Hotel Eden Roc Ascona

What Hotel Eden Roc Ascona does

Hotel Eden Roc Ascona operates a 5-star luxury beach resort on the shores of Lago Maggiore in Ascona, Ticino canton, Switzerland — positioned as Switzerland's only authentic beach resort. The property comprises accommodation (rooms, suites, and lake-view suites designed by Carlo Rampazzi), a two-Michelin-star gourmet restaurant (La Brezza under Executive Chef Marco Campanella), a comprehensive on-site watersports school (sailing, wakeboard, water skiing, kayaking, stand-up paddling, Riva boat excursions), a full-service spa with the Moving Mountains wellness program, meetings and events facilities, the artistic Casa Epper venue, and a kids club. It is privately held and operates under the Tschuggen Collection AG alongside sister properties Tschuggen Grand Hotel, Valsana Hotel, and Carlton Hotel.

The business model is a multi-stream luxury hospitality operation. Revenue is generated through accommodation, F&B (anchored by the Michelin-starred restaurant and seasonal Summer BBQ programming), spa, watersports and marina services, events, gift vouchers via an e-commerce platform, and curated packages (Resort Credit, Lake View, Riva Deluxe, La Brezza Gourmet Getaway). Pricing is quote-based and seasonal, with summer (April–October) as the peak period. Go-to-market combines a direct website, phone, and email booking infrastructure with distribution through Virtuoso (preferred partner), The Leading Hotels of the World, Swiss Deluxe Hotels, and earned media/PR, supplemented by email and social media marketing.

The customer base is concentrated in affluent luxury leisure travelers seeking a unique Swiss beach-and-lake experience, including families (kids club), event and wedding clients, and culinary-driven guests. The property relies heavily on third-party credibility signals — Michelin Key, 2 Michelin stars, 18–19 GaultMillau points, GaultMillau 'Cook of the Year' for Marco Campanella, top-3 rankings in two leading Swiss hotel lists, and Green Globe sustainability certification. Headcount is approximately 80; revenue is not publicly disclosed.

Name

Hotel Eden Roc Ascona

Legal name

Hotel Eden Roc Ascona

Website

https://edenroc.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Eden Roc Ascona is a privately held 5-star luxury beach resort on Lago Maggiore in Ticino, Switzerland, operating under Tschuggen Collection AG. It serves affluent leisure and event guests with lake-view accommodations, a two-Michelin-star restaurant, watersports school, spa, and curated packages.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Fine dining restaurant
• Beach resort services
• Watersports school
• Spa wellness programs

Headquarters

HQ city

Ascona

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room and suite rentals with varying views (lake view suites), seasonal pricing, and inclusive resort credit packages. Premium suites with south-facing lake views represent the highest tier.
2. Food & Beverage: Multiple dining venues including two-Michelin-star Restaurant La Brezza, the main Restaurant Eden Roc for Summer BBQ events, and bar services. Restaurant La Brezza operates seasonally (May-October) under Executive Chef Marco Campanella.
3. Spa & Wellness: Full-service spa facilities offering treatments that can be purchased separately or through resort credit packages.
4. Watersports: On-site watersports school offering sailing, wakeboard, waterskiing, banana boat rides, kayaking, and stand-up paddleboarding. Marina services with boat rentals including Riva classic boats.
5. Events & Meetings: Meetings & Events facilities for corporate events, weddings, and private celebrations. The hotel features historic Casa Epper as an artistic venue.
6. Packages & Promotions: Curated packages including Resort Credit, Lake View, Riva Deluxe (classic boat experience), and La Brezza Gourmet Getaway combining accommodation with fine dining experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Hotel Eden Roc Ascona is a 5-star luxury beach resort located on the shores of Lago Maggiore in Ascona, Ticino, Switzerland. It offers rooms and suites with lake views, the two-Michelin-star Restaurant La Brezza, a full watersports school (sailing, wakeboarding, kayaking, paddleboarding, Riva boat experiences), a full-service spa and wellness facilities, and Meetings & Events venues including the historic Casa Epper. The property operates as part of the Tschuggen Collection AG and positions itself as Switzerland's only true beach resort.

Product overview

Hotel Eden Roc Ascona is a 5-star luxury beach resort hotel situated on the shores of Lake Maggiore in Ticino, Switzerland. The hotel operates as a unified hospitality offering comprising accommodation (rooms and suites with lake views designed by Carlo Rampazzi), fine dining (Restaurant La Brezza with 2 Michelin stars and 18-19 GaultMillau points under Executive Chef Marco Campanella), a comprehensive watersports school, full-service spa and wellness facilities, meeting and event spaces, and an array of curated packages including the Gourmet Getaway, Riva Deluxe boat experiences, and Resort Credit. The hotel also features the Moving Mountains holistic wellness program and a dedicated Kids Club. As part of the Tschuggen Collection—the first Swiss luxury hotel collection combining effective climate protection with hospitality standards—Eden Roc positions itself as Switzerland's only true beach resort, complete with private beach, marina, and direct lake access.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation

Quantifiable outcome

• Two Michelin stars and 18-19 GaultMillau points for Restaurant La Brezza
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Tschuggen Collection AGcoreStrategic or Co-development PartnerThe Tschuggen Collection AG is the parent company and hotel group that owns and operates Hotel Eden Roc Ascona along with other luxury properties including Tschuggen Grand Hotel, Valsana Hotel, and Carlton Hotel. It is described as the first Swiss luxury hotel collection combining effective climate protection with the highest hospitality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tschuggen Grand Hotel: Flagship 5-star luxury hotel of Tschuggen Collection AG in Arosa, sharing the same parent, brand standards, Moving Mountains wellness program, and climate-protection positioning as Hotel Eden Roc Ascona.
• Carlton Hotel St. Moritz: Another 5-star property under Tschuggen Collection AG in St. Moritz; directly comparable on luxury tier, parent group affiliation, and Swiss alpine luxury positioning.
• Grand Hotel Tremezzo: Luxury 5-star lake resort on Lake Como offering private beach, marina, multiple pools, and fine dining in a comparable beach/lakeside luxury setting.
• Valsana Hotel Arosa: The fourth property of Tschuggen Collection AG in Arosa; directly comparable on ownership, sustainability commitments, and Swiss luxury positioning.
• Grand Hotel des Iles Borromées: Historic luxury 5-star lake resort located on Lago Maggiore at Stresa, Italy — the same lake as Hotel Eden Roc Ascona and the closest direct geographic and category competitor.
• Villa d'Este: Iconic luxury 5-star lakeside resort on Lake Como with private marina, gardens, and high-end F&B — a near-perfect analogue to Eden Roc's beachfront luxury resort model.

Broad incumbents

• Badrutt's Palace: Legendary luxury hotel in St. Moritz that competes for the same affluent global guest at the very top of the Swiss luxury hotel segment, though positioned as an alpine palace rather than a lake/beach resort.
• Gstaad Palace: Iconic luxury 5-star Swiss resort hotel competing for the same high-net-worth European and international guest pool in a Swiss alpine setting.
• Beau-Rivage Palace Lausanne: Long-standing 5-star luxury Swiss hotel on Lake Geneva, also part of Leading Hotels of the World and operating at the same ultra-luxury tier competing for international luxury travellers to Switzerland.
• The Dolder Grand: Leading luxury 5-star hotel in Zurich and member of Leading Hotels of the World, sharing the LHW/Virtuoso distribution channels that drive a portion of Eden Roc's qualified demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hoteledenroc
• Facebookfacebook.com/hoteledenroc
• LinkedInlinkedin.com/company/edenrocascona
• Instagraminstagram.com/edenroc_ascona

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Eden Roc Ascona