East Side Athletic Club
- Company typePrivate
- Founded1982
- HeadquartersClackamas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
East Side Athletic Club firmographics
Firmographics- Name
- East Side Athletic Club
- Legal name
- Eastside Athletic Club
- Website
- https://eastsideathleticclub.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
East Side Athletic Club industry classification
Industry- Product category
- Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Group Fitness, Personal Training & Wellness CoachingSenior/Low-Impact Group FitnessSports-Specific Group Conditioning
Keywords
Where East Side Athletic Club is headquartered
LocationHeadquarters
- HQ city
- Clackamas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
East Side Athletic Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Dues: Recurring monthly membership fees across five tiers (Individual, Couple, Family, Senior, Student) ranging from $40.50 to $150 per month. Discounts available for 12-month enrollment vs month-to-month.
- Personal Training: One-on-one and semi-private personal training sessions available in hour and half-hour formats for both members and non-members. FitGroups and boot camps also offered.
- Swim Lessons: Private swim lessons sold in packages of 4 or 8 sessions for members and non-members. Small group and semi-private options available. Year-round programs at both locations.
- Youth Programs: Karate classes at $85/month per student with family discounts. Summer camps, spring camps, and specialty day camps available. Childcare services included with Executive Family Membership.
- Insurance Partnerships: Accepts SilverSneakers, Silver&Fit, and Optum Renew Active insurance plans, providing membership access to Medicare-eligible individuals covered by specific health plans.
- Travel Benefits: Members with Executive status can access Salem and Eugene locations in addition to home club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership at $65/month with full gym access and amenities |
| Subscription | Monthly | Couple Membership at $60/person/month with shared amenities |
| Subscription | Monthly | Family Membership at $150/month for up to 4 family members |
| Subscription | Monthly | Senior Membership at $40.50/month for older adults |
| Subscription | Monthly | Student Membership at $50/month for ages 13-19 |
| Unit Pricing | Pay-as-you-go | Private Swim Lessons - 4 session package |
| Unit Pricing | Pay-as-you-go | Private Swim Lessons - 8 session package (Milwaukie only) |
| Unit Pricing | Pay-as-you-go | Semi-Private Swim Lessons (Milwaukie only) |
| Unit Pricing | Pay-as-you-go | Small Group Swim Lessons (Milwaukie only) |
| Subscription | Monthly | Swim Club at Milwaukie |
| Subscription | Monthly | Karate Classes at Milwaukie |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
East Side Athletic Club product offering
Product offeringCore offering
East Side Athletic Club operates two fitness and recreation facilities in Clackamas and Milwaukie, Oregon, selling tiered monthly memberships (Individual, Couple, Family, Senior, Student) that grant access to gym equipment, group fitness classes, swimming pools, courts (basketball, pickleball, racquetball), saunas, steam rooms, and jacuzzi. Members can purchase supplementary personal training, swim lessons, karate, court leagues, youth programs, and adult programs. The company also offers a free 7-day trial and accepts SilverSneakers, Silver&Fit, and Optum Renew Active insurance plans for Medicare-eligible seniors.
Product overview
East Side Athletic Club operates as a multi-location fitness and recreation facility offering a tiered membership-based model with five distinct membership categories (Individual, Couple, Family, Senior, and Student) priced from $40.50-$150/month. The club's core product is gym access combined with group fitness classes, augmented by specialized programs including Personal Training, Court Programs (racquetball, basketball, pickleball), Swim Programs, Youth Programs, and Adult Programs. The company has expanded into digital fitness with its Digi Classes sub-brand offering virtual group fitness options. Two physical club locations serve the Clackamas and Milwaukie communities in Oregon, with over 40 years of operation. Additional revenue streams include childcare services, massage therapy partnerships, and physical therapy on-site partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Membership Monthly subscription at $65/month granting individual adults full gym access, one complimentary personal training session, women's only area, basketball and pickleball, racquetball court, dry saunas and steam room, locker/shower access, jacuzzi, pool, and group exercise classes. Reduced dues available with 12-month enrollment commitment.
- Couple Membership Subscription at $60 per person per month for two adult members, including one complimentary personal training session and access to dry saunas and steam room. Reduced dues available with 12-month enrollment commitment.
- Family Membership Subscription at $150 per month for up to 4 family members plus $25 per additional member, including free childcare, women's only area, racquetball court, and Kid Fit classes for ages 5-10. Reduced dues available with 12-month enrollment commitment.
- Senior Membership Subscription at $40.50 per month for seniors, including one complimentary personal training session and home club access only. Insurance eligible through SilverSneakers, Silver&Fit, and Optum Renew Active. Reduced dues available with 12-month enrollment commitment.
- Student Membership Subscription at $50 per month for students aged 13-19, including one complimentary personal training session and basketball and pickleball access. Reduced dues available with 12-month enrollment commitment.
- Personal Training One-on-one or semi-private training sessions available in hour and half-hour formats for both members and non-members, delivered by certified fitness professionals. Includes trainer-led FitGroups and fitness games.
- Court Programs Racquetball, basketball, pickleball, and wallyball leagues, court-time bookings, private and small group lessons, and clinics. Available for Executive status membership holders.
- Swim Programs Year-round swim lessons for all ages and skill levels at both locations, including private and semi-private lessons, small group lessons, swim club team, and a swim team with flip turns, drills, and meet participation.
- Youth Programs Childcare for ages 6 months to 10 years, KidFit exercise classes for ages 5-10, Junior Certification for ages 10-12, and seasonal camps including Summer Camp, Spring Camp, and specialty fitness camps.
- Adult Programs ActiveAdult fitness classes including water aerobics, seated strength, yoga, and cardio, Group Fitness classes, Tai Chi, and Karate instruction through Shudokan School of Karate (1 student $85/month, family discounts available).
- 7-Day Free Trial Free one-week trial membership allowing prospective members to experience club facilities, classes, and services before committing to a paid membership.
Companies that use East Side Athletic Club
Customer profileSegments6 records
Ideal customer profiles5 records
East Side Athletic Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
East Side Athletic Club partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- North Lake Physical Therapy and RehabilitationcoreOn-site physical therapy services at both Clackamas and Milwaukie locations. Provides free 15-minute consultation for club members. Services include ASTYM Certified, Orthopedic Care, Sports Injuries, Post-Operative Rehab, Back Care, Neck Care, Industrial Medicine, Return-To-Work, Urinary Incontinence, Women's Health, Hand Therapy, Vestibular Rehab, Orthotic/Prosthetic, Gait Training, Aquatic Therapy, McKenzie Certified. Milwaukie Clinic: 503.353.9776, Clackamas Clinic: 503.305.6129.
- Schlenker Chiropractic & AssociatescoreDr. Jason Schlenker provides full range of chiropractic care aimed at achieving maximum function and pain-free outcomes. Located as in-club partner. Contact: 503.908.0582, SchlenkerChiropractic.com
- Aloha Creek MassageminorMassage services available at Clackamas location only. Two massage therapists available (Valerie: 808.635.1819, Holly: 503.419.8337). Online booking at alohacreekmassage.com.
- Stretch TherapyminorStretch therapy services available at both Clackamas and Milwaukie locations. Contact Milwaukie: 503.659.3845, Clackamas: 503.659.3846.
- Active Evolution FitnessminorListed as an in-club partner at the Milwaukie location alongside North Lake Physical Therapy.
- Shudokan School of KaratecoreTraditional Okinawan karate instruction offered at Milwaukie Club for all ages and skill levels. Classes held Mon/Wed 4:15-5:15pm (youth/adult mixed) and 7:00-8:00pm (adults only). Sense Reed Secunda: 503-491-3241.
- SilverSneakerscoreInsurance program accepted at both East Side Athletic Club locations. Provides gym membership access to Medicare-eligible individuals through participating health plans.
- Silver&FitcoreInsurance program accepted at both East Side Athletic Club locations. Provides gym membership access to Medicare-eligible individuals through participating health plans.
- Optum Renew ActivecoreInsurance program accepted at both East Side Athletic Club locations. Provides gym membership access to Medicare-eligible individuals through participating health plans.
- North Clackamas Chamber of CommerceminorListed as community partner. Website: YourChamber.com
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
East Side Athletic Club competitors and assessment
Company assessmentDirect peers
- 24 Hour Fitness: Multi-location mid-market fitness club chain with group fitness, personal training, pools, and family amenities. Closest direct competitor in the same product category at larger scale.
- YMCA: National community-based fitness organization offering family memberships, group fitness, swim lessons, youth programs, and senior activities at nonprofit pricing. Most directly comparable due to its similar community-rooted, multi-generational programming model.
- Planet Fitness: Largest low-cost fitness chain competing on value pricing for individual memberships. Comparable in serving a broad demographic at accessible price points, though with much more limited amenities.
- LA Fitness: Multi-location full-service fitness club with pools, courts, group fitness, and family programming at similar price points to East Side Athletic Club's individual membership tier.
- Anytime Fitness: 24/7 franchised fitness club with personal training and group classes. Comparable small-club format but lacks the extensive pool, court, and family programming that defines East Side Athletic Club.
- Crunch Fitness: Mid-market chain offering group fitness, personal training, and amenities at value price points. Comparable in tiered membership structure and target demographics.
- Gold's Gym: Established multi-location fitness franchise with group fitness, personal training, and family programming. Comparable in amenity breadth and member-tier approach.
Regional players
- Chuze Fitness: West Coast regional fitness chain offering group fitness, personal training, and amenities at value pricing. Comparable mid-market positioning though concentrated in Southern California rather than the Pacific Northwest.
- EOS Fitness: Regional multi-location fitness chain with group fitness, pools, and family amenities. Comparable in product mix but operates primarily in the Western US outside of Oregon.
Broad incumbents
- Life Time Fitness: Premium multi-amenity fitness club with pools, courts, group fitness, family and youth programming, and senior offerings. Overlaps significantly in product mix but operates at a higher price tier and broader geographic scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
East Side Athletic Club social profiles
Digital presenceEast Side Athletic Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
East Side Athletic Club leadership team
Management profileNumber of profiles
Profiles9 records
East Side Athletic Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East Side Athletic Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East Side Athletic Club
What does East Side Athletic Club do?
East Side Athletic Club operates two fitness and recreation facilities in Clackamas and Milwaukie, Oregon, selling tiered monthly memberships (Individual, Couple, Family, Senior, Student) that grant access to gym equipment, group fitness classes, swimming pools, courts (basketball, pickleball, racquetball), saunas, steam rooms, and jacuzzi. Members can purchase supplementary personal training, swim lessons, karate, court leagues, youth programs, and adult programs. The company also offers a free 7-day trial and accepts SilverSneakers, Silver&Fit, and Optum Renew Active insurance plans for Medicare-eligible seniors.
Is East Side Athletic Club a public or private company?
East Side Athletic Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was East Side Athletic Club founded?
East Side Athletic Club was founded in 1982. It employs 11 to 50 people.
Where is East Side Athletic Club based?
East Side Athletic Club is headquartered in Clackamas, United States, in the North America region.
How does East Side Athletic Club make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are personal Training, swim Lessons, youth Programs, insurance Partnerships and travel Benefits.
Who are East Side Athletic Club's main competitors?
Direct peers on record are 24 Hour Fitness, YMCA, Planet Fitness, LA Fitness, Anytime Fitness, Crunch Fitness and Gold's Gym. Regional players are Chuze Fitness and EOS Fitness. Life Time Fitness is listed as a broad incumbent.
Does East Side Athletic Club have an API?
No public API is recorded for East Side Athletic Club.
What industry is East Side Athletic Club in?
East Side Athletic Club's product category is Fitness Club Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 713940 and its SIC code is 7997.