Eastside Paddle Club

What Eastside Paddle Club does

Eastside Paddle Club (ESPC) is a privately held, membership-based pickleball facility founded in 2023 in Austin, Texas, operating under Eastside Paddle Club, LLC. The company operates a single 10-court facility at 979 Springdale Rd, Suite #120, comprising 6 indoor courts and 4 outdoor rooftop courts, which it markets as Austin's first combined indoor and outdoor pickleball club. It serves individual pickleball players (primary), families/groups, corporate clients, and youth via a horizontally-segmented offering of court reservations, registered open play sessions, leagues, tournaments, private coaching, clinics, and private event hosting, with consulting-grade coaching staff that includes 4 touring professionals.

The business runs on a subscription-plus-usage revenue model. Tiered memberships (Off-Peak $84.99/mo, Core $134.99/mo + $100 initiation, Premier $249.99/mo + $200 initiation, Annual with 15% discount, Family $250-$300/mo, and Corporate Silver/Gold/Platinum at $89-$109/employee) generate recurring revenue, supplemented by non-member court rentals ($32-$40/hr), open play fees ($15-$18/session), leagues and tournaments ($50-$120), private lessons and clinics ($80-$150/hr), and pro shop merchandise. GTM is community-led, with members and visitors welcomed, app-based self-service booking via the PodPlay platform, and tournament/league management via BracketSync and DUPR-based skill matching. Back-office integrations include Stripe for payments and CourtReserve for public membership information.

The company is a small, founder-operated LLC with no disclosed external funding, parent company, or acquirer. Partnerships with JOOLA (facility partner), Selkirk (official tournament ball), and a portfolio of event sponsors (BrainTree Nutrition, Ghost, Bacardi, Grey Goose, Skechers, Ranchers, Disney) support community programming and prize economics. Geographic footprint is currently limited to Austin, TX, and the company's competitive positioning rests on its unique indoor/outdoor facility, professional coaching roster, and integrated community ecosystem.

Name

Eastside Paddle Club

Legal name

Eastside Paddle Club, LLC

Website

https://eastsidepaddleclub.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Eastside Paddle Club is a private, membership-based pickleball facility in Austin, TX, operating 6 indoor and 4 rooftop courts and serving individual players, families, corporate clients, and youth via memberships, open play, leagues, tournaments, and coaching.

Ownership category

akta.pro rank

Product category

Pickleball Club / Recreational Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Pickleball court rentals
• Membership sports club
• Court reservation app
• Indoor outdoor courts
• Recreational sports leagues

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring revenue from Core ($134.99/mo), Premier ($249.99/mo), Off-Peak ($84.99/mo), Annual, and Family plans. Includes initiation fees for some tiers.
2. Court Reservations: Per-hour court booking fees for non-members: $32/hr non-peak, $40/hr peak. Members receive included reservations with tier-based benefits.
3. Open Play Sessions: Non-members pay $15-$18 per session for registered open play. Members receive unlimited free open play access.
4. Coaching and Private Lessons: Private lessons and group clinics offered by professional coaches at various price points ($80-$150/hr for private lessons)
5. Leagues and Tournaments: League fees ranging from $50-$120 per season. Tournament registration from $50-$60 with discounts for additional divisions.
6. Pro Shop Merchandise: On-site pro shop selling paddles, accessories, bags, and merchandise. Members receive 10-30% discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Eastside Paddle Club operates a dedicated pickleball facility in Austin, TX, providing access to 10 dedicated pickleball courts (6 indoor and 4 rooftop outdoor). The club sells memberships, drop-in open play, league play, tournaments, private coaching/lessons, and corporate plans, with all booking, scheduling, payments, and ratings handled through integrated third-party platforms.

Product overview

Eastside Paddle Club is a pickleball facility in Austin, TX offering a combination of 6 indoor courts and 4 outdoor rooftop courts. The core product consists of court reservations, open play sessions organized by skill level (DUPR ratings), competitive leagues (Beginner through Advanced), and tournaments with multiple divisions and formats. Additional services include private coaching from touring professionals and club coaches, group clinics, youth programs, and private event hosting. The club operates a tiered membership structure (Core, Premier, Off-Peak, Annual, Family, and Corporate plans) providing differentiated access to courts, events, and amenities. On-site amenities include a pro shop, equipment rentals, recovery equipment, and co-working space.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickleball Club Memberships Recurring membership plans (including family and corporate tiers) that grant members access to Eastside Paddle Club's 10 indoor and rooftop pickleball courts, open play sessions, and member benefits. Targeted at individual adults, families, and local Austin corporate groups.
• Open Play Sessions Organized drop-in pickleball play sessions open to members and drop-in guests, scheduled on the club's indoor and rooftop courts and supported by DUPR ratings for balanced matchups.
• Pickleball Leagues Structured multi-week pickleball leagues run on the club's courts, with standings and brackets managed through BracketSync and player ratings tracked via DUPR.
• Pickleball Tournaments Single- and multi-day pickleball tournaments hosted at the club, with registration, brackets, and results handled through BracketSync.
• Private Coaching and Lessons One-on-one and group pickleball instruction delivered by the club's coaching staff, targeting beginners through advanced players looking to improve specific skills.
• Corporate Pickleball Plans Bundled pickleball access for local employers and corporate groups, used for wellness, team-building, and group leagues at the Austin facility.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BrainTree NutritionminorGTM or Marketing PartnerSponsor providing apparel and accessories for tournament winners. Active participant in ESPC community events.
• GhostminorGTM or Marketing PartnerSponsor providing merchandise and accessories as prizes for tournaments and events.
• BacardiminorGTM or Marketing PartnerEvent sponsor providing refreshments and social perks for community events and social gatherings.
• Grey Goose VodkaminorGTM or Marketing PartnerEvent sponsor for social events and community gatherings at the facility.
• SkechersminorGTM or Marketing PartnerSponsor providing footwear and apparel for tournament prizes and event giveaways.
• JOOLAcoreTechnology or IntegrationFacility Partner providing equipment and playing surfaces. JOOLA is a leading pickleball paddle and equipment manufacturer.
• SelkirkcoreTechnology or IntegrationEquipment partner providing Selkirk Pro S1 Balls on every court. Official tournament ball provider for ESPC events.
• RanchersminorGTM or Marketing PartnerLocal partner providing food and refreshments for events and social gatherings.
• DisneyminorGTM or Marketing PartnerEntertainment partner for family-oriented events and activities at the facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chicken N Pickle: Multi-city indoor/outdoor pickleball and entertainment complex with restaurants, bars, and games. Directly comparable as a membership- and event-driven pickleball facility, but Chicken N Pickle operates at a larger, multi-location scale with stronger food-and-beverage monetization.
• Ace Pickleball Club: Indoor pickleball club operator with multiple U.S. locations, offering memberships, lessons, and tournaments. Directly comparable to ESPC's indoor pickleball facility model with similar programming.
• House of Pickle: Indoor pickleball and social club concept offering memberships, open play, and events. Closely comparable to ESPC's membership-and-events-driven pickleball club approach.
• iPickle: Indoor pickleball club chain offering memberships, open play, and lessons. Comparable to ESPC's indoor pickleball club model with a similar pricing and programming structure.
• The Picklr: Franchised indoor pickleball club chain. Comparable to ESPC as a membership-based pickleball facility; differs in scale and franchise-driven growth strategy.
• Dill Dinkers: Franchised pickleball club operator with indoor court facilities in multiple states. Directly comparable as an indoor pickleball club business; differs by being a franchised brand rather than an independent operator.
• The Pickle Pad: Indoor pickleball club operator offering memberships, leagues, and clinics. Closely comparable to ESPC's membership-and-programming model with a similar focus on skill-level organization and community events.
• Pickleball Kingdom: Franchised indoor pickleball club concept expanding across the U.S. Comparable as a membership-based indoor pickleball facility, with the key difference being a franchise growth model rather than ESPC's independent single-location operation.

Broad incumbents

• Life Time Fitness: National fitness club operator with premium membership pricing, group classes, and amenities. Comparable as a large-scale membership-driven recreation club, but offers broader fitness programming rather than pickleball specialization.
• Lifetime Pickleball (Life Time Group Holdings): Large national health club chain adding dedicated pickleball courts and programming. Comparable in that it targets the same pickleball-playing consumer with paid memberships and programming, but operates at much larger scale as part of a broader fitness portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eastside-paddle-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastside Paddle Club