior Youth League, and a junior section of nearly 40 teams serving children ages 4-18. Matchday operations run from the Master Abrasives Stadium on Browns Road, with average attendance of approximately 200 and a recent 3-0 home win over Northampton Sileby Rangers FC. The club also runs a Community Hub supporting approximately 500 families with food and essential supplies, an annual OAP Christmas dinner (now in its 5th year, serving ~140 guests), and mental health awareness initiatives.

The club's revenue streams are diversified across matchday ticket sales (£8 adult / £4 concession / £1 under 18), junior registration fees, clubhouse bar and hospitality, and a sponsorship portfolio anchored by Master Abrasives (stadium naming partner and principal shirt sponsor since 1967) alongside 50-60 pitch-side advertisers and numerous local business sponsors. GTM is community-led, relying on word-of-mouth, grassroots events (Super 6's Tournament, World Cup Fan Zone), and a volunteer media team. The club's digital infrastructure is built on the third-party MyClubPro platform, with standard payment integrations (GoCardless, Stripe) and Google Analytics — no proprietary technology, AI, or app is used. Strategic priorities in 2026 include a £600,000 4G pitch installation project (with ~£300,000 committed by directors) and commercial sponsorship expansion following new coaching hires including Eddie Stewart as First Team Assistant Manager.

Name

Daventry Town Football Club

Legal name

DTFC1886 Ltd

Website

https://dtfc.co.uk

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Daventry Town Football Club is a community-owned non-league football club founded in 1886, based in Daventry, Northamptonshire, serving local supporters, ~40 junior teams (ages 4-18), and a Community Hub supporting 500+ families.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAA

Association Football (Soccer) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Grassroots football club
• Non-league football
• Youth football development
• Matchday ticketing services
• Community sports events

Headquarters

HQ city

Daventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Ticket Sales: Revenue from gate receipts at First Team matches (£8 adults, £4 concessions, £1 under 18s) and Season Tickets (£100 adults, £50 concessions).
2. Sponsorship & Partnerships: Revenue from stadium naming rights, kit sponsors, pitch-side advertising boards (50-60 boards sold), and various club sponsors. Primary sponsor is Master Abrasives.
3. Bar & Hospitality: Clubhouse bar operations generating revenue from food and drink sales on matchdays and extended opening hours throughout the week.
4. Junior Registration Fees: Registration fees from junior section with approximately 40 teams allowing children ages 4-18 to play football.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Daventry Town Football Club operates a community football club from the Master Abrasives Stadium in Daventry, Northamptonshire, fielding a First Team in the United Counties League Premier Division South (Step 5), Reserves, U18s, and approximately 40 junior teams for children aged 4-18. It sells tiered matchday tickets and season tickets, runs a clubhouse bar and hospitality operation on matchdays, hosts community tournaments (Super 6's) and fan events (World Cup Fan Zone), and delivers community support programmes including a Community Hub food pantry serving roughly 500 families and an annual OAP Christmas Lunch.

Product overview

Daventry Town FC operates as a community football club offering a unified product portfolio centered around its MyClubPro-powered website platform. The core offering includes competitive football across multiple levels (First Team at United Counties League Premier Division South Step 5, Reserves, U18s NSYL, and nearly 40 Junior teams), supplemented by matchday experiences at the Master Abrasives Stadium and community engagement initiatives including the annual OAP Christmas Lunch and Super 6's Tournament. The club's digital presence serves as the primary communication and commercial channel for fixtures, news, ticketing, and sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Football Programme A year-round grassroots football programme for children aged 4-18 (male and female), organised into Foundation Phase, Youth Development Phase and Professional Development Phase categories across approximately 40 teams. Players register through the club website and play in a safe, accredited environment with a progression pathway into the club's senior teams.
• Matchday Events (First Team and Reserves) Matchday experiences at the Master Abrasives Stadium for First Team (UCL Premier Division South, Step 5) and Reserve fixtures (UCL Reserves Division), including tiered gate entry (adults £8, concessions £4, under-18s £1), matchday programmes and on-site hospitality. Free entry for Daventry Town FC junior players and their parents, HM Forces, UK Emergency Services and NHS staff with ID.
• Season Tickets Annual subscriptions covering all UCL Premier Division South home matches for adults (£100) and concessions (£50), purchased at the clubhouse. Prices frozen for the 2026/27 season.
• Clubhouse Bar and Hospitality On-site food and drink service at the Daventry Town clubhouse, operating on matchdays and with extended opening hours throughout the week. Available for clubhouse and event bookings handled by Sue Porter.
• Community Initiatives (Community Hub and OAP Christmas Lunch) Community-facing programmes run from the club, including the DTFC Community Hub supporting approximately 500 families with food and essential supplies, and the annual DTFC Free OAP Christmas Dinner (now in its 5th year) serving roughly 140 elderly guests. Delivered in partnership with volunteers and local organisations such as Cummins and Amazon.
• Super 6's Tournament Annual two-weekend grassroots football tournament open to mixed and female teams at all age groups, promoting grassroots football participation at the Master Abrasives Stadium facilities.
• World Cup Fan Zone Live screening of England matches at the stadium during World Cup tournaments, with free entry, a fully licensed bar, hot food and a fan passport stamp rewards programme for supporters.
• Sponsorship and Advertising Packages Commercial packages sold by Commercial Manager Mike Doney, including stadium naming rights (Master Abrasives since 1967), principal first-team shirt sponsorship, kit sponsorship, and pitch-side advertising boards (50-60 sold per season, up from 2-8 in prior years). Provides local and regional businesses with community-facing marketing exposure.

Quantifiable outcome

• 15th place with 46 points in UCL Premier Division South 2025/26 season

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Master AbrasivescoreGTM or Marketing Partner · 14 July 2026Master Abrasives has been stadium naming partner and principal first team shirt sponsor since 1967. They are a world-class abrasives business based in Daventry. Their continued support extends to youth section, community initiatives, and long-term club future. Managing Director Paul Batson states they believe in supporting the community that has supported their business.
• KCI Design and WebminorGTM or Marketing PartnerKCI Design and Web is listed as a kit sponsor and also sponsored reusable matchday cups for the club.
• Elite Electrical Installations (EEI)minorGTM or Marketing PartnerElite Electrical Installations (EEI) co-sponsored the new reusable matchday cups along with KCI.
• CumminsminorGTM or Marketing PartnerCummins has supported the club including providing volunteers and the portacabin for the Community Hub.
• AmazonminorGTM or Marketing PartnerAmazon has provided volunteers for general maintenance around the ground.
• Rollasons SolicitorsminorGTM or Marketing PartnerLocal solicitors who have been a big part of the club as sponsors.
• Heart of England AcademyminorStrategic or Co-development PartnerU18s manager Josh Pyott manages Heart of England academy located next door to the club. The U18s team is made up of Pro Direct academy players.
• The Pantry (now independent charity)minorStrategic or Co-development PartnerClub supported The Pantry for three years before it obtained independent charity status. Both organizations now move forward separately and independently.
• United Counties LeaguecoreOthersFirst Team competes in United Counties League Premier Division South at Step 5 in the Non League Football Pyramid. Reserves play in UCL Reserves Division.
• Northants Senior Youth LeaguecoreOthersU18s team competes in the Northants Senior Youth League.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Banbury United: Oxfordshire-based non-league football club competing in nearby leagues, similar Step 5/6 community-led model with comparable attendance and sponsorship dynamics.
• Kettering Town FC: Historic Northamptonshire non-league football club that has competed in the same regional pyramid, sharing overlapping geography and supporter base with Daventry Town.
• St Neots Town FC: Cambridgeshire non-league football club at Step 5, sharing the same UCL/Southern League ecosystem and similar community-led operating model.
• Brackley Town FC: Fellow Northamptonshire-area non-league football club operating in the same regional football pyramid with similar community-club characteristics and junior section.
• Bedford Town FC: East Midlands non-league football club operating at a comparable step with similar community-ownership and volunteer-driven operations.
• Hitchin Town FC: Hertfordshire non-league football club at Step 5 with comparable matchday attendance and a community-focused junior football pipeline.
• Aylesbury United: Buckinghamshire non-league football club at Step 5 with similar matchday scale, volunteer governance, and junior-section community programmes.
• Rugby Town FC: Warwickshire non-league football club competing in the same regional pyramid, with similar community-club structure and junior section.
• Barwell FC: Leicestershire non-league football club operating at a similar step with comparable community-ownership structure and reliance on local sponsorships.

Regional players

• AFC Rushden & Diamonds: Northamptonshire-based non-league football club, predominantly regional phoenix club overlap; comparable grassroots community-club profile in the same county.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daventrytown

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daventry Town Football Club