ECOPC España

What ECOPC España does

ECOPC España, operated by SMART DRAGON, S.L. (NIF B24697468, registered in León, Spain), is a privately-held e-commerce retailer of refurbished professional-grade computing equipment, founded in 2018 and based in Veguellina de Órbigo, León. The company sells refurbished laptops (HP, Lenovo, Dell, Microsoft Surface, Chromebooks, 2-in-1s), desktop computers and workstations, TFT monitors, Apple MacBooks/iMacs, refurbished iPhones, accessories, and software licenses directly through its own multilingual storefront at ecopc.com, which is live in Spanish, French, English, Portuguese, and German. Commercial reach extends across Spain, France, Germany, Portugal, Austria, Belgium, Italy, and the Netherlands, with country-specific shipping terms and free-shipping thresholds ranging from approximately €64 (Portugal) to €500 (pan-EU).

The operating model centers on in-house refurbishment at the León facility: devices are sourced from exhibitions, rental fleets, and corporate leasing programs with low usage history, then disassembled, cleaned, and passed through a 35+ point inspection covering screen/graphics (zero dead pixels), battery (minimum 80% health, cycle count verification), performance (CPU/RAM/storage stress tests), and certified data erasure. Pricing is unit-based and indexed at up to 70% below original MSRP; a 2-year hardware warranty (extendable to 3 years) and a 30-day return policy are positioned as market-maximum. Revenue is generated almost exclusively through one-time hardware and accessory sales, supplemented by an embedded trade-in flow (via partner Ealyx) that discounts new purchases against old devices, and by checkout financing through Klarna and seQura that supports installment conversion.

The customer base is predominantly long-tail B2C — individual consumers, students, remote workers, freelancers, and small businesses seeking affordable professional equipment — augmented by a smaller B2B motion through "Packs for individuals and companies" pre-bundles. The 11-person founder-led team operates without disclosed external funding, relying on its multilingual European storefront, warranty posture, and refurbished-versus-pristine narrative (positioning the company as an activist against planned obsolescence) as the primary commercial differentiators. Growth channels are product-led and digital: SEO across five language sites, email/newsletter, organic social on Facebook and Instagram (including country-specific France accounts), and Google Reviews integration surfaced as trust signal at the storefront.

Name

ECOPC España

Legal name

SMART DRAGON, S.L.

Website

https://ecopc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOPC España, operated by SMART DRAGON S.L., is a León-based e-commerce retailer of refurbished laptops, desktops, monitors, Apple and Surface devices, and iPhones, selling through multilingual storefronts to individual consumers, students, and small businesses across Spain, France, Germany, Portugal, and other European markets.

Ownership category

akta.pro rank

Product category

Refurbished Computers and Electronics

NAICS

Electronics and Appliance Retailers (449210), Used Merchandise Retailers (459510), Personal and Household Goods Repair and Maintenance (8114)

SIC

Electronic Computers (3571), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Refurbished, Used & Recommerce Smartphones (CRACALAG), Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)

Keywords

• Refurbished laptops
• Refurbished computers
• Refurbished monitors
• Used electronics resale
• Professional refurbishment

Headquarters

HQ city

Veguellina de Órbigo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Hardware Sales: One-time sale of refurbished laptops, desktops, monitors, tablets, and accessories. Products are priced individually with optional add-ons (RAM upgrades, extended warranty, accessories). Revenue is transaction-based with no recurring component.
2. Trade-in Program (Ealyx Pay): Customers receive instant valuation for old equipment and apply discount as direct cart savings. Balance is adjusted after receiving the customer's trade-in device.
3. Accessories and Software: Additional revenue from chargers, cables, docking stations, keyboards, mice, mousepads, software licenses (Microsoft Office), and protective cases bundled with or sold separately from main products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ECOPC España sells refurbished laptops, desktop computers, TFT monitors, Apple Mac products, Microsoft Surface devices, and iPhones through its own e-commerce platform. Devices are professionally refurbished in-house at the company's León facility using a 35+ point quality control process, then sold directly to consumers and small businesses across Europe with up to 2-year warranties (extendable to 3 years) and a 30-day return policy.

Product overview

ECOPC España operates a refurbishment e-commerce platform specializing in professionally restored technology equipment. The core product portfolio centers on refurbished laptops (HP, Lenovo, Dell, Apple, Microsoft Surface), desktop computers (including workstations and all-in-ones), TFT monitors, Apple Mac products, and refurbished iPhones—supplemented by accessories, software licenses, and outlet clearance items. All devices undergo a rigorous 35+ point inspection process in their León facility and come with up to 2-year warranties (extendable to 3 years) and 30-day return periods. The company positions itself as an activist against planned obsolescence, emphasizing environmental sustainability through equipment circularity.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Laptops Professionally refurbished laptops from brands including HP, Lenovo, Dell, and Microsoft Surface, tested across 35+ control points, with up to a 3-year warranty and 30-day return policy. Sold to consumers and small businesses across Europe.
• Refurbished Desktop Computers Refurbished desktop PCs including workstations, all-in-one computers, and complete computer packs, sourced from corporate leases and exhibitions.
• Refurbished Monitors (TFT) Refurbished TFT monitors ranging from 14 to 34 inches, including 4K monitors and curved displays from various manufacturers.
• Refurbished Apple Mac Products Refurbished Apple products including MacBook Pro, MacBook Air, iMac, and Apple accessories, professionally restored in the León facility.
• Refurbished Microsoft Surface Refurbished Microsoft Surface tablets and 2-in-1 devices including Surface Pro and Surface Go lines with touch display and keyboard options.
• Refurbished iPhones Refurbished Apple iPhones graded by aesthetic condition (Like New, Grade A+, Grade A) with certified battery health and data security.
• Accessories and Components Refurbished and new accessories including docking stations, keyboards, mice, chargers, cables, adapters, and tablet styluses sold alongside main products.
• Refurbished Chromebooks Refurbished Chromebook laptops from HP, Lenovo, and Dell running Chrome OS, available in standard and 2-in-1 touch configurations.
• Refurbished 2-in-1 Laptops Convertible refurbished laptops with touchscreen displays that function as both traditional notebooks and tablets, including HP EliteBook x360 and Lenovo Yoga lines.
• Software Licenses Software offerings including Microsoft Office packages (Home & Student, Professional Plus) available as downloadable licenses with product keys.
• Outlet Section Discounted refurbished equipment outlet section featuring last units, open-box items, and special clearance pricing on laptops, desktops, and monitors.
• Electronics Packs for Individuals and Companies Pre-configured bundles of electronics for individuals and businesses, combining devices with accessories at discounted package prices.
• Ealyx Pay Trade-in Program Customers receive instant valuation for old equipment and apply the value as direct cart savings. The balance is adjusted after ECOPC receives the customer's trade-in device.

Quantifiable outcome

• Up to 70% savings compared to new equipment prices
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EalyxcoreTechnology or IntegrationTrade-in service partner providing instant valuation technology for customer used equipment. Uses localStorage (ealyx_[id]) to store valuation data and order information for discount processing. Enables customers to receive immediate trade-in offers and apply discounts directly at checkout.
• KlarnacoreOthersPayment provider enabling installment financing options for customers. Allows Pay in X option for spreading purchase cost over multiple payments without interest.
• seQuracoreOthersPayment partner offering installment options (3 or 6 months) for customer purchases. Provides immediate, paperwork-free financing at checkout.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• MusicMagpie: UK-based refurbished electronics, phones, and media reseller with strong trade-in flywheel. Comparable business model and refurbished IT offering, but concentrated in the UK rather than Continental Europe.
• PC Componentes: Spain's largest online IT and electronics retailer, now part of Rue du Commerce. Sells new IT hardware with growing refurbished and outlet lines that compete with ECOPC in the Spanish market.

Direct peers

• Certideal: French recommerce player for refurbished smartphones and laptops, with grading, warranty, and trade-in flows nearly identical to ECOPC's consumer proposition.
• Back Market: French-founded pan-European marketplace for refurbished electronics (smartphones, laptops, tablets). Most direct peer: identical customer base, multi-country European footprint, refurbished-only model, and competing on warranty and QA depth.
• Rebuy: German recommerce platform reselling refurbished electronics, books, and media. Direct overlap on refurbished laptops and mobile devices in the German-speaking countries ECOPC targets.
• Swappie: Finnish refurbished iPhone specialist operating across Europe. Direct overlap with ECOPC's refurbished iPhone line and shared circular-economy, warranty-backed positioning.
• Asgoodasnew: German refurbished electronics retailer specializing in smartphones, laptops, and tablets with multi-year warranties. Comparable offering, target customer, and quality/warranty-led value proposition.
• Refurbed: Austrian refurbished-electronics marketplace operating across DACH and broader Europe. Competes head-to-head in refurbished laptops, monitors, and mobile devices with similar pricing, warranty, and circular-economy positioning.
• Recommerce: French refurbished mobile devices specialist with European footprint. Comparable trade-in model and refurbished smartphone category overlapping ECOPC's iPhone line.

Broad incumbents

• Amazon Renewed: Amazon's certified refurbished program for electronics, laptops, and mobile devices. Competes on selection, logistics, and trust rather than depth of refurbishment, but overlaps ECOPC's category across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ecopc-188120262840143
• Instagraminstagram.com/en_ecopc
• LinkedInlinkedin.com/company/ecopc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOPC España