ECO Purify

What ECO Purify does

ECO Purify (operating under the brands ECO, ECO Waters, and Purify Eco) is a Portuguese sustainable hydration company that operates a closed-loop reusable-bottle and filtered-water-refill system. The company is the operating brand of EC – Filtered Water, Lda, which sits under the NWP – New Water Project, LDA holding structure and is headquartered in Algés, Portugal. ECO was established in 2018 with co-financing from EU FEDER funds under Projeto Iceberg (LISBOA-02-0752-FEDER-038726), and its stated mission is to reduce single-use plastic water-bottle consumption through reusable packaging and in-store water filtration stations.

The company's core offering consists of two integrated product lines: (i) ECO Fountains — professional water filtration stations installed inside retail partner Pingo Doce supermarkets, offering either activated-carbon-plus-UV filtration (sediment, microplastics down to 1 micron, 99% chlorine reduction) or reverse-osmosis filtration with controlled mineral enrichment; and (ii) reusable ECO Bottles made of BPA-free PET with UV protection, available in 0.65L, 1.5L, 3L, and 6L formats, plus accessory products such as a foldable 6L Water Bag and a Dispenser Tap. Independent laboratories perform periodic bacteriological analysis on fountain water as part of a preventive maintenance program, and pH data per municipality is sourced from the Portuguese regulator ERSAR.

ECO generates revenue through a pay-per-refill model at the fountains (recurring usage-based stream) and one-time hardware sales of bottles and accessories. Distribution is exclusively through Pingo Doce, the supermarket chain owned by Grupo Jerónimo Martins, with 321 stores operational nationally and a further international rollout in progress. The company also drives community engagement via the #Movimento PURIFY campaign and the De-plasticizing Schools program, which installs fountains and distributes reusable bottles in educational institutions. As of the input data, ECO operates with approximately 6 employees and has reported cumulative environmental impact metrics of 12.86 million disposable bottles avoided, 45.09 million liters of filtered water dispensed, and 661 tonnes of plastic saved.

Name

ECO Purify

Legal name

EC – Filtered Water, Lda

Website

https://ecowaters.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ECO Purify (ECO Waters) is a Portuguese sustainable hydration company operating reusable bottles and filtered water fountains installed exclusively across 321 Pingo Doce supermarkets, serving environmentally conscious consumers via a pay-per-refill model.

Ownership category

akta.pro rank

Product category

Drinking Water Services

NAICS

Bottled Water Manufacturing (312112), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941), Beverages (2080)

akta.pro industry

PRIMARYCRAMAMAE

Hydration, Water Filtration & Purification Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYAFAFACAC

Purified/RO Bottled Water Production

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYCRAJAJAH

Replacement Filter Cartridges & Consumables

Consumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water Treatment

Keywords

• Water filtration systems
• Reusable water bottles
• Water refill stations
• Drinking water services
• Sustainable hydration solutions

Headquarters

HQ city

Algés

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Filtered Water Refills: Customers pay for water refills at ECO Fountains located in Pingo Doce stores. This is the core recurring revenue stream based on consumption of filtered water.
2. Reusable Bottle Sales: Sale of reusable ECO bottles in multiple sizes (0.65L, 1.5L, 3L, 6L) made from BPA-free PET with UV protection. One-time hardware purchase that enables ongoing refill revenue.
3. Water Bag and Dispenser Tap Accessories: Sale of accessories including the 6L Water Bag (foldable flexible container) and dispenser tap for the 6L jug, sold separately as add-on products.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

ECO Purify operates a sustainable water consumption ecosystem built around professional in-store filtration stations (ECO Fountains) installed across the Pingo Doce supermarket chain in Portugal, paired with branded reusable bottles that customers refill at the fountains. The fountains combine activated carbon filtration and reverse osmosis with UV sterilization to produce filtered drinking water that preserves natural minerals, and revenue is generated through one-time bottle/accessory sales and recurring pay-per-refill fees.

Product overview

ECO Purify (ECO Waters) is an environmentally-focused water company offering a closed-loop system combining reusable ECO bottles and professional ECO Fountains. The core offering consists of reusable PET bottles (available in 0.65L, 1.5L, 3L, and 6L sizes) paired with water filtration stations (ECO Fountains) installed in Pingo Doce supermarkets. The fountains provide two filtration methods: Activated Carbon Filtration (sediment filter, activated carbon filter, UV lamp) and Reverse Osmosis Filtration (purification with controlled mineral enrichment). Accessory products include the Water Bag (6L foldable bottle bag) and Dispenser Tap for the 6L jug. The service operates on a pay-per-refill model, enabling sustainable and economical water consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Water Bag: A 6L bottle bag designed to simplify transport and storage of ECO filtered water. Extremely lightweight, foldable, and easy to transport.
• ECO Jug 6L
• ECO Fountain
• #PURIFY Movement

Products and services

• ECO Fountains (Fontes ECO)

Quantifiable outcome

• 12,860,616 disposable plastic bottles avoided
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pingo DocecoreChannel Partner/ Reseller/ DistributorPingo Doce is the exclusive retail distribution partner for ECO Fountains in Portugal. ECO Fountains are installed inside Pingo Doce supermarkets nationwide (321 stores), where customers can purchase ECO reusable bottles and fill them with filtered water. This partnership provides ECO with widespread retail presence and built-in customer foot traffic in Portugal's major grocery chain.
• Grupo Jerónimo MartinscoreChannel Partner/ Reseller/ DistributorGrupo Jerónimo Martins is the parent company of Pingo Doce supermarket chain. As of the Iceberg Project status report, an agreement with Grupo Jerónimo Martins enabled implantation of the ECO system in 140 stores, with growing national installation. International agreements were also noted as in progress.
• ERSAR (Entidade Reguladora dos Serviços de Água e Resíduos)minorStrategic or Co-development PartnerERSAR is referenced as the source for pH information displayed at ECO Fountains. Water pH varies by municipality/concelho where each fountain is installed, with this regulatory data sourced from ERSAR.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waterlogic: Waterlogic designs and supplies bottleless water dispensers and purification systems for workplaces and retail globally. Its point-of-use dispensers serve a comparable function to ECO Fountains in commercial settings, with recurring service and consumable revenue.
• Culligan: Culligan is a global water treatment provider offering filtration, softening, and bottleless dispensers for homes and offices. Its bottleless dispenser line competes with ECO's fountain concept in commercial/office settings and provides a broader incumbent benchmark for water-as-a-service economics.
• Danone Waters (evian, Volvic): Danone Waters is one of the largest global bottled water producers (evian, Volvic) and a major competitor to refill models. Its scale, retail relationships, and recent pivot to circular/reusable packaging represent the dominant incumbent ECO's model is designed to disrupt.

Regional players

• Eden Springs: Eden Springs delivers bottled water, water coolers, and filtration services to offices and homes across Europe. Its dispenser-and-refill service model parallels ECO's recurring revenue approach, though it operates primarily in workplace/HORECA channels across multiple European countries.
• Tapp Water: Tapp Water offers consumer POU filtration systems (faucet and under-sink) primarily in Spain and broader Iberia. As a regional player in the same Iberian market, it competes for the same environmentally aware consumers seeking alternatives to bottled water.

Emerging players

• LARQ: LARQ sells self-purifying reusable water bottles with UV-C technology aimed at replacing single-use plastic. It overlaps ECO on reusable hydration hardware with embedded filtration, targeting the same environmentally conscious consumer, but at the device level rather than via retail fountain refills.
• Aarke: Aarke is a premium home carbonation brand selling reusable bottles and countertop systems to displace bottled sparkling water. It overlaps ECO on sustainability-led reusable hydration hardware and the at-home alternative-to-bottled-water value proposition.

Direct peers

• SodaStream: SodaStream enables at-home DIY beverage (carbonated water, soft drinks) production, displacing single-use bottled drinks. Like ECO, it sells reusable hardware and consumables (CO2 cylinders, flavors) as a sustainability-led, recurring-revenue alternative to packaged beverages.
• Brita: Brita is the global leader in consumer water filtration (pitchers, faucet-mount, replacement cartridges), offering household POU filtration that displaces bottled water consumption. It overlaps ECO on the consumer water-filtration mission and reusable filter/cartridge consumable model.
• Primo Water: Primo Water operates water exchange/refill services, dispensers, and bottled water delivery across North America. Its refill-and-dispensing operating model and recurring revenue structure closely mirror ECO's fountain-and-refill approach in retail and commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eco-purify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECO Purify