Ecom Degree University

What Ecom Degree University does

Ecom Degree University is a privately held, founder-owned online education platform that teaches individuals how to build and operate profitable Walmart marketplace businesses. Founded by William Rivera, a former Amazon warehouse worker who transitioned to generating more than $30 million in online sales, the company targets busy professionals, complete beginners, and aspiring entrepreneurs seeking supplemental or replacement income built around a 1-2 hour-per-day time commitment. Its core product is a two-tier offering: a free live workshop that serves as the primary lead-generation funnel and a paid full-program enrollment delivered via a self-serve online platform at join.ecomdegree.com.

The paid curriculum combines step-by-step training modules, listing templates, live coaching from active 7- and 8-figure Walmart sellers, and access to a claimed community of more than 20,000 students. Underlying the curriculum is an AI-assisted workflow that pairs human product-sourcing professionals with AI tools to automate roughly 90% of repetitive research, listing, and logistics work. Distribution is exclusively digital and global, with organic presence across Instagram, Facebook, YouTube, LinkedIn, and TikTok feeding the workshop funnel, and social proof anchored by 440+ verified Trustpilot reviews at a 4.9/5 rating.

The business operates on a freemium-to-subscription model: the free workshop is the acquisition mechanism, while the full program is monetized via flexible monthly payment plans. The company is privately held with no disclosed external funding, no known institutional investors, and no disclosed financial metrics. Operational concentration rests entirely with the founder, and there is no evidence of geographic, vertical, or product-line expansion beyond the Walmart-marketplace education niche.

Name

Ecom Degree University

Legal name

Ecom Degree University

Website

https://ecomdegreeuniversity.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecom Degree University is an online education platform founded by William Rivera that teaches beginners and busy professionals how to build profitable Walmart marketplace businesses. It offers a free workshop funnel and a paid subscription program with AI-assisted workflow automation, live coaching, and a 20,000+ student community.

Ownership category

akta.pro rank

Product category

Online E-commerce Education

NAICS

Business Schools and Computer and Management Training (6114)

akta.pro primary industry

Online For-Profit Career Universities (EDAHALAJ)

akta.pro secondary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• E-commerce education
• Online business training
• Walmart marketplace
• Work from home programs
• AI-assisted product sourcing

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Free Live Workshop: Free workshop serving as the primary lead generation channel. The workshop provides step-by-step system overview and converts attendees to paid enrollment.
2. Ecom Degree University Enrollment: Full step-by-step curriculum with listing templates, AI-assisted workflow, live coaching, and active student community. Offered with flexible payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Ecom Degree University sells online education programs that teach individuals how to build and operate profitable Walmart marketplace businesses without prior experience, inventory investment, or full-time commitment. Its core offerings are a free live workshop funnel and a paid full-step-by-step program that combines curriculum, listing templates, an AI-assisted workflow, and live coaching from active 8-figure Walmart sellers.

Product overview

Ecom Degree University is an e-commerce education platform offering a two-tier product structure: (1) a Free Live Workshop serving as the entry point, teaching the foundational Walmart selling system with bonus "Winning Product Checklist," and (2) a Full Program enrollment offering the complete step-by-step curriculum, listing templates, AI-assisted workflow automation, live coaching from 8-figure sellers, and access to a 20,000+ student community. The products work together to take complete beginners from learning the system to running their own profitable Walmart stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Live Workshop Free live virtual workshop led by founder William Rivera teaching the step-by-step system for building profitable Walmart businesses, including product research, launching without inventory, and operating 1-2 hours per day. Free bonus 'Winning Product Checklist' for live attendees; 100% free with no experience or commitment required.
• Ecom Degree University Full Program Paid enrollment program with step-by-step curriculum, listing templates, AI-Assisted Workflow, live coaching from 8-figure Walmart sellers, and access to a 20,000+ student community. Designed for complete beginners to build and scale a Walmart e-commerce business. Offered with flexible payment plans.

Quantifiable outcome

• $5K-$10K/month income potential for students following the system
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Shopify: Dominant e-commerce platform whose 'Shopify Compass' and partner education ecosystem trains aspiring online entrepreneurs. Comparable because it competes for the same learner persona (people wanting to start an online business), though its core business is platform software rather than paid training.
• Helium 10: Established Amazon seller software suite that has expanded into educational content (Helium 10 Academy, training libraries). Comparable because it combines tooling with structured e-commerce education for the same SMB seller audience, though at much greater scale and with a software-anchored business model.
• Jungle Scout: Leading Amazon product-research tool that also offers a learning academy (Jungle Scout Academy) and supplier resources. Comparable as a tooling-plus-education hybrid serving beginner Amazon/e-commerce sellers, though broader and more established than Ecom Degree University.

Direct peers

• Ecom Empires: Paid e-commerce training program targeting beginners with step-by-step curriculum and community. Directly competes with Ecom Degree University for the same persona of aspiring online sellers seeking structured guidance.
• Income School (Project 24): Creator-led online education business teaching people how to build a sustainable online income (niche sites), with a structured paid program and active community. Comparable business model, founder-led GTM, and self-serve subscription structure to Ecom Degree University.
• Amazing Selling Machine: Long-running paid program teaching beginners how to sell on a major marketplace (Amazon FBA), with structured curriculum, coaching, and a founder-led community. Directly comparable model to Ecom Degree University, differing only in marketplace focus (Amazon vs. Walmart).
• Wholesale Ted: Creator-led e-commerce education brand built around Ted Ryback's YouTube channel and paid courses teaching product sourcing and online selling. Comparable to Ecom Degree University's founder-brand, organic-social-led, course-based business model.
• Marketplace Hero: Paid training program focused on Amazon selling with structured curriculum and community support. Direct competitor for beginner e-commerce education dollars; same customer profile and revenue model as Ecom Degree University.
• The Wholesale Formula: Subscription-based e-commerce education program teaching product sourcing and online arbitrage/wholesale. Comparable curriculum, community, and beginner-friendly GTM approach to Ecom Degree University.
• Dropship Lifestyle (Anton Kraly): Premium paid dropshipping/e-commerce training program with structured curriculum, community, and coaching. Targets the same beginner-to-intermediate online seller persona as Ecom Degree University with a comparable premium subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@willchangelives
• Facebookfacebook.com/ecomdegree
• LinkedInlinkedin.com/company/ecom-degree-university
• Instagraminstagram.com/ecomdegreeuniversity
• TikToktiktok.com/@ecomdegreeuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecom Degree University