Ace Pickleball Club
Ace Pickleball Club is a Roswell, Georgia-based indoor pickleball franchise operating 22-25+ member clubs across the United States and India, serving recreational and competitive players via subscription memberships, professional-grade cushioned courts, and a national Championship Series tournament circuit.
- Company typePrivate
- Founded2022
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ace Pickleball Club does
Ace Pickleball Club operates a national indoor pickleball franchise headquartered in Roswell, Georgia, founded in 2022. The company runs member-based clubs featuring professional-grade cushioned PBR courts, standardized branding and facility design, and a multi-club Championship Series tournament circuit with a $250K prize pool. As of March 2026, 22-25 clubs are open across multiple U.S. states with the first international location in Bhopal, India. Technology integrations include PlaySight court-side video and DUPR player-rating partnerships, supporting both league play and competitive event production.
The company's revenue model rests on recurring subscription memberships (monthly and annual), tournament entry and event fees, lesson and player-development programming, and franchise royalties and initial franchise fees from new unit openings. Ancillary revenue lines include pro shop retail, food and beverage, DoorDash-sponsored marketing, and a Design & Build services channel that monetizes the corporate team's facility-development expertise. The customer base is composed of recreational and competitive pickleball players, social sport participants, and franchise owner-operators; the National Championship alone drew 2,000+ competing members and the Championship Series scaled registrations from 507 to over 7,000 year-over-year.
Distribution is structured as an asset-light franchise model: franchisees fund approximately $1.5 million per new club buildout while Ace Pickleball Club provides brand, operating playbook, technology integrations, tournament infrastructure, and sponsorship monetization. Recent product expansion includes the Player Development Series (December 2025), Flex Leagues, and Starter Series, broadening the addressable surface from open play and tournaments into structured coaching and progression pathways.
Ace Pickleball Club firmographics
Firmographics- Name
- Ace Pickleball Club
- Legal name
- Ace Pickleball
- Website
- https://acepickleballclub.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ace Pickleball Club is a Roswell, Georgia-based indoor pickleball franchise operating 22-25+ member clubs across the United States and India, serving recreational and competitive players via subscription memberships, professional-grade cushioned courts, and a national Championship Series tournament circuit.
- Ownership category
- akta.pro rank
Ace Pickleball Club industry classification
Industry- Product category
- Indoor Pickleball Club & Recreational Sports Facilities
- NAICS
- Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where Ace Pickleball Club is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Ace Pickleball Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Monthly Membership Fees: Single monthly fee model covering unlimited open play, programs, events, clinics, and court reservations. All-inclusive approach with no surprise add-ons or nickel-and-dime charges.
- Annual Membership Fees: Prepaid annual membership plans available at a discounted rate compared to month-to-month. Includes same all-inclusive benefits.
- Guest Drop-In Fees: Non-members can participate in paddle demos for $5.00 fee. Drop-in access may be limited during peak times to protect member experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-Month Unlimited Membership |
| Subscription | Annual | Annual Unlimited Membership |
| Freemium | Monthly | First Month Free Promotion |
| Unit Pricing | Pay-as-you-go | Paddle Demo Guest Fee |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Ace Pickleball Club product offering
Product offeringCore offering
Ace Pickleball Club operates indoor pickleball facilities offering unlimited open play organized by skill level on professional-grade cushioned courts. Membership includes all programming such as the Player Development Series, Flex Leagues, free Intro to Pickleball clinics, Paddle Demos, and the Championship Series tournament circuit. The company also franchises the Ace Pickleball Club brand and provides Design & Build court construction services for new operators.
Product overview
Ace Pickleball Club operates a franchise network of indoor pickleball facilities featuring professional-grade cushioned courts and climate-controlled environments. The core offering centers on unlimited open play organized by skill level, supplemented by a comprehensive training and competitive ecosystem. This includes the Player Development Series (Starter Series, Essentials Series, Performance Series, Precision Series), free Intro to Pickleball clinics, the Flex League competitive format, and the APC Championship Series tournament circuit culminating in the National Championship with $250,000 prize pool. Additional offerings include a quarterly Paddle Demo Program for equipment testing, Travel Pass membership benefits for playing at other locations, private event venue rental, and court design/build services for franchise expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- APC Championship Series Nationwide members-only tournament circuit held across Ace Pickleball Club locations, featuring doubles, mixed doubles, and team events with qualifiers leading to the National Championship.
- APC National Championship Annual flagship tournament culminating the Championship Series season, featuring a $250,000 prize pool and national titles across skill and age divisions.
- Player Development Series Four-stage progressive training pathway including Starter Series (8 sessions), Essentials Series, Performance Series, and Precision Series, designed to develop players from beginner to advanced competitive levels.
- Intro to Pickleball Free beginner clinic providing paddles, balls, and expert instruction teaching rules, basic movements, and game fundamentals at all locations.
- Starter Series Eight-session beginner program combining instruction with guided open play, covering five core skills: serve/return, dinking, ready position, volleys, and strategy.
- Flex Leagues Competitive league format with flexible scheduling, featuring six regular-season matches plus playoffs, coordinated through the MatchFlex scheduling tool.
- Paddle Demo Program Quarterly rotating program allowing members to test paddles from featured brands including RPM, CRBN, Thompson, Friday, Engage, and others during real games before purchasing.
- Open Play Unlimited access to courts organized by skill level (beginner, intermediate, advanced) from open to close daily, with new players rotating in after every game.
- Private Events Venue rental for birthday parties, corporate events, team events, and group gatherings at Ace Pickleball Club locations.
- Membership Plans Month-to-month and annual membership options including unlimited open play, all-inclusive access to programs and events, court reservations, and championship series participation.
- Design & Build Professional court design and construction services for building pickleball facilities under the Ace Pickleball brand.
- Social Events Community programming including mixers, Ladies Mixer events, member appreciation events, and Glow-in-the-Dark pickleball experiences.
- Clinics Skill-level appropriate programming including Pickleball 101, intermediate, and advanced clinics, included with membership at no additional cost.
Quantifiable outcome
- Burns 500 to 700 calories per hour during play
- +1 more outcomes
Companies that use Ace Pickleball Club
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Ace Pickleball Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ace Pickleball Club partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- DoorDashflagshipTitle sponsor of APC National Championship and Championship Series. Events branded as 'delivered with DoorDash'. DoorDash logo appears on tournament materials and promotional content.
- PlaySightcoreProvides camera technology for game recording and highlights. Members have instant access to recordings of their gameplay on their phones through the PlaySight platform.
- DUPR (Dynamic Universal Pickleball Rating)coreChampionship Series events and National Championship results submitted to DUPR for player rating tracking. Players must connect DUPR account prior to tournament registration.
- Indian Pickleball AssociationminorACE PWR 200 tournament at Ace Pickleball Club Bhopal recognized under PWR DUPR India Tour and affiliated with Indian Pickleball Association.
- PWR DUPR India TourminorPartnership with PWR DUPR India Tour for ACE PWR 200 tournament in Bhopal, India. Tournament offers ranking points for participants.
- ProSportsMVPminorOrganized Helen To's military tour through Armed Forces Entertainment program, bringing pickleball clinics to U.S. military bases in Europe.
- Armed Forces EntertainmentminorProgram providing morale-boosting experiences to U.S. service members worldwide. Partnered with ProSportsMVP and Ace Pickleball Club for pickleball clinic tour in Europe.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Ace Pickleball Club competitors and assessment
Company assessmentEmerging players
- iPickle: Indoor pickleball club concept with membership and event-based offerings; emerging peer addressing the same growing demand for organized indoor pickleball access.
- PB Court (Pickleball Courts Inc.): Indoor pickleball club operator with multi-location facilities offering memberships, lessons, leagues, and tournaments; smaller scale but directly comparable product offering.
Broad incumbents
- Life Time (Life Time Fitness): Large, publicly-traded premium fitness operator that has aggressively added indoor pickleball courts and programming to its clubs; a broad incumbent competing for the same adult fitness and recreational sports dollars.
- Topgolf: Sports entertainment venue operator with multi-location presence targeting social-fitness consumers; competes for the same entertainment dollar with a different primary sport (golf) but adjacent experience format.
- Invited (Heritage Golf / BigShots Golf): Large private club operator (Heritage Golf Group) that has expanded into pickleball and casual sports entertainment; broader portfolio player with overlapping member-based recreational sports focus.
Direct peers
- The Pickleball Club: Multi-location indoor pickleball club operator offering memberships, leagues, clinics, and tournaments; competes head-to-head with APC in the same product category and target demographic.
- Chicken N Pickle: Operates indoor pickleball venues combined with restaurants and entertainment; the closest direct competitor to Ace Pickleball Club in the indoor pickleball social-entertainment category, with similar membership-and-event revenue model.
- Pickle & Social: Indoor pickleball venue operator combining courts with food and beverage service; offers comparable membership, open play, and event formats in direct competition with APC locations.
Others
- Selkirk Sport: Pickleball equipment and content brand (paddles, apparel) with investments in clubs and tournament infrastructure; adjacent ecosystem participant in the pickleball category rather than direct competitor.
Regional players
- MVP Athletic Club: Regional multi-sport athletic club operator offering racquet and indoor sports facilities including pickleball; comparable membership-based facility model in the Midwest, with narrower geographic overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ace Pickleball Club social profiles
Digital presenceAce Pickleball Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Pickleball Club leadership team
Management profileNumber of profiles
Profiles3 records
Ace Pickleball Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Pickleball Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Pickleball Club
What does Ace Pickleball Club do?
Ace Pickleball Club operates indoor pickleball facilities offering unlimited open play organized by skill level on professional-grade cushioned courts. Membership includes all programming such as the Player Development Series, Flex Leagues, free Intro to Pickleball clinics, Paddle Demos, and the Championship Series tournament circuit. The company also franchises the Ace Pickleball Club brand and provides Design & Build court construction services for new operators.
Is Ace Pickleball Club a public or private company?
Ace Pickleball Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace Pickleball Club founded?
Ace Pickleball Club was founded in 2022. It employs 1 to 10 people.
Where is Ace Pickleball Club based?
Ace Pickleball Club is headquartered in Roswell, United States, in the North America region.
How does Ace Pickleball Club make money?
Three revenue lines are on record. Monthly Membership Fees are the primary driver. The others are annual Membership Fees and guest Drop-In Fees.
Who are Ace Pickleball Club's main competitors?
Emerging players on record are iPickle and PB Court (Pickleball Courts Inc.). Broad incumbents are Life Time (Life Time Fitness), Topgolf and Invited (Heritage Golf / BigShots Golf). Direct peers are The Pickleball Club, Chicken N Pickle and Pickle & Social. Selkirk Sport is listed as an others. MVP Athletic Club is listed as a regional player.
Does Ace Pickleball Club have an API?
No public API is recorded for Ace Pickleball Club.
What industry is Ace Pickleball Club in?
Ace Pickleball Club's product category is Indoor Pickleball Club & Recreational Sports Facilities. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 713940 and its SIC code is 7997.