Edge Research Services LTD

What Edge Research Services LTD does

Edge Research Services LTD is a Lagos-headquartered market and social research firm founded in 2019 that delivers multi-mode data collection, consumer research, and social program evaluation across Sub-Saharan Africa. Its delivery model rests on a curated network of 900+ locally trained field interviewers operating in 10+ countries, supported by a 40-station CATI studio split between Lagos and Kano, alongside CAPI and online survey capabilities. The firm explicitly serves international research firms, NGOs and international development organizations (e.g., the MasterCard Foundation), FMCG and pharmaceutical companies, government bodies, and political campaigns, executing projects ranging from 3,000+ respondent surveys to multi-language M&E studies.

The technology stack is composed of standard survey and CATI platforms — SurveyCTO, KoboToolBox, SurveyToGo, Ona.io, Voxco, ODK, and CommCare — used to deploy, monitor, and process data collection across modes. The company maintains advanced data analytics, data visualization, and statistical analysis capabilities, with a Data Scientist on staff trained through Correlation One. Methodology is grounded in ESOMAR/ICC international code adherence and IRB review, with multilingual coverage (English, French, Pidgin, Hausa, Yoruba, Igbo) supporting both Anglophone and Francophone markets.

The business model is project-based professional services B2B work, with pricing structured per project scope, geography, and target sample. Revenue is derived from five named service lines: Data Collection, Consumer Research, Social Research, Evaluation, and Project Management. The firm holds ESOMAR and NIMRA memberships, which position it for international RFP pipelines. With 8 core staff and a flexible 900+ field workforce, the firm operates a lean, founder-led structure; financial scale and revenue are not disclosed and revenue estimation is low-confidence.

Name

Edge Research Services LTD

Legal name

Edge Research Services Ltd

Website

https://edgeresearchservices.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge Research Services is a Lagos-based research firm providing multi-mode data collection, consumer research, and program evaluation across Sub-Saharan Africa. It serves consulting firms, NGOs, FMCG companies, and government clients via CATI, CAPI, and online surveys supported by 900+ locally trained interviewers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Data collection services
• Social research evaluation
• Consumer research insights
• Field research services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Research and Data Collection Services: Professional services revenue from providing end-to-end primary research services including research design, instrument development, data collection (CAPI, CATI, online surveys), focus group facilitation, in-depth interviews, mystery shopping, observation studies, and survey programming. Revenue is project-based with engagements ranging from single-methodology studies to comprehensive multi-mode research programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Edge Research Services is a Nigeria-based data collection, research and evaluation firm delivering primary research services to organizations across Sub-Saharan Africa. The company conducts field data collection through in-person interviews, CATI phone surveys, and online panels, supported by 40-station telephone interviewing studios in Lagos and Kano and a network of 900+ locally trained interviewers in 10+ African countries. It offers three integrated service lines—Data Collection, Consumer Research, and Social Research & Evaluation—covering sectors such as FMCG, healthcare, agriculture, financial inclusion, education, and governance.

Product overview

Edge Research Services is a data collection, research and evaluation firm offering three integrated service lines: Data Collection (field data collection via in-person, CATI, and online surveys), Consumer Research (brand tracking, retail audits, pricing studies), and Social Research & Evaluation (impact evaluation and political polling). The company operates CATI studios in Lagos and Kano with 40 stations, supported by a network of 900+ locally trained interviewers across 10+ Sub-Saharan African countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Collection Field data collection services using in-person interviews, remote interviews, telephone (CATI), and online surveys. Backed by a network of 900+ locally trained interviewers across 10+ Sub-Saharan African countries and 40-station CATI studios in Lagos and Kano.
• Consumer Research Consumer market research services providing insights into target customers across regions and channels, including brand health tracking, retail audits, communication effectiveness, product testing, customer experience, and pricing surveys for FMCG, retail and consumer brands.
• Social Research & Evaluation Social research and program evaluation services for international development organizations, NGOs, donor agencies, and universities. Covers sectors including agriculture, health, financial inclusion, WASH, employment, and education, with IRB-compliant research on sensitive topics and vulnerable populations.

Quantifiable outcome

• Delivered 3073 surveys + 15 FGDs for nationally representative political study covering 12 states
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ESOMARcoreOthersProfessional membership organization for market, social, and opinion research. Membership provides industry credibility, access to research standards and best practices, and networking opportunities within the global research community.

Scale indicators8 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Afrobarometer: Pan-African survey research network producing nationally representative public attitude studies across 30+ African countries. Comparable in multi-country SSA fieldwork, multi-language data collection, and partnership model with national research partners.
• TARU Leading Edge: Nigerian research and consulting firm offering consumer, social, and development research services across West Africa. Comparable in local market expertise, multi-sector client base, and full-service research design and field implementation.
• GeoPoll: Mobile-based data collection platform operating across Sub-Saharan Africa, with large respondent panels and CATI/CAPI capabilities. Directly competes with Edge Research for mobile-first and CATI-based fieldwork projects in SSA, especially for FMCG, development, and public opinion clients.
• NOIPolls: Nigerian public opinion and election polling firm conducting CATI and face-to-face surveys. Highly comparable on geography (Nigeria-centric), methodology (CATI + F2F polling), and target clients (political organizations, brands, development partners).
• Busara Center for Behavioral Economics: Pan-African research organization running behavioral and development research with strong field networks in Nigeria, Kenya, and beyond. Both Busara and Edge Research serve international development organizations and run mixed-methods impact evaluations across SSA.

Broad incumbents

• NielsenIQ: Global consumer measurement and analytics firm active across Africa. Comparable on retail audits, brand tracking, and consumer insights work, and may engage local fieldwork providers like Edge Research for Nigeria and West African coverage.
• Kantar: Global market research and insights firm with African operations, often sourcing local fieldwork to partners. Overlaps with Edge Research on consumer research and brand tracking and is a likely prime contractor that could use Edge as fieldwork subcontractor.
• Ipsos: Global market and social research firm with significant African footprint. Overlaps with Edge Research in public opinion polling, consumer research, and social/development evaluation across SSA.

Regional players

• Africa Polling Institute: Nigeria-focused polling and research organization conducting public opinion and election studies. Comparable in geography (Nigeria), methodology (CATI/CAPI), and target client (political and policy stakeholders).

Emerging players

• GeoPollus (alternative) / mSurvey: Mobile survey platforms operating across Africa with growing panels in Nigeria and East Africa. Compete on speed and unit cost for consumer insights, posing a long-term alternative to traditional CATI fieldwork like Edge Research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/edgeresearchltd
• Facebookfacebook.com/EdgeResearchLtd
• LinkedInlinkedin.com/company/edgeresearch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Research Services LTD