ONE FIIT
ONE FIIT is the B2B fitness operating system from FIIT, delivering digital and in-person group training to commercial gyms, residential properties, hotels, and fitness brands across 175 markets via its platform, the HYROX 365 Performance Hub, and the FIIT consumer app.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ONE FIIT does
ONE FIIT is the B2B operating system of UK-based fitness technology company FIIT, providing a unified platform that delivers digital and in-person group training to commercial gyms, residential properties, hotels, and fitness brands. The platform is built around an integrated stack of products: the core ONE FIIT B2B platform, the FIIT consumer app (UK's #1-rated with 50M+ workouts completed, 5M+ downloads, and a 4.9 App Store rating), the HYROX 365 Performance Hub (co-developed with HYROX for standardized affiliate gym training), FIIT Virtual Studios for residential and hospitality deployments, the ONE FIIT Trainer Certification Program, and end-to-end content production services delivered from the company's Olympic Park studio. The technology layer combines a digital whiteboard interface, equipment-aware workout filtering, multi-language localization (9–11 languages), and pre-built integrations with gym management software providers (Wodify, PushPress, Funxtion, Wodboard). Content production is supported by £30M+ in cumulative R&D and a 2,000+ workout library spanning 7 disciplines and 20 modalities.
The business model is a hybrid B2B platform monetized through multi-year subscription licensing (commercial gyms, residential properties, hotels), trainer certification fees, white-label and licensing royalties from brand partnerships (most prominently HYROX), and professional services for content production. Pricing is quote-based and tailored to number of locations, users, or flat licensing fees, with annual or multi-year billing. Go-to-market combines enterprise field sales (demo requests, direct outreach), channel partnerships with gym management software vendors, OEM/embedded deployments (FIIT Virtual Studios, HYROX Hub), and a distributed trainer certification channel that creates a two-sided network of content delivery.
The company has scaled to 10,000+ activated gyms across 4 continents and 175 markets, with 30,000+ onboarded trainers and B2B revenue growing 175% year-over-year. Named enterprise customers include The Gym Group, Vertus (Canary Wharf Group), Cortland Living, IHG, Serco Leisure, and Westfield Health. Cumulative disclosed funding is approximately $13.3M across 2017, 2019 and 2022 rounds, with EXOR N.V. among the lead investors; the company is founder-led under CEO Ian McCaig and operates with 11–50 employees from London.
ONE FIIT firmographics
Firmographics- Name
- ONE FIIT
- Legal name
- ONE FIIT
- Website
- https://onefiit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ONE FIIT is the B2B fitness operating system from FIIT, delivering digital and in-person group training to commercial gyms, residential properties, hotels, and fitness brands across 175 markets via its platform, the HYROX 365 Performance Hub, and the FIIT consumer app.
- Ownership category
- akta.pro rank
ONE FIIT industry classification
Industry- Product category
- Fitness Technology Platform
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (611430), Technical and Trade Schools (6115)
- SIC
- Services-Computer Integrated Systems Design (7373), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where ONE FIIT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ONE FIIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- B2B Platform Licensing: ONE FIIT generates revenue by licensing its fitness operating system to commercial gyms, residential properties, hotels, and brands. The platform's B2B revenue increased by 175% year-over-year, serving 10,000+ gyms globally with pricing based on number of locations, users, or flat licensing fees.
- Trainer Certification Program: Revenue generated through certification programs for fitness trainers who wish to deliver FIIT virtual workouts in partner studios. Includes onboarding training, tech support, and ongoing education access.
- Content Production Services: End-to-end production services for fitness brands wanting to create professional workout content. Includes concept development, studio filming at Olympic Park facility, and integration into the ONE FIIT ecosystem.
- Brand Partnership and White-label: Revenue from creating branded fitness experiences for partners like HYROX, enabling them to monetize their training concepts through the ONE FIIT platform and distribution network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Commercial Gyms - Quote-based licensing |
| Subscription | Annual | Private/Residential - Property-based licensing |
| Hybrid | Multi-year contract | Brands & Concepts - Production plus licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ONE FIIT product offering
Product offeringCore offering
ONE FIIT is a B2B fitness operating system that delivers digital and in-person group training by connecting fitness brands, commercial gyms, residential properties, hotels, and trainers with their communities. The platform combines immersive content production, smart technology delivery, and global distribution infrastructure, enabling partners to deliver world-class group training experiences without building their own proprietary fitness technology.
Product overview
ONE FIIT is a fitness operating system consisting of multiple integrated products: the core ONE FIIT platform (all-in-one B2B fitness solution), the FIIT consumer app (#1-rated in UK with 50M+ workouts), the HYROX 365 Performance Hub (co-developed with HYROX for gym training), FIIT Virtual Studios (for residential/hospitality deployments), the Trainer Certification Program and FIIT Trainer Network (for coach enablement), and Brand Partnership Services (content production and distribution for partners). The ecosystem connects brands, gyms, and trainers with their communities through premium group training experiences across studios, apps, and on-demand content.
Differentiator
Problem solved
Functional benefit
Products and services
- ONE FIIT Platform All-in-one B2B fitness operating system that delivers digital and in-real-life group training, connecting brands, gyms, and trainers with their communities. Blends immersive content and smart tech to elevate member experiences across studios, the FIIT app, and beyond.
- FIIT App UK's #1-rated consumer fitness app with over 50 million workouts completed, 5 million+ downloads, 4.9 App Store rating, and availability in 175 markets. Offers thousands of on-demand workouts, live classes, and performance tracking for individual consumers.
- HYROX 365 Performance Hub Co-developed smart training solution with HYROX that equips gyms and coaches with tools to deliver structured, consistent HYROX group classes. Features digital whiteboard interface, 8 fresh workouts per week, movement standards videos, built-in trainer notes, equipment filters, and multi-language support in 9 languages. Performance Hub 2.0 launched March 2026 with over 600 workouts, 13-week development tracks, and 11-language availability.
- ONE FIIT Trainer Certification Program Certification program that trains coaches to deliver trainer-assisted digital classes with proven programming and real-time support. Provides unlimited access to FIIT virtual group classes, proprietary scheduling and reporting software, and continued education and mentorship.
- FIIT Trainer Network Talent program allowing qualified trainers to deliver world-class workouts to the FIIT app's global community. Selected trainers gain access to Olympic Park studio for professional filming, work with elite fitness production teams, and build their personal brand on the UK's #1-rated fitness app.
- FIIT Virtual Studios Boutique-style connected group workout solution for residential developments, hotels, and private gyms. Features on-demand, live, and virtual workouts streamed via smart TVs, tablets, or phones with plug-and-play installation, providing 2,000+ workouts on demand across 7 disciplines and 20 modalities.
- ONE FIIT Commercial Gym Solutions Group training solutions for commercial gyms featuring always-on programming from FIIT and HYROX, trainer tools and portals with education and coaching notes, class control, certification pathways, and engagement features including structured training blocks and hybrid workouts.
- ONE FIIT Brand Partnership Services End-to-end content production and distribution services for fitness brands and consumer brands expanding into wellness. Includes concept development, filming at Olympic Park studio, global app and in-gym distribution, performance tracking, and marketing support.
Quantifiable outcome
- B2B revenue increased 175% year-over-year
- +5 more outcomes
Companies that use ONE FIIT
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
ONE FIIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature6 records
ONE FIIT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- The Gym GroupcoreThe Gym Group, the UK's largest low-cost gym chain with 240+ locations and 900,000 members, implemented the HYROX365 Performance Hub across 120+ locations. ONE FIIT provides the technology platform enabling standardized functional fitness training, coach tools, and member experiences across the gym network.
- SUDUminorManchester-based sportswear brand SUDU partnered with FIIT for a content partnership launching January 2025, aiming to make fitness accessible through exclusive workout classes, discounts, and free trials for existing and new customers.
- Vertus (Canary Wharf Group)coreVertus, the residential leasing arm of Canary Wharf Group, partnered with ONE FIIT to deploy FIIT Virtual Studios in residential buildings. The partnership includes 3 fully installed FIIT Virtual Studios with 2,000+ residents having unlimited access, achieving 35% monthly active users and 75% three-month retention.
- Cortland Living UKcoreCortland Living integrated ONE FIIT's digital fitness solution across UK residential developments, serving over 3,000 residents. The partnership includes FIIT Virtual Studios at Colliers Yard in Manchester and Birmingham sites, providing on-demand and live fitness content.
- HYROXflagshipONE FIIT partnered with HYROX to co-develop the HYROX 365 Performance Hub, a digital training platform serving 10,000+ affiliate gyms and 30,000+ trainers globally. The platform provides digital whiteboard interfaces, 8 weekly workouts, movement standards, trainer education, equipment filters, and multi-language support. ONE FIIT provides production capabilities and technology infrastructure while HYROX provides training methodology and brand equity. The partnership has achieved 86% weekly usage from gym partners.
- IHG (InterContinental Hotels Group)coreB2B platform partner for delivering FIIT fitness content to hotel guests through the ONE FIIT platform, providing connected fitness experiences in hospitality settings.
- Serco LeisurecoreB2B platform partner delivering FIIT fitness content through Serco Leisure's managed fitness facilities, providing digital fitness solutions across their gym network.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
ONE FIIT competitors and assessment
Company assessmentDirect peers
- Wexer: Wexer provides a virtual fitness content platform for gyms, hotels, and residential properties globally, with plug-and-play delivery to in-gym screens and member apps. It is one of the closest direct competitors to ONE FIIT in the B2B group-training and connected-fitness content space.
- Les Mills On Demand / Les Mills International: Les Mills licenses group fitness programming and content (BodyPump, RPM, etc.) to commercial gyms worldwide, with Les Mills On Demand extending this to digital. It competes directly with ONE FIIT's premium content licensing model for commercial gym chains.
- Glofox (by Virtuagym): Glofox offers gym management software, branded member apps, and content solutions for boutique and mid-market fitness studios. It overlaps with ONE FIIT on member-engagement tooling and content distribution for fitness facilities.
- Funxtion: Funxtion provides a B2B digital fitness content platform for gyms, hotels, and residential developments with branded apps and in-gym screens. It is both a distribution partner of ONE FIIT (via HYROX 365 integrations) and a direct competitor in the same enterprise verticals.
- Fitness On Demand: Fitness On Demand delivers virtual fitness content and on-demand group classes to hotels, multi-family residential, and corporate wellness customers. It is a direct competitor in the residential and hospitality verticals that ONE FIIT's FIIT Virtual Studios targets.
- Wellbeats: Wellbeats provides on-demand fitness content for corporate wellness, multi-family housing, and fitness facilities. It directly competes with ONE FIIT in the corporate wellness and residential verticals with a similar content-licensing model.
Broad incumbents
- Peloton for Business / Peloton Commercial: Peloton's commercial and corporate wellness offerings bring connected fitness content and hardware into hotels, corporate offices, and gyms. As a much larger incumbent, it competes with ONE FIIT on enterprise contracts and brand recognition, albeit with a more hardware-centric model.
- Tonal: Tonal sells connected strength-training hardware with subscription content to consumers, hotels, and select commercial settings. It competes with ONE FIIT for connected-fitness budgets in hospitality and residential, though with a stronger hardware-anchored offering.
- Mindbody (by ClassPass): Mindbody is a leading gym and studio management platform with a large content and app ecosystem serving fitness businesses. While more focused on software than content production, it competes for the same operational and engagement wallet within commercial gyms that ONE FIIT targets.
Others
- Future plc (Coach / fitness content): Future owns premium fitness media brands (Men's Health, Women's Health) and licenses content into digital fitness and connected fitness platforms. It overlaps with ONE FIIT as both a content partner (Men's Health branded workouts) and a broader ecosystem player in fitness media and content distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ONE FIIT social profiles
Digital presenceONE FIIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONE FIIT leadership team
Management profileNumber of profiles
Profiles2 records
ONE FIIT funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONE FIIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONE FIIT
What does ONE FIIT do?
ONE FIIT is a B2B fitness operating system that delivers digital and in-person group training by connecting fitness brands, commercial gyms, residential properties, hotels, and trainers with their communities. The platform combines immersive content production, smart technology delivery, and global distribution infrastructure, enabling partners to deliver world-class group training experiences without building their own proprietary fitness technology.
Is ONE FIIT a public or private company?
ONE FIIT is a private company. It is classified as venture growth investor backed and is currently operating.
When was ONE FIIT founded?
ONE FIIT was founded in 2014. It employs 11 to 50 people.
Where is ONE FIIT based?
ONE FIIT is headquartered in London, United Kingdom, in the Europe region.
How does ONE FIIT make money?
Four revenue lines are on record. B2B Platform Licensing is the primary driver. The others are trainer Certification Program, content Production Services and brand Partnership and White-label.
Who are ONE FIIT's main competitors?
Direct peers on record are Wexer, Les Mills On Demand / Les Mills International, Glofox (by Virtuagym), Funxtion, Fitness On Demand and Wellbeats. Broad incumbents are Peloton for Business / Peloton Commercial, Tonal and Mindbody (by ClassPass). Future plc (Coach / fitness content) is listed as an others.
Does ONE FIIT have an API?
No public API is recorded for ONE FIIT.
What industry is ONE FIIT in?
ONE FIIT's product category is Fitness Technology Platform. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7373.