Eagle River Golf Course

What Eagle River Golf Course does

Eagle River Golf Course is a municipally-owned, 18-hole public golf facility located in Eagle River, Wisconsin, in the state's Northwoods region. Originally built as a 9-hole course in 1923 and redesigned to its current 18-hole layout in 1988 by architect Don Herfort of Minneapolis, the course generates revenue through a diversified mix of streams: tiered green fees (Early/Peak/Fall season pricing), Adult ($1,000) and Junior ($250) Season Passes, Gold ($350) and Platinum ($550) discount cards, cart rentals, range ball sales with prepaid FOB passes, professional lessons from two PGA professionals (Anthony Sable and Matthew Molter), league dues (Ladies, Men's, Senior Men's), and on-site food and beverage operated by a third-party concessionaire (Sandbaggers Clubhouse). The course serves a regional Upper Midwest catchment (approximately 3 hours from Green Bay, 5 hours from Milwaukee or Minneapolis) and operates seasonally, typically May through October.

The course operates a direct-to-consumer model, with tee time bookings made via the website or by calling the pro-shop. Its go-to-market is anchored by an organized-league ecosystem: the Ladies Golf League, established in 1972, has grown to 86 members and is verified by the Wisconsin State Golf Association as the largest women's golf league in Wisconsin. Senior Men's and Men's leagues run on weekly schedules during the season, and a Junior Golf program (Camp and Clinics, ages 7-17) runs during summer months. Technology is limited to commodity golf league management software (golfleague.net, GolfSoftware) for tee time scheduling and league administration, plus hole-by-hole video tours produced with PGA Head Professional Anthony Sable. Marketing relies on the company website, Facebook, an email E-Club newsletter, earned media (Wisconsin.Golf), and word-of-mouth within the Northwoods community.

The operation is municipally owned and operated in connection with the City of Eagle River, evidenced by municipal RFPs for restaurant leases appearing on the course website. The 38-employee team is led by Head Professional/GM Anthony Sable (PGA member since 2005, previously at The Wilderness Club in Montana), Superintendent Kyle Anderson (a 2018 Ryder Cup crew member), PGA Pro Associate Matthew Molter (9th season), and volunteer league officers. No funding rounds, acquisitions, or external institutional investment are present, and the entity is not a candidate for traditional PE/VC investment given its municipal ownership structure.

Name

Eagle River Golf Course

Legal name

Eagle River Golf Course

Website

https://eaglerivergolfcourse.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle River Golf Course is a municipally-owned, 18-hole public golf course in Eagle River, Wisconsin, founded in 1923 and redesigned in 1988, serving regional Upper Midwest golfers with green fees, season passes, lessons, leagues, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf instruction
• Golf leagues
• Practice facilities
• Tee time bookings

Headquarters

HQ city

Eagle River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Revenue from daily play fees across multiple seasons: Early Season (Opening until May 28): 9 holes $30, 18 holes $40; Peak Season (May 29 - Sept. 8): 9 holes $35, 18 holes $60; Fall Season (Sept. 9 - Closing): 9 holes $25, 18 holes $37. Twilight rates available starting at 3pm or 4pm depending on season.
2. Season Passes: Annual passes valid only during open season: Adult Season Pass $1,000; Junior Season Pass (age 17 and under) $250. Includes cart pass options.
3. Cart Fees: Cart rental revenue: $15 per rider for 9 holes, $20 per rider for 18 holes; Twilight cart $20. Season cart pass for single rider $800.
4. Practice Range: Range ball sales: Small Bucket (approx. 17 balls) $4, Medium Bucket (approx. 34 balls) $7, Large Bucket (approx. 68 balls) $13. Prepaid range passes available at $110 for $125 credit or $425 for $500 credit.
5. Golf Lessons: Professional instruction revenue. Anthony Sable, PGA: $65/hour, $35/half hour, couples rate $80/hour. Matthew Molter, PGA Pro Associate: $45/hour, $25/30 minutes.
6. League Dues: Annual membership dues for organized leagues including Ladies League ($75), Senior Men's League ($135), and Men's League. Covers weekly games, handicapping authority, and banquet meals.
7. Food & Beverage Operations: Sandbaggers Clubhouse restaurant and bar operates on-site, providing food and beverage service to golfers. Operated by third party (previously Turkey's Clubhouse, now Sandbaggers Clubhouse).
8. Discount Cards: Gold Card ($350): 1/2 off green fees for entire season. Platinum Card ($550): 1/2 off green fees and carts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Eagle River Golf Course is a municipally owned 18-hole public golf course in Eagle River, Wisconsin, that sells daily green fees, season passes, cart rentals, range balls, and PGA professional instruction. The facility operates organized leagues (Ladies, Men's, Senior Men's, Junior), hosts an on-site restaurant (Sandbaggers Clubhouse), and provides a grass-tee practice facility including a range, putting green, chipping area, and bunker.

Product overview

Eagle River Golf Course operates as a single, unified golf course facility offering 18 holes of play, practice facilities, professional instruction, junior golf programs, on-site dining (Sandbaggers Clubhouse), and organized league play for men, women, and seniors. The core offering is the 18-hole golf course experience, supplemented by golf instruction services from two PGA professionals, youth development programs, and various membership/league structures. There is no modular platform architecture—all services revolve around the central golf course operation.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course An 18-hole public golf course originally built as 9 holes in 1923 and redesigned in 1988 by architect Don Herfort of Minneapolis, featuring strategically bunkered greens, narrow forested fairways, and prevalent water hazards, serving golfers of all skill levels in Wisconsin's Northwoods.
• Practice Facility Large on-site practice facility including a grass tee range, practice green, chipping area, and practice bunker for golfer skill development and warm-up.
• Professional Golf Instruction One-on-one golf lessons from PGA Head Professional Anthony Sable and PGA Pro Associate Matthew Molter, with rates at $65/hour and $45/hour respectively, including kinematic sequence analysis and swing-mechanics coaching.
• Junior Golf Programs Multi-day Junior Camp ($150 for 5 days, ages 7–17) and weekly Junior Clinics ($30/session) run by PGA Pro Associate Matthew Molter, teaching golf safety, etiquette, rules, and basic swing mechanics during the summer season.
• Ladies Golf League Wisconsin's largest women's golf league with 86 members (2026), established in 1972, offering weekly Tuesday play for both 9-hole and 18-hole players, championship events, member/guest events, and an annual banquet. Annual dues $75; WSGA handicap fee $34 additional.
• Senior Men's League Golf league for men aged 55 and older, running May 7 to September 10, with weekly Thursday events, Stableford and Best Ball formats, championship flights, Low Net Shootout qualifiers, and a seasonal banquet. Annual fee $135 (or $105 if member has own GHIN handicap account).
• Men's League Men's golf league with Monday and Wednesday evening divisions, managed through golfleague.net for scheduling and handicap-based competition.
• Sandbaggers Clubhouse (On-site Restaurant and Bar) On-site restaurant and bar at Eagle River Golf Course, operated by a third-party operator (Sandbaggers Clubhouse), providing food and beverage service to golfers; contact 715-479-9005.
• Season Passes and Discount Cards Annual subscription products for frequent players: Adult Season Pass ($1,000), Junior Season Pass age 17 and under ($250), Season Cart Pass for a single rider ($800), Gold Card ($350) for half-off green fees, and Platinum Card ($550) for half-off green fees and carts.

Quantifiable outcome

• 86-member Ladies Golf League - the largest women's golf league in Wisconsin, verified by WSGA
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sandbaggers ClubhousecoreChannel Partner/ Reseller/ DistributorSandbaggers Clubhouse operates the on-site restaurant and bar at Eagle River Golf Course, providing food and beverage services to golfers. Contact: 715-479-9005. They can be found on Facebook for updates on hours and special offerings.
• Sullivan's FlowerlandminorGTM or Marketing PartnerSullivan's Flowerland sponsored Jan Turner's watercolor painting 'Whisper of Wings' for display in downtown Eagle River's Artscape Banner Program, part of the Eagle River Revitalization Program. Community engagement partnership supporting local artists.
• Incredible BankminorGTM or Marketing PartnerIncredible Bank donated to the Ladies League Member Guest Event, supporting community golf events and league activities.
• GolfingWithMatt.com (Matthew Molter)coreChannel Partner/ Reseller/ DistributorMatthew Molter, PGA Pro Associate, operates his own website golfingwithmatt.com for lesson bookings and Junior Golf program registrations. He is a core instructional partner providing golf lessons and youth programs at the course.
• Steve Stricker (Edgerton Towne Country Club)minorOthersKyle Anderson, Golf Course Superintendent, previously worked at Edgerton Towne Country Club, which is the home course of professional golfer Steve Stricker. Worked closely with Stricker before joining Eagle River Golf Course.
• City of Eagle RivercoreOthersThe City of Eagle River owns and operates the Eagle River Golf Course. The city issues RFPs for restaurant lease and municipal marketing services. Municipal ownership provides governance and community support for the facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ridges Golf Course: Public 18-hole course in Wisconsin Rapids with green fees, leagues, and lessons. Comparable Wisconsin public-course operation in the central part of the state, competing for the same regional player base.
• SentryWorld: Public 18-hole championship course in Stevens Point, Wisconsin designed by Robert Trent Jones Jr. Operates as a public facility with lessons, leagues, F&B, and event hosting — directly comparable to Eagle River's public-course structure, though positioned as a higher-end daily-fee destination.
• Sand Valley Golf Resort: Public destination golf resort in central Wisconsin with multiple 18-hole courses (Sand Valley, Mammoth Dunes, The Sandbox, The Lido). Operates as a pay-to-play facility with lessons, lodging, and F&B — same public-course business model as Eagle River but at a larger destination-resort scale in the same state.
• Big Sand Lake Golf Course: Public 18-hole course in Phelps, Wisconsin — located less than 20 miles from Eagle River in the same Northwoods tourism region. Directly competes for the same visitor and seasonal-resident golfer market with comparable green-fee pricing and small-town resort positioning.
• Trappers Turn Golf Club: Public 27-hole facility in Wisconsin Dells offering green fees, season passes, lessons, and league play. Comparable Wisconsin public-course business model with multi-revenue stream structure and resort-area tourism exposure similar to Eagle River.
• Timber Ridge Golf Club: Public 18-hole course in Minocqua, Wisconsin — the nearest competing Northwoods public course to Eagle River. Comparable market (northern Wisconsin tourism), similar course scale, and overlapping customer base of regional visitors and seasonal residents.
• Christmas Mountain Village: Public 27-hole course and resort in Wisconsin Dells offering green fees, season passes, lessons, and on-site lodging. Directly comparable Wisconsin destination public-course business model with tourism-leveraged demand and multi-revenue stream structure.
• The Golf Courses of Lawsonia: Public 36-hole facility in Green Lake, Wisconsin featuring the historic Lawsonia Links and Woodlands courses. Offers green fees, season passes, lessons, and leagues in the same Wisconsin public-course market segment as Eagle River Golf Course.

Broad incumbents

• Geneva National Golf Club: Larger public 54-hole resort course operation in Lake Geneva, Wisconsin with real-estate and lodging components. Overlaps with Eagle River in the Wisconsin public-course segment but operates at significantly broader scale with on-site residential and resort amenities.

Regional players

• Horseshoe Bay Golf Club: Public 18-hole course in Egg Harbor, Wisconsin in the Door County tourism region. Comparable public-course business model (green fees, leagues, lessons, F&B), but serves a different Wisconsin tourism geography than Eagle River's Northwoods market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/eagle-river-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle River Golf Course