CFA Educ’Action

What CFA Educ’Action does

CFA Educ'Action (legal entity SAS EDUC'ACTION) is a French apprenticeship training centre (Centre de Formation des Apprentis) headquartered at 191 Avenue Paul Vaillant Couturier in Bobigny, Seine-Saint-Denis, Île-de-France. Founded in 2015, the organisation delivers state-recognised vocational training in commerce and sales, spanning four RNCP-certified programmes: CAP Employé commercial (Niveau 3, RNCP37099), BAC Conseiller de vente (Niveau 4, RNCP37098), BAC+2 Négociateur Technico-commercial (Niveau 5, RNCP39063), and BAC+3 Responsable d'établissement marchand (Niveau 6, RNCP38666). Each programme requires 420 in-centre hours and follows a 1-day-at-CFA / 4-days-with-employer alternance model.

The underlying delivery model pairs curriculum instruction with structured employer matching through a partner network that includes FC 93, GB Burger, Domino's Pizza, CCI 93, On Air Fitness, Sport dans la Ville, Burger King, and Cy-clope. Pedagogical features include coaching on dossier preparation, mock interviews, and follow-through during the in-company phase. The organisation holds Qualiopi certification (2025) and is RGPD-compliant, and is led by President and Co-founder Koko Tounkara.

The business model is built on two revenue streams: (1) the dominant apprenticeship pathway, where training is fully funded by OPCO EP (the French skills operator) on behalf of hiring companies, leaving apprentices with zero cost; and (2) self-funded or CPF/France Travail-financed candidates without an apprenticeship contract, paying €3,000 (CAP), €3,500 (BAC), or €4,000 (BAC+2 and BAC+3) per programme. Customer acquisition is sales-led and direct, through the CFA's website forms, organic social channels (Instagram, LinkedIn), and partner referrals, targeting young job seekers (primarily aged 16–29) seeking vocational qualifications and direct entry into commerce and retail roles.

Name

CFA Educ’Action

Legal name

SAS EDUC'ACTION

Website

https://educ-action.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CFA Educ'Action is a French apprenticeship training centre (CFA) in Bobigny, founded in 2015, delivering four RNCP-certified commerce and sales programmes from CAP to BAC+3 through an alternance model funded primarily via OPCO for young job seekers entering retail.

Ownership category

akta.pro rank

Product category

Vocational Education and Training (Apprenticeship)

NAICS

Technical and Trade Schools (61151), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Vocational training programmes
• Apprenticeship training centre
• Commerce and sales education
• Retail vocational certifications
• Alternance learning programmes

Headquarters

HQ city

Bobigny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Formation en apprentissage (Apprenticeship training): Training funded through OPCO (Opérateur de Compétences) for companies hiring apprentices. The employer covers training costs which are reimbursed/paid directly to the CFA via the OPCO system. This is the primary revenue stream, covering 100% of costs for apprentices with a contract.
2. Formation hors contrat / financement CPF / autofinancement (Full-fee programmes): Students without an apprenticeship contract pay tuition fees directly: €3,000 (CAP Employé commercial), €3,500 (BAC Conseiller de vente), €4,000 (BAC+2 Négociateur Technico-commercial, BAC+3 Responsable d'établissement marchand). Fees may also be covered via CPF (Compte Personnel de Formation) or France Travail financing for eligible individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CFA Educ'Action is a Centre de Formation des Apprentis (CFA) that delivers state-recognized apprenticeship-based vocational training programmes in commerce and sales, ranging from CAP (Niveau 3) to BAC+3 (Niveau 6). Students alternate between 1 day of centre-based instruction (420 hours per programme) and 4 days working with an employer partner, supported by end-to-end coaching for apprenticeship placement, CV preparation, and interview coaching. All programmes are RNCP-certified and delivered through a partner employer network including FC 93, GB Burger, Domino's Pizza, and Burger King.

Product overview

CFA Educ'Action offers a unified portfolio of four vocational training programs in commerce and sales, spanning from NIVEAU 3 (CAP equivalent) to NIVEAU 6 (BAC+3 equivalent). The core offering consists of the Formation Employé Commercial, Formation Conseiller de Vente, Formation Négociateur Technico-commercial, and Formation Responsable d'établissement marchand programs. All programs are RNCP-certified, recognized by the French state, delivered through an apprenticeship/alternance model (1 day in training, 4 days in enterprise per week), and include comprehensive preparation for employment through the organization's partner company network.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Employé Commercial (CAP) Vocational training programme at NIVEAU 3 (CAP equivalent) that prepares students to contribute to retail attractiveness by making products available to customers, providing customer service, and ensuring customer satisfaction and loyalty. Delivered through alternance (1 day/week at CFA, 4 days/week with employer). RNCP37099 certified. Public price: €3,000 without an apprenticeship contract; fully funded via OPCO for students with a signed apprenticeship contract.
• Formation Conseiller de Vente (BAC) Vocational training programme at NIVEAU 4 (BAC equivalent) that trains sales advisors to operate in an omnichannel commercial environment, providing advice and demonstrations for product and service sales to retail and professional customers. Delivered through alternance (1 day/week at CFA, 4 days/week with employer). RNCP37098 certified. Public price: €3,500 without an apprenticeship contract; fully funded via OPCO for students with a signed apprenticeship contract.
• Formation Négociateur Technico-commercial (BAC+2) Vocational training programme at NIVEAU 5 (BAC+2 equivalent) that prepares technical-commercial negotiators to exploit sales potential on defined geographic sectors, develop omnichannel commercial strategy, prospect clients, and negotiate technical and commercial solutions. Delivered through alternance (1 day/week at CFA, 4 days/week with employer). RNCP39063 certified. Public price: €4,000 without an apprenticeship contract; fully funded via OPCO for students with a signed apprenticeship contract. Achieves a 90% diploma rate.
• Formation Responsable d'établissement marchand (BAC+3) Vocational training programme at NIVEAU 6 (BAC+3 equivalent) that trains retail establishment managers to coordinate commercial activities, contribute to strategic orientations, optimize economic performance, and manage employees of a retail establishment. Delivered through alternance (1 day/week at CFA, 4 days/week with employer). RNCP38666 certified. Public price: €4,000 without an apprenticeship contract; fully funded via OPCO for students with a signed apprenticeship contract.

Quantifiable outcome

• 80% diploma achievement rate on CAP Employé Commercial
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FC 93 (Formation Continue 93)coreStrategic or Co-development PartnerFormation Continue 93 is listed as a key partner in Educ'action's employer network. FC 93 provides ongoing commercial sector training and placement support, contributing to the CFA's ecosystem of professional integration for young people in Seine-Saint-Denis.
• GB BurgercoreStrategic or Co-development PartnerGB Burger is a partner employer within Educ'action's network, providing apprenticeship and job placement opportunities for students in commerce and retail roles. Students benefit from direct exposure to the fast-food/quick-service retail environment.
• Domino's PizzacoreStrategic or Co-development PartnerDomino's Pizza is a partner employer offering apprenticeships and employment opportunities to Educ'action students. The partnership enables students to gain commercial experience in the food delivery and retail sector.
• CCI 93 (Chambre de Commerce et d'Industrie Seine-Saint-Denis)coreStrategic or Co-development PartnerCCI 93 is a chamber of commerce institutional partner supporting the commercial training ecosystem. The partnership enhances the credibility and reach of Educ'action within the Seine-Saint-Denis business community, facilitating student placement with local employers.
• On Air FitnessminorGTM or Marketing PartnerOn Air Fitness provides exclusive gym membership benefits to Educ'action apprentices at a discounted rate of €19.96/year (instead of €31.96). This partnership serves as a student perk and retention tool, demonstrating community engagement beyond academic training.
• Sport dans la VilleminorStrategic or Co-development PartnerSport dans la Ville is a social impact organisation supporting youth professional integration in France. Its partnership with Educ'action reinforces the mission of facilitating employment pathways for young people from disadvantaged backgrounds.
• Burger KingcoreStrategic or Co-development PartnerBurger King is listed as a partner employer offering apprenticeship contracts and job placement opportunities to Educ'action students. The fast-food retail environment provides practical commercial training opportunities aligned with the CFA's commerce curriculum.
• Cy-clopeminorStrategic or Co-development PartnerCy-clope is a partner employer providing apprenticeship and job placement opportunities for Educ'action students, primarily in the urban mobility and cycling retail sector.
• OPCO EP (Opérateur de Compétences interprofessionnel)coreOthersOPCO EP is the designated skills operator financing Educ'action's apprenticeship programmes. As the funding body, OPCO EP pays training costs on behalf of hiring companies, making apprenticeship accessible at zero cost to both employer and apprentice. This is a critical financial enabler for the CFA's business model.
• Ville de Bobigny (Municipality)coreOthersThe Ville de Bobigny provides institutional and political support to Educ'action as a local employer and training provider. This partnership reinforces the CFA's legitimacy and community integration in Seine-Saint-Denis.
• AKTOminorOthersAKTO is listed as a supporting organisation of Educ'action, likely as a skills operator or sectoral body contributing to the training ecosystem.
• Apo GminorOthersApo G is listed as a supporting organisation of Educ'action, contributing to the CFA's ecosystem of institutional and community partners.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MBway: French école de commerce with strong focus on alternance programmes in commerce, management, and sales. Direct competitor in the same BAC to BAC+5 commerce alternance niche.
• AFTRAL: One of France's largest CFAs, focused on logistics and transport with a comparable apprenticeship-based delivery model and Qualiopi certification. Comparable in operating model though larger in scale.
• ISCOD: French alternance-focused training organisation offering commerce, marketing, and digital programmes. Similar size and target market with hybrid in-person/online delivery model.
• Pigier: French network of commerce and business schools offering alternance programmes from BAC to BAC+5 with RNCP-certified titles in commerce, sales, and management. Direct competitor for commerce apprentices.
• IFCV: French alternance training organisation offering commerce, vente, and management programmes from BAC to BAC+3 with similar OPCO-funded model and Qualiopi certification.
• Sup de V: French commerce school offering alternance programmes in vente, négociation, and management. Comparable model with similar target audience of BAC+2/BAC+3 commerce students.
• ESG (École Supérieure de Gestion): Network of French commerce schools (ESGCI, ESGF, etc.) offering alternance programmes in commerce, marketing, and management. Comparable target audience and apprenticeship delivery model.
• Efficom: French école de commerce offering alternance programmes in commerce, vente, and management. Direct comparable in programme structure, RNCP titles, and target student profile.

Broad incumbents

• CCI Formation: Chambers of Commerce network (including CCI 93) operate their own commerce and retail vocational training programmes. Large institutional incumbent with broader geographic reach and institutional backing.
• INSEEC (OMNES Education): Large French private education group operating multiple schools including BBA INSEEC and other commerce programmes with alternance options. Broader portfolio but overlapping target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%C3%A9duc-action-cfa
• Instagraminstagram.com/educ_action1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFA Educ’Action