Edgar Farms
Edgar Farms is a sixth-generation, family-operated mixed farm in Innisfail, Alberta, producing hand-picked asparagus (Alberta's largest), other fresh vegetables, Angus beef, and handmade preserves, sold direct-to-consumer through a seasonal farm store, farmers' markets, and Alberta specialty retailers.
- Company typePrivate
- Founded1907
- HeadquartersInnisfail, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edgar Farms does
Edgar Farms is a sixth-generation family farm founded in 1907 in Innisfail, Alberta, Canada, operating a 1,000+ acre mixed farm with vegetables, cattle, and traditional grain crops. The farm is currently owned and operated by Doug Edgar, Elna Edgar, their daughter Keri, and her husband Randy. It is best known for Alberta's largest asparagus operation, established in 1986, and produces a range of hand-picked fresh produce including garden peas, sugar snap peas, snow peas, broad beans, yellow and green beans, and pea tendrils. The farm also raises hormone- and antibiotic-free Angus beef, dry-aged 21 days, and operates a commercial kitchen producing handmade preserves, hand-rolled pies, frozen soups, frozen ready meals, and traditionally fermented vegetables.
The business runs on traditional family-farming methods with hand-picking, immediate ice-water chilling to preserve produce sweetness, and a money-back guarantee on its products. There is no proprietary technology platform; the technical edge lies in process discipline and scale within the asparagus category rather than software or automation. The go-to-market motion is direct-to-consumer: a seasonal Country Store at the farm (mid-May to Labour Day), annual Farm Exploration Day events, farmers' market booths across Edmonton and Central Alberta (operated directly and through the Innisfail Growers cooperative), and year-round distribution through a network of more than 15 specialty shops across Alberta.
Revenue is generated through one-time produce and meat sales at retail price points (specific pricing not disclosed), with three primary streams: fresh seasonal produce, Angus beef, and value-added preserved/frozen/fermented products. The customer base is regional Alberta consumers seeking fresh, traceable, chemical-free food from a family farm with a long heritage. The business is privately held within the Edgar family with no external investors, no parent company, and no funding rounds disclosed.
Edgar Farms firmographics
Firmographics- Name
- Edgar Farms
- Legal name
- Edgar Farms
- Website
- https://edgarfarms.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edgar Farms is a sixth-generation, family-operated mixed farm in Innisfail, Alberta, producing hand-picked asparagus (Alberta's largest), other fresh vegetables, Angus beef, and handmade preserves, sold direct-to-consumer through a seasonal farm store, farmers' markets, and Alberta specialty retailers.
- Ownership category
- akta.pro rank
Edgar Farms industry classification
Industry- Product category
- Fresh Produce and Farm Products
- NAICS
- Vegetable and Melon Farming (1112), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
- akta.pro secondary industries
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Edgar Farms is headquartered
LocationHeadquarters
- HQ city
- Innisfail
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Edgar Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fresh Produce Sales: Seasonal farm-direct and farmers' market sales of hand-picked asparagus (May-June), garden peas, sugar snap peas, snow peas, broad beans, yellow and green beans, and pea tendrils. Fresh produce sold at Country Store and farmers' market booths.
- Angus Beef: Home-raised hormone and antibiotic-free Angus beef, aged 21 days, flash-frozen and vacuum shrink-sealed. Sold at Calgary Farmers Market, Country Store seasonally, or by appointment year-round.
- Preserves, Pies, and Prepared Foods: Handmade preserves (relishes, pickles, jams, chutneys), hand-rolled pies, frozen soups, frozen meals (lasagna, shepherd's pie), and fermented vegetables. Sold at Country Store, farmers' markets, and specialty shops year-round.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Edgar Farms product offering
Product offeringCore offering
Edgar Farms is a six-generation family farm near Innisfail, Alberta that produces and sells hand-picked seasonal vegetables (notably Alberta's largest asparagus operation, plus garden peas, sugar snap peas, snow peas, broad beans, green and yellow beans, and pea tendrils), home-raised 21-day dry-aged Angus beef, and a range of value-added handmade products including preserves, pickles, jams, chutneys, hand-rolled pies, frozen soups, frozen prepared meals, and traditionally fermented vegetables. Products are sold direct to consumers through the seasonal Country Store, farmers' markets across Central Alberta (Edmonton, Calgary, Red Deer County) via Edgar Farms booths and the Innisfail Growers cooperative, and year-round at specialty shops across Alberta.
Product overview
Edgar Farms is a six-generation family farm operating a mixed farm in Innisfail, Alberta. The operation produces fresh seasonal produce (notably Alberta's largest asparagus patch, plus garden peas, sugar snap peas, snow peas, broad beans, and green/yellow beans), premium Angus beef (home-raised, hormone and antibiotic free), and a range of value-added products. Their commercial kitchen produces handmade preserves, pickles, jams, pies, frozen soups (asparagus, green pea, borscht), frozen meals (lasagna, shepherd's pie, beef pot pie), and fermented vegetables. Products are sold direct-to-consumer at the Country Store, farmers' markets (through Innisfail Growers and own booths), and specialty shops across Alberta.
Differentiator
Problem solved
Functional benefit
Products and services
- Edgar Farms Angus Beef Home-raised Angus beef from animals fed only forage and grain grown on the farm, free of hormones, antibiotics, meat by-products, and pesticides. Carcasses are dry-aged 21 days for maximum tenderness and flavor, then flash-frozen and vacuum shrink-sealed. Sold at the Calgary Farmers Market, seasonally at the Edgar Farms Country Store, and by appointment year-round.
- Edgar Farms Asparagus Hand-picked, super-sweet asparagus from Alberta's largest asparagus patch. Harvested May through June, quickly chilled in ice water to retain sweetness by preventing sugar-to-starch conversion. Sold fresh during season at farmers' markets, at the Edgar Farms Country Store, and backed by a money-back guarantee.
- Edgar Farms Peas and Beans (Garden Peas, Sugar Snap Peas, Snow Peas, Pea Tendrils, Broad Beans, Yellow and Green Beans) Hand-picked daily during peak season and quickly chilled in ice water to retain sweetness. Includes sweet garden peas (July through first frost), sugar snap peas eaten pod-and-all, flat-podded snow peas, pea tendrils available in June, broad beans shelled and cooked, and yellow and green beans harvested around August 5 through first frost and suitable for freezing with blanching or pickling. Sold fresh at the Country Store, farmers' markets, and select varieties frozen at peak freshness.
- Edgar Farms Handmade Preserves, Pickles, Jams, Chutneys, and Relishes Wide variety of handmade preserves using traditional recipes and homegrown farm ingredients, including apple chutney, asparagus relish, various jams, jellies, pickled vegetables, and rhubarb preserves. Made with no artificial colours, flavours, or preservatives. Available seasonally at the Country Store and farmers' markets and year-round at specialty shops across Central Alberta.
- Edgar Farms Handmade Pies Handmade pies featuring hand-rolled pastry, thin flaky crust, and natural ingredients, offered as take-and-bake frozen pies for home preparation. Available at the Country Store seasonally, at farmers' markets, and at specialty shops.
- Edgar Farms Frozen Soups Frozen soups prepared in Edgar Farms' on-site commercial kitchen from fresh farm-grown vegetables at peak flavour, including asparagus, green pea, and borscht soups. Available year-round at the Country Store, farmers' markets, and specialty shops.
- Edgar Farms Frozen Meals Ready-to-heat frozen meals produced in Edgar Farms' on-site commercial kitchen, including beef pot pie, regular lasagna, superfood lasagna, and shepherd's pie. Sold at the Country Store, farmers' markets, and specialty shops.
- Edgar Farms Fermented Vegetables Vegetables preserved through traditional fermentation, retaining natural probiotics and enzymes. Includes fermented mixed vegetables, beets and cabbage, and authentic kimchi. Available year-round at the Country Store, farmers' markets, and specialty shops across Alberta.
- Edgar Farms Frozen Vegetables Vacuum-packed frozen rhubarb and sweet summer peas, frozen at peak season for year-round enjoyment. Available at the Country Store, farmers' markets, and specialty shops across Alberta.
- Edgar Farms Farm Exploration Day An annual on-farm experience hosted by Edgar Farms as part of the Innisfail Growers group events, typically in August, where customers tour the farm, take wagon rides through the asparagus and pea fields, and purchase farm products directly. Edgar Farms also participates in the province-wide Open Farm Days.
Quantifiable outcome
- Asparagus stays fresh in refrigerator for at least one week when stored properly
- +1 more outcomes
Companies that use Edgar Farms
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Edgar Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edgar Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Innisfail GrowerscoreInnisfail Growers is a cooperative of local farms selling at farmers' markets throughout Central Alberta. Edgar Farms products are sold at Innisfail Growers booths at Calgary Farmers Market, Gasoline Alley Farmers' Market, and seasonal summer markets. The cooperative also organizes the annual Farm Exploration Day where customers can visit multiple farms.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Edgar Farms competitors and assessment
Company assessmentDirect peers
- Highline Mushrooms: Canadian specialty mushroom grower with vertically integrated production and retail/wholesale distribution; comparable Canadian specialty-crop producer selling through grocery and foodservice channels.
- Stemilt Growers: Multi-generation family-owned U.S. specialty fruit grower (apples, pears, cherries) selling branded fresh and packaged produce direct to retailers; comparable family-farm specialty-produce brand with on-farm heritage.
- Innisfail Growers: Cooperative of Central Alberta farms that Edgar Farms partners with to sell at multiple farmers' markets and run the annual Farm Exploration Day; directly comparable local-farm cooperative with shared distribution and event channels.
- Ontario Asparagus Growers' Marketing Board: Regional Canadian asparagus grower organization promoting Ontario asparagus at retail and farmers' markets; directly comparable as a Canadian asparagus producer competing in fresh produce channels.
- NatureSweet: Specialty greenhouse-grown tomato and produce brand selling branded fresh produce direct to North American retailers; comparable branded specialty-produce operator with strong retail presence.
- The Little Potato Company: Alberta-headquartered specialty vegetable grower (potatoes) that sells branded, value-added fresh produce across North America; comparable as an Alberta-rooted specialty vegetable brand with farm-direct and retail distribution.
- Sunterra Farms: Alberta-based family-owned farm and food company that sells premium meat and prepared foods direct to consumers through farm stores and specialty retail; closely comparable as a multi-generation Alberta farm with vertically integrated, retail-facing products.
- BC Tree Fruits: Western Canadian grower-owned cooperative selling tree fruits through farmers' markets and retail; comparable multi-generational farm cooperative with direct-to-consumer and wholesale channels in Canada.
Broad incumbents
- Driscoll's: Global market leader in branded fresh berries with strong direct-to-retail presence; a broader incumbent showing how a category-leading branded produce brand can scale beyond a single farm.
- Bonduel Group: Large Canadian and international vegetable processor (frozen and canned vegetables); a broader incumbent that competes in the same Canadian vegetable category as Edgar Farms, but at industrial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edgar Farms social profiles
Digital presenceEdgar Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edgar Farms leadership team
Management profileNumber of profiles
Profiles4 records
Edgar Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edgar Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edgar Farms
What does Edgar Farms do?
Edgar Farms is a six-generation family farm near Innisfail, Alberta that produces and sells hand-picked seasonal vegetables (notably Alberta's largest asparagus operation, plus garden peas, sugar snap peas, snow peas, broad beans, green and yellow beans, and pea tendrils), home-raised 21-day dry-aged Angus beef, and a range of value-added handmade products including preserves, pickles, jams, chutneys, hand-rolled pies, frozen soups, frozen prepared meals, and traditionally fermented vegetables. Products are sold direct to consumers through the seasonal Country Store, farmers' markets across Central Alberta (Edmonton, Calgary, Red Deer County) via Edgar Farms booths and the Innisfail Growers cooperative, and year-round at specialty shops across Alberta.
Is Edgar Farms a public or private company?
Edgar Farms is a private company. It is classified as family owned and is currently operating.
When was Edgar Farms founded?
Edgar Farms was founded in 1907. It employs 1 to 10 people.
Where is Edgar Farms based?
Edgar Farms is headquartered in Innisfail, Canada, in the North America region.
How does Edgar Farms make money?
Three revenue lines are on record. Fresh Produce Sales are the primary driver. The others are angus Beef and preserves, Pies, and Prepared Foods.
Who are Edgar Farms's main competitors?
Direct peers on record are Highline Mushrooms, Stemilt Growers, Innisfail Growers, Ontario Asparagus Growers' Marketing Board, NatureSweet, The Little Potato Company, Sunterra Farms and BC Tree Fruits. Broad incumbents are Driscoll's and Bonduel Group.
Does Edgar Farms have an API?
No public API is recorded for Edgar Farms.
What industry is Edgar Farms in?
Edgar Farms's product category is Fresh Produce and Farm Products. Its primary akta.pro industry code is AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra), with a secondary code of CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food). Its NAICS code is 1112 and its SIC code is 100.