Town of East Fremantle

What Town of East Fremantle does

The Town of East Fremantle is a statutory local government municipality in Western Australia, incorporated under the Local Government Act 1995 and serving 8,060 residents across 3,430 dwellings within a fixed 3.2 square kilometre boundary bounded by the Swan River, the City of Melville, and the City of Fremantle. Founded in 1897 and governed by an elected Mayor and eight Councillors, it delivers the standard suite of municipal services including rates and payments, three-bin FOGO waste and recycling, ranger and animal control, town planning and building approvals, environmental health, parks and reserves, library, and community programs.

The Town operates standard local government technology infrastructure with online services for rate payments (via BPOINT), electronic rate notices (eRates), resident issue reporting (Snap Send Solve), and procurement (TenderLink), and has identified ERP, Electronic Records Management, and CRM modernization as forward priorities under its Council Plan 2026-2036. Core service delivery relies on direct channels including the Town Hall counter at 135 Canning Highway, telephone, and online portals, supplemented by a quarterly community magazine ('Our Neighbourhood') and an active social media presence.

Revenue is generated primarily through property rates, with differential general rates levied on residential (0.066493 cents in the dollar) and commercial (0.125530 cents in the dollar) properties, plus minimum rate payments of $1,442 and $2,156 respectively. Total operating revenue is $11.9M AUD for FY2024/2025, of which approximately $9.5M is rates revenue, with the remainder sourced from fees, charges, government grants, and service income. Operational delivery is supported by 57 employees and contracted service providers including Veolia for waste collection and Belgravia Leisure for the East Fremantle Oval Precinct.

Name

Town of East Fremantle

Legal name

Town of East Fremantle

Website

https://eastfremantle.wa.gov.au

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

The Town of East Fremantle is a statutory local government municipality in Western Australia serving 8,060 residents across 3,430 dwellings, delivering rates, waste management, planning, ranger, environmental health, and community services within a 3.2 sq km boundary and generating $11.9M AUD in annual operating revenue.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Management Services (8741)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

Keywords

• Municipal services
• Local government
• Waste management
• Town planning
• Community services

Headquarters

HQ city

East Fremantle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates Revenue: Property rates constitute the primary source of revenue. The Town levies differential general rates on residential (0.066493 cents in the dollar) and commercial (0.125530 cents in the dollar) properties, with minimum payments of $1,442 (residential) and $2,156 (commercial). Total rates collected amount to approximately $9,528,809.
2. Fees and Charges: Various service fees including dog and cat registrations, building permits, planning fees, infringements, and facility hire charges.
3. Operating Revenue: Total operating revenue of $11.9M, which includes rates, fees, grants from state and federal government, and other operational income sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Town of East Fremantle is a local government municipality that provides essential municipal services to 8,060 residents across 3,430 dwellings within a 3.2 square kilometre area. Core offerings include property rating and revenue collection, waste and recycling collection (Three Bin FOGO system), ranger and animal control services, town planning and building approvals, environmental health regulation, library services, parks and reserves management, and community programs. The Town is governed by an elected Council consisting of a Mayor and eight Councillors, with operational delivery through 57 employees and contracted service partners.

Product overview

The Town of East Fremantle provides a comprehensive suite of municipal services to its residents, operating as a single local government entity rather than a platform-based architecture. Core services include Rates and Payments (differential rating, online payments via BPOINT, e-Rates), Waste and Recycling (Three Bin FOGO system), Ranger Services (animal control, parking, safety), Planning and Building Services, Environmental Health, Community Services (grants, Neighbourhood Link, library), and Parks and Reserves management. Supporting these are the Customer Service Charter with defined response time commitments, the quarterly Our Neighbourhood newsletter, and the Council Plan 2026-2036 strategic framework. Integration points include Snap Send Solve for issue reporting, TenderLink for procurement, and erateswa.com for electronic rates notices.

Differentiator

Problem solved

Functional benefit

Products and services

• Rates and Payments Services Municipal rating and payment services including rate notices, online payment processing via BPOINT, e-Rates email registration, differential rating for residential (0.066493 cents in the dollar, minimum $1,442) and commercial (0.125530 cents in the dollar, minimum $2,156) properties, and fee and charge schedules. Payment options include full payment within 35 days, 2 or 4 instalments, or special payment arrangements.
• Waste and Recycling (Three Bin FOGO System) Three-bin Food Organics Garden Organics (FOGO) waste collection system including general waste, recycling, and FOGO bins for all 3,430 dwellings. Also includes Verge Valet bulk collections and Plastic Free July initiatives. Waste collection is operated by contractor Veolia.
• Ranger Services Animal control services including dog and cat registrations, pet ownership guidance, parking enforcement, bush fire safety, litter control, and drone usage regulations for public spaces within the municipality.
• Planning and Building Services Town planning, development applications, building permits, fee calculators, local planning scheme documents, and compliance services for residential and commercial development within the Town.
• Environmental Health Services Public health and wellbeing oversight including noise pollution management, insect and pest control, public building safety inspections, pool and spa compliance, and food safety regulation.
• Community Services and Programs Community assistance grants (totaling $15,000 awarded to ten local groups), Neighbourhood Link support services, volunteer coordination, Justice of the Peace services, homelessness outreach, defibrillator locations, and access and inclusion programs.
• Library Services Public library services at the East Fremantle Library offering borrowing, reading resources, and community learning programs for residents.
• Parks and Reserves Management and hire of public parks, reserves, dog exercise areas, beach emergency signage, and the East Fremantle Community Park.
• Our Neighbourhood Newsletter Quarterly hard-copy community magazine distributed to all residents and businesses, rebranded from 'Talk of the Town' in 2026, providing updates on council activities, events, and local news.
• Council Plan 2026-2036 Ten-year strategic planning document establishing council priorities across outcomes including community wellbeing, environmental sustainability, planning, asset management, and economic development.

Quantifiable outcome

• Ranked #1 'place to live' with score of 92 out of 100 in MARKYT Community Scorecard (18 points above industry average)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered regional, minor and core.

• Perth South West Metropolitan AllianceregionalStrategic or Co-development PartnerThe Town works collaboratively with the Perth South West Metropolitan Alliance (previously South West Group), representing the Cities of Cockburn, Fremantle, Kwinana, Melville and Rockingham. The alliance takes an integrated approach to regional development capitalizing on unique social, commercial and environmental strengths.
• Tucker BushminorStrategic or Co-development PartnerNative botanicals business partnered with East Fremantle Primary School and the Town to build a bushfood garden, sharing Indigenous wisdom through native plants.
• Belgravia LeisurecoreImplementation/ SI/ Consulting PartnerOperates the East Fremantle Oval Precinct under an Operator Agreement. Council plans to review this arrangement to inform future operating arrangements following expiry of initial terms.
• VeoliacoreOthersExternal contractor for waste collection services. Residents can contact Veolia directly at 9350 7189 for missed bin collections.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Town of Victoria Park: Comparable small inner-Perth Town council delivering rates, FOGO waste, planning, ranger and community services to a similar population size and demographic mix.
• City of Vincent: Small inner-Perth local government comparable to East Fremantle in size, urban infill context, heritage character, and reliance on differential residential/commercial rating with a similar service mix.
• City of Melville: Neighbouring WA local government sharing East Fremantle's eastern boundary and a Perth South West Metropolitan Alliance seat. Comparable in offering a full range of urban municipal services to a residential and commercial ratepayer base.
• City of Cockburn: Perth South West Metropolitan Alliance partner council delivering similar municipal services including rates, waste, planning, and community programs to a comparable Western Australian residential population.
• City of Fremantle: Adjacent Western Australian local government that shares the southern and western boundary with East Fremantle. Directly comparable as a small, heritage-rich inner-metro council delivering the same suite of municipal services to a similar resident profile.

Regional players

• Shire of Mundaring: Western Australian local government operating outside the Perth metro core. Comparable in statutory function (rates, waste, planning, community services) but with a rural/semi-rural geographic and demographic profile distinct from East Fremantle's inner-metro context.

Broad incumbents

• City of Perth: Capital-city WA local government offering the same municipal service portfolio as East Fremantle but with a much larger commercial rate base, CBD focus, and more extensive infrastructure responsibilities.
• City of Canning: Perth metropolitan local government providing the same core municipal services portfolio as East Fremantle, with a larger but similarly residential/commercial ratepayer mix.
• City of Joondalup: Large northern Perth metro local government offering comparable rates, waste, planning, and community service delivery at substantially greater scale than East Fremantle.
• City of Stirling: Large Western Australian local government providing the same core municipal services (rates, waste, planning, rangers, community facilities) but at materially greater scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtMLFldQOft_vaVcxV6vuqg
• Facebookfacebook.com/townofeastfremantle
• LinkedInlinkedin.com/company/town-of-east-fremantle
• Instagraminstagram.com/townofeastfremantle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of East Fremantle