Dylan's Restaurant

What Dylan's Restaurant does

Dylan's Restaurant Limited is a multi-location hospitality business founded in 2012 by David Evans and Robin Hodgson, headquartered in Llangefni, Anglesey, North Wales. The company operates five award-winning, family-friendly restaurants across North Wales coastal towns (Menai Bridge, Criccieth, Llandudno, Conwy, and Barmouth), four General Stores retail outlets, an in-house bakery and production kitchen in Llangefni, and a Shopify-powered e-commerce platform (shop.dylansrestaurant.co.uk) under the "Dylan's At Home" brand. The business serves up to 300,000 customers annually and is supported by over 200 team members, with £3M contributed to the local economy through payroll in 2024.

The company's core offering centers on Michelin-recommended menus featuring locally sourced North Wales produce, with 67% of ingredients sourced locally/regionally. Its product surface spans dine-in restaurant experiences, an artisan bakery producing sourdough and specialty breads, weddings and corporate functions (with Dylan's Llandudno serving as a fully licensed wedding venue), culinary masterclasses priced at £55/person, and a retail product range of 600+ lines including ready meals, pizzas, sauces, preserves, hampers, and gift vouchers. The business uses Shopify for e-commerce, Zonal for restaurant booking management, Royal Mail and DPD for online delivery, and MailChimp for email marketing through the "Club Dylan's" loyalty programme.

Revenue is generated across five streams: restaurant dining, retail General Store sales, online e-commerce (UK delivery only), functions and events, and culinary masterclasses. Customer segments span families/general diners (primary), event hosts/wedding couples (primary), workshop attendees, and gift buyers/food enthusiasts. Strategic supplier relationships with 15+ local producers (Edwards of Conwy, Menai Oysters, Halen Môn, Penderyn Distillery, Gwinllan Conwy, etc.) underpin the authentic North Wales provenance narrative. The company operates in a single geographic market (UK only) with a strong regional focus on North Wales coastal tourism.

Name

Dylan's Restaurant

Legal name

Dylan's Restaurant Limited

Website

https://dylansrestaurant.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Dylan's Restaurant is a North Wales hospitality group operating five Michelin-recommended restaurants, four retail General Stores, a production bakery, and an e-commerce platform, serving up to 300,000 customers annually with locally sourced Welsh produce and own-brand retail products.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Casual dining restaurants
• Local Welsh produce
• Artisan bakery retail
• Culinary masterclasses
• Wedding event catering

Headquarters

HQ city

Llangefni

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Dine-in service at five restaurants across North Wales serving locally sourced, Michelin-recommended menus. Revenue from food and beverage sales with pricing based on seasonal menus.
2. General Stores: Four retail stores selling freshly baked artisanal breads, patisserie, savoury baked goods, local products, giftware and fresh produce. Open 7 days a week.
3. Online Shop: E-commerce platform selling Dylan's retail products including sauces, preserves, ready meals, pizzas, soups, hampers, and vouchers. Direct delivery to customer doors within UK.
4. Functions and Events: Hosting of weddings, corporate functions, conferences, and events at licensed venues. Revenue from catering, room hire, and event packages.
5. Culinary Masterclasses: Educational workshops including bread baking masterclasses, Welsh cakes and Bara Brith sessions, priced at £55 per person with refreshments included.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dylan's operates a portfolio of five family-friendly restaurants across North Wales serving locally sourced, Michelin-recommended menus. It also runs four General Stores and an e-commerce shop selling restaurant-quality artisan products (ready meals, pizzas, soups, sauces, preserves, hampers), and hosts weddings, corporate events, and culinary masterclasses at its venues. The entire operation is supplied by its own production bakery and a network of North Wales suppliers.

Product overview

Dylan's Restaurant is a multi-location hospitality business consisting of five award-winning restaurants across North Wales (Menai Bridge, Criccieth, Llandudno, Conwy, Barmouth), four General Stores retail locations, and an e-commerce platform (Dylan's At Home/shop.dylansrestaurant.co.uk). The restaurants serve locally sourced, Michelin-recommended menus with a focus on Welsh produce. The General Stores offer artisanal breads, patisserie, and local products. The Dylan's At Home retail range includes ready meals, pizzas, soups, sauces, pickles, and preserves made by the same chefs. Events and wedding/function services are offered as add-on modules at select venues.

Differentiator

Problem solved

Functional benefit

Brands

• Dylan's At Home: Retail and dine-at-home product range featuring ready meals, pizzas, soups, sauces, pickles and preserves made by restaurant chefs for home consumption.
• Dylan's General Stores
• Dylan's Online Store

Products and services

• Dylan's Restaurants Five family-friendly restaurants in North Wales coastal towns (Menai Bridge, Criccieth, Llandudno, Conwy, Barmouth) serving Michelin-recommended menus based on locally sourced Welsh produce and seafood. Each restaurant is set in a distinctive venue, including restored Grade 2 listed buildings, with views of the Menai Strait, Conwy Castle, or the Llŷn Peninsula.
• Dylan's General Stores Four retail stores (Menai Bridge, Conwy, Criccieth, Barmouth) stocking freshly baked artisanal breads and patisserie, savoury baked goods, local North Wales produce, giftware, and homewares. The stores stock over 600 product lines and are open seven days a week.
• Dylan's Online Store Shopify-powered e-commerce platform (shop.dylansrestaurant.co.uk) selling Dylan's restaurant-quality retail range directly to UK consumers, including sauces, preserves, ready meals, pizzas, soups, hampers, gift packs, and vouchers. Free standard or courier delivery is offered on orders over £50.
• Sauces, Pickles & Preserves

Quantifiable outcome

• Serving up to 300,000 customers annually across five restaurants since 2012
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Edwards of ConwycoreOthersLocal meat supplier providing Welsh meat to Dylan’s restaurants. Ieuan Edwards runs his own butcher’s shop and received awards for best butchers in UK and Wales. Provides premium Welsh meat for Dylan’s menus.
• Menai OysterscoreOthersSeafood supplier providing oysters grown on intertidal beds near Brynsiencyn on the Menai Strait. Has been a mainstay of Dylan’s menu since first opening in 2012. First and most important find in Dylan’s voyage of discovery for fresh local seafood.
• Halen MôncoreOthersSea salt supplier creating possibly the finest sea salt in the world. Located across the road from Menai Oysters. Their world class salt sits on all Dylan’s tables. Alison and David Lea Wilson are innovative promoters of North Wales produce.
• Môn ar LwyminorOthersIce cream supplier providing thick dairy ice cream since Dylan’s opening. Uses only local milk and cream from Anglesey. Supplier Helen Holland has won numerous awards for her products.
• Facers of FlintshireminorOthersMicrobrewery supplying classic Flintshire Ale weekly. Dave Facer was one of the first micro brewers after leaving macro brewing. Still operates from a small warehouse on the edge of Flint.
• Wild Horse Brewing CominorOthersCraft brewery based in Llandudno. Emma and Dave Faragher returned from Canada where Dave began experimenting with ales in craft brewer style. Their Buckskin Blonde is served at Dylan’s.
• Cwrw LlýnminorOthersLocal ale producer from the Llýn Peninsula. Small group of enthusiasts producing distinctive, original ales since 2011. Dylan’s serves Seithenyn, described as a bright fresh summery pint.
• Gwinllan ConwyminorOthersWelsh wine producer creating an amazing Welsh Sparkler (100% Solaris) with hints of ripe pears and apples. Colin and Charlotte operate the vineyard in the Conwy Valley and organise visits and wine tasting tours.
• Bianca WinesminorOthersWine importers bringing small quantities of individual wines from small wineries across Italy and Spain. Juliusz and Bianca run a family business. Wine warehouse is located just outside Chester.
• Dolmeinir FarmcoreOthersLamb supplier from Anglesey. Aled and Nia Owen are a husband and wife team farming family land near Llangefni. Their flock grazes just two miles from Dylan’s prep-kitchen.
• Caws CenarthminorOthersCheese supplier from Carmarthenshire. Carwyn Adams produces stunning cheese from local milk. Dylan’s uses Perl Las and Perl Wen cheeses.
• Trealy FarmminorOthersCured and dried meat supplier from Monmouthshire. James Swift is an archetypal artisan producer creating inspirational cured meats through skill and care.
• Penderyn DistilleryminorStrategic or Co-development PartnerWelsh whisky company partnered with Dylan’s to create BBQ Sauce with Penderyn Whisky. Combined smoky BBQ flavours with Penderyn’s Aur Cymru | Welsh Gold Whisky. Product received Great Taste Awards recognition.
• Dylan's Own BakerycoreOthersInternal bakery team at production kitchen in Llangefni on Anglesey. Markus oversees production of all breads including sourdough, focaccia, wholemeal, and seasonal specialty breads and pastries.
• Royal MailminorChannel Partner/ Reseller/ DistributorDelivery partner for Dylan’s Online Store. Provides 1st Class Tracked 24 and 2nd Class Tracked 48 delivery services within UK.
• DPDminorChannel Partner/ Reseller/ DistributorCourier delivery partner for Dylan’s Online Store. Provides 2kg-20kg delivery service within UK.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Wagamama: Multi-location UK casual dining chain with regional presence and consistent brand identity — comparable in scale and operational model to Dylan's family-friendly restaurant group footprint.
• Hawksmoor: Premium UK restaurant group with multiple locations, focus on provenance and supplier relationships — directly comparable to Dylan's Michelin-recommended positioning and emphasis on named local Welsh suppliers.
• Bill's (Bill Granger): UK casual dining restaurant chain with multiple regional locations and strong daypart/brunch proposition — closely comparable to Dylan's family-friendly casual positioning and recently launched lunch & brunch menus across all sites.
• The Real Greek: UK multi-site Mediterranean casual dining restaurant group — comparable in scale and mid-market positioning to Dylan's restaurant group footprint across regional UK catchments.
• Côte Brasserie: UK-wide all-day casual dining restaurant group with regional presence — comparable to Dylan's in serving a similar family-friendly mid-market customer at multiple UK locations with consistent menus.
• The Ivy Collection: Multi-location UK premium casual dining brand — comparable to Dylan's in offering aspirational dining in distinctive heritage/character buildings with strong regional rollouts.
• Rick Stein Restaurants: UK coastal seafood-focused restaurant group with multiple locations, strong brand recognition, retail product lines, and cookery school — directly comparable to Dylan's coastal restaurant + retail + culinary education model and similar premium provenance positioning.

Emerging players

• Daylesford Organic: Farm/producer + café + retail + online concept with strong provenance story and multi-channel DTC sales — highly comparable to Dylan's vertical integration model spanning restaurants, general stores, and online retail.
• Riverford Organic Farmers: UK organic producer with farm shop/café components and strong DTC subscription model — comparable to Dylan's local-sourcing narrative and the Dylan's At Home DTC product range.

Broad incumbents

• Soho House: Global hospitality membership group with restaurants, accommodation, and retail — a broader incumbent operating across multiple hospitality verticals, comparable in multi-channel complexity to Dylan's restaurant + events + retail mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DylansNWales
• Facebookfacebook.com/dylansrestaurants
• Instagraminstagram.com/dylansrestaurants
• LinkedInlinkedin.com/company/dylan's-restaurant-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dylan's Restaurant