Eddie Fine Burguers

What Eddie Fine Burguers does

Eddie Fine Burguers is a privately-held Brazilian casual-dining restaurant group founded in 2002 in Belo Horizonte, Minas Gerais, operating as the pioneer of artisanal hamburgers in the city. The company runs five units across the Belo Horizonte metropolitan area: the heritage flagship Casa Amarela in a historic mansion on Rua da Bahia (Lourdes), a Vila da Serra location in Nova Lima, and three mall locations (Pátio Savassi, BH Shopping, DiamondMall). The core product is handmade burgers using real (non-frozen) meat, supplemented by artisanal milkshakes, craft cocktails, and proprietary breads, sauces, and ice creams produced in-house daily. The menu is split between a Traditional lineup served at mall and Vila da Serra units and an exclusive rotating 'Este Mês na Casa Amarela' monthly menu at the flagship, alongside the D.O.C. premium burger series and the newer bimonthly Eddie Da Vez limited-edition sandwich program.

The business operates a direct-to-consumer model through physical dine-in, complemented by delivery via the iFood platform across all five units and a catering service for private and corporate events. Pricing is per-item in Brazilian Reais across a wide range (R$15-R$63 menu items, with combo offers around R$45 and catering boxes R$230-R$260). Marketing is concentrated on Instagram, the 'Revista do Eddie' WordPress blog, and annual participation in the national Burger Fest festival alongside brand collaborations with Verace (beer), Beefeater (gin), and other beverage partners. Customer segments are consumer-driven (general burger enthusiasts, lunch/dinner seekers, event customers) with no enterprise accounts. The company is founder-owned and operated with 33 employees, no disclosed institutional investment, and no public revenue disclosure.

The company's strategic posture centers on brand heritage, continuous menu innovation within existing footprint, and experiential differentiation at the Casa Amarela flagship, with no announced geographic expansion or M&A activity in the available source material.

Name

Eddie Fine Burguers

Website

https://eddieburger.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Eddie Fine Burgers operates 5 artisanal burger restaurants in Belo Horizonte, Brazil (founded 2002), serving general consumers via dine-in, iFood delivery, and catering, with monthly limited-edition menus at its Casa Amarela flagship.

Ownership category

akta.pro rank

Product category

Casual Dining Burger Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Artisanal burger restaurant
• Casual dining
• Craft milkshakes
• Event catering
• Food delivery

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Sales: Revenue from customers dining at physical restaurant locations across 5 units in Belo Horizonte, including Casa Amarela (flagship), Vila da Serra, and three shopping mall locations (Pátio Savassi, BH Shopping, DiamondMall).
2. Delivery Sales: Revenue from iFood delivery orders, making products available to customers who prefer takeout or home delivery.
3. Event Catering: Catering and event services for private parties, corporate events, and celebrations, with customized burger menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Eddie Fine Burguers operates a chain of artisanal American-style burger restaurants in Belo Horizonte, Brazil, serving handmade burgers with real (never frozen) meat, house-made breads, sauces, ice creams and milkshakes. The brand runs five physical locations (Casa Amarela flagship, Vila da Serra, and three shopping mall units) complemented by iFood delivery and private event catering with customized burger menus.

Product overview

Eddie Fine Burgers is a pioneering artisanal burger restaurant chain founded in 2002 in Belo Horizonte, Brazil, operating as a single unified brand with distinct service models. The core offering consists of handmade burgers using real meat (never frozen), artisanal breads, house-made sauces, and craft milkshakes. The portfolio includes two main product lines: the Traditional Menu (served at shopping mall locations including Vila da Serra, Pátio Savassi, BH Shopping, and DiamondMall) featuring classic burgers and the Lunch & Dinner combo options, and the Casa Amarela flagship experience at Rua da Bahia offering exclusive limited-edition creations through the monthly 'Este Mês na Casa Amarela' program. The D.O.C. (Denominação de Origem Controlada) series represents premium limited-edition burgers released throughout the year, while the new Eddie Da Vez bimonthly series provides additional limited releases across all units. Signature milkshakes, crafted cocktails, and special event catering round out the offerings. The company operates 5 units and offers delivery through iFood.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Amarela: Original flagship restaurant located at Rua da Bahia 2652, Lourdes, Belo Horizonte, serving as the creative kitchen for new culinary innovations and limited edition dishes.
• Eddie Da Vez
• D.O.C. Burger

Products and services

• Traditional Menu (Cardápio Tradicional)
• Casa Amarela Menu (Este Mês na Casa Amarela)
• D.O.C. Series (Denominação de Origem Controlada)
• Eddie Da Vez

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Maria Raquel (@querobolinho)minorOthers · 8 October 2025Street artist creating exclusive Bolinho character graffiti and artwork for 23rd anniversary celebration exhibition at Casa Amarela.
• Burger FestcoreStrategic or Co-development Partner · 25 October 2024Annual participation in Brazil's largest burger festival. Eddie Fine Burgers created exclusive festival burgers (Jalapeño Burger in 2024, Bacon n' Bacon in 2025) using sponsor products. Festival runs November 1-30 with 190 participating restaurants across 6 states.
• BeefeaterminorGTM or Marketing Partner · 9 September 2024Gin brand partner for cocktail menu at Casa Amarela, including new drink menu launch for 22nd anniversary celebrations.
• Verace (Viva Verace)coreGTM or Marketing PartnerBeer and draft beer partner supplying Chope King´s Cross (English Pale Ale) and Longneck Nice Hop, Session Dew, and Syrena beers. Collaborative drink menu development including signature drinks. Major supporter of 22nd anniversary celebrations.
• HeinzminorGTM or Marketing PartnerOfficial sponsor for Burger Fest, providing ketchup and ingredients for festival burger creations.
• McCainminorGTM or Marketing PartnerOfficial sponsor for Burger Fest, providing fries and potato products for festival burger creations.
• 1883 (House of 1883)minorGTM or Marketing PartnerSyrup partner for cocktails, mentioned as collaborator in 22nd anniversary celebrations.
• Mixing (Mixing Originals)minorGTM or Marketing PartnerBeverage partner contributing to drink menu and anniversary celebrations.
• iFoodcoreChannel Partner/ Reseller/ DistributorPrimary delivery platform partner making Eddie Fine Burgers products available for home delivery across all 5 units in Belo Horizonte.
• Bebeto CoelhominorOthersMixologist and cachaça sommelier who created signature drink 'Du Eddie' for the May menu at Casa Amarela.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Burger King Brasil: International QSR incumbent operating 900+ units in Brazil, providing category scale and brand visibility benchmarks against which Eddie's premium artisanal positioning differentiates.
• McDonald's Brasil: Global QSR leader in Brazil with 1,000+ units including McDonald's and McCafé formats, representing the mass-market benchmark for burger category volume, real estate strategy, and digital ordering infrastructure Eddie currently lacks.
• Outback Steakhouse Brasil: Brazilian arm of the Australian casual dining steakhouse chain, operating 100+ units. Overlaps with Eddie on premium-casual dining, full bar/cocktail program, and burger menu items like the Bloomin' Burger.
• Bob's: Iconic Brazilian QSR chain founded in 1952, offering burgers and casual fare across hundreds of locations. Broad incumbent with overlapping burger category and Brazilian consumer base, though at lower price points than Eddie's premium positioning.
• Habib's: One of Brazil's largest QSR chains with 400+ units specializing in Arab-Brazilian food including burgers, providing comparable casual dining format and Brazilian middle-market consumer overlap with Eddie's mall locations.

Direct peers

• California Burger: Brazilian artisanal burger chain with multiple units focused on premium ingredients and creative menu items, directly comparable to Eddie's gourmet positioning and limited-edition innovation strategy.
• Giraffas: Major Brazilian burger-focused chain with 400+ units serving burgers and combo meals at accessible price points, comparable in operating model and Brazilian consumer base to Eddie's traditional mall menu units.
• Madero: Brazilian premium burger and casual dining chain with national footprint, offering artisanal-style burgers, craft beverages, and full-service dining experiences comparable to Eddie Fine Burgers' premium positioning.

Emerging players

• Blend Burger: Emerging Brazilian gourmet burger brand gaining traction with premium artisanal positioning and creative limited-edition menus, directly competing with Eddie for the same premium burger consumer segment in Brazilian cities.

Regional players

• Patroni Pizza: Regional Minas Gerais-based pizza and casual dining chain with strong presence in Belo Horizonte area, comparable as a local multi-unit restaurant brand competing for similar regional dining spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/eddiefineburgers
• Instagraminstagram.com/eddiefineburgers
• LinkedInlinkedin.com/company/eddie-fine-burguers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eddie Fine Burguers