MasQueOca
MasQueOca is a privately held Spanish board game and historical wargame publishing group headquartered in Madrid, publishing 35+ titles in Spanish and English across Ediciones MasQueOca, NAC Wargames, and 1 Armadillo imprints for hobbyists in Spain, Portugal, North America, and Europe.
- Company typePrivate
- Founded-
- HeadquartersSpain, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MasQueOca firmographics
Firmographics- Name
- MasQueOca
- Legal name
- MasQueOca Grupo Editorial
- Website
- https://edicionesmasqueoca.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MasQueOca is a privately held Spanish board game and historical wargame publishing group headquartered in Madrid, publishing 35+ titles in Spanish and English across Ediciones MasQueOca, NAC Wargames, and 1 Armadillo imprints for hobbyists in Spain, Portugal, North America, and Europe.
- Ownership category
- akta.pro rank
MasQueOca industry classification
Industry- Product category
- Board Games and Wargames
- NAICS
- Hobby, Toy, and Game Retailers (459120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Strategy/Euro Board Games Retail (CRALALAC)
- akta.pro secondary industries
- Wargames & Historical Board Games Retail (CRALALAD), Family/Party Board Games Retail (CRALALAB)
Keywords
Where MasQueOca is headquartered
LocationHeadquarters
- HQ city
- Spain
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
MasQueOca business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Retail Sales: Direct sales through company-owned e-commerce stores (masqueoca.com, tienda MasQueOca ESP/PT) for Spanish and Portuguese markets, selling board games, wargames, and accessories at suggested retail prices.
- Crowdfunding Campaigns: Revenue from Kickstarter and Gamefound campaigns for licensed games and major releases, including base games, expansions, and collector/deluxe editions with premium components.
- Wholesale Distribution: Distribution through partner networks including Distribuidoradejuegos.com for Spain/Portugal, and branded NAC Wargames and 1 Armadillo stores for USA and Europe markets.
- Distribution of Third-Party Titles: Distribution of imported games from partners like Genius Games (Genotype, Periodic, Cytosis Big Box, Outnumbered) in Spanish-speaking markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | P-500 Pre-commitment Pricing |
| Unit Pricing | Pay-as-you-go | Standard Edition vs Deluxe/Collector's Edition |
| One time/ perpetual license | Pay-as-you-go | Crowdfunding Campaign Pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
MasQueOca product offering
Product offeringCore offering
MasQueOca Grupo Editorial is a Spanish board game and wargame publishing group operating under three imprints—Ediciones MasQueOca (family, strategy, children's, educational games), NAC Wargames (historical wargames), and 1 Armadillo (English-market publishing and distribution). The company publishes, translates, and distributes board games in Spanish, English, and Portuguese through owned e-commerce storefronts, branded regional stores, wholesale distribution networks, and crowdfunding campaigns, with a catalog exceeding 35 active titles.
Product overview
MasQueOca Grupo Editorial is a Spanish board game publishing group that operates multiple imprints and brands across distinct market segments. The portfolio comprises two primary product lines: (1) Ediciones MasQueOca, publishing family, strategy, children's, and educational board games (titles include Bitcoin Hackers, Kitchen Rush, Panic Mansion, Winners Circle, Amun Re, Cave Evil, Pax Vikings, Fog of Love, Campeones de Midgard, Keops, Detective Ciudad de Ángeles, An Age Contrived, Ascending Empires: Edición Zenith, Pax Hispánica, Mice and Mystics, Fief Inglaterra, Slay the Spire, Townsfolk Tussle, and the licensed The Elder Scrolls: Betrayal of the Second Era); and (2) NAC Wargames, publishing historical wargames covering periods from the Viking era through 20th-century conflicts (including Almoravid, El Rey en el Norte, Tácmento, Berlín 1945, El Rey Planeta, Asturias 36-37, Ukraine '43, Hearts and Minds, Brotherhood and Unity, Hollanda '44, and Europa Universalis). A third imprint, 1 Armadillo, handles publishing and distribution for North American and European markets. The group also operates distribution services (Distribuidora ESP/PT) and direct-to-consumer e-commerce storefronts in Spain/Portugal, USA/Canada, and Europe. The company runs a P-500 pre-registration program for gauging interest in upcoming wargame titles and has partnered with international publishers including Chip Theory Games (The Elder Scrolls), Compass Games (Hearts and Minds, Brotherhood and Unity), Academy Games (Fief), ION Games (Pax Hispánica), and Lucky Duck Games (Food Chain Magnate). Several titles are distributed under license from Genius Games (Comet, Coraquest, Genotype, Periodic, Cytosis). MasQueOca also publishes book-games (libro-juegos) such as Zona 25, and accessories/complements are available as separate products.
Differentiator
Problem solved
Functional benefit
Brands
- Ediciones MasQueOca: Core board game publishing imprint
- NAC Wargames
- 1 Armadillo
Products and services
- Almoravid Operational wargame covering the Reconquista period (1085-1086), published in Spanish by NAC Wargames. Includes official balancing changes and errata in printed materials. Designed for historical wargame hobbyists.
- Berlín 1945: La Caída del Reichstag Operational wargame covering the last 12 days of the Battle of Berlin (April 21 – May 2, 1945), published by NAC Wargames/MasQueOca. Designed for historical wargame enthusiasts.
- Tierra y Libertad (Land & Freedom) Board game covering the Spanish Revolution and Civil War (1936-1939), published in Spanish by NAC Wargames/MasQueOca. For historical wargame hobbyists interested in Spanish history.
- Asturias 36-37 Wargame covering the Asturias conflict (1936-1937), published in Spanish by NAC Wargames/MasQueOca. For wargame hobbyists.
- El Rey Planeta Large-scale thematic strategy game on Philip IV of Spain and the Spanish Habsburg empire, featuring a detailed map of 17th-century Europe. Solo and cooperative modes. Published by NAC Wargames/MasQueOca.
- El Rey en el Norte Block wargame covering the First Carlist War in Spain, featuring double fog of war using blocks and cards. Published by NAC Wargames/MasQueOca.
- Holanda '44 Wargame covering Operation Market Garden (1944), published in Spanish by NAC Wargames/MasQueOca. For historical wargame hobbyists.
- Ucrania '43 Deluxe (Segunda Edición)
Companies that use MasQueOca
Customer profileSegments3 records
Ideal customer profiles3 records
MasQueOca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MasQueOca partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GMT GamescoreGMT Games publishes select NAC Wargames titles in English through their P-500 system. Two titles have been ceded to GMT: 'Fiebre Imperial' (Imperial Fever) by Carlos Márquez and 'Tormenta de Hierro' (Iron Storm) by Edgar Fenollar. These titles operate on both NAC Wargames and GMT Games P-500 lists simultaneously, with 'Fiebre Imperial' having already exceeded 300 interested backers on GMT's platform.
- Chip Theory GamescoreLicensing partnership for The Elder Scrolls: Betrayal of the Second Era and related expansions. MasQueOca produces Spanish-language editions of this complex board game. Digital proofs validated in August 2025, with production expected to begin after finalization. Spanish campaign planned independently on Gamefound.
- ION GamescoreCo-publishing partnership for Pax Hispánica. MasQueOca and ION Games jointly produce the game in multiple languages, with combined production and distribution. Both standard and deluxe editions are being produced collaboratively.
- Academy GamesminorSpanish-language edition partnership for Fief Inglaterra. Available through Gamefound late pledge with MasQueOca handling Spanish language production and distribution.
- Compass GamesminorPartnership for Hearts and Minds (Vietnam War strategy game). NAC Wargames is producing third edition in Spanish following successful first collaboration with Brotherhood & Unity. Deep revision and graphic improvements being made.
- Lucky Duck GamesminorPublisher of Food Chain Magnate and Ketchup expansion. Joint deluxe edition production caused delays affecting Spanish edition timeline. MasQueOca distributing Spanish-language version upon receipt from Lucky Duck.
- Genius GamesminorDistribution partnership bringing Genius Games titles to Spanish market. MasQueOca distributing Genotype, Periodic, Cytosis Big Box, Outnumbered, and promotional items. Full container shipment received with availability following Essen fair.
- Aegir GamesminorCo-publishing relationship for Europa Universalis reprint and expansion. Gamefound campaign for expansion managed by Aegir Games while MasQueOca handles Spanish-language production and distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MasQueOca competitors and assessment
Company assessmentDirect peers
- GMT Games: US-based wargame publisher running the P-500 pre-commitment system that underpins NAC Wargames' model. Directly comparable product overlap (historical wargames), and the partnership on Fiebre Imperial and Tormenta de Hierro (co-listed on both P-500 platforms) makes them simultaneously a partner and the most direct competitive benchmark for wargame catalog depth.
- Compass Games: US wargame publisher licensing titles (Hearts and Minds, Brotherhood & Unity) to NAC Wargames for Spanish-language editions. Directly comparable in historical wargame design and production; they operate in the same niche and the licensing relationship runs in both directions.
- Chip Theory Games: US designer and publisher of premium hobby board games (Too Many Bones, The Elder Scrolls: Betrayal of the Second Era). Direct licensing partner for MasQueOca's most ambitious upcoming title; comparable in the premium hobby segment with overlapping focus on high-quality components and complex strategy games.
- Portal Games: Polish board game publisher known for premium strategy titles (Detective series, Frostpunk). Comparable focus on translated/localized complex strategy and narrative games; similar premium-component manufacturing approach and similar scale of operation.
- Devir Games: Spanish and Portuguese board game publisher and distributor with a deep catalog of translated and original titles. Directly comparable as the other major Spanish-language hobby game publisher/distributor covering overlapping genres and similar retail/wholesale channels.
- ION Games: Co-publishing partner on Pax Hispanica and similar Phil Eklund titles. Operates as a peer-publisher with overlap in the historically-themed strategy/wargame segment; both publishers co-produce rather than purely compete.
Emerging players
- Steamforged Games: UK-based publisher specializing in licensed video-game adaptations to board games (Dark Souls, Resident Evil, Monster Hunter). Comparable in the licensed-IP-to-board-game vertical with MasQueOca's Elder Scrolls and Slay the Spire licenses, but operates in the English-speaking market.
Regional players
- Pegasus Spiele: German board game publisher with comparable mix of family, strategy, and hobby titles in European retail. Similar specialty publisher profile in a different primary geography; both operate curated translated/localized catalogs in adjacent European hobby markets.
- 999 Games: Dutch hobby publisher and distributor with a comparable size and multi-genre strategy/wargame catalog. Similar regional European specialty publisher profile; serves adjacent geography with overlapping product positioning.
Broad incumbents
- Asmodee Iberia: Iberian arm of the global Asmodee group, dominating hobby game distribution in Spain and Portugal with broad portfolio across family, strategy, and party games. Larger incumbent offering overlapping capabilities (board game distribution to retailers in the same geography) but with vastly broader catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MasQueOca social profiles
Digital presenceMasQueOca financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasQueOca leadership team
Management profileNumber of profiles
MasQueOca subsidiaries and ownership
Company hierarchySubsidiaries6 records
MasQueOca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasQueOca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasQueOca
What does MasQueOca do?
MasQueOca Grupo Editorial is a Spanish board game and wargame publishing group operating under three imprints—Ediciones MasQueOca (family, strategy, children's, educational games), NAC Wargames (historical wargames), and 1 Armadillo (English-market publishing and distribution). The company publishes, translates, and distributes board games in Spanish, English, and Portuguese through owned e-commerce storefronts, branded regional stores, wholesale distribution networks, and crowdfunding campaigns, with a catalog exceeding 35 active titles.
Is MasQueOca a public or private company?
MasQueOca is a private company. It is classified as unknown and is currently operating.
When was MasQueOca founded?
MasQueOca was founded in -1. It employs 11 to 50 people.
Where is MasQueOca based?
MasQueOca is headquartered in Spain, Spain, in the Europe region.
How does MasQueOca make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are crowdfunding Campaigns, wholesale Distribution and distribution of Third-Party Titles.
Who are MasQueOca's main competitors?
Direct peers on record are GMT Games, Compass Games, Chip Theory Games, Portal Games, Devir Games and ION Games. Steamforged Games is listed as an emerging player. Regional players are Pegasus Spiele and 999 Games. Asmodee Iberia is listed as a broad incumbent.
Does MasQueOca have an API?
No public API is recorded for MasQueOca.
What industry is MasQueOca in?
MasQueOca's product category is Board Games and Wargames. Its primary akta.pro industry code is CRALALAC, Strategy/Euro Board Games Retail, with a secondary code of CRALALAD, Wargames & Historical Board Games Retail. Its NAICS code is 459120 and its SIC code is 5945.