What NOIPolls does

NOIPolls Limited is a Nigerian public opinion research and polling firm headquartered in Abuja, founded in 2006. The company operates a phone-based polling infrastructure backed by a database of over 70 million phone numbers, enabling it to run nationally representative surveys across all 36 Nigerian states plus the Federal Capital Territory. Its product portfolio is organized around five pillars: Polling (including monthly governance approval ratings, snap polls, and pre-election polls), Research (public opinion and consumer market studies), Analytics (applied statistical analysis using R, STATA, SPSS, and Python covering regression modelling and multivariate techniques), a Databank (organized archive of poll reports, indices, and Afrobarometer data rounds), and Strategy (evidence-based recommendations for decision makers). NOIPolls is the National Partner for Afrobarometer in Nigeria, conducting rounds 8, 9, and 10 of the pan-African survey, and runs large-scale longitudinal sector studies such as a one-year power-sector poll that interviewed over 11,000 respondents.

The business is structured as a private professional-services and research-data firm. Revenue flows from four streams: government polling contracts (monthly governance approval tracking and ad-hoc policy surveys), private-sector market and consumer research, the Afrobarometer partnership (paid via the pan-African network), and publication/data-monetization via downloadable poll reports and infographics. Go-to-market is sales-led and direct: government sales are pursued via business development targeting decision-makers; development work flows through the Afrobarometer partnership; private-sector work is quote-based. Distribution of findings is multi-channel — website, YouTube, podcasts, newsletters, and active social profiles (Facebook, Instagram, X, LinkedIn, TikTok, WhatsApp, Telegram). Primary customer segments are government agencies (federal and state), development organizations/NGOs, private-sector organizations, and media/academia. Pricing is not publicly disclosed; engagements are quote-based.

The company is led by CEO Dr. Chike Nwangwu, with a senior team including a Director of Research (Peter Oshaji), Head of Corporate Communications (Nelly Ohuche), and Social Research Lead (Raphael Mbaegbu). Ngozi Okonjo-Iweala is listed as Founder. NOIPolls reports 51-100 employees, is privately held with no disclosed investors or parent structure, and is operationally active with ongoing 2025 hiring.

Name

NOIPolls

Legal name

NOIPolls Limited

Website

https://noi-polls.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

NOIPolls Limited is a Nigerian public opinion polling and research firm that conducts nationally representative phone-based surveys using a 70M+ phone-number database, serving government agencies, private-sector clients, and development partners including as Afrobarometer's National Partner for Nigeria.

Ownership category

akta.pro rank

Product category

Public Opinion Research and Polling

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Central Government Policy, Strategy & Performance (incl. OMB-style functions) (BPAIAAAB)

Keywords

• Public opinion polling
• Market research
• Consumer insights
• Governance surveys
• Data analytics

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Government Polling Contracts: NOIPolls conducts regular governance approval rating polls and ad-hoc surveys for government agencies, providing monthly tracking data on public sentiment.
2. Afrobarometer Partnership: As the National Partner for Afrobarometer in Nigeria, NOIPolls conducts pan-African survey rounds including Round 8, 9, and 10, working with 39 countries across Africa.
3. Private Sector Research: Market research and consumer insights services for private organizations seeking data on Nigerian public opinion and market trends.
4. Publications and Reports: Sale of poll reports, infographics, and data publications to various audiences including clients, government officials, and the general public.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NOIPolls conducts country-specific public opinion polling, social and economic research, and consumer market research in Nigeria, backed by a database of over 70 million phone numbers. The company delivers governance approval rating polls, snap polls, sector performance polls, Afrobarometer pan-African surveys, and statistical analytics using tools such as R, STATA, SPSS, and Python, producing reports and indices for government, corporate, development, and academic clients.

Product overview

NOIPolls is the No. 1 for country-specific polling services in the West African region, offering a unified platform of integrated research services. The core portfolio consists of five interconnected offerings: Polling Services (backed by 70+ million phone numbers), Research (public opinion and consumer market data), Analytics (using statistical tools like R, STATA, SPSS, Python), Databank (accessible research archives including Afrobarometer rounds), and Strategy (evidence-based recommendations). Supporting products include monthly Governance Approval Rating Polls, Afrobarometer Partnership surveys (Rounds 8, 9, 10), Sector Performance Polls, and multimedia content through Videos and Podcasts. The Databank serves as the central repository linking all poll reports, approval ratings, and indices.

Differentiator

Problem solved

Functional benefit

Products and services

• NOIPolls Polling Services Country-specific polling services backed by a database of over 70 million phone numbers, capturing opinions of Nigerians across demographics and regions. Includes governance approval ratings, snap polls, and pre-election polls for government and private-sector clients in Nigeria.
• NOIPolls Research Forward-thinking public opinion and consumer market research providing relevant data to enhance decision-making across sectors of the Nigerian economy, delivered to corporate and institutional clients.
• NOIPolls Analytics Statistical analysis service that processes poll data using sophisticated tools including R, STATA, SPSS, and Python to make the data useful across various sectors for government and private-sector clients.
• NOIPolls Databank A rich, well-organized, and maintained collection of research data including poll reports, approval ratings, indices, and Afrobarometer rounds (8, 9, and 10), providing organized access to historical polling data.
• NOIPolls Strategy Unbiased, evidence-based recommendations from polling and research findings for decision makers in government, the private sector, and civil society.
• Afrobarometer Partnership Surveys NOIPolls acts as the National Partner for Afrobarometer in Nigeria, conducting pan-African surveys in Rounds 8, 9, and 10 that provide non-partisan data on democracy, governance, and quality of life across up to 39 African countries.
• Governance Approval Rating and Sector Performance Polls Polling services assessing public perception of government performance, including monthly governance approval tracking and sector-level polls covering power supply, security, economy, health, and education.

Quantifiable outcome

• Conducts monthly governance approval tracking with samples across 36 states and FCT
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AfrobarometercoreStrategic or Co-development Partner · 30 June 2025NOIPolls serves as the National Partner for Afrobarometer in Nigeria, conducting pan-African surveys on democracy, governance, and quality of life. The partnership involves conducting nationally representative face-to-face interviews across Nigeria as part of Afrobarometer rounds 8, 9, and 10, with surveys spanning up to 39 African countries. NOIPolls CEO Dr. Chike Nwangwu and team members engage with Afrobarometer leadership including newly elected Chair Mrs. Amina Oyagbola to deepen the impact of survey data in Nigeria.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SBM Intelligence: Nigeria-based geopolitical and economic research firm producing reports on security, politics, and business risk across West Africa. Overlaps with NOIPolls' governance and policy-focused survey work and serves similar government, NGO, and corporate clients in the region.
• Stears: Nigeria-based business and economic intelligence platform offering data, research, and analysis on African markets. Comparable to NOIPolls' private-sector research and databank offerings, though more commercially focused on subscribers rather than fieldwork-driven polling.
• OrderPaper Nigeria: Nigeria-focused civic organization tracking legislative performance and citizen engagement. Tangentially comparable to NOIPolls' governance tracking work, though specializing in legislative rather than broad public opinion polling.
• Premise Data: Mobile crowdsourced data platform collecting on-the-ground observations and survey responses globally including Africa. Comparable to NOIPolls on mobile-first data collection methodology and serving development/government clients with citizen insights.

Others

• Afrobarometer: Pan-African nonpartisan research network that NOIPolls serves as National Partner in Nigeria. While not a commercial competitor, it shapes the methodology, comparability standards, and donor relationships that influence the entire African public-opinion research space in which NOIPolls competes.

Direct peers

• GeoPoll: Mobile-based data collection platform running large-scale surveys across Africa and other emerging markets. Directly comparable to NOIPolls on phone-based methodology, African geographic focus, and serving development organizations and private sector clients with consumer/socioeconomic insights.

Broad incumbents

• Nielsen: Global measurement and data analytics company operating across Nigeria and West Africa. Competes for private-sector media and consumer research budgets with NOIPolls but is anchored to retail/audience measurement rather than political polling.
• Ipsos: Global market research firm with a presence in Nigeria covering public opinion, consumer, and social research. Overlaps with NOIPolls on governance approval tracking and sector polling, but typically leads on multinational RFPs.
• Pew Research Center: U.S.-based nonpartisan research organization producing global public opinion surveys, including work in Africa. Comparable to NOIPolls on public-opinion methodology and governance survey design, though operating from outside the Nigerian market.
• Kantar: Global market research and consumer insights giant with operations in Nigeria. Competes with NOIPolls for private-sector brand tracking and consumer research budgets while offering multinational clients cross-country comparability that NOIPolls cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NOIPolls
• YouTubeyoutube.com/channel/UC_DlAEdRCPPLmUSZZirtmlQ
• Facebookfacebook.com/NoiPolls
• LinkedInlinkedin.com/company/noipolls
• Instagraminstagram.com/noipollsltd
• TikToktiktok.com/@noipolls

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOIPolls