Ealyx

What Ealyx does

Ealyx is a Barcelona-based B2B SaaS platform founded in 2024 that enables consumers to sell or trade in used consumer goods and apply the proceeds as discounts or partial payment toward new purchases at partner retailers. Its product suite centers on Ealyx Core, an intelligence layer that aggregates data on what customers own, the items' market value, and optimal resale timing, and surrounds it with three merchant-facing trade-in modules — Ealyx Pay (instant checkout trade-in), Basic Trade-In (post-purchase buyback), and Ealyx Direct (standalone embedded resale) — plus Ealyx Sell, which converts completed resales into loyalty rewards (Ealyx Coins) redeemable at a network of 20+ partner brands. The platform's core technology is an autonomous AI resale agent that uses computer vision and natural-language inputs to identify and value items, lists them across external marketplaces such as Vinted and eBay, negotiates with buyers, and coordinates fulfillment, allowing sellers to monetize used goods with minimal effort.

The business model combines three revenue streams: (1) transaction fees/commissions on consumer resales routed through the AI agent, (2) trade-in and buyback commissions from merchants integrating Ealyx Pay, Basic Trade-In, or Ealyx Direct at checkout, and (3) B2B SaaS platform licensing via API, SDK, and pre-built integrations with commerce platforms (Magento, Shopify, WooCommerce), supported by a partner BNPL integration with SeQura. Consumer-facing services are free to use, with Ealyx taking a commission on completed sales, while merchant pricing is quote-based and undisclosed. The company raised approximately EUR 1 million in a March/April 2024 seed round from a syndicate including Plug and Play, Archipelago Next, Mission, First Drop, Lanai Partners, Ona Capital, Tres Coronas Capital, and Coben Ventures, plus business angels, with stated use of funds for product development and international expansion beyond Spain. Co-founders are Alex Corbacho (CEO) and Jaume Benet Marquès (Product & Operations), and the team size is reported at 1-10 employees.

Name

Ealyx

Legal name

Ealyx

Website

https://ealyx.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Ealyx is a Barcelona-based B2B SaaS platform that uses an autonomous AI resale agent to let consumers sell used goods and apply the value as discounts at partner retailers, while offering merchants trade-in, buyback, and embedded resale tools.

Ownership category

akta.pro rank

Product category

Circular Economy SaaS / Resale-as-a-Service

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYCRAFALAF

Cross-border Payments & FX for E-commerce

Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce

SECONDARYFSAGALAB

Embedded Payments (Pay-ins, Pay-outs, Wallets)

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

Keywords

• Trade-in SaaS
• Resale-as-a-service
• Circular economy platform
• AI resale agent
• E-commerce checkout integrations

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fee / Commission on Resales: Ealyx earns a fee for managing the sale of used items on behalf of consumers through its AI agent, routing items to the best-priced marketplace (Vinted, eBay, etc.). The seller receives cash plus Ealyx Coins.
2. Trade-in / Buyback Commission from Merchants: Merchants integrate Ealyx Pay, Basic Trade-In, or Ealyx Direct tools into their checkout. Ealyx earns a commission or service fee when a trade-in or buyback is completed, driving incremental purchasing for the merchant.
3. B2B SaaS Platform Licensing: Ealyx provides its resale-as-a-service platform to merchant partners, including API integrations, white-label resale tools, and analytics through Ealyx Core. Revenue is generated through platform/subscription fees or per-transaction take rates.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ealyx is a B2B SaaS circular-economy platform for e-commerce that lets consumers pay for new purchases with used items. For merchants, it offers trade-in and resale-as-a-service tools (Ealyx Pay, Basic Trade-In, Ealyx Direct, Ealyx Core) embeddable via API or pre-built integrations into checkout flows. For consumers, the Ealyx AI agent autonomously sells used items on marketplaces such as Vinted and eBay and converts proceeds into cash plus Ealyx Coins redeemable at partner brands.

Product overview

Ealyx is a circular economy SaaS platform enabling consumers to sell their used items and use proceeds for discounts at partner retailers. The product suite consists of Ealyx Core as the central intelligence platform, supplemented by three trade-in tools: Ealyx Pay (instant checkout discounts), Basic Trade-In (post-purchase trade-in), and Ealyx Direct (embedded standalone resale). For merchants, Ealyx Sell converts completed resales into high-intent traffic and loyalty rewards (Ealyx Coins) redeemable at the merchant's store. The platform uses AI agents to autonomously manage the entire resale process from valuation to buyer negotiations and payment.

Differentiator

Problem solved

Functional benefit

Brands

• Ealyx Sell: Turns completed resales into high-intent traffic for merchant stores.
• Ealyx Pay
• Basic Trade-In
• Ealyx Direct
• Ealyx Core

Products and services

• Ealyx Sell Converts completed customer resales into high-intent traffic and loyalty rewards for merchant stores. Ealyx's autonomous AI agent sells consumers' used items across major marketplaces and the sale proceeds become Ealyx Coins redeemable at the merchant. Targeted at merchants seeking new shopper acquisition and repeat purchases from circular-economy users.
• Ealyx Pay Instant trade-in discount applied at merchant checkout. Customers see their used item's value and deduct it from a new purchase in real time at the moment of buying. Targeted at e-commerce merchants and retailers wanting to reduce conversion friction and increase purchasing power.
• Basic Trade-In Standard merchant-side trade-in flow initiated during purchase. Customers describe an item they already own, get an instant valuation, confirm the trade-in at checkout, and ship it after completing the purchase to receive money. Targeted at e-commerce merchants offering buyback at checkout.
• Ealyx Direct Standalone resale option embedded directly inside the merchant's own store, allowing customers to sell or trade in items without leaving the merchant's website. Targeted at merchants wanting a white-label resale experience in their own checkout.
• Ealyx Core Central intelligence platform that knows what customers own, what items are worth, and when to trigger the right resale action. Acts as the data and decisioning layer powering all Ealyx products. Targeted at enterprise merchants integrating via API for custom trade-in and buyback implementations.
• Ealyx Coins Loyalty rewards earned on every sale through Ealyx Sell, redeemable for cashback and discounts at partner brands including Nike, Zara, Decathlon, Fnac, MediaMarkt, Amazon, IKEA, Zalando, El Corte Inglés, and others. Targeted at consumers selling used items and seeking additional value at major retailers.

Quantifiable outcome

• +€170 purchasing power per transaction (for merchants)
• +4 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Kamera StorecoreChannel Partner/ Reseller/ DistributorKamera Store, a photography equipment retailer, is integrated as an Ealyx partner merchant — customers can access trade-in valuations and earn Ealyx Coins redeemable at Kamera Store when selling used photography gear through Ealyx.
• TicnovacoreChannel Partner/ Reseller/ DistributorTicnova is an Ealyx partner merchant offering customers trade-in and buyback options at checkout for electronics purchased at Ticnova stores.
• Tienda CPUminorChannel Partner/ Reseller/ DistributorTienda CPU, a computer hardware retailer, offers Ealyx trade-in tools integrated into its e-commerce platform.
• Ganga ElectrónicaminorChannel Partner/ Reseller/ DistributorSpanish electronics retailer Ganga Electrónica integrates Ealyx trade-in options for its customers.
• CoolmodcoreChannel Partner/ Reseller/ DistributorCoolmod, a technology products retailer, is a core Ealyx partner. Ealyx sellers can redeem coins for €80 off minimum purchases of €500 at Coolmod, and Coolmod customers can access trade-in through Ealyx.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorMediaMarkt, the major European electronics retailer, offers Ealyx trade-in and buyback at checkout, with Ealyx Coins redeemable for €10 cashback at MediaMarkt.
• PC ComponentescoreChannel Partner/ Reseller/ DistributorPC Componentes, a leading Spanish computer components retailer, is a core Ealyx partner with Ealyx Coins redeemable for €10 cashback.
• FnaccoreChannel Partner/ Reseller/ DistributorFnac, the French-Spanish cultural and electronics retailer, is a key Ealyx partner. Ealyx sellers earn 20% off next purchase at Fnac when redeeming their Ealyx Coins, with stackable sale item discounts.
• El Corte IngléscoreChannel Partner/ Reseller/ DistributorEl Corte Inglés, the major Spanish department store group, is a core Ealyx partner. Ealyx Coins can be redeemed for €5 cashback at El Corte Inglés stores and online.
• ZalandocoreChannel Partner/ Reseller/ DistributorZalando, the leading European fashion e-commerce platform, is an Ealyx partner where Ealyx Coins can be redeemed for €15 cashback.
• NikecoreChannel Partner/ Reseller/ DistributorNike is an Ealyx partner brand where Ealyx sellers can redeem coins for €10 cashback on Nike purchases.
• ZaracoreChannel Partner/ Reseller/ DistributorZara, the Inditex fashion brand, is an Ealyx partner where Ealyx Coins can be redeemed for €10 cashback.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas is an Ealyx partner brand where Ealyx Coins can be redeemed for €15 cashback on Adidas purchases.
• IKEAcoreChannel Partner/ Reseller/ DistributorIKEA is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback at IKEA.
• MangominorChannel Partner/ Reseller/ DistributorMango is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback.
• DecathloncoreChannel Partner/ Reseller/ DistributorDecathlon, the sports equipment retailer, is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback.
• Pull&BearminorChannel Partner/ Reseller/ DistributorPull&Bear (Inditex) is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback.
• CortefielminorChannel Partner/ Reseller/ DistributorCortefiel (currently Cortefiel/PULL&BEAR group) is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback on Amazon purchases.
• Leroy MerlincoreChannel Partner/ Reseller/ DistributorLeroy Merlin, the home improvement retailer, is an Ealyx partner where Ealyx Coins can be redeemed for €5 cashback.
• EcopcminorChannel Partner/ Reseller/ DistributorEcopc, a refurbished computer company, offers Ealyx-powered trade-in with 20% off refurbished purchases for Ealyx Coin redemption.
• EcoportatilminorChannel Partner/ Reseller/ DistributorEcoportatil, a laptop refurbishment company, is an Ealyx partner with €30 off any order for Ealyx Coin redemption.
• Duke FotografíaminorChannel Partner/ Reseller/ DistributorDuke Fotografía is a photography equipment retailer that is an Ealyx partner merchant.
• DeplatecminorChannel Partner/ Reseller/ DistributorDeplatec is an Ealyx partner merchant offering trade-in and buyback options.
• AussarminorChannel Partner/ Reseller/ DistributorAussar is an Ealyx partner merchant with buyback integration.
• VisantaminorChannel Partner/ Reseller/ DistributorVisanta, an optical products retailer, is an Ealyx partner offering 25% off plus priority shipping as redemption rewards for Ealyx Coins.
• FotografiarteminorChannel Partner/ Reseller/ DistributorFotografiarte is a photography retailer where Ealyx Coins can be redeemed for 15% off plus a free gift.
• Allzone (Case Study Merchant)coreChannel Partner/ Reseller/ DistributorAllzone is featured as a case study merchant — Ealyx's trade-in tools are implemented in Allzone's store, demonstrating the integration and performance of Ealyx's B2B resale-as-a-service solution for a live merchant.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treet: Treet is a circular-commerce platform enabling brands to launch trade-in and resale programs with white-label storefronts and logistics. Comparable to Ealyx Pay and Ealyx Direct for direct-to-consumer merchants.
• Trove: Trove (acquired by Fanatics/Arrive) is a resale-as-a-service platform that lets brands launch their own branded recommerce channels with built-in logistics, pricing, and storefront tools. It is the most direct competitor to Ealyx's B2B Ealyx Direct and Ealyx Core products for fashion and apparel merchants.
• Archive: Archive operates a B2B resale platform powering branded recommerce storefronts for fashion brands like Levi's, J.Crew, and Lululemon. It directly competes with Ealyx on the embedded resale-for-retail proposition, especially for fashion partners like Zara, Mango, and Pull&Bear.
• Reflaunt: Reflaunt provides resale-as-a-service technology to fashion brands (Burberry, Balenciaga, NET-A-PORTER) to power their trade-in and pre-owned programs. Closely comparable to Ealyx's Basic Trade-In and Ealyx Direct offerings in fashion/electronics vertical.

Broad incumbents

• Vinted: Vinted is the leading European peer-to-peer resale marketplace and a key listing destination for Ealyx's autonomous agent. It shapes consumer expectations around resale pricing and fees, constraining Ealyx's take-rate.
• Klarna: Klarna's BNPL and now trade-in/resale partnerships (e.g., with H&M, Walmart) put it in direct competition with Ealyx Pay at checkout, where it offers installment-based purchase financing versus Ealyx's trade-in-as-discount.
• Back Market: Back Market is a global refurbished electronics marketplace operating in Europe. While it operates a consumer marketplace rather than a resale-as-a-service API, it competes indirectly with Ealyx for trade-in supply from consumers and uses similar AI pricing for used electronics.
• EcoATM: EcoATM operates automated kiosks for instant device trade-in valuations and is part of the broader trade-in ecosystem competing for sell-side supply that Ealyx also targets through its AI agent.

Emerging players

• Loop Returns: Loop Returns offers returns and exchange infrastructure that increasingly overlaps with trade-in flows; many e-commerce merchants use Loop for returns, and Ealyx's Basic Trade-In competes for the same checkout flow real estate.
• Flipify / Reebonz (recommerce tech): Emerging recommerce platforms offering trade-in software for electronics and fashion retailers; comparable to Ealyx's B2B toolset for mid-market merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ealyx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ealyx