Roof Coating Supply

What Roof Coating Supply does

Roof Coating Supply is a privately held, founder-owned distributor of commercial roof coating materials and application equipment, headquartered in Richardson, Texas. Founded in 2019 by Jeff Rodgers, a commercial roofing professional with 40+ years of field experience, the company specializes in supplying silicone, acrylic, and polyurethane coatings, TPO membranes, and related accessories to commercial roofing contractors across Texas and into Oklahoma, Arizona, and the broader South-Central U.S. Its product portfolio is built entirely on authorized distribution agreements with established manufacturers — Western Colloid (including its Fluid Applied Reinforced Roof systems), Polyglass, IKO, United Asphalt, and Graco application equipment — with no proprietary technology, patents, or in-house manufacturing.

The business model is a sales-led, quote-based resale operation with no minimum order requirements, volume discounts, contractor pricing, jobsite delivery, and same-day pickup in the Dallas-Fort Worth area. The company's primary differentiator is its free expert material takeoff service, performed by actual roofers from the internal team, which converts contractor plans or sketches into accurate material lists within 1-2 business days and is intended to reduce ordering waste and margin erosion. Customers are primarily commercial roofing contractors serving warehouses, big box stores, churches, and large commercial buildings, with secondary segments in roofing consultants and property managers. Marketing is overwhelmingly referral- and testimonial-driven, anchored on a 4.6 Trustindex verified rating and long-tenured customer relationships. The company has no disclosed external funding, no parent entity, and is operated as an independent small business with approximately 5 employees.

Name

Roof Coating Supply

Legal name

Roof Coating Supply

Website

https://dtxroofcoatingsupply.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Roof Coating Supply is a small Texas-based distributor of commercial roof coatings, TPO membranes, and application equipment, serving contractors across Texas and surrounding states with free expert material takeoffs and 1-2 business day delivery.

Ownership category

akta.pro rank

Product category

Commercial Roofing Materials Distribution

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Coatings & Elastomeric Coatings (IMADAKAF)

akta.pro secondary industry

Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Commercial roof coatings
• Roofing material supply
• Silicone acrylic coatings
• TPO membrane distribution
• Roofing contractor supplies

Headquarters

HQ city

Richardson, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Materials Sales: Revenue generated from selling commercial roof coating materials including silicone, acrylic, polyurethane coatings, TPO membranes, and associated equipment such as pumps and hoses. No minimum order requirements, with volume discounts and contractor pricing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roof Coating Supply distributes commercial roof coating materials and application equipment to roofing contractors across Texas and surrounding states. Its portfolio includes Western Colloid (including FARR systems), Polyglass, IKO, and United Asphalt coatings, plus TPO membranes, silicone/acrylic/polyurethane coatings, Graco pumps, custom hoses, and safety gear. The company augments physical product sales with a free expert material takeoff service performed by seasoned commercial roofers to help contractors order precisely the right quantities.

Product overview

Roof Coating Supply is a commercial roofing materials distributor operating primarily in Texas, offering a single unified product portfolio centered on roof coatings and related supplies. Their offering consists of distributed brand products (Western Colloid including FARR Systems, Polyglass, IKO, United Asphalt), application equipment (Graco pumps, custom hoses), roofing materials (TPO membranes), coating types (silicone, acrylic, polyurethane), and safety gear. They provide a complementary free expert material takeoff service performed by roofing professionals to help contractors order precisely what they need. The company stocks materials in bulk with no minimum orders and delivers within 1-2 business days across Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Colloid FARR Systems

Quantifiable outcome

• FARR systems install under $7.00/sq ft vs $15.00/sq ft for full re-roofs
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• Western ColloidcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Western Colloid products including their Fluid Applied Reinforced Roof (FARR) systems. Western Colloid provides on-site training and support. Products manufactured locally in North Texas.
• PolyglasscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Polyglass commercial roofing products including modified bitumen and liquid applied systems.
• IKOcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of IKO commercial roofing products including shingles, modified bitumen, and insulation.
• United AsphaltcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of United Asphalt commercial roofing coatings and related products.
• GracosecondaryChannel Partner/ Reseller/ DistributorNorth Texas Graco showroom location offering pumps, hoses, and application equipment for roof coating installations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SRS Distribution: Large national roofing and building products distributor operating across the South and Sun Belt, including Texas. Competes directly with Roof Coating Supply for the same commercial contractor customers, with similar brands (e.g., Western Colloid, IKO) in inventory.
• Gulfeagle Supply: Top U.S. roofing distributor with strong southern U.S. presence across Florida, Texas, and the Sun Belt. Directly comparable business model distributing commercial and residential roofing materials, with direct overlap on Western Colloid and other brands RCS carries.
• Roofing Supply Group (RSG): Regional roofing materials distributor serving commercial and residential contractors across multiple states. Directly overlaps with Roof Coating Supply on commercial roof coatings, TPO, and related materials distribution to contractor customers.

Others

• Henry Company: Manufacturer of commercial and residential roofing products, including elastomeric coatings similar to those RCS distributes. Acts as both a potential brand supplier and competitive upstream presence in the roof coatings category RCS serves.
• Western Colloid: Manufacturer of Fluid Applied Reinforced Roof (FARR) systems and roof coatings. While a brand supplier to RCS rather than a direct competitor, Western Colloid's distribution decisions and direct-sales posture materially shape RCS's competitive position.

Broad incumbents

• Tremco Roofing: Major commercial roofing manufacturer offering systems, coatings, and restoration products through distribution and direct channels. Comparable product category overlap (commercial roof coatings, restoration systems) where RCS competes against their authorized distributor and direct contractor sales.
• ABC Supply Co: Largest roofing and building products distributor in the U.S. with hundreds of branches. Overlaps with Roof Coating Supply on distributing commercial roofing materials, but operates nationally with broader categories, credit programs, and digital ordering infrastructure.
• Carlisle Construction Materials: Large commercial roofing manufacturer known for single-ply membranes and coatings. Competes with RCS in the commercial roofing supply ecosystem through its distribution partners and direct contractor relationships on TPO and related systems.
• Beacon Building Products: Major publicly traded roofing and building products distributor with extensive U.S. branch footprint. Serves commercial contractors with broad product lines including coatings and membranes that directly overlap with RCS's assortment.

Regional players

• Lansing Building Products: Building products distributor concentrated in the Midwest and Mid-Atlantic serving exterior contractors. Comparable business model for exterior building material distribution to contractors but primarily outside RCS's Texas territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roof-coating-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Coating Supply