Eden: People+Planet
Eden: People+Planet is a 501(c)(3) nonprofit that partners with communities across Africa, Asia, and Central America to restore carbon-eligible landscapes, generating verified carbon credits under Verra and combining philanthropic donations, foundation grants, and corporate partnerships (from $10/month individual giving to $50,000+ annual corporate engagements) to fund 40-year restoration commitments.
- Company typePrivate
- Founded2005
- HeadquartersMurrieta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Eden: People+Planet does
Eden: People+Planet is a 501(c)(3) nonprofit organization headquartered in California (Murrieta) that partners with communities in Africa, Asia, and Central America to restore carbon-eligible landscapes through an integrated model combining philanthropic funding with voluntary carbon market revenue. Founded in 2005 and rebranded in 2024 from Eden Reforestation Projects, the organization operates across roughly 1.3 million hectares of project area in Tanzania (394,000 ha Rubeho Mountains), Kenya (154,000+ ha Lamu mangroves; 188,000 ha Olokeri), Mozambique (206,000 ha Chimanimani), Nepal (257,400 ha Sunkoshi Basin, since closed), Honduras (96,500 ha Cinturón Verde, since closed), and emerging sites in Madagascar and Zambia, supported by 166 staff globally. Core technical components include standards-based carbon verification under Verra's VCS combining REDD+ and ARR methodologies, GIS-based carbon quantification, MEAL systems for monitoring forest cover, fire, water, and community engagement, and a NASA FIRMS-integrated fire management system linked to 1,200 km of strategic firebreaks that protected 95% of restoration sites.
The business model is a four-stream nonprofit revenue structure: (1) individual donations starting at $10 per month and one-time gifts via a Stripe-powered portal at give.eden-plus.org; (2) corporate partnerships beginning at $50,000 annually, including hectare-restoration support at $1,000/hectare, forward purchase agreements for verified carbon credits, and catalytic funding; (3) foundation grants for climate, community development, biodiversity, and water security; and (4) verified carbon credit (VCU) sales from a portfolio with stated potential of 50+ million credits. Current funding remains 99.66% philanthropic as carbon revenues scale. Distribution is direct via an application-based corporate partnership funnel, an online donor portal, and a strategic partner network (including Salesforce, Riot Games Social Impact Fund, Ecologi, Verizon, 8 Billion Trees, Plant-for-the-Planet, and Novee Solutions); implementation is delivered through wholly owned country teams plus in-country implementation partners such as Kenya Forest Service, Instituto de Conservación Forestal, Micaia Foundation, and community forest associations. Compassionate Carbon operates as a wholly owned commercialization arm channeling blended finance into the project pipeline.
Eden: People+Planet firmographics
Firmographics- Name
- Eden: People+Planet
- Legal name
- Eden: People+Planet
- Website
- https://eden-plus.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eden: People+Planet is a 501(c)(3) nonprofit that partners with communities across Africa, Asia, and Central America to restore carbon-eligible landscapes, generating verified carbon credits under Verra and combining philanthropic donations, foundation grants, and corporate partnerships (from $10/month individual giving to $50,000+ annual corporate engagements) to fund 40-year restoration commitments.
- Ownership category
- akta.pro rank
Eden: People+Planet industry classification
Industry- Product category
- Carbon Offset & Landscape Restoration Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Forestry (800)
- akta.pro primary industry
- Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC)
- akta.pro secondary industries
- Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM) (IMAMAJAD), Voluntary Carbon Offsets Trading (Verified Credits: VCM) (EUAGAIAB), Forestry & Reforestation (BPAGAGAD)
Keywords
Where Eden: People+Planet is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Eden: People+Planet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Carbon Credit Sales: Revenue generated through sale of verified carbon credits (VCUs) from carbon-eligible landscape restoration projects. Projects combine REDD+ forest protection with ARR (Afforestation, Reforestation, and Revegetation) to generate carbon credits verified through international standards. Potential of 50+ million VCUs across project portfolio.
- Corporate Partnerships: Structured partnerships with businesses seeking verified carbon credits. Includes forward purchase agreements, project development investment, long-term supply contracts, and catalytic funding for carbon project development. Corporate partnerships begin at $50,000 annually.
- Individual Donations: Philanthropic contributions from individual supporters including monthly giving programs, one-time gifts, and tribute giving. Monthly giving starts at $10. Donations support project development and bridge critical 24-36 month development periods before carbon credits generate revenue.
- Foundation Grants: Funding from foundations supporting climate action, community development, biodiversity protection, and water security initiatives. Foundation partnerships structured for long-term landscape restoration impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Corporate Partnership |
| Unit Pricing | Multi-year contract | Hectare Restoration Support |
| Subscription | Monthly | Individual Monthly Giving |
| One time/ perpetual license | Pay-as-you-go | One-Time Donation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Eden: People+Planet product offering
Product offeringCore offering
Eden: People+Planet is a 501(c)(3) nonprofit that restores carbon-eligible landscapes in Africa, Asia, and Latin America through a blended finance model combining philanthropic donations with verified carbon credit revenue. The organization partners with local communities under free, prior, and informed consent over 40-year project horizons, generating VCUs under Verra's Verified Carbon Standard while delivering biodiversity, water security, and livelihood co-benefits. Its portfolio spans projects such as the 394,000-hectare Rubeho Mountains Carbon Project in Tanzania, with 50+ million potential carbon credits across active sites.
Product overview
Eden: People+Planet is a 501(c)(3) nonprofit organization offering carbon-eligible landscape restoration through an innovative blended finance model that combines philanthropic support with carbon market mechanisms. The core offerings include Carbon-Eligible Landscape Restoration services with 40-year commitments, a Corporate Partnership Program for businesses seeking verified carbon credits (starting at $50,000 annually), and Carbon Credits from their project portfolio with 50+ million potential VCUs. The organization operates the Partner Dashboard platform for resource access and the Donation Portal (give.eden-plus.org) for individual giving. Their Ground Truth Podcast provides educational content on nature-based climate solutions. Key projects include the Rubeho Mountains Carbon Project in Tanzania (394,000 hectares, 14.8-23.5 million potential carbon credits). The Blended Finance Model bridges the 24-36 month development period before carbon revenue sustains projects for 40+ years.
Differentiator
Problem solved
Functional benefit
Companies that use Eden: People+Planet
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Eden: People+Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Eden: People+Planet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SalesforcecoreCorporate partner supporting Eden's landscape restoration initiatives through the Salesforce platform and likely employee giving programs.
- EcologicoreEnvironmental services partner supporting carbon offset projects and sustainable restoration initiatives.
- VerizoncoreCorporate partner in landscape restoration initiatives, likely through employee engagement or sustainability programs.
- 8 Billion TreescorePartner organization in reforestation efforts, collaborating on tree-planting and ecosystem restoration initiatives.
- Plant-for-the-PlanetcoreGlobal partnership network member collaborating on landscape restoration and climate action initiatives.
- Novee SolutionsminorCorporate partner supporting restoration initiatives through technology or services.
- Micaia FoundationcoreKey implementation partner for Chimanimani Landscape Restoration Project in Mozambique, providing local expertise and community engagement.
- Kenya Forest ServicecoreGovernment partner for Lamu County Mangrove Restoration Initiative, providing regulatory oversight and technical support for forest management.
- Community Forest Associations (LAMACOFA, Mkunumbi, PANDAWE)coreCommunity partner organizations for Lamu mangrove restoration, representing local communities' interests and providing implementation capacity.
- Instituto de Conservación ForestalcoreGovernment partner for Cinturón Verde project in Honduras, providing forest conservation expertise and regulatory coordination.
- Cruz Verde HondurascoreLocal partner organization supporting fire management and conservation efforts in Honduras.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Eden: People+Planet competitors and assessment
Company assessmentDirect peers
- One Tree Planted: Reforestation nonprofit running global tree-planting projects funded by individual donors, corporate partnerships, and brand integrations. Direct peer in donor-funded, project-based landscape restoration with a similar corporate-partnership GTM.
- Trees for the Future: 501(c)(3) nonprofit operating large-scale agroforestry and reforestation programs across multiple African and Asian countries with corporate and donor support. Comparable mission, donor/corporate base, and field operating model to Eden's pre-2024 footprint.
- Pachama: Carbon credit marketplace focused on nature-based solutions, using satellite and AI to verify forest projects and connecting corporate buyers to project developers. Directly comparable to Eden's revenue model of monetizing verified VCUs from forest restoration for corporate ESG buyers.
- Plant-for-the-Planet: Global youth-led reforestation and climate justice organization with a partnership network spanning restoration initiatives worldwide. Listed as an Eden partner; comparable mission, donor base, and global restoration footprint.
- South Pole: Global carbon project developer and climate solutions provider that develops, validates, and sells verified credits from nature-based and tech-based projects. Highly comparable to Eden as a vertically-integrated project originator selling to corporate ESG buyers with similar blended-financing offerings.
- Cool Effect: Nonprofit-run carbon marketplace aggregating high-quality carbon offset projects for individual and corporate buyers. Directly comparable to Eden's blended donor + corporate GTM and similar project-quality bar.
Emerging players
- Sylvera: Independent carbon credit ratings and analytics provider that assesses the quality of carbon offset projects for corporate buyers. Highly relevant to Eden because Sylvera's ratings materially affect buyer demand and pricing for the same Verra-issued VCUs Eden sells.
Broad incumbents
- The Nature Conservancy: One of the largest global environmental NGOs, with extensive nature-based solutions, forest carbon, and corporate nature-accounting programs. Comparable to Eden on mission, carbon-project portfolio, and corporate-partnership GTM, but at significantly larger scale and geographic breadth.
- Conservation International: Large international environmental NGO with significant nature-based carbon project portfolios and corporate partnerships across tropical geographies. Overlaps with Eden in mission, donor base, and corporate ESG offerings but operates at much larger scale and broader scope.
- Verra: Operator of the Verified Carbon Standard (VCS) under which Eden's carbon projects are designed to be issued. Not a direct competitor, but the dominant standard-setter whose rule changes, methodology updates, and integrity reviews directly drive Eden's revenue eligibility and pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Eden: People+Planet social profiles
Digital presenceEden: People+Planet compliance and trust
Trust signalCompliance7 records
Eden: People+Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden: People+Planet leadership team
Management profileNumber of profiles
Profiles19 records
Eden: People+Planet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eden: People+Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden: People+Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden: People+Planet
What does Eden: People+Planet do?
Eden: People+Planet is a 501(c)(3) nonprofit that restores carbon-eligible landscapes in Africa, Asia, and Latin America through a blended finance model combining philanthropic donations with verified carbon credit revenue. The organization partners with local communities under free, prior, and informed consent over 40-year project horizons, generating VCUs under Verra's Verified Carbon Standard while delivering biodiversity, water security, and livelihood co-benefits. Its portfolio spans projects such as the 394,000-hectare Rubeho Mountains Carbon Project in Tanzania, with 50+ million potential carbon credits across active sites.
Is Eden: People+Planet a public or private company?
Eden: People+Planet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eden: People+Planet founded?
Eden: People+Planet was founded in 2005. It employs 101 to 250 people.
Where is Eden: People+Planet based?
Eden: People+Planet is headquartered in Murrieta, United States, in the North America region.
How does Eden: People+Planet make money?
Four revenue lines are on record. Carbon Credit Sales are the primary driver. The others are corporate Partnerships, individual Donations and foundation Grants.
Who are Eden: People+Planet's main competitors?
Direct peers on record are One Tree Planted, Trees for the Future, Pachama, Plant-for-the-Planet, South Pole and Cool Effect. Sylvera is listed as an emerging player. Broad incumbents are The Nature Conservancy, Conservation International and Verra.
Does Eden: People+Planet have an API?
No public API is recorded for Eden: People+Planet.
What industry is Eden: People+Planet in?
Eden: People+Planet's product category is Carbon Offset & Landscape Restoration Services. Its primary akta.pro industry code is EUABABAC, Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation), with a secondary code of IMAMAJAD, Carbon Forestry Project Development & Origination (Afforestation/Reforestation/IFM). Its NAICS code is 813312 and its SIC code is 800.