Barwell Football Club

What Barwell Football Club does

Barwell Football Club is a private English football club founded in 1992 and headquartered in Barwell, United Kingdom. Per available firmographic data it offers football training services and fields teams in local and national football leagues. The club has a reported headcount of 11-50 employees and is classified as for-profit, though detailed financial and corporate-structure disclosures are not present in the source material.

Governance at the club level is led by President Bob Gee. Digitally, the club operates its website and club management infrastructure through the Pitchero platform (website URL: pitchero.com/clubs/barwell). Pitchero provides website hosting, member registration, fixture and league integration, digital payments, communications, and ticketing tooling that Barwell FC and other grassroots clubs consume as a SaaS service; the platform's recent product releases in 2026 (payments dashboards, smarter notifications, mobile match-event entry, CSV exports) flow through to clubs including Barwell FC as platform upgrades rather than direct strategic moves by the club.

The bulk of the aggregated source material describes the Pitchero (Pitch Hero Ltd) platform provider rather than Barwell FC itself. Consequently, this analysis is constrained by very thin first-party disclosure about the club's operations, financials, sponsorships, league participation detail, or membership base.

Name

Barwell Football Club

Website

https://pitchero.com

Company type

Private

Founded year

1992

Headcount range

11–50 employees

Short description

Barwell Football Club is an English football club founded in 1992 that provides football training services and competes in local and national leagues, operating from Barwell, UK under President Bob Gee.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Amateur football
• Non-league football
• Grassroots football
• Football training
• Youth football

Headquarters

HQ city

Barwell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Club Website Subscriptions: Pitchero charges clubs subscription fees for website and club management software access. The platform offers different package tiers with varying features. Free trial available with subscription conversion.
2. Payment Processing Fees: Pitchero charges low-cost payment processing fees (from 1.67%) on digital payments collected through the platform. Clubs receive 100% of payments owed with automated reminders ensuring full collection.
3. Digital Advertising: Pitchero generates revenue from brand advertising campaigns across its network of 10,000+ club websites, mobile apps, and GrassrootsGoals social media channels. Works with major brands including Mastercard, Adidas, Monster, Quilter, NatWest, and The FA. Delivers 20M+ ad impressions and 4M web users.
4. Fundraising Club Lottery Revenue Share: The Fundraising Club Lottery (non-for-profit digital lottery) raises money for sports clubs. Pitchero earns revenue through the operation and licensing of this lottery system used by 250+ clubs, with recurring monthly grants distributed to participating clubs.
5. PitcheroGPS Hardware & Subscription: GPS tracking devices and associated subscription services for clubs and players seeking performance analytics and injury prevention data.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Barwell Football Club is a private English amateur football club based in Barwell, Leicestershire (United Kingdom), founded in 1992. The club offers football training services and fields teams in local and national non-league competitions. Its digital operations, including club website, member registration, online payments and team communications, are run through the Pitchero sports club management platform.

Product overview

Pitchero is an all-in-one sports club management platform that combines website hosting, mobile apps (Club App and Manager App), membership management, online payments, team management, and communication tools into a single unified system. The core platform includes modules for Membership & Registration, Payments & Shop, Match Fees, Team Management, Competitions, Content & Communications, Fundraising & Lottery, and Ticketing. Additional products include PitcheroGPS for GPS performance tracking and PH Advertising for brand sponsorship solutions. The platform serves grassroots sports clubs across multiple sports including football, rugby, cricket, hockey, netball, basketball, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Football training Structured football training sessions delivered by the club for players, including youth and adult participants. Sold to individual players and parents as part of club membership.
• Competitive league football participation Entry of club teams into local and national non-league football leagues, delivering competitive match play against other amateur clubs. Sold indirectly via player registration and match fees.
• Online club membership and match-fee registration Online membership sign-up and match-fee payment processing for players and parents, delivered via the Pitchero club website (https://www.pitchero.com/clubs/barwell).

Quantifiable outcome

• Trusted by 60,000+ club volunteers
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, secondary, flagship and major.

• TeamercoreTechnology or IntegrationTeamer is part of The Pitchero Group and extends the platform's reach to 1 million registered users and 500,000 web users. Combined with Pitchero (1.5M users) and GrassrootsGoals, the network reaches 70,000 teams and 2 million participants. Teamer provides similar club management services and expands Pitchero's market presence.
• GrassrootsGoals (GRG)coreGTM or Marketing PartnerGrassrootsGoals is a social media community (200K Instagram, 300K Facebook followers, 800K video views/month) that forms a key part of Pitchero's marketing and advertising proposition. GRG enables targeted content syndication to junior sports audiences and provides a platform for brand campaigns.
• StripecoreTechnology or IntegrationStripe is the primary payment processing provider for the Pitchero payments platform. Clubs use Stripe to collect membership fees, match fees, and other payments. Pitchero supports direct refunds through the Stripe dashboard and charges transaction fees (from 1.67%) for payment processing.
• GoCardlesssecondaryTechnology or IntegrationGoCardless is an alternative payment processing provider integrated with Pitchero for direct debit payments. Unlike Stripe payments, GoCardless payments cannot be refunded directly through the Pitchero admin dashboard.
• ECB (England and Wales Cricket Board) - Play-Cricket.comcoreTechnology or IntegrationPitchero connects with the ECB's Play-Cricket.com league system to automatically import cricket fixtures, results, league tables, and scorecards within 24 hours of data entry. This integration provides seamless competition management for cricket clubs.
• Gambling CommissioncoreOthersThe Fundraising Club Lottery is licensed and regulated by the UK Gambling Commission, ensuring compliance with UK gambling regulations. This regulatory approval enables Pitchero to operate the lottery product legally across England, Scotland, and Wales.
• Gourmet SocietysecondaryGTM or Marketing PartnerGourmet Society provides discount memberships for lottery players (up to 40% off dining, cinema tickets, and retail). All Fundraising Club Lottery players receive free Gourmet Society membership, adding value to lottery participation and incentivising ticket sales.
• MastercardflagshipGTM or Marketing PartnerMastercard ran a campaign promoting the Champions League mascot to 3,500 junior football clubs via Pitchero's network. Campaign used solus emails, banner ads, and syndicated content targeted to specific UK regions matching Champions League team regions.
• AdidasflagshipGTM or Marketing PartnerAdidas promoted the Locker Room online store for bespoke kit orders through takeover banners across UK football club websites, solus emails to coaches and officials, and GrassrootsGoals social media reaching 500,000+ social media users.
• Monster Energy (HydroSport Fuel)flagshipGTM or Marketing PartnerMonster promoted HydroSport Fuel energy drink to adult football and rugby teams, giving away 150,000 bottles to 350+ clubs. Campaign used solus emails to team officials directing to a branded landing page and reached its target within 12 hours of going live.
• QuiltermajorGTM or Marketing PartnerQuilter promoted Rugby Skills video campaign (created in partnership with England Rugby) to junior rugby coaches and parents. Pitchero syndicated videos across junior team networks reaching over 60,000 junior coaches and parents.
• NatWestmajorGTM or Marketing PartnerNatWest promoted Cricket Force and Rugby Force campaigns across rugby club websites in England, Scotland, and Wales. Content syndicated across 1,500 rugby club websites with solus emails to parents, coaches, and officials plus banner advertising.
• The Football Association (FA)flagshipGTM or Marketing PartnerPitchero ran video advertising campaign for The FA's People's Cup across GrassrootsGoals social media channels (Instagram, Facebook, Twitter), reaching over 500,000 amateur adult football fans and players.
• British and Irish LionsmajorGTM or Marketing PartnerPromoted the 2021 British and Irish Lions Travel packages by targeting specific club members (past tourists or those who had shown travel interest) with emails, syndicated content, and banner advertising.
• England Rugby / Twickenham StadiummajorGTM or Marketing PartnerPromoted new hospitality suites at Twickenham Stadium using buyer personas provided by England Rugby. Targeted likely VIP purchasers with emails inviting purchase of hospitality packages for Autumn Internationals and Six Nations.
• Papa Johns, Bella Italia, Legoland, Sea Life, Vue Cinemas, OdeonsecondaryGTM or Marketing PartnerGourmet Society partner brands offering discounts (up to 40%) on dining, cinema, and days out to Fundraising Club Lottery players. These brands provide incentives for lottery participation and are featured in lottery marketing materials.

Scale indicators10 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Boston United FC: English non-league football club that operates at a comparable level in the National League System and is a current Pitchero platform customer, providing a direct like-for-like comparison on digital infrastructure and operational scale.
• Banbury United FC: Community-focused non-league club in the Southern/Northern Premier League pyramid and a Pitchero customer; closely comparable in scale, community ownership ethos, and reliance on volunteer-driven operations.
• Tamworth FC: Midlands-based non-league football club using the Pitchero platform, operating in a similar tier with comparable community-driven operating model and small commercial footprint.
• Brackley Town FC: Non-league club in the Southern/Northern Premier League pyramid and a Pitchero customer; similar scale, semi-professional/volunteer operating model, and competitive tier.
• Belper Town FC: East Midlands non-league club at a comparable Northern Premier League tier, a Pitchero platform user with similar volunteer-led operational structure.
• Emley AFC: Northern Premier League Division One East club and Pitchero customer; directly comparable in tier, regional amateur scale, and digital platform reliance.
• Tadcaster Albion AFC: Northern Premier League tier club and Pitchero customer; rebuilt community-owned club with comparable scale and grassroots operations.
• Hednesford Town FC: West Midlands non-league club in the Southern/Northern Premier League pyramid; directly comparable in tier, scale, and community-driven operating model.
• Stratford Town FC: Midlands-based non-league club at the same tier, with similar volunteer-and-sponsorship-driven revenue model and community participation focus.

Broad incumbents

• FC United of Manchester: Larger community-owned non-league club with a more developed commercial and supporter-ownership structure; useful as a reference point for the upper bound of how far a club of this type can scale commercially.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BarwellFC1992

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barwell Football Club