Eagle Hills Morocco

What Eagle Hills Morocco does

Eagle Hills Morocco is the Moroccan operating subsidiary of UAE-based Eagle Hills Properties LLC, founded in 2015 and headquartered in Salé, Rabat-Salé. The company develops and markets master-planned, mixed-use luxury waterfront real estate across four anchor projects in Morocco: La Marina Morocco and Rabat Square in Rabat-Salé, Tanja Waterfront in Tangier, and La Bahia Blanca in Tamuda Bay on the Mediterranean coast. It sells and leases residential, hospitality, and retail assets within these destinations — including branded residences (Fairmont, Fairmont St. Regis), luxury apartments and villas, boutique and 5-star hotels (Fairmont, The Bristol), conference centers, marinas, and approximately 64,000 sqm of integrated retail space. Its customers are high-net-worth individuals seeking primary residences, vacation homes, or investment property, plus retail and F&B tenants leasing commercial space within the developments.

The company's underlying product is a capital-intensive master-planned community that physically integrates residential, hospitality, retail, and entertainment around a waterfront anchor — for example, Fairmont La Marina Rabat-Salé (44,000 sqm with 186 hotel rooms and 88 branded residences), La Plaza Rabat Square (retail units of 30–200 sqm surrounding a central plaza), and La Bahia Blanca (40 sea-view villas plus a marina). A distinguishing feature of the residential offering is inclusion in the Fairmont President's Club network, providing owners access to over 120 Fairmont, Raffles and Swissôtel properties globally with VIP recognition and hotel à la carte services. Architectural design blends contemporary and Moroccan influences, and the developments are positioned to leverage Morocco's strategic location between Europe and Africa.

The business model is direct-to-consumer real estate development with two revenue streams: (1) one-time outright sales of residential units (apartments, duplexes, penthouses, villas) at quote-based pricing via on-site sales offices and showrooms, and (2) managed commercial retail leasing of spaces within the mixed-use developments. Distribution is through dedicated physical sales offices at each project (Tanger, Salé, Rabat), supplemented by a trilingual Arabic/French/English website, email newsletter, WhatsApp click-to-chat, and a centralized 800-line contact number. The company is privately held under Eagle Hills Properties LLC (UAE), led by founder and chairman Mohamed Alabbar, who brings 30+ years of track record across 18+ countries including the Burj Khalifa and Downtown Dubai as benchmark references.

Name

Eagle Hills Morocco

Legal name

Eagle Hills Morocco

Website

https://eaglehillsmorocco.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Eagle Hills Morocco is the Moroccan subsidiary of UAE-based Eagle Hills Properties LLC, developing and selling luxury mixed-use waterfront real estate across Rabat-Salé, Tangier, and Tamuda Bay. It serves high-net-worth individuals, international investors, and retail tenants via branded residences, villas, apartments, hotels, and ~64,000 sqm of integrated retail.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate
• Mixed-use development
• Waterfront properties
• Branded residences
• Master-planned communities

Headquarters

HQ city

Tanger (Tangier)

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Residential Property Sales: Direct sales of luxury residential units including apartments, villas, duplexes, and penthouses across multiple projects in Morocco (Rabat-Salé, Tangier, Tamuda Bay). Revenue generated through outright property sales to individual buyers and investors.
2. Commercial Retail Leasing: Leasing of retail spaces within mixed-use developments. Commercial units at La Plaza Rabat Square, La Marina Morocco retail areas, and Fairmont retail spaces are leased to retail brands and businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eagle Hills Morocco develops, markets, and sells luxury mixed-use waterfront real estate projects across Morocco, encompassing branded residences (Fairmont), apartments, villas, duplexes, penthouses, boutique and 5-star hotels, retail spaces, and waterfront promenades. The company sells directly to high-net-worth individual buyers and investors through on-site sales offices at each project, and leases commercial retail units to brands and operators within the same developments.

Product overview

Eagle Hills Morocco is a luxury real estate developer operating four major mixed-use projects across Morocco: Tanja Waterfront in Tanger, Rabat Square in Rabat, La Marina Morocco in Rabat-Salé, and La Bahia Blanca in Tamuda Bay. Its portfolio includes branded residences (Fairmont), boutique hotels, upscale retail spaces (totaling ~64,000 sqm at La Marina alone), waterfront promenades, conference centers, and luxury apartments and villas. The company is part of Eagle Hills Properties, led by Founder & Chairman Mohamed Alabbar.

Differentiator

Problem solved

Functional benefit

Brands

• Tanja Waterfront: Luxury waterfront development in Tangier featuring residential apartments, villas, retail spaces, and The Bristol Luxury Hotels & Resorts.
• Rabat Square
• La Marina Morocco
• La Bahia Blanca
• Fairmont Retail
• La Plaza Rabat Square

Products and services

• Tanja Waterfront Mixed-use waterfront development in Tanger, Morocco, combining luxury residential apartments, upscale retail, marina promenade, a conference center, and The Bristol Luxury Hotels & Resorts Tangier. Positioned as a gateway between Africa and Europe.
• La Marina Morocco Premier mixed-use waterfront development on the banks of the Bouregreg River at the confluence of ocean and river. Features the Fairmont La Marina Rabat-Salé hotel, branded residences, The Arts & Crafts District, and approximately 64,000 sqm of retail space, located 10 minutes from Rabat city center.
• Rabat Square Mixed-use development in Rabat, Morocco, inspired by global urban design trends, combining luxury apartments, a boutique hotel, branded residences, a central plaza (La Plaza), retail shops, and green spaces.
• La Bahia Blanca Beachfront family resort on over 1,000 meters of coastline at Tamuda Bay along Morocco's northern Mediterranean shore. Features 40 elegantly designed villas with panoramic sea views, a protected bay, Fairmont St. Regis La Bahia Blanca hotel, and a luxurious marina.
• Fairmont Residences La Marina Rabat-Salé Branded residences within the Fairmont La Marina Rabat-Salé development, spanning 44,000 sqm. Features 186 hotel rooms and 88 branded residential units with panoramic views of the river, beach, and Rabat's historic landmarks. Residents enjoy exclusive access to the Fairmont President's Club and hotel à la carte services.
• La Marina Morocco Retail Retail spaces within La Marina Morocco totaling approximately 64,000 sqm, attracting 550,000 tourists annually. Located 10 minutes from Rabat city center and 15 minutes from the international airport, serving residents of Rabat-Salé, Casablanca, Témara, and Kenitra.
• La Plaza Rabat Square Central retail hub of Rabat Square featuring shops ranging from 30 to 200 sqm, catering to diverse retail brands and commercial needs. Includes restaurants, cafés, outdoor cinema, boutique hotel, and luxury residences.
• Fairmont Retail (La Marina) Premium retail spaces within the Fairmont Marina Rabat-Salé development, spanning over 44,000 sqm with views of the Atlantic Ocean, Bouregreg River, and historic landmarks. Offers prime positioning among fine dining, art galleries, and luxury services.

Quantifiable outcome

• Dubai Mall attracts over 100 million visitors annually - benchmark for La Plaza Rabat Square retail positioning
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and key.

• Fairmont Hotels & ResortscoreStrategic or Co-development PartnerFairmont La Marina Rabat-Salé is a 5-star hotel integrated within the La Marina Morocco mixed-use development. The partnership includes 186 hotel rooms and 88 Fairmont branded residences. Residence owners receive exclusive membership to Fairmont President's Club with access to over 120 Fairmont, Raffles and Swissôtel properties globally with VIP recognition and preferential rates.
• The Bristol Luxury Hotels & Resorts (Tanger)keyStrategic or Co-development PartnerThe Bristol Luxury Hotels & Resorts Tangier is mentioned as a neighboring hotel development within the Tanja Waterfront project, enhancing the luxury hospitality ecosystem of the Tangier waterfront destination.
• La Plaza Rabat Square Retail EcosystemcoreChannel Partner/ Reseller/ DistributorLa Plaza is the central plaza of Rabat Square featuring retail spaces ranging from 30 to 200 sqm, attracting luxury boutiques, restaurants, cafes, a cinema, boutique hotel, and serviced apartments. This retail ecosystem serves as the commercial heartbeat of the Rabat Square development.

Scale indicators6 records

Recent moves6 records

Direct peers

• Emaar Properties: Emaar is the flagship developer founded by Mohamed Alabbar and built Downtown Dubai, Dubai Mall, and Burj Khalifa. It is the closest direct peer to Eagle Hills Morocco, using the same master-planned luxury mixed-use model with branded residences and integrated retail/hospitality.
• Meraas: Meraas is a Dubai holding company behind luxury waterfront mixed-use destinations such as Bluewaters Island, La Mer, and The Beach. Its combination of premium residential, retail, hospitality, and leisure aligns closely with Eagle Hills Morocco's La Marina and Tanja Waterfront concepts.
• Damac Properties: Damac is a Dubai-based luxury developer specializing in branded residences (Trump, Versace, Cavalli, Paramount) with master-planned communities across MENA. It directly mirrors Eagle Hills Morocco's branded-residence-with-hotel-services model and luxury target buyer.

Others

• Accor SA (Fairmont/Raffles parent): Accor operates Fairmont, Raffles, and Swissôtel and runs a global branded-residences program. It is the upstream partner providing Eagle Hills Morocco's hospitality ecosystem and Fairmont President's Club, making it an adjacent ecosystem enabler rather than a direct competitor.

Broad incumbents

• Majid Al Futtaim Properties: Majid Al Futtaim operates integrated mixed-use destinations anchored by shopping malls (Mall of the Emirates, City Centre) plus hotels, residential and leisure. Its retail-led master-planned community model parallels Eagle Hills Morocco's La Marina and La Plaza retail positioning.
• Aldar Properties: Aldar is Abu Dhabi's largest listed developer with a broad portfolio spanning master-planned communities, branded residences, retail, and education assets. It is a broad incumbent in MENA luxury real estate with comparable but more diversified operations than Eagle Hills Morocco.
• ROSHN Group: ROSHN is Saudi Arabia's largest residential developer, building master-planned communities for HNW and aspirational buyers with retail, hospitality, and branded residences integrated. Comparable in scale and product type but operating in a different MENA geography.

Emerging players

• Kasada Hospitality: Kasada is a pan-African hospitality investment platform backed by Actis developing hotels and serviced residences across key African cities. It overlaps with Eagle Hills Morocco in combining hotel-brand integration with residential product in Africa.

Regional players

• OMRAN Group: OMRAN is Oman's national tourism development company building integrated destinations such as Yiti and Salalah. Comparable luxury integrated resort model with mixed-use tourism orientation but serving a different GCC geography than Morocco.
• Alliances Développement Immobilier: Alliances is one of Morocco's largest local developers with residential, commercial, and tourism projects. It is a comparable Moroccan peer but with less luxury tilt and no global hotel-brand integration, providing a useful benchmark for local competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eagle-hills-morocco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Hills Morocco