Wild Horse Brewing Co

What Wild Horse Brewing Co does

Wild Horse Brewing Co is an independent craft brewery founded in 2015 in Llandudno, North Wales, by Dave Faragher (MD) and Emma Faragher (FD). The company brews modern craft beer across a core range (Nokota Session IPA, Buckskin Lager, Tudno Pils, Tramcar IPA, Gwilym Ddu Stout, Ghost Town DIPA), special releases, and collaboration brews using a 16 hectolitre (1,600 litre) brew kit, six 3,200-litre and five 1,600-litre fermenters, and a 5-head Microcan canning line installed in 2022 as part of a 40% capacity expansion. A 3°C cold room supports direct dispatch to consumers.

The business operates four revenue streams: direct-to-consumer e-commerce via Shopify with local (LL and CH postcodes) and nationwide delivery; on-site retail through a brewery shop and taproom (10 rotating taps, Y Gegin in-house kitchen since 2025, private hire for weddings and corporate events); wholesale to hospitality trade via seven named distributors and direct trade ordering through Sellar across North Wales, mid Wales, and North West England; and ancillary income from brewery tours (£15/person), branded merchandise, and gift cards. Pricing is unit-based, with single cans ranging from £3.35 to £6.50 and case pricing around £33.50–£69.50.

Wild Horse employs roughly 13 staff as of 2026, growing from 9 in March 2023, and reports 32% year-on-year sales growth in 2022 with cumulative sales exceeding 1.5 million pints since 2015. The brand has won SIBA National Gold for Tudno Pils (Bottle/Can Premium Lager, March 2025), earned national exposure through BBC Saturday Kitchen in October 2025, and participated in co-developing the Level 4 Brewing Diploma with the Welsh Government Drinks Cluster in 2026. The company remains bootstrapped and founder-owned with no disclosed external investment.

Name

Wild Horse Brewing Co

Legal name

Wild Horse Brewing Company Limited

Website

https://wildhorsebrewing.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Horse Brewing Co is an independent Welsh craft brewery founded in 2015 in Llandudno, North Wales, producing modern craft beer, operating a taproom and brewery shop, and distributing to trade and consumers across North Wales, mid Wales, and North West England.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD)

akta.pro secondary industries

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer production
• Craft brewery
• Beer wholesale
• Brewery taproom
• Craft beer merchandise

Headquarters

HQ city

Llandudno

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Beer Sales (E-commerce): Wild Horse Brewing Co sells canned beer, multipacks, and cases directly to consumers through its Shopify-powered e-commerce website. Products include core range beers, special releases, and collaboration brews. The company offers local next-day delivery (free over £30) and nationwide shipping (free over £65).
2. Taproom Sales: The Wild Horse Taproom in Llandudno serves 10 rotating taps of the company's beers alongside drinks from independent Welsh producers. The taproom also features an in-house kitchen (Y Gegin) and offers Happy Hour discounts (25% off draught beer Thursdays & Fridays 4–6pm).
3. Wholesale / Trade Sales: Wild Horse Brewing Co sells to trade customers (pubs, bars, shops, restaurants) via a network of wholesale partners and direct trade ordering through Sellar. Products are supplied in both cans and kegs. The company also offers Wild Horse branded dispense systems and glassware to trade customers.
4. Brewery Tours: Guided 45-minute brewery tours are offered at £15 per person, including a tasting flight of three 1/3 pints in the taproom afterwards. Tours run on Saturdays at 1pm and 3pm. Groups of 10+ receive a 20% discount.
5. Merchandise: The company sells branded merchandise including hoodies, t-shirts, caps, beanies, pint glasses, water bottles, and gift cards through its e-commerce store and taproom.
6. Private Event Hire: The taproom is available for private event hire including private events (from £200 for 4 hours + £150 deposit), weddings (from £500–£750 + £250 deposit), and corporate events (from £200 half-day hire). Catering is available from Trancio (£15pp) and welcome drinks from £5.50pp.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wild Horse Brewing Co is an independent craft brewery that produces modern craft beer from a 16HL brewing facility in Llandudno, North Wales. It sells canned and kegged beer, branded merchandise, and gift cards directly to consumers via a Shopify e-commerce store, on-site brewery shop, and taproom, while supplying pubs, bars, and retailers through wholesale partners and the Sellar trade platform. Additional offerings include guided brewery tours, private taproom hire, and branded dispense equipment installation for on-trade customers.

Product overview

Wild Horse Brewing Co is an independent craft brewery based in Llandudno, North Wales, founded in 2015. The company offers a core range of modern craft beers including Nokota Session IPA, Tudno Pils (SIBA Gold Medal winner), Buckskin Lager, Tramcar IPA, and Gwilym Ddu Stout. The product portfolio includes seasonal special releases, collaboration beers (including international partnerships with Third Moon Brewing, Ogwen Valley Mountain Rescue, and various Welsh trade partners), and a merchandise line of branded apparel and glassware. The company operates a taproom venue with 10 draught taps, offers guided brewery tours, and provides trade services including direct delivery and dispense equipment installation. Products are available for local delivery, nationwide shipping, and click-and-collect from their brewery shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Nokota Session IPA

Quantifiable outcome

• 32% year-on-year sales growth in 2022
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Welsh Government Drinks ClustercoreStrategic or Co-development Partner · 4 April 2026The Welsh Government Drinks Cluster, in partnership with FDQ and MEDR Cymru, secured funding to launch the Level 4 Brewing Diploma — the first advanced brewing qualification deliverable through an awarding organisation operating in both Wales and England. Wild Horse Brewing Co was one of five Welsh breweries (alongside Felinfoel, Monty's, Magic Dragon, and Purple Moose) that provided input into developing the qualification, which focuses on brewing science, quality control, process optimisation, and sustainability. The programme is open to all Welsh brewers.
• FDQcoreStrategic or Co-development Partner · 4 April 2026FDQ is the awarding organisation developing and delivering the Level 4 Brewing Diploma in partnership with the Welsh Government Drinks Cluster and MEDR Cymru. FDQ shaped the qualification with input from five Welsh breweries including Wild Horse. The diploma is the first advanced brewing qualification operable in both Wales and England.
• MEDR CymrucoreStrategic or Co-development Partner · 4 April 2026MEDR Cymru partnered with the Welsh Government Drinks Cluster and FDQ to secure funding for the Level 4 Brewing Diploma, an advanced brewing qualification for the Welsh brewing sector.
• Good Night Out CampaignminorOthers · 5 March 2026Charitable beneficiary of the 2026 International Women's Day beer Tied By Tides. Wild Horse donates 20p per can/pint sold to the Good Night Out Campaign, which works to create safer nightlife, music, arts, and cultural spaces through education, support, and accreditation.
• Bryn Williams (Welsh chef)minorGTM or Marketing Partner · 13 October 2025Welsh chef Bryn Williams featured Wild Horse Buckskin Lager on BBC Saturday Kitchen in October 2025, using it in his beer batter recipe for fish and chips. This appearance generated earned media and brand exposure for Wild Horse.
• Women On Tap CICminorOthers · 6 March 2025Charitable beneficiary of the 2025 International Women's Day beer Making Waves. Wild Horse donated 20p from each can sale to Women On Tap CIC, a certified social enterprise and not for profit.
• Ogwen Valley Mountain Rescue Organisation (OVMRO)coreStrategic or Co-development Partner · 26 May 2023The Knight's Move (3.5% Small Pale Ale) was brewed in collaboration with OVMRO, a dedicated mountain rescue team operating in Northern Eryri (Snowdonia). For every pint or can sold, 20p is donated to OVMRO. The collaboration aims to raise awareness and funds for the 100% voluntary-run organisation. OVMRO has been Wild Horse's chosen charity from day one. The Knight's Move is named after a climbing move on Tryfan opposite the OVMRO base.
• Third Moon Brewing (Milton, Ontario, Canada)minorStrategic or Co-development PartnerGhost Town is a hazy Double IPA brewed in collaboration with Third Moon Brewing from Milton, Ontario, Canada. The beer is loaded with Strata, Mosaic, Simcoe and Galaxy hops, producing resinous pine, sweet exotic citrus, and tropical bubblegum flavours.
• Blackjack Brewing Co (Manchester)minorStrategic or Co-development PartnerCollaboration with Blackjack Brewing Co from Manchester to brew the 500th gyle (batch) of Wild Horse beer on 24 June 2022.
• Black Cloak Taproom (Colwyn Bay)minorGTM or Marketing PartnerBlack Cloak Taproom in Colwyn Bay hosted Wild Horse's first-ever tap takeover on 21 October 2022, featuring 10+ Wild Horse beers and at least one collaboration brew. A regular partnership for tap takeovers and collab brews.
• BartonsminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Wild Horse Brewing Co, distributing cans and kegs in North Wales and North West England.
• Blas Ar FwydminorChannel Partner/ Reseller/ DistributorWholesale distribution partner distributing Wild Horse cans in Wales, borders, Chester, and Liverpool areas.
• EeBriaminorChannel Partner/ Reseller/ DistributorNationwide trade partner distributing Wild Horse cans across the UK.
• Hops + BarleyminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Wild Horse, distributing cans and kegs in North Wales and North West England.
• KeegansminorChannel Partner/ Reseller/ DistributorWholesale distribution partner distributing Wild Horse cans and kegs in North Wales.
• StoriminorChannel Partner/ Reseller/ DistributorWholesale distribution partner distributing Wild Horse cans and kegs in North/Mid Wales and Borders.
• TannersminorChannel Partner/ Reseller/ DistributorWholesale distribution partner distributing Wild Horse cans and kegs in Wales and Borders.
• Women trade partners (collaborative brewing)minorStrategic or Co-development PartnerFor the 2026 International Women's Day beer Tied By Tides, Wild Horse invited women trade partners to collaborate alongside the wider Wild Horse team on the brew day.
• Sian Angharad (local Welsh artist)minorGTM or Marketing PartnerCollaborated with local Welsh artist Sian Angharad to create the label artwork for the 2025 International Women's Day beer Making Waves, depicting the vision of uplifting women.
• Tilly Butters (local Welsh illustrator)minorGTM or Marketing PartnerCollaborated with local Welsh illustrator Tilly Butters to create the label artwork for the 2026 International Women's Day beer Tied By Tides, reflecting the similarities between Welsh and New Zealand landscapes connected by the sea.
• Trancio (taproom kitchen operator)minorOthersTrancio provides the food offering at the Wild Horse Taproom. In 2025, Wild Horse launched its own in-house kitchen Y Gegin, which replaced the previous Trancio arrangement.
• Builder Street Food & Drink Cluster (Llandudno)minorGTM or Marketing PartnerWild Horse is situated in the middle of Builder Street, Llandudno, surrounded by a cluster of food and drink producers including Heartland Coffee Roasters, Ffarm Vintners Wine Merchants, Tatws Trading Fruit & Veg, Mermaid Seafoods, Orchard Fruit & Veg, and Poynton's Family Butchers. The cluster is promoted as a local food hub.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Largest UK independent craft brewery, operating broad nationwide distribution, an extensive bar/taproom estate, and DTC e-commerce. Comparable as a broad incumbent in the UK craft beer category, competing for the same on-trade and DTC customers through scale, branding, and pricing.
• Thornbridge Brewery: Established UK craft brewery producing award-winning cask, keg, and bottled ales with a broad portfolio and significant on-trade presence. Comparable as a broader incumbent with overlapping modern craft positioning, multi-channel distribution, and active competition for trade accounts across the UK.
• Beavertown Brewery: Major UK craft brewery owned by Heineken, with strong DTC, on-trade, and branded merchandise presence. Comparable as a broad incumbent whose scale, design-led branding, and nationwide distribution overlap with where Wild Horse is positioning its modern craft portfolio.
• Camden Town Brewery: Major London-based UK craft brewery owned by AB InBev, with strong on-trade, off-trade, and branded merchandise business. Comparable as a broad incumbent whose lager-led core range and modern craft positioning directly overlap with Wild Horse's Buckskin Lager and core range offer.

Direct peers

• Purple Moose Brewery: Independent Welsh craft brewery based in Gwynedd, producing cask and bottled ales including Eryri Gold and Glaslyn. Direct comparable because it operates in the same North Wales craft segment, is named alongside Wild Horse as a co-developer of the Level 4 Brewing Diploma, and targets overlapping on-trade and retail customers in the region.
• Magic Dragon Brewery: Small independent Welsh craft brewery producing cask and bottled ales. Direct peer because it is named as a co-developer of the Level 4 Brewing Diploma alongside Wild Horse and operates in the same independent Welsh craft segment.
• Blackjack Brewing Co: Independent Manchester-based craft brewery producing modern IPAs and lagers. Direct peer because Wild Horse partnered with it on its 500th-gyle collaboration brew and both occupy the modern UK craft segment targeting similar independent on-trade and DTC customers.
• Tiny Rebel Brewing Co: Welsh craft brewery based in Newport producing core range, seasonal, and collaboration beers, with a taproom/bar presence. Direct peer because it shares the independent Welsh craft positioning, multi-channel distribution (DTC, wholesale, taproom), and competes for UK craft consumer mind-share.
• Felinfoel Brewery: One of Wales's oldest breweries, producing lagers, ales, and seasonal beers. Direct peer because it co-developed the Level 4 Brewing Diploma alongside Wild Horse and competes for similar Welsh on-trade and wholesale accounts.
• Monty's Brewery: Independent Welsh craft brewery in Montgomeryshire producing cask, bottled, and canned ales. Direct peer because it is one of the five Welsh breweries co-developing the Level 4 Brewing Diploma with Wild Horse and serves overlapping trade and DTC craft customers across Wales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildhorsebeer
• Instagraminstagram.com/wildhorsebeer
• LinkedInlinkedin.com/company/wild-horse-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Horse Brewing Co