What Eagers Automotive NZ does

Eagers Automotive NZ is the New Zealand subsidiary of Eagers Automotive Limited (ASX: APE), Australasia's largest motoring group, operating 13 franchised dealerships and 8 service & tyre centres across the Auckland metropolitan area (Grey Lynn, Glenfield/Wairau Valley, Manukau, and Penrose). The group retails new vehicles from eight OEM brands — Mazda, Ford, Nissan, MG, Hyundai, Isuzu, Suzuki, and GMSV (GM Specialty Vehicles) — and used vehicles through its dedicated easyauto123 platform with three physical locations. Established NZ operations are rooted in the 2019 acquisition of the John Andrew Auto Group, with broader Eagers heritage dating to 1917.

The business operates a vertical, lifecycle-based model anchored on four revenue streams: (1) vehicle sales (new and used), the largest contributor, with used stock ranging from approximately NZ$20,000 to NZ$140,000+ and new vehicles carrying up to 10-year OEM warranties and a minimum 3 years of free roadside assistance; (2) finance and insurance (F&I), including in-house and partner consumer loans at a 12.95% APR illustrative rate plus extended warranties, insurance, and roadside products; (3) servicing and maintenance across 8 centres offering scheduled servicing, WOF inspections, and repairs for all makes and models; and (4) parts and accessories including paint protection and Perfexion car care products. A dedicated fleet and leasing division addresses commercial customers with multi-vehicle solutions. Pricing is transactional per vehicle or per service, with weekly finance payment options from NZ$135 to NZ$738 over 60-month terms.

The technology stack is consumer-facing rather than enterprise-grade: an online inventory system supports filtering by body type, make, model, price, year, and kilometres; integrated online finance application and service booking modules reduce friction in the purchase and aftersales funnel. The company maintains no public API, no proprietary AI systems, and no disclosed data assets; digital presence is concentrated on the corporate website, brand-specific dealer microsites, and a Facebook page. Distribution is purely physical-plus-omnichannel within New Zealand — there is no export or international footprint — and the parent group's strategic and operational support is delivered from Australia.

Name

Eagers Automotive NZ

Legal name

Eagers Automotive NZ

Website

https://eagersautomotive.co.nz

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Eagers Automotive NZ is the Auckland-based New Zealand arm of ASX-listed Eagers Automotive Limited (APE), operating 13 franchised dealerships across 8 OEM brands plus 8 service centres, retailing new and used vehicles alongside finance, insurance, servicing, and fleet solutions to consumers and commercial fleets in Auckland.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles from 8 brands (Mazda, Ford, Nissan, MG, Hyundai, Isuzu, Suzuki, GMSV) and used vehicles across 13 Auckland dealerships. Revenue generated from vehicle transaction prices.
2. Finance and Insurance Services: In-house and partner financing solutions for vehicle purchases including consumer loans with weekly payment options, extended warranties, insurance products, and roadside assistance packages.
3. Servicing and Maintenance: Vehicle servicing, repair, Warrant of Fitness (WOF) inspections, and maintenance services across 8 service centres. Generates revenue from labour and parts.
4. Parts and Accessories: Sale of genuine parts and accessories for serviced vehicles, paint protection, and vehicle care products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eagers Automotive NZ is a multi-brand automotive retail dealership group operating 13 Auckland dealerships across 8 vehicle brands (Mazda, Ford, Nissan, MG, Hyundai, Isuzu, Suzuki, and GMSV). The company sells new and used vehicles, offers in-house and partner finance and insurance products, operates 8 service and tyre centres providing scheduled maintenance, repairs and Warrant of Fitness inspections, and runs a dedicated fleet and leasing division for commercial customers. The easyauto123 sub-brand functions as a dedicated used-vehicle sales platform across multiple Auckland locations.

Product overview

Eagers Automotive NZ operates as a multi-brand automotive retail group (part of Australasia's largest motoring group) with 13 Auckland dealerships representing eight vehicle brands: Mazda, Ford, Nissan, MG, Hyundai, Isuzu, Suzuki, and GMSV. The core offering comprises new and used vehicle sales, supported by integrated services including finance & insurance, vehicle servicing (8 service & tyre centres), fleet & leasing solutions, and car care products. The easyauto123 sub-brand serves as a dedicated used vehicle sales platform with multiple physical locations. The product portfolio is organized around a dealership network model where each brand franchise (e.g., Manukau Hyundai, North Harbour Ford) functions as a distinct sales and service unit, unified under the Eagers Automotive umbrella with shared infrastructure for finance, servicing, and online vehicle search.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles from eight leading brands (Mazda, Ford, Nissan, MG, Hyundai, Isuzu, Suzuki, and GMSV) across 13 Auckland dealership locations, offering hatchbacks, sedans, SUVs, utes, vans, electric vehicles, and other body types to individual consumers and commercial buyers.
• Used Vehicle Sales Sale of quality-checked used vehicles across multiple Auckland locations, including late-model and low-mileage options from the eight core brands plus additional makes. Available through individual dealerships and the easyauto123 online platform.
• easyauto123 Used Vehicle Platform Sub-brand offering hundreds of quality used cars across multiple Auckland locations through an online platform and dedicated physical dealerships, targeting individual consumers seeking used vehicles.
• Finance & Insurance Tailored finance solutions for vehicle purchases including consumer loans with weekly payment options, promotional rates with brand partners, extended warranties, insurance products, and roadside assistance packages.
• Vehicle Servicing Scheduled and manufacturer servicing, Warrant of Fitness (WOF) inspections, general repairs, and maintenance services across 8 service and tyre centres in Auckland, available to customers regardless of where their vehicle was purchased.
• Fleet & Leasing Fleet and leasing solutions for business customers, providing vehicle procurement, coordinated finance packages, fleet servicing arrangements, and bulk purchasing for commercial vehicle needs.
• Parts & Accessories Sale of genuine parts and accessories for serviced vehicles, paint protection products, and vehicle care items across Auckland dealership locations.
• Car Care (Perfexion) Additional vehicle ownership services including Perfexion Car Care, insurance products, extended warranties, and roadside assistance to support ongoing vehicle ownership.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Eagers Automotive (Australia)flagshipStrategic or Co-development PartnerEagers Automotive NZ is a subsidiary of Eagers Automotive, Australasia's largest motoring group. The parent company provides operational support, brand relationships, and scale advantages across the combined Australia and New Zealand operations.
• MazdacoreChannel Partner/ Reseller/ DistributorEagers Automotive operates authorized Mazda dealerships including John Andrew Mazda (Grey Lynn) and North Harbour Mazda (Glenfield). Dealerships sell new Mazda vehicles and provide service and parts support.
• FordcoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealerships including John Andrew Ford (Grey Lynn) and North Harbour Ford (Glenfield/the Ford Store). Full sales, service, and parts operations for Ford vehicles.
• NissancoreChannel Partner/ Reseller/ DistributorManukau Nissan dealership in Auckland offering new Nissan vehicles, service, and parts.
• MGcoreChannel Partner/ Reseller/ DistributorManukau MG dealership selling new MG vehicles with sales and service capabilities.
• HyundaicoreChannel Partner/ Reseller/ DistributorManukau Hyundai dealership with sales, service, and parts operations across multiple locations in Manukau.
• GMSV (GM Specialty Vehicles)coreChannel Partner/ Reseller/ DistributorManukau GMSV dealership offering GM Specialty Vehicles including high-performance vehicles. Part of the General Motors family with over 100 years of innovation.
• SuzukicoreChannel Partner/ Reseller/ DistributorManukau Suzuki dealership selling new Suzuki vehicles.
• IsuzucoreChannel Partner/ Reseller/ DistributorManukau Isuzu dealership offering Isuzu vehicles.
• NZ Transport Agency (NZTA)coreStrategic or Co-development PartnerEagers Automotive as a registered Motor Vehicle Dealer and MTA member is authorized to access the NZ Motor Vehicle register maintained by NZTA for vehicle purchase, sale, and servicing verification purposes.
• Motor Trade Association (MTA)minorStrategic or Co-development PartnerEagers Automotive is an MTA member, providing industry association benefits and standards compliance.

Scale indicators5 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer active across Asia-Pacific including NZ distribution partnerships. Comparable end-market (vehicle retail) at much larger multinational scale; broader portfolio than Eagers' pure retailer model.
• Lithia Motors: NYSE-listed US automotive retailer (LAD), the largest in the United States, with multi-brand representation plus integrated finance, service and parts — the closest large-cap analogue to Eagers NZ's full-stack dealership model.
• Asbury Automotive Group: NYSE-listed US automotive retailer (ABG) with multi-brand dealerships and the Clicklane digital sales platform. Comparable multi-brand structure and digitisation playbook to Eagers NZ at broader US scale.
• AutoNation: NYSE-listed US automotive retailer (AN) operating multi-brand dealerships nationwide with strong used-vehicle (AutoNation USA) and finance attach operations. Comparable full-service incumbent model at far broader US scale.
• CarMax: NYSE-listed US used-vehicle retailer (KMX) with captive CarMax Auto Finance. The closest pure-play scaled analogue to Eagers' easyauto123 used-vehicle sub-brand.
• Penske Automotive Group: NYSE-listed international automotive retailer (PAG) with dealerships in the US, UK, Germany and Italy plus commercial truck distribution. Mirrors Eagers' integrated retail/finance model at much larger multinational scale.

Direct peers

• Andrew Simms: Established New Zealand multi-brand automotive dealer group with locations across Auckland and the upper North Island. Directly competes with Eagers NZ on new vehicle sales, used vehicles, finance, and servicing across overlapping Auckland suburbs.
• Eagers Automotive Limited: ASX-listed parent (APE) of Eagers Automotive NZ and operator of Australia's largest automotive retail network. The most directly comparable multi-brand Australasian dealership group; the NZ subsidiary is fully consolidated in Eagers' reporting.
• Armstrong's Motor Group: Family-owned New Zealand automotive dealer group with multi-brand representation across the North Island. Directly comparable in new/used retail, fleet, and aftersales service within the same Auckland market.
• Winger Motors: New Zealand multi-brand automotive dealer group operating across both islands. Overlaps with Eagers NZ in passenger vehicle retail, used vehicles and servicing within the Auckland region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eagersautomotive
• LinkedInlinkedin.com/company/eagersautomotivenz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagers Automotive NZ