eCycleElectric

What eCycleElectric does

eCycleElectric (eCE) is a privately-held international consulting firm headquartered in Fort Myers, Florida, founded in 1996 by Ed Benjamin to serve businesses operating in the Light Electric Vehicle (LEV) industry — primarily electric bicycles, pedelecs, electric scooters, and related components such as batteries, motors, and controllers. The firm's core offering is expert advisory services delivered through a portfolio of engagement models: bespoke consulting engagements (the Instant Insider Program), tiered subscription packages (the Small Potato Program at $500-$1,000/month), a monthly insider newsletter, and productized market research including the Electric Bike World Report (2024 North America edition priced at $2,999). Underlying the advisory practice is a proprietary methodology for tracking US e-bike import data since 1997, which eCE positions as an industry benchmark cited by outlets including the Wall Street Journal and Bike Europe.

eCE monetizes primarily through professional services fees, recurring subscriptions, and one-time report licenses. The go-to-market is sales-led and event-driven, anchored by Ed Benjamin's 200+ days of annual travel to factories, retailers, and trade shows (Eurobike, Interbike, Taipei Cycle, CABDA, EVS), and reinforced by a content-marketing program of blog posts, market research reports, and speaking engagements. The firm serves a hybrid customer base ranging from startups (Small Potato Program) to marquee enterprises (Trek, Specialized, Giant, Bosch, Honda, GM, Harley-Davidson, Panasonic, Yamaha, Bafang), with a particular focus on cross-border facilitation between Asian manufacturers and Western brands/distributors.

The firm operates with a small team of approximately 7 employees spread across multiple countries, speaking 8 languages. Its competitive position rests on a 15,000+ contact LEV network cultivated since 1996, a 130+ client roster over nearly three decades, and the founder's role as Chairman of the Light Electric Vehicle Association (LEVA), the industry advocacy body eCE co-founded in 2006. Revenue is not disclosed, and no external funding, M&A activity, or inorganic growth moves appear in the record.

Name

eCycleElectric

Legal name

eCycleElectric

Website

https://ecycleelectric.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

eCycleElectric is an international consulting firm founded in 1996 that advises startups, manufacturers, and enterprises in the Light Electric Vehicle industry through market research, cross-border supplier introductions, and subscription advisory services.

Ownership category

akta.pro rank

Product category

Electric Vehicle Industry Consulting

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-scooters & E-mopeds Manufacturing (IMACAOAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• E-bike consulting services
• Light electric vehicles
• Market research reports
• Industry advisory services
• Electric mobility consulting

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Fee-for-service consulting including Instant Insider Program, trade show visitor/exhibitor support, international visits, startup programs, business expansion services, production inspection, engineering support, sourcing, and relationship troubleshooting.
2. Market Reports: Sale of Electric Bike World Report publications. The 2024 North America Region report is priced at $2,999 (sale price) from original $3,999.
3. Small Potato Program Subscriptions: Monthly subscription packages: $500/month (4 hours consultation) or $1000/month (10 hours consultation), minimum 6-month commitment.
4. Monthly Insider News Membership: Subscription-based monthly insider news providing industry updates and insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

eCycleElectric is a private international consulting firm that advises businesses operating in the Light Electric Vehicle (LEV) industry — including electric bicycles, e-scooters, electric motorcycles, and related components such as batteries, motors, and controllers. The firm sells fee-for-service consulting engagements, recurring subscription packages, and proprietary market research publications (notably the Electric Bike World Report), leveraging more than four decades of bicycle industry expertise and a proprietary US e-bike import data methodology maintained since 1997.

Product overview

eCycleElectric is an international consulting firm and trusted advisor to businesses in the Light Electric Vehicle (LEV) Industry. The company does not offer a unified software platform but provides a portfolio of advisory and research services. Core offerings include the Electric Bike World Report (a market research report for North America sold at $2,999), the Monthly Insider News Membership (subscription service), the Small Potato Program (tiered consulting packages starting at $500/month for startups), Speaking Engagements featuring industry experts, and comprehensive Service Packages covering trade shows, international business expansion, sourcing, engineering, and market research. The company was founded in 1996 and serves clients ranging from startups to major industry players in the electric bicycle, scooter, and LEV sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bike World Report 2024 - North America Region

Quantifiable outcome

• Companies can become industry insiders within 6 weeks through the Instant Insider Program
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LEVA (Light Electric Vehicle Association)coreStrategic or Co-development PartnereCycleElectric is a proud LEVA sponsor and member. Founder Ed Benjamin serves as Chairman of LEVA. LEVA represents the strategic interests of LEV retailers, dealers, distributors, manufacturers and suppliers worldwide. eCE and LEVA work together on industry advocacy, technician training programs (over 2,000 technicians trained), and member services.
• AVEREminorStrategic or Co-development PartnerAlliance between AVERE (European Association for Battery, Hybrid and Fuel Cell Electric Vehicles) and LEVA for advocacy of Light Electric Vehicles in the EU. AVERE launched the LEV Task Force in 2014 to defend and promote LEV industry interests in Europe, operating in conjunction with LEVA.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Counterpoint Research: Counterpoint Research publishes research on mobility, automotive electronics, and adjacent emerging technology. Comparable to eCE as a research-focused advisory firm serving enterprise clients in the mobility/tech intersection, though broader in scope.
• Interact Analysis: Interact Analysis publishes research on logistics, mobility, and electric vehicles. Comparable to eCE as a smaller, focused research firm serving industrial and mobility buyers, with overlap on e-mobility and micromobility topics.

Broad incumbents

• Wood Mackenzie: Wood Mackenzie provides subscription research and consulting across energy, transportation, and mobility. It is comparable to eCE as a research-and-advisory firm monetizing proprietary data and industry expertise, though its scope spans the full mobility and energy stack rather than LEV-specific.
• Roland Berger: Roland Berger is a global management consultancy with a dedicated automotive and mobility practice. Comparable to eCE because both provide strategic advisory to mobility industry clients, though Roland Berger operates as a generalist consultancy at much larger scale.
• BloombergNEF: BloombergNEF publishes widely-cited research and forecasts across EVs, batteries, and mobility, including e-bike adjacent segments. Comparable to eCE because both monetize proprietary mobility data and serve enterprise decision-makers, though BloombergNEF operates at much larger scale and broader scope.
• Frost & Sullivan: Frost & Sullivan is a global research and consulting firm publishing mobility, automotive, and e-mobility reports. Comparable to eCE because both monetize industry research and advisory services, though Frost & Sullivan covers a much wider industry set at larger scale.
• Guidehouse (formerly Navigant Research): Guidehouse Insights (formerly Navigant Research) publishes syndicated research and consulting on clean energy, mobility, and transportation. Comparable to eCE as a research-and-advisory firm serving the mobility ecosystem, with overlapping coverage of e-mobility topics.
• ABI Research: ABI Research publishes syndicated research on transportation, mobility, and emerging technology. Comparable to eCE because both sell proprietary research subscriptions to enterprise clients in the mobility and transportation verticals.
• S&P Global Mobility: S&P Global Mobility (formerly IHS Markit) publishes automotive and mobility research, including vehicle forecasts and supplier intelligence. Comparable to eCE because both sell subscription research and proprietary datasets to mobility industry buyers, though at far greater scale and broader coverage.

Others

• Bicycle Industry Sub-supplier (BSI) Research: Bicycle Retailer & Industry News is a trade publication cited alongside eCE's market data. Comparable insofar as both publish industry intelligence on the bicycle and e-bike market, though Bicycleretailer is a media outlet rather than a consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eCeCycle
• Facebookfacebook.com/ecycleelectric
• LinkedInlinkedin.com/company/ecycleelectric-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCycleElectric