Earth Electrical
- Company typePrivate
- Founded2008
- HeadquartersFarnborough, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Earth Electrical firmographics
Firmographics- Name
- Earth Electrical
- Legal name
- Earth Electrical (Southern) Ltd.
- Website
- https://earthelectric.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Earth Electrical industry classification
Industry- Product category
- Renewable Energy Installation Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Residential Electrical Installation & New Construction Wiring (HSAOADAA), Electrical Panel Upgrades & Service Changes (HSAOADAB)
Keywords
Where Earth Electrical is headquartered
LocationHeadquarters
- HQ city
- Farnborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Earth Electrical business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Solar PV System Sales & Installation: Design, supply, and installation of complete solar PV systems for domestic and commercial customers. Services include initial consultation, site assessment, design, installation and after-sales support. Revenue is generated through product sales and installation labour charges.
- Battery Storage Systems: Installation of battery storage systems to complement solar PV systems, allowing customers to store excess energy for use during grid outages or peak demand periods.
- EV Charging Solutions: Installation of EV charging units for homes, workplaces, and commercial locations. Includes Rolec products (EVO, Wallpod, Zura, Qubev Smart, Securicharge, Autocharge, Basiccharge, Quantum, Ultracharge 160) ranging from 7.4kW home units to 160kW ultra-rapid public chargers.
- Domestic & Commercial Electrical Services: Full range of electrical services including lighting design, rewires, socket installations, fuse box replacements, fault finding, electrical condition reports, and energy saving systems for homes and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rolec EVHS2020 untethered 32A 7.4KW under grant scheme |
| One time/ perpetual license | Pay-as-you-go | Rolec EVHS2140 tethered 32A 7.4KW under grant scheme |
| One time/ perpetual license | Pay-as-you-go | Rolec NOT smart untethered 32A WITHOUT GRANT |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Earth Electrical product offering
Product offeringCore offering
Earth Electrical is a UK-based renewable energy and electrical services company that designs, supplies, and installs solar PV systems, battery storage systems, and EV charging infrastructure for domestic and commercial customers across the South of England. The company also provides general electrical services including lighting design, rewires, fuse box replacements, fault finding, and electrical condition reports, all performed by in-house qualified electricians without subcontracting.
Product overview
Earth Electrical is a solar PV, battery storage, and EV charging installation company offering a portfolio of products and services across the renewable energy sector. The core offering consists of Rolec EV charging units (EVO, Autocharge, Basiccharge, Quantum, Qubev Smart, Securicharge, Ultracharge 160, Wallpod, and Zura) for domestic and commercial applications, Eurener MEPV 120 Ultra Premium solar panels, Enphase IQ Battery 5P and SolarEdge Home Battery 400V storage systems, complemented by comprehensive solar PV system design/installation services and domestic/commercial electrical services. The products work together as an integrated home energy ecosystem combining solar generation, battery storage, and EV charging capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar PV System Design and Installation Complete solar PV system design, supply, and installation services covering domestic and commercial customers with components sourced from manufacturers including Eurener, Tesla Energy, Sig Energy, Aiko, Ecoflow, FoxESS, K2 Systems, My Energi, Renosol, Solax Power, Tigo Energy, Jinko, Longi, Canadian Solar, Enphase, and SolarEdge. Includes initial consultation, site assessment, design, installation, and after-sales support.
- Battery Storage System Installation
Companies that use Earth Electrical
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Earth Electrical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Earth Electrical partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rolec EVcoreRolec's Regional South of England Approved installer since March 2015. Earth Electrical has installed over 4,000 Rolec EV charging units and has developed extensive expertise with the product range. The partnership provides access to Rolec's full product portfolio including home chargers, commercial pedestals, and ultra-rapid chargers.
- Octopus EnergyminorOctopus Energy Trusted Partner - independent companies selected, vetted and monitored by Octopus Energy against safety, quality and customer-service standards. Not Octopus employees.
- MidsummercoreSolar product distributor that has been working in renewables since 2005. Provides Earth Electrical with access to solar PV and battery storage products including Tesla Energy, Sig Energy, Aiko, Ecoflow, FoxESS, K2 Systems, My Energi, Renosol, Solax Power, Tigo Energy, Jinko, Longi, and Canadian Solar.
- EV OneStopminorReliable partner providing electric vehicle charging solutions since 2015. EV OneStop supplies EV charging equipment and supports Earth Electrical's installation operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Earth Electrical competitors and assessment
Company assessmentBroad incumbents
- InstaVolt: UK's largest ultra-rapid public EV charging network. Comparable in EV charging deployment but focused on public rapid charging rather than residential installation, competing indirectly for the same EV-driven customer wallet.
- British Gas: UK's largest energy and home services provider, with its Local Heroes network offering solar, EV charging, and general electrical services through vetted installers. Operates at national scale and competes on similar service lines.
- EDF Energy: Major UK energy supplier offering solar PV, battery storage, and EV charging solutions to residential and commercial customers. Broad incumbent competing across Earth Electrical's full renewable energy and EV charging service stack.
- Octopus Energy: UK challenger energy supplier with growing EV charging and solar installation services. Trusted Partner of Earth Electrical, but also a competing channel through its own in-house installation and partner programmes.
- Tesla Energy: Global solar PV and battery storage provider (Powerwall, Solar Roof). Earth Electrical installs solar and battery products compatible with Tesla Energy ecosystems and competes in the same end-customer installations.
Direct peers
- EO Charging: UK EV charging hardware manufacturer and installer serving residential, commercial and fleet customers. Comparable business model pairing proprietary hardware with installation services that overlaps with Earth Electrical's Rolec-led offering.
- Rolec EV: UK EV charging manufacturer and parent of Earth Electrical's principal product portfolio. Also operates as a direct installer and regional partner network, making it a partner and competitor in the same channel.
- Andersen EV: UK premium EV charging installer offering high-end home charging solutions with bespoke design and installation. Directly competes with Earth Electrical for residential EV charger customers in the South of England and broader UK.
- POD Point: UK-based EV charging solutions provider selling and installing home and workplace chargers. Direct competitor in residential EV charging installation across the UK, with national distribution and a similar service-led model.
Emerging players
- Otovo: European rooftop solar subscription and installer with UK operations. Comparable business model in residential solar PV and battery storage deployment, with a tech-led platform approach that contrasts with Earth Electrical's manual service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Earth Electrical social profiles
Digital presenceEarth Electrical compliance and trust
Trust signalCompliance15 records
Earth Electrical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Electrical leadership team
Management profileNumber of profiles
Profiles2 records
Earth Electrical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Electrical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Electrical
What does Earth Electrical do?
Earth Electrical is a UK-based renewable energy and electrical services company that designs, supplies, and installs solar PV systems, battery storage systems, and EV charging infrastructure for domestic and commercial customers across the South of England. The company also provides general electrical services including lighting design, rewires, fuse box replacements, fault finding, and electrical condition reports, all performed by in-house qualified electricians without subcontracting.
Is Earth Electrical a public or private company?
Earth Electrical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Electrical founded?
Earth Electrical was founded in 2008. It employs 11 to 50 people.
Where is Earth Electrical based?
Earth Electrical is headquartered in Farnborough, United Kingdom, in the Europe region.
How does Earth Electrical make money?
Four revenue lines are on record. Solar PV System Sales & Installation is the primary driver. The others are battery Storage Systems, EV Charging Solutions and domestic & Commercial Electrical Services.
Who are Earth Electrical's main competitors?
Broad incumbents on record are InstaVolt, British Gas, EDF Energy, Octopus Energy and Tesla Energy. Direct peers are EO Charging, Rolec EV, Andersen EV and POD Point. Otovo is listed as an emerging player.
Does Earth Electrical have an API?
No public API is recorded for Earth Electrical.
What industry is Earth Electrical in?
Earth Electrical's product category is Renewable Energy Installation Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its SIC code is 1731.