East Hotel & Restaurant GmbH

What East Hotel & Restaurant GmbH does

East Hotel & Restaurant GmbH is a privately-held Hamburg hospitality company operating the "east Hotel" — a 150+ room design hotel housed in a former iron foundry in the St. Pauli district, whose interiors were designed by Chicago architect Jordan Mozer. The company is the legal anchor of the broader "east cosmos" brand, which groups the hotel with on-site F&B concepts (east Restaurant serving sushi, sashimi, fish, meat and in-house patisserie; Yakshi's Bar, named after the Indian goddess of conviviality), external venues (coast by east Hamburg, clouds - Heaven's Bar & Kitchen rooftop, coast by east Mallorca), a 107-space underground parking garage with 5 EV charging stations, and a meeting/events business. It holds Certified Star-Awards 2025 in four categories (Best Business Hotel, Best Conference Hotel, Best Green Hotel, Most Popular Conference Hotel 150+ rooms in Hamburg) and "Hamburger Originale" status, and is a member of the Preferred Hotel Group / PREFERRED LIFESTYLE consortium.

The underlying technology stack is built entirely on third-party SaaS rather than proprietary systems: HotelNetSolutions OnePageBooking for direct room reservations, RESERViSiON for restaurant table reservations, Incert eTourismus for event ticketing and QR-code check-in, Stripe for payment processing (with embedded ML-based fraud detection), DialogShift for chat, SendGrid for email, Google Analytics 4 and The Hotels Network for web/conversion analytics, Xandr and THEADX for programmatic advertising, Sentry for error monitoring, Consentmanager for GDPR consent, nexpics for 360° virtual tours, and reev for EV charging eMobility roaming. Smarthost (Poland, EU-based servers) provides hosting. There is no public API, no proprietary booking engine, and no documented in-house AI or data assets.

Revenue is generated across five streams: hotel accommodations, food & beverage (restaurant, bar, lounges, terraces), events and meetings, parking and EV charging, and gift vouchers sold across the east cosmos group. GTM is direct-to-consumer via the own website, walk-ins, social (Facebook, Instagram), the east cosmos newsletter, and the Preferred Hotel Group network for global distribution. Customer segments are business travelers and conference organizers, leisure/tourists visiting the St. Pauli/Reeperbahn/harbor area, and private event/celebration guests. The company is managed by two managing directors, Jens Nuske and Okan Yenigün, with no disclosed parent, subsidiaries, institutional capital, or M&A activity.

Name

East Hotel & Restaurant GmbH

Legal name

east Hotel & Restaurant GmbH

Website

https://east-hamburg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

East Hotel & Restaurant GmbH operates a 150+ room design hotel in a converted iron foundry in St. Pauli, Hamburg, alongside the east cosmos group of restaurants, bars, rooftop venue, events, and EV parking, serving business travelers, leisure tourists, and event clients.

Ownership category

akta.pro rank

Product category

Hospitality Services (Design Hotel and Restaurant Group)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Restaurants (THAFACAH), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Design hotel accommodation
• Restaurant and bar services
• Conference and event hosting
• EV charging parking
• Hospitality gift vouchers

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals including standard check-in from 4pm, check-out until 12pm with optional late checkout upgrades. Includes access to Sporting Club and Sauna, free WiFi up to 15 MBit/s, and welcome mineral water bottle.
2. Food & Beverage: On-site restaurant serving sushi, sashimi, salads, fish and meat dishes, and pastries from own patisserie. Bar and lounge operations including Yakshi's Bar named after the Indian goddess of conviviality. Summer terraces at various locations.
3. Events & Meetings: Private dining rooms, banquet facilities, and conference spaces for events and celebrations. Ticketing handled via Incert eTourismus system for event management and QR code check-in.
4. Parking & EV Charging: Underground parking garage with 107 spaces. Hourly rate EUR 4.00, maximum EUR 25.00 per 24 hours. EV charging at EUR 0.50 per kWh.
5. Gift Vouchers: Gift vouchers available for the hotel and all restaurants within the east cosmos group.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

East Hotel & Restaurant GmbH operates a design hotel and integrated hospitality portfolio in Hamburg centered on the east Hotel — a 150+ room design property housed in a former iron foundry in St. Pauli. Its revenue comes from overnight accommodation, multi-outlet food and beverage (east Restaurant, Yakshi's Bar, coast by east, clouds rooftop, in-house pâtisserie), meetings and private events, and ancillary services including a 107-space underground parking garage with ten 11 kW EV charging points and gift vouchers usable across the east cosmos venues.

Product overview

East Hotel & Restaurant GmbH operates a design hotel and hospitality group under the 'east cosmos' brand. The portfolio includes the flagship east Hotel Hamburg (a design hotel in a converted iron foundry), the east Restaurant (serving sushi, fish, meat, and pastries), Yakshi's Bar (the signature bar), multiple restaurant concepts (coast by east in Hamburg and Mallorca, clouds - Heaven's Bar & Kitchen rooftop venue), and event spaces. The company also operates an underground parking garage with EV charging infrastructure and offers a sporting club with sauna facilities. All venues are bookable online via integrated reservation systems.

Differentiator

Problem solved

Functional benefit

Brands

• east cosmos: Umbrella brand for east Hotel & Restaurant and its related venues including coast by east and clouds - Heaven's Bar & Kitchen
• coast by east
• clouds - Heaven's Bar & Kitchen
• coast by east Mallorca
• DEDON Island

Products and services

• east Hotel — design accommodation Design hotel with 150+ rooms housed in a former iron foundry in St. Pauli, Hamburg. Includes free WiFi up to 15 MBit/s, welcome mineral water, access to Sporting Club and Sauna, underground parking, breakfast buffet on site, dog-friendly accommodation, and 24-hour reception; check-in from 4pm with optional late checkout upgrades.
• east Restaurant Hotel restaurant featuring sushi, sashimi, salads, fish and meat dishes, and pastries from its own pâtisserie; open to hotel guests and the public with online table reservations through RESERViSiON.
• Yakshi's Bar Signature cocktail bar and lounge named after the Indian goddess of conviviality; serves as the central bar and social hub of the east Hotel, designed by star architect Jordan Mozer.
• coast by east Hamburg Seafood restaurant and bar with summer terrace offering views of Kaiserkai and the Elbphilharmonie in Hamburg.
• coast by east Mallorca Seafood restaurant operated by the east group in Mallorca, Spain.
• clouds – Heaven's Bar & Kitchen Rooftop bar and kitchen in Hamburg with panoramic views of the harbor, Elbe, and city skyline.
• Meetings & Events Banquet, private dining and conference facilities within the historic iron foundry building for meetings, conferences, weddings and celebrations; ticketing handled via Incert eTourismus with QR code check-in.
• Underground Parking with EV Charging Public underground parking garage with 107 spaces across two levels and 5 EV charging stations offering 10 charging points at 11 kW with Type 2 AC plugs; pricing at EUR 4.00/hour, EUR 25.00/24 hours, EUR 25.00/day for overnight hotel guests, EUR 0.50 per kWh for EV charging, and EUR 150.00 for lost tickets.
• east Sporting Club & Sauna In-house Sporting Club fitness facilities and sauna included with hotel stays for guests.
• Gift Vouchers Gift vouchers available in various values that can be redeemed for overnight stays at the east Hotel and at all restaurants within the east cosmos group.

Quantifiable outcome

• Certified Green Hotel recognition demonstrating sustainable operations

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Preferred Hotel Group / PREFERRED LIFESTYLEcoreChannel Partner/ Reseller/ Distributoreast Hotel belongs to the Preferred Hotel Group network, providing global distribution, marketing support, and brand affiliation. The hotel is listed on preferredhotels.com for booking.
• HotelNetSolutions GmbHcoreTechnology or IntegrationProvides OnePageBooking online reservation system for hotel room bookings, integrated into the east website.
• RESERViSiON GmbHcoreTechnology or IntegrationProvides online table reservation system for the east Restaurant and affiliated venues.
• Incert eTourismus GmbH & Co KGcoreTechnology or IntegrationProvides ticketing system for selling events/experiences online with QR code check-in capabilities for event management.
• Smarthost Sp. z o.o.coreTechnology or IntegrationWeb hosting provider for the east Hotel website, based in Czestochowa, Poland, with data stored on EU servers.
• Stripe Payments Europe Ltd.coreTechnology or IntegrationPayment processing service for accepting credit cards, debit cards, Apple Pay, Google Pay and other payment methods.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 25hours Hotels: German boutique/lifestyle hotel brand operating multiple properties in Hamburg and other German cities with strong design narratives, integrated restaurants/bars, and a comparable target guest of design-aware business and leisure travelers.
• Sir Nikolai Hotel Hamburg: Design-led boutique hotel in a historic Hamburg building with integrated restaurant/bar and emphasis on style-conscious business travelers — directly overlapping east's positioning in the Hamburg upscale market.
• Ameron Hamburg Hotel Speicherstadt: Upscale hotel in Hamburg's Speicherstadt catering to business and conference guests with on-site dining and event spaces, comparable to east's certified business and conference positioning.
• The George Hotel Hamburg: Independent design hotel in Hamburg targeting urban business and leisure travelers with on-site restaurant and event facilities, sitting in the same competitive set as east.
• The Westin Hamburg: Iconic design-forward full-service hotel inside the Elbphilharmonie, competing with east for the same premium business, conference, and leisure travelers visiting Hamburg's harbor district.

Broad incumbents

• Design Hotels (Marriott): Global collection of independent design-led hotels that aggregates many of east's structural peers and competes for the same guest profile; relevant as a soft-brand distribution alternative to Preferred Hotel Group.
• Steigenberger Hotel Hamburg: Established full-service hotel in Hamburg offering rooms, F&B, and conference facilities at a comparable premium tier; broader portfolio operator overlapping east on the corporate/MICE segment.
• Le Méridien Hamburg: International upscale brand with a Hamburg property offering rooms, multiple F&B venues, and event spaces — competes with east for design-oriented corporate and group bookings at scale.

Regional players

• Hotel Hafen Hamburg: Long-established Hamburg harbor hotel with restaurant, bar, and event facilities — comparable historic waterfront location and overlapping guest segments for leisure and conference stays.

Others

• coast by east Mallorca: Sister restaurant within the same east/cosmos group; relevant as an internal comparable for F&B economics and brand extension economics rather than an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eastcosmos
• LinkedInlinkedin.com/company/east-hotel-&-restaurant-gmbh
• Instagraminstagram.com/east_cosmos

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Hotel & Restaurant GmbH