Dynamic Projection Institute GmbH

What Dynamic Projection Institute GmbH does

Dynamic Projection Institute GmbH (DPI) is an Austrian manufacturer founded in 2013 and headquartered in Spillern (operational) with a registered office in Vienna. The company designs, assembles, and tests in-house a proprietary portfolio of optomechanical accessories for professional video projectors, anchored by the Mirror Head — a stepper-motor-driven digital mirror add-on available in 30+ variants supporting projectors from 3K to 50K brightness across Panasonic, Epson, Sony, Christie, Barco, NEC, Optoma, Vivitek, Digital Projection, Canon, and BenQ — and the ULS Mirror, a static front-surface mirror system that achieves throw ratios as low as 0.56:1. Supporting products include the MDC-X media server (declared End of Life in February 2024), the MDC-Touch web-based remote interface, the DPCC control center, the JCD IoT/Art-Net-to-RS232 bridge, and simulation software; the firmware/software stack supports OSC, Art-Net DMX512, MQTT, RS232, and NDI protocols for AV integrator workflows.

The company generates revenue primarily through one-time hardware sales of the Mirror Head and ULS Mirror to AV integrators, rental companies, museums, theaters, brand-experience agencies, and cultural institutions, supplemented by software/firmware licenses (including a free DPCC offering) and limited professional services such as MDC-X reinstallation and repair. All sales outside the DACH region flow through a network of 17+ authorized distributors covering Europe, the GCC, and Asia; the DACH region is served via direct sales. Notable end-customers documented in public case studies include the New Museum (NYC), Leopold Museum (Vienna), MAK Vienna, Museo della Luce (Rome), Museum Hof van Busleyden (Belgium), Leeds Playhouse, Ars Electronica Solutions (Austrian Pavilion at Expo Dubai 2021), REVERIE Trading Group (Latvian Pavilion at Expo 2017 Astana), Brussels Airport/Visit Flanders, Samsung (Budapest), and Skullmapping.

DPI's commercial motion is event- and partner-driven: the company exhibits at trade shows such as ISE, maintains a YouTube channel and MailChimp newsletter for top-of-funnel demand generation, and relies heavily on high-profile public installations (Expo pavilions, museum exhibitions, and viral creative projects such as Skullmapping's 'Gallery Invasion' with 20M+ views) as proof-of-concept. The company is privately held with no disclosed institutional investors, no funding rounds on record, and a small team of approximately five employees, positioning it as a bootstrapped niche hardware specialist rather than a venture-backed growth company.

Name

Dynamic Projection Institute GmbH

Legal name

Dynamic Projection Institute Herstellungs und Vertriebs GmbH

Website

https://dynamicprojection.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Projection Institute GmbH is an Austrian manufacturer of proprietary motorized and static mirror systems (Mirror Head, ULS Mirror) that enable dynamic video projection, serving AV integrators, museums, theaters, and brand-experience clients worldwide via 17+ distributors.

Ownership category

akta.pro rank

Product category

Video Projection Accessories

NAICS

Audio and Video Equipment Manufacturing (334310), Electric Lighting Equipment Manufacturing (3351)

SIC

Optical Instruments & Lenses (3827), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

Keywords

• Dynamic projection systems
• Video projection accessories
• Motorized mirror systems
• Media server software
• AV integration hardware

Headquarters

HQ city

Spillern

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware product sales: DPI generates revenue primarily through the sale of hardware add-on products for video projectors: Mirror Head, ULS Mirror, and related accessories. Products are sold through channel distributors globally and directly to AV integrators, rental companies, museums, and cultural institutions. Individual components (metalworking, electronics, stepper motors, cable assembly) are outsourced to suppliers while final assembly, commissioning, and quality control are performed in-house in Austria.
2. Software and firmware products: DPI sells media server software (MDC-X), remote control interface (MDC-Touch), and firmware/software updates for its hardware products. The MDC-X Media Server includes a launcher, time-scheduled shows, show automation, and remote control. A trial version of MDC software is available for evaluation.
3. Technical support and services: DPI provides customer support during business hours (Monday to Friday, 9:00–12:00 and 13:00–16:00). Support includes technical documentation, installation guides, firmware manuals, programming examples on GitHub, and repair/replacement services under warranty. Professional reinstallation services for the MDC-X are also offered.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dynamic Projection Institute GmbH (DPI) designs, manufactures, and sells motorized and static digital mirror add-on systems for professional video projectors, primarily the Mirror Head and ULS Mirror product lines, along with complementary media server hardware/software (MDC-X, MDC-Touch), projector control interfaces (JCD), and control software (DPCC). All products are developed, assembled, and tested in-house at the company's Spillern facility in Austria and sold through a global distributor network to AV integrators, museums, theaters, and event venues for use in dynamic projection installations.

Product overview

Dynamic Projection Institute GmbH is an Austrian company that manufactures video projection technology add-ons. The core product portfolio includes the Mirror Head (motorized digital mirror enabling dynamic projection movement) and ULS Mirror (static front-surface mirror system) as primary hardware products. Supporting products include the MDC-X Media Server (now EOL as of Feb 2024), MDC-Touch web-based remote control interface, MDC Software for media control, JCD projector controller with IoT capabilities, DPCC control center, and Mirror Head Simulation Software. All products are developed, assembled, and tested in-house in Austria with a focus on compatibility with projectors from 3K to 50K brightness across major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirror Head Motorized digital mirror add-on for professional video projectors (3K–50K brightness) that enables dynamic projection movement up, down, left, and right so a fixed projector can reach walls, floors, ceilings, and objects without losing image quality. Available in Rental Edition and Standard Edition variants; compatible with major projector brands (Panasonic, Epson, Sony, Christie, Barco, NEC, Optoma, Vivitek, Digital Projection, Canon, BenQ).
• ULS Mirror High-quality static front-surface-mirror system that deflects projected images to any desired position with nearly no quality loss, enabling extremely short throw ratios (down to 0.56:1 with 3-chip projectors). Available in Base Set, Truss Set, and Floor Set configurations; made in Austria.
• JCD (Joint Controller Device) Add-on control interface for major-brand projectors providing Art-Net/DMX512 to RS232 conversion, MQTT network interface for IoT integration, WiFi access point/hotspot, and absolute zoom and focus control for Motorized lenses, plus an integrated Art-Net analyzer.
• MDC-X Media Server Combined hardware-and-software media server for controlling playback, Mirror Heads, and other output devices, supporting up to three simultaneous outputs, media manipulation, geometric correction, soft-edge blending, dynamic panorama, DMX/Art-Net, MQTT, RS232, NDI streams, Wake-on-LAN, and headless operation via OSC.
• MDC-Touch Web-based remote-control interface for the MDC-X Media Server, accessible via any browser on smartphones, tablets, or desktop computers. Provides job, Mirror Head, and projector control, media preview, project start/stop, and multi-user multitasking.
• DPCC (Dynamic Projection Control Center) Complete software solution for controlling the Mirror Head system, providing centralized management and show programming capabilities, with the DPCC-Extreme variant functioning as a media-server option.
• Mirror Head Simulation Software Showroom simulation application enabling users to experience and test Mirror Head projection capabilities in a virtual showroom environment.

Quantifiable outcome

• A research study conducted at TU Wien and presented at the 53rd CIRP Conference on Manufacturing Systems demonstrated that dynamic projection systems bring significant advantages for process improvements and usability compared to PC-terminals in industrial site assembly.
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Polestar Productions (UK)coreChannel Partner/ Reseller/ DistributorPolestar Productions is DPI's authorized partner in the United Kingdom, providing Mirror Head units, Media Servers, and technical and programming support for installations in the UK market. Notable collaborations include Pipilotti Rist's installation at Store X London and the Wizard of Oz production at Leeds Playhouse.
• REVERIE Trading Group, SIA (Latvia)coreChannel Partner/ Reseller/ DistributorREVERIE Trading Group is DPI's distribution partner for Latvia and the Baltic States. Founded in 2009, the company is one of the first developers of creative audiovisual presentations and interactive technology in the Baltics, providing audio-visual systems integration, interactive multimedia solutions, and digital media content creation. REVERIE engineered and delivered the complete AV installation for the Latvian Pavilion at Expo 2017 Astana.
• Martin Professional UAE LLC (GCC)coreChannel Partner/ Reseller/ DistributorMartin Professional UAE LLC is DPI's authorized partner for the Gulf Cooperation Council countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates), operating from Business Bay, Dubai, UAE.
• AV-HUSET A/S (Denmark)coreChannel Partner/ Reseller/ DistributorAV-HUSET A/S is DPI's authorized distributor for Denmark, based in Næstved, providing AV solutions and DPI products to the Danish market.
• Dynacord Bulgaria Ltd. (Bulgaria)minorChannel Partner/ Reseller/ DistributorDynacord Bulgaria Ltd. is DPI's authorized partner in Bulgaria, operating from Sofia.
• AHG - Beijing Anheng Secotech (China)coreChannel Partner/ Reseller/ DistributorAHG - Beijing Anheng Secotech Information Technology Co., Ltd. is DPI's authorized partner for Mainland China, based in Beijing's Wangjing SOHO in the Chaoyang District.
• Universal Business Technologies Corp. (Japan)coreChannel Partner/ Reseller/ DistributorUniversal Business Technologies Corp. is DPI's authorized partner in Japan, based in Tokyo's Yurakucho district, providing AV technology solutions including DPI products.
• Modern Stage Services (India)coreChannel Partner/ Reseller/ DistributorModern Stage Services (Projects) is DPI's authorized partner in India, based in New Delhi, providing projection and staging solutions.
• Ligra DS S.r.l. (Italy)coreChannel Partner/ Reseller/ DistributorLigra DS S.r.l. is DPI's authorized partner in Italy, operating from Vigolzone (PC), specializing in visual communication supplies.
• Kauko OY (Finland)minorChannel Partner/ Reseller/ DistributorKauko OY is DPI's authorized partner in Finland, based in Vantaa, specializing in AV technology.
• WS-Spalluto GmbH (Germany - East)coreChannel Partner/ Reseller/ DistributorWS-Spalluto GmbH is DPI's authorized partner for eastern Germany, based in Bischweier, providing Screens and AV Solutions.
• ReBeam GmbH (Germany - North)coreChannel Partner/ Reseller/ DistributorReBeam GmbH is DPI's authorized partner for northern Germany, based in Berlin, operating the ReBeam shop for AV equipment.
• Vial Technology Limited (Hong Kong)minorChannel Partner/ Reseller/ DistributorVial Technology Limited is DPI's authorized partner for Hong Kong, operating from Kowloon Bay, providing technology solutions.
• MISP co., Ltd (Republic of Korea)minorChannel Partner/ Reseller/ DistributorMISP co., Ltd is DPI's authorized partner in the Republic of Korea, based in Seoul.
• OPTIO s.r.o. (Slovak Republic)minorChannel Partner/ Reseller/ DistributorOPTIO s.r.o. is DPI's authorized partner in the Slovak Republic, based in Bratislava.
• Linexa Anstalt (Switzerland/Liechtenstein)coreChannel Partner/ Reseller/ DistributorLinexa Anstalt is DPI's authorized partner for Switzerland and Liechtenstein, based in Vaduz. Linexa also creates its own dynamic projection content, including installations at interior designers and fashion boutiques.
• Broadcast Video Technology, SL (Spain/Portugal)minorChannel Partner/ Reseller/ DistributorBroadcast Video Technology, SL is DPI's authorized partner covering Spain and Portugal, based in Madrid.
• Skullmapping (Belgium)coreStrategic or Co-development PartnerSkullmapping is a Belgian creative studio (Filip Sterckx and Antoon Verbeeck) that has been a key creative partner for DPI, producing iconic dynamic projection art installations using the Mirror Head and MDC-X. Projects include 'Gallery Invasion' (20M+ social media views), Rubens' Cupid at Brussels Airport, 'Thirst for Knowledge' at Museum Hof van Busleyden, and multiple other museum installations. Skullmapping approached DPI at ISE 2016 and has since become synonymous with DPI's technology in the art world.
• Ars Electronica Solutions (Austria)coreStrategic or Co-development PartnerArs Electronica Solutions collaborated with Querkraft, bleed, and Büro Wien on the Austrian pavilion at Expo Dubai 2021. Ars Electronica Solutions was responsible for the dynamic projection elements using multiple Mirror Head units to animate glyphs within the sand dome pavilions.
• Bright Ideas Design Co. Ltd. (Taiwan)coreImplementation/ SI/ Consulting PartnerBright Ideas Design Co. Ltd. (Taipei) is a creative studio that has implemented DPI's technology in multiple museum and cultural projects in Taiwan, including the National Museum of Natural Science 'Beautiful Island' exhibition and the New Taipei City Library 'Story House of Tomorrow'.
• PKE Electronics GmbH (Austria)coreImplementation/ SI/ Consulting PartnerPKE Electronics GmbH collaborated with DPI on the 'Mythos Mozart' immersive experience in Vienna, providing the Epson EB-PU2216B laser projectors and technical integration for the six ULS Mirror units used in the installation.
• UAB Tiesios Kreivės / Museum of Illusions (Lithuania)minorImplementation/ SI/ Consulting PartnerUAB Tiesios Kreivės, the operator of the Museum of Illusions franchise, opened the Museo della Luce in Rome, which uses the Mirror Head technology under the direction of artist Simonas Šileika (Guliveris). The franchise model provides comprehensive support including exhibit installation, team training, and ongoing consultations.
• Querkraft (Austria)minorImplementation/ SI/ Consulting PartnerQuerkraft is an Austrian architecture firm that designed the Austrian pavilion at Expo Dubai 2021, composed of 38 sand domes requiring no air conditioning. DPI's Mirror Head units were integrated into this architecture.
• United Motion Labs (Germany)minorImplementation/ SI/ Consulting PartnerUnited Motion Labs collaborated with COFO Entertainment on the 'Masters of the Renaissance' exhibition in Berlin, creating media art installations that extended the storytelling of Renaissance masterpieces using dynamic projection technology.
• COFO Entertainment (Germany)minorImplementation/ SI/ Consulting PartnerCOFO Entertainment co-organized the 'Masters of the Renaissance' exhibition in Berlin alongside United Motion Labs, hosting approximately 60 high-quality reproductions of Renaissance masterpieces enhanced by dynamic projections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• disguise: UK-based provider of visual production platforms and media servers used in live events, concerts, and immersive installations. Directly comparable because disguise media servers are commonly paired with DPI Mirror Head units in flagship theater and immersive projects (e.g., Leeds Playhouse 'Wizard of Oz').
• VIOSO: German provider of multi-projector warping, blending, and auto-alignment software used in projection mapping and immersive venues. Directly comparable because VIOSO has been deployed alongside DPI Mirror Head systems (e.g., Latvian Pavilion at Expo 2017 Astana) for large-scale multi-projector setups.
• ArKaos: Luxembourg-based media-server and video-control software provider focused on live events, VJing, and architectural projection. Comparable to DPI because ArKaos addresses the same projection-control workflow in clubs, concerts, and architectural mapping that DPI's Mirror Head ecosystem targets.
• 7thSense Design: UK-based provider of media servers and pixel-processing solutions for theme parks, museums, and immersive attractions. Directly comparable because 7thSense serves the same cultural-venue and immersive-experience end market as DPI's Mirror Head installations.
• AV Stumpfl (Pixera): Austrian media-server manufacturer whose Pixera platform competes with and complements DPI's stack. Directly comparable because Pixera is used in DPI's Mythos Mozart installation and is a recognized alternative to DPI's discontinued MDC-X in projection-driven venues.
• Dataton: Swedish manufacturer of WATCHOUT media servers and show-control solutions used in museums, expos, and live events. Comparable to DPI because Dataton addresses the same projection-and-show-control workflow that DPI's MDC-X historically covered and that third-party servers now pair with Mirror Head.
• Green Hippo (tvONE): UK-based maker of Hippotizer media servers used in live events, broadcast, and immersive installations. Comparable to DPI because Hippotizer competes for the same media-server slot in dynamic-projection workflows where DPI's Mirror Head is deployed.

Broad incumbents

• Barco: Belgian projection, imaging, and visualization company whose high-end projectors are explicitly supported by DPI's Mirror Head range (3K–50K lumens). Comparable as a broad incumbent in the same projection ecosystem whose product roadmaps could overlap with or complement DPI's positioning technology.
• Christie Digital (including Coolux / Pandoras Box): Global projector and visual-systems manufacturer whose Pandoras Box media-server platform (acquired from Coolux) competes directly with the media-server layer of DPI's stack. A broad incumbent whose projection hardware also pairs with DPI's Mirror Head, giving the company both a complementary and competitive relationship.

Emerging players

• Mo-Sys Engineering: UK-based developer of camera tracking, virtual production, and broadcast automation technology. An emerging player with thematic overlap to DPI's projection-based spatial augmentation, particularly in virtual production and Industry 4.0 use cases where dynamic projection of digital content onto physical surfaces is needed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/DynamicProjectionInstitute
• YouTubeyoutube.com/channel/UCriyVsgJWHYhn5oQrmXxTRQ
• Facebookfacebook.com/dynamicprojection
• LinkedInlinkedin.com/company/dynamicprojection

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Projection Institute GmbH