eComercio Agrario

What eComercio Agrario does

eComercio Agrario is a B2B digital media and news publication focused on the Spanish agri-food sector, operated by Siete Agromarketing, S.L.U., a private limited company headquartered in Leganés, Madrid, Spain, founded in 2015. The publication delivers editorial coverage across ten or more specialized verticals spanning the full value chain, including international trade (España, UE, Iberoamérica), Hortofrutícola (fruits, vegetables, sector companies), auxiliary industry, ECA AGRI (grandes cultivos, viña-vino, machinery, legumes), ECA OLIVE (olivar and AOVES), Retail, Ganadería (livestock, meat and dairy industry), Emprende (MujerAGRO, BusinessAGRO, training/R&D), GastroAGRO, and Con Acento.

Its product surface is built on a WordPress-based multi-language website (Spanish/English) and includes the recurring ECA Fruits print/digital magazine, the TV eCA YouTube video channel, an email newsletter (Newsletter eCA), a business directory, an industry event calendar, and a WhatsApp news channel. Distribution extends across X, Facebook, LinkedIn, Instagram, and YouTube, with event presence at fairs such as Fruit Attraction serving as both editorial coverage and a sponsorship surface.

The company monetizes primarily through a freemium mix: free website/newsletter access supplemented by paid ECA Fruits magazine subscriptions, advertising and sponsorship (sold via a published MediaKit), and directory/calendar listings. The site is actively publishing into 2026, with no disclosed funding rounds, M&A, leadership changes, or AI/ML capabilities; the absence of these signals defines the principal limits of the available evidence base.

Name

eComercio Agrario

Legal name

Siete Agromarketing, S.L.U.

Website

https://ecomercioagrario.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

eComercio Agrario is a Spain-based B2B digital news and trade publication covering the agri-food value chain across multiple verticals, operated by Siete Agromarketing, S.L.U. and serving producers, cooperatives, retailers, and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Leganés

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Newsletter and Magazine Subscriptions: Revenue generated from newsletter subscriptions and magazine subscription services for ECA Fruits publications
2. Advertising and Sponsorship: Revenue from advertising space on the website and in publications, as well as sponsorship opportunities for content and events
3. MediaKit and Promotional Services: The company offers advertising space through MediaKit, providing marketing opportunities for companies in the agri-food sector to reach the publication's audience

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

eComercio Agrario is a B2B digital news publication covering the Spanish agri-food sector. It publishes daily online news, a monthly digital magazine (ECA Fruits), a video channel (TV eCA), an email newsletter, a business directory, and an industry event calendar, monetized via advertising, sponsorships, and magazine/newsletter subscriptions.

Product overview

eComercio Agrario is an online agri-food news and current affairs platform organized into thematic sections (Internacional, Hortofrutícola, ECA AGRI, ECA OLIVE, Retail, Ganadería, Emprende, GastroAGRO, Con Acento). The company offers a portfolio of media products including ECA Fruits magazine, TV eCA video channel, a business directory, newsletter subscription service, event calendar, WhatsApp channel for news delivery, and advertising opportunities via MediaKit. The platform functions as an aggregation and dissemination service for agricultural sector news rather than a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• ECA Fruits: Magazine publication covering fruits and vegetables sector news and analysis
• ECA AGRI
• ECA OLIVE
• TV eCA

Products and services

• ECA Fruits Magazine Digital and print magazine covering horticultural and fruit sector news, analysis, market trends, and industry innovations, targeted at agri-food professionals via subscription.
• TV eCA (YouTube channel) Video channel featuring agricultural news, interviews, event coverage, and industry reports for the agri-food sector, distributed via YouTube.
• Business Directory Online directory of companies in the agricultural and food sector, featuring profiles with contact information, specializations, and business categories.
• Newsletter eCA Email newsletter subscription service delivering agri-food news, market updates, and sector-specific information to subscribers on a recurring cadence.
• Event Calendar Calendar listing agricultural fairs, congresses, trade shows, and industry events in Spain and internationally, available as a reference tool for agri-food professionals.
• WhatsApp eCA Channel WhatsApp channel providing direct news delivery and engagement with the agri-food community via the WhatsApp messaging platform.
• MediaKit (Advertising Services) Advertising and media kit service providing information about advertising opportunities, audience reach, and rates for sponsors seeking to access the publication's agri-food audience.

Quantifiable outcome

• Coverage of 10+ specialized sections across the agri-food value chain

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olive Oil Times: Specialized news publication covering the global olive oil sector, directly mirroring eComercio Agrario's ECA Olive section. Comparable as a vertical digital media brand monetized through advertising, sponsorships, and event coverage for producers, distributors, and industry professionals.
• FreshPlaza: Global fresh-produce news portal with daily international coverage of the fruit and vegetable trade, closely overlapping eComercio Agrario's Hortofrutícola and ECA Fruits content. Comparable B2B audience of producers, exporters, and retailers, monetized via advertising and media-kit services.
• Agrodigital: Long-running Spanish agricultural news portal covering sector news, prices, and market information for the Iberian agri-food industry. Directly comparable as a domestic Spanish B2B media outlet targeting agricultural producers and cooperatives with similar digital content and advertising model.
• EfeAgro: Spanish agri-food news service operated by Agencia EFE, covering the same agricultural and food production sectors with news, reports, and sector analysis. Highly comparable as a Spain-focused B2B agri-food media outlet monetized through subscriptions and sponsorships.
• Fruitnet: International fresh-produce media group publishing Eurofruit, Asiafruit, and Americafruit magazines plus event properties. Directly comparable as a multi-channel trade publisher in the fresh produce sector serving exporters, importers, and retailers with editorial, magazine, and event products.
• Alimarket: Spanish B2B publication covering the food, beverage, and consumer goods industry with news, company profiles, and market intelligence. Comparable in serving Spanish food producers, retailers, and distributors with subscription-based market intelligence and advertising.

Broad incumbents

• Just-Food: Global food industry news and intelligence service covering retail, manufacturing, and consumer trends across the packaged food value chain. Comparable as a B2B media property monetized through subscriptions and advertising, but with a broader packaged-food focus rather than Spain-specific agricultural coverage.
• FoodNavigator: Established global food industry news and analysis platform published by William Reed, covering food science, ingredients, regulation, and market trends. Adjacent peer operating in the broader food and beverage media space with overlapping advertising and audience model, but at significantly larger international scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eComercioAgr
• YouTubeyoutube.com/channel/UCMgi238X-qLq_45ru86etGQ
• Facebookfacebook.com/1615219312093361
• LinkedInlinkedin.com/company/ecomercio-agrario
• Instagraminstagram.com/ecomercioagrario

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eComercio Agrario