EduFIT

What EduFIT does

EduFIT is an Irish health education and functional fitness company headquartered in Portarlington, Co. Laois, founded by Dr Diane Cooper on the back of her 2014 PhD research at Dublin City University (DCU) on exercise interventions and biomarkers of insulin resistance. The core consumer product, EduFIT at Home, is a direct-to-consumer subscription membership priced at €22 per month (~€5.50 per week) that delivers 28 monthly live online exercise classes via Zoom across strength, core, HIIT, AMRAP, Pilates, mobility and LIFTing formats, alongside an on-demand library of 100+ custom-created videos. From February 2026 forward, live classes will be recorded and added to the on-demand library via a one-way instructor-only recording system, and a kids-and-teens class track is scheduled for launch in March 2026.

The business model layers three revenue streams on top of the consumer membership: (i) recurring subscriptions from individual members in Ireland; (ii) corporate well-being offerings marketed under the EduFIT Everyday and Health and Wellbeing Days banners, sold directly to enterprise clients; and (iii) one-time-fee CPD licences sold to fitness and health professionals through four branded courses (Prime Time PRO, Menopause PRO, Pelvic Floor PRO and Parkinson's PRO). EduFIT also participates in Irish community-health programmes delivered through Laois Sports Partnership and is integrated with Sláintecare, Pobal and Government of Ireland research initiatives on the Prime Time of Life programme.

The company is privately held and founder-led, with a stated team of approximately five people (Ruth, Kiera, Diane plus collaborating researchers including Dr Niamh NíCheilleachair at TUS). Technology is deliberately commodity: Zoom handles live delivery, the website acts as the membership dashboard, and no mobile app is offered. Strategic differentiation rests on academic credibility, published research collaborations with DCU, ATU Sligo, TUS and the Irish Research Council, and a domain-specialised curriculum covering women's health (menopause and pelvic floor), Parkinson's, and mature-adult fitness—a positioning recognised by the inclusion of Prime Time in the Sport Ireland Physical Activity for Health Evaluation Report.

Name

EduFIT

Legal name

EduFIT

Website

https://edufit.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EduFIT is an Ireland-based, founder-led digital fitness education platform offering a €22/month membership with 28 monthly live Zoom classes and 100+ on-demand videos, plus specialist CPD courses in women's health, Parkinson's and mature-adult fitness for individual members, fitness professionals and corporate clients.

Ownership category

akta.pro rank

Product category

Online Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Online fitness classes
• Continuing professional development
• Corporate wellness programs
• Women's health fitness
• Live online exercise

Headquarters

HQ city

Portarlington

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. EduFIT at Home Subscription: Monthly subscription at €22 per month (€5.50 per week equivalent) providing access to 28 live classes, on-demand library, and educational content. Automatic renewal subscription model.
2. Corporate Workshops: Corporate health and wellbeing days and workshops for business clients through the Corporate section of the website.
3. CPD Courses: Continuing Professional Development courses including Prime Time PRO, Menopause PRO, Pelvic Floor PRO, and Parkinson's PRO programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EduFIT sells subscription-based online fitness memberships (EduFIT at Home) offering 28 live Zoom-delivered exercise classes per month plus an on-demand library of 100+ custom exercise videos. It also sells specialized CPD courses (Prime Time PRO, Menopause PRO, Pelvic Floor PRO, Parkinson's PRO) to fitness professionals, and corporate wellness workshops and Health and Wellbeing Days to businesses.

Product overview

EduFIT is a health and fitness education company operating a platform-plus-modules architecture. The core product is EduFIT at Home, a membership-based live online exercise platform offering 28 monthly live classes plus an on-demand library of 100+ videos. This core is supplemented by specialized CPD courses (Prime Time PRO, Menopause PRO, Pelvic Floor PRO, Parkinson's PRO) for fitness professionals, and corporate offerings (EduFIT Everyday, Workshops, The Health Fitness Show). All programs are evidence-based and often developed in partnership with academic institutions.

Differentiator

Problem solved

Functional benefit

Brands

• EduFIT At Home: Online membership service offering live and on-demand exercise classes including strength training, HIIT, Pilates, mobility and flexibility sessions. Priced at €22 per month with access to 28 live classes monthly and 100+ on-demand videos.
• Prime Time PRO
• Menopause PRO
• Pelvic Floor PRO
• Parkinson's PRO
• The Health Fitness Show
• EduFIT Everyday

Products and services

• EduFIT at Home Monthly subscription membership providing 28 live online exercise classes per month delivered via Zoom plus full access to an on-demand library of 100+ custom-created exercise videos covering strength training, Pilates, HIIT, mobility, flexibility, cardio, and women's health education. Targeted at individual adults seeking home-based fitness.
• Prime Time PRO Continuing Professional Development (CPD) course focused on exercise programming for middle-aged and older adults, featuring evidence-based approaches to strength training and functional fitness for this demographic. Designed for fitness and health professionals.
• Menopause PRO Specialized CPD course covering exercise programming and health education for women experiencing menopause. Targeted at fitness professionals working with mid-life women.
• Pelvic Floor PRO CPD course focused on pelvic floor health and exercise programming for related conditions. Designed for fitness and health professionals.
• Parkinson's PRO CPD course covering exercise interventions and management strategies for individuals with Parkinson's disease. Targeted at fitness and health professionals.
• EduFIT Everyday Corporate wellness program offering workplace health and fitness solutions for businesses seeking to improve employee health and wellbeing.
• Health and Wellbeing Days Corporate workshops providing on-site health and wellbeing days for organizations, delivering fitness and wellness content directly to employees.
• The Health Fitness Show Annual health and fitness event featuring expert speakers, demonstrations, and educational content for attendees interested in health and fitness.

Quantifiable outcome

• Members report improved fitness, strength, and energy levels
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• European Space Agency (ESA)minorStrategic or Co-development PartnerResearch partnership involving space-related health and fitness research initiatives.
• Jozef Stefan Institute (JSI), Ljubljana, SloveniaminorStrategic or Co-development PartnerInternational research collaboration with the Jozef Stefan Institute for health and fitness research.
• Sláintecare, Government of IrelandcoreStrategic or Co-development PartnerTwo research studies conducted on the 'Prime Time of Life' programme in partnership with Laois Sports Partnership, Sláintecare, Pobal, Government of Ireland. This is a significant government health initiative partnership.
• Laois Sports PartnershipcoreStrategic or Co-development PartnerSix research studies conducted on community-based, multimodal physical activity and health interventions. Core partnership for community health programs.
• Atlantic Technological University Sligo (ATU Sligo)coreStrategic or Co-development PartnerFour research studies conducted in partnership with ATU Sligo (previously Institute of Technology Sligo), including studies on farmer lifestyle programs and cancer survivors.
• Irish Research CouncilcoreStrategic or Co-development PartnerFunding body for PhD research (Dr Diane Cooper) on impact of diet and exercise on insulin resistance biomarkers, and Masters research (Ruth Kavanagh) on farmer lifestyle programs. Key research funding partner.
• Dublin City University (DCU)coreStrategic or Co-development PartnerDr Diane Cooper completed her PhD at DCU in 2014 with Dr Donal O'Gorman. Multiple research papers published and in progress with Dr Siobhán O'Connor. Ongoing academic research collaboration.
• Technological University of the Shannon: Midlands Midwest (TUS)minorStrategic or Co-development PartnerResearch collaboration with TUS on TRX training study. Dr Diane Cooper and Dr Niamh NíCheilleachair recruited 20 participants for 8-week TRX training study in Portarlington.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Les Mills International: Les Mills licenses workout content (BODYPUMP, BODYCOMBAT, etc.) to gyms and runs Les Mills On Demand. A content-library incumbent overlapping EduFIT's strength/HIIT/class offering, with much deeper instructor and licensing scale.
• Apple Fitness+: Subscription service delivering live and on-demand workout classes across multiple modalities for Apple Watch users. A broad incumbent in the same live+on-demand online fitness category with vastly superior production.
• Peloton Interactive: Peloton delivers live and on-demand fitness classes via an integrated hardware and subscription platform. A broad incumbent online live-class leader; EduFIT competes in the same live-class format but without hardware or app scale.

Emerging players

• BetterMe: Direct-to-consumer app combining women's health, weight management, and home workouts. Comparable in targeting women's wellness at home, though broader and app-first rather than Zoom-delivered.
• Sweat (Kayla Itsines): Women's-focused fitness app with progressive programs and trainer-led content. Overlaps with EduFIT's women's health, strength, and home-workout positioning, but app-first and global in scale.
• Joe Wicks (The Body Coach): Online fitness platform led by Joe Wicks offering live and on-demand home workouts via YouTube and subscriptions. Comparable in delivering live online exercise content direct to consumers at home.

Direct peers

• Pilates Anytime: Subscription online Pilates and movement library with multi-instructor content. Direct competitor to EduFIT's Pilates series within the on-demand library.
• Glo (Yoga, Pilates, Meditation): Online subscription platform offering live and on-demand Pilates, yoga, and meditation classes. Comparable to EduFIT at Home's structure across live classes plus on-demand library across similar modalities.
• F45 Training: F45 operates a global network of functional training studios delivering live, coach-led group workouts. Comparable to EduFIT's live online class model, though EduFIT is digital-first and F45 is primarily physical-location with an emerging digital layer.
• FIIT: UK-based subscription platform offering live and on-demand fitness classes with progressive training programs. Closest functional analog to EduFIT at Home with similar live-class + on-demand model and UK/European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edufitireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduFIT