Duncan Security/DataSmart

What Duncan Security/DataSmart does

Datasmart LLC and Duncan Security LLC operate as a unified smart-home systems integrator headquartered in Houston, Texas, with 19 employees and a second retail showroom (by appointment) in the same metro. The two-entity structure pairs Datasmart (automation, AV, and integration) with Duncan Security (monitored security), allowing the business to serve a tri-segment customer base: residential homeowners, home builders (pre-wire and new-construction installations), and commercial properties, plus a newer jobsite-surveillance vertical for active construction sites.

The company's core offering is the design, installation, and servicing of integrated low-voltage systems that combine smart-home control, lighting and climate automation, audio/video distribution, and interactive security. The technical stack is assembled entirely from third-party partner platforms — Control4 and Savant for home automation, Lutron for lighting and shades, Klipsch for audio, Qolsys for security panels and sensors, and Alarm.com for cloud-based monitoring and remote control — with the firm acting as a multi-brand systems integrator rather than an IP-owning product company. Texas Security License B20270 and Fire License ACR-2340 license the recurring monitored security stream.

Revenue is generated through three streams: hardware resale (partners' equipment), one-time professional installation services, and recurring security monitoring subscriptions under multi-year contracts. Pricing is custom and quote-based, with no public pricing list. Go-to-market is sales-led and locally concentrated in the Houston metropolitan area, combining direct field sales to builders and commercial clients, inside sales via phone (713-466-4999) and website quote forms, and an appointment-based showroom. The company self-describes as the largest smart-home integrator in Houston, claiming hundreds of builder relationships and thousands of homeowner customers; financial scale is not publicly disclosed.

Name

Duncan Security/DataSmart

Legal name

Datasmart LLC & Duncan Security LLC

Website

https://duncansecurityllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Datasmart LLC and Duncan Security LLC are a Houston-based systems integrator that designs, installs, and monitors low-voltage smart-home, AV, and security systems for residential homeowners, home builders, and commercial clients in the Houston metropolitan area.

Ownership category

akta.pro rank

Product category

Smart Home & Security Integration Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)

akta.pro secondary industries

Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video) (HSAHAEAH), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Smart home integration
• Security monitoring services
• Home automation
• Low voltage wiring
• Commercial AV systems

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Smart Home Equipment Sales: Sale of hardware components including smart home devices, security systems, audio/video equipment, and control interfaces from brand partners (Control4, Qolsys, Alarm.com, Savant, Lutron, Klipsch).
2. Installation Services: Professional installation of low-voltage wiring, smart home technology, and automation systems for residential and commercial properties.
3. Monitoring Services: Recurring security monitoring services providing round-the-clock protection and peace of mind for residential and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Duncan Security/DataSmart designs, installs, and services integrated smart home, security, entertainment, and low-voltage wiring systems for residential and commercial customers in the Houston area. Its offerings combine partner platforms (Control4, Qolsys, Alarm.com, Savant, Lutron, Klipsch) into unified control experiences, supplemented by recurring security monitoring and construction-jobsite surveillance.

Product overview

Datasmart LLC and Duncan Security LLC operate as a unified smart home integrator offering a portfolio of connected solutions for residential, commercial, and construction site applications. The core offering spans smart home automation (including Control4, Savant, Lutron integration), home entertainment (featuring Klipsch audio), and interactive security (via Qolsys and Alarm.com platforms). The company differentiates through its custom solutions sub-brand for luxury homeowners, while the Duncan Security sub-brand focuses on monitored security services. Jobsite surveillance extends the portfolio to construction site protection, and commercial smart office solutions serve business customers. All residential offerings are unified through a single app or control panel interface, while commercial solutions are customized per client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Integration Services Whole-home automation service that designs, installs, and integrates lighting, climate, security, and entertainment systems into a single controllable interface for homeowners, managed through a mobile app or control panel.
• Home Entertainment Audio, video, and home theater installation services for residential customers, including speakers, AV receivers, and whole-home audio distribution systems.
• Duncan Security (Residential Security Monitoring) Interactive residential security and alarm monitoring service under the Duncan Security LLC sub-brand, providing round-the-clock monitoring, remote access, real-time alerts, and integrated property protection.
• Jobsite Surveillance 24/7 surveillance and security service for active construction jobsites, providing real-time monitoring, alerts, and protection for equipment, materials, and worker safety.
• Custom Solutions (Luxury Home Automation) Bespoke luxury home automation and AV service tailored for high-end residential clients, featuring personalized lighting design, automated climate control, and high-end entertainment systems.
• Smart Office (Commercial Automation) Commercial automation service for office environments, integrating automated lighting, climate control, AV systems, and security into unified solutions for businesses.
• Commercial Security Business security service featuring theft deterrence, activity monitoring, real-time surveillance, and customizable security systems for commercial properties.
• Residential Other Services Supplementary residential services covering additional low-voltage wiring and related offerings beyond the core smart home, entertainment, and security packages.
• Commercial Other Services Supplementary commercial services covering additional low-voltage wiring and related offerings beyond the core smart office and security packages.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationControl4 is an integrated home automation platform partner. Datasmart installs and configures Control4 systems for residential and commercial customers, enabling unified control of lighting, climate, security, and entertainment from a single interface.
• QolsyscoreTechnology or IntegrationQolsys provides security and smart home devices integrated into Datasmart installations. Their security panels and sensors are deployed in residential and commercial security solutions.
• Alarm.comcoreTechnology or IntegrationAlarm.com provides interactive security and automation services including remote monitoring, alerts, and mobile app control integrated into Datasmart security installations.
• LutroncoreTechnology or IntegrationLutron provides lighting control systems including shades and lighting solutions that Datasmart integrates into smart home installations for energy efficiency and convenience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADT: National monitored security and smart home provider with professionally installed systems and 24/7 monitoring. Broad incumbent across both residential and SMB security, overlapping with Datasmart's Duncan Security line and Alarm.com-based installations.
• Guardian Protection: Mid-large regional and multi-state provider of monitored security, fire, and smart home solutions for homes and businesses. Comparable in combining installation, monitoring, and automation, but with significantly broader geographic coverage than Datasmart.
• Vivint Smart Home: National provider of integrated smart home and professionally installed security systems with a direct sales force and recurring monitoring. Competes in the same residential smart-home-installation category but at national scale.
• Brinks Home: Nationally branded monitored security and home automation provider. Competes with Datasmart's monitored residential security offering and has the brand and recurring-revenue scale of a much larger player.

Others

• Alarm.com: Cloud-based platform powering Datasmart's interactive security and remote monitoring services. Functions as a service-provider partner rather than direct competitor, but its dealer program and pricing directly influence Datasmart's economics.
• Control4 (Snap One): Smart home automation platform vendor whose hardware, software, and dealer program Datasmart resells and integrates. Not a direct competitor but a defining technology supplier whose dealer-network economics and product roadmap shape Datasmart's service offering.

Regional players

• Smith Thompson Home Security: Texas-based regional security and smart home installer offering monitored alarm and automation services. Comparable regional model to Datasmart/Duncan Security, focused on Texas homeowner and builder channels.
• Alert 360: Regional home security and automation provider with a strong presence in Texas and the South-Central US. Closely comparable to Datasmart in business model — professionally installed, locally monitored, multi-vertical (residential, builder, commercial) — making it a direct regional peer.
• Texas Security & Surveillance: Texas-based integrator offering residential and commercial security, surveillance, and access control. Closely comparable regional competitor in the same Houston/Texas market with a similar mix of installation and monitoring services.

Emerging players

• SimpliSafe: Direct-to-consumer and small-business home security company offering self-installed and professionally monitored systems. Competes on price and convenience with Datasmart's professionally installed monitored security line, particularly in the homeowner segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DatasmartLLC
• LinkedInlinkedin.com/company/duncan-security-datasmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duncan Security/DataSmart