EduSure School

What EduSure School does

EduSure School is a Kolkata-headquartered, online-only coaching institute that has specialised exclusively in competitive economics entrance exams since its founding in 2010. The company serves Indian students preparing for MA/MSc Economics admissions at India's premier institutions — including ISI, IIT (JAM/GATE), DSE, JNU, IGIDR, and 250+ central universities under CUET PG — alongside undergraduate BA Economics students at Delhi University, Calcutta University, and Jadavpur University who need semester exam support. Founded by Samkith Banthia (ISI MSQE alumnus, FRM, Ex-Barclays) and Mahima Banthia (DSE alumna, UGC NET qualified, Ex-St Stephen's), the company has built a 4.9★ Google reputation, claims 1,500+ selections and 6 All India Rank 1 results, and operates from a 21-person team without external funding.

The company's core technology is a proprietary learning platform delivered through a student web portal and native mobile apps on Android, iOS, and Windows. The platform hosts 4,000+ video lessons, topic-wise practice questions, structured notes, weekly tests, full-length mocks, and a free repository of 240+ solved past-year papers across 27 exams. The flagship EcoTopper programme bundles preparation for ISI MSQE, CUET PG, IIT JAM, GATE, DSE, JNU, and IGIDR into a single structured course with twice-weekly Zoom doubt sessions and live-sync focus batches. Supporting products include CUET PG Plus, MA Foundation, UGC NET Economics, IIT JAM+GATE Economics, and per-semester modules for DU, CU, and JU, with one-device-secured access across all tiers.

EduSure operates a direct-to-consumer, self-serve business model with no enterprise or institutional channel. Revenue comes entirely from one-time course fees: EcoTopper Live Batch at ₹45,999, EcoTopper Self-Paced at ₹39,999, and semester courses at ₹3,999 per subject or bundle. A merit-based scholarship test offers 15–43% fee waivers (top award ₹19,999 off), with a 7-day refund window below 20% content consumption. Distribution is digital-only via edusure.in, mobile apps, and WhatsApp-based counsellor-assisted enrollment; marketing relies on organic SEO (free past-year papers), YouTube content, student testimonials, and the scholarship event as a lead-generation mechanism. The company has not raised external funding and operates with a small 21-person team.

Name

EduSure School

Legal name

EduSure

Website

https://edusure.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EduSure School is a Kolkata-based, online-only coaching institute founded in 2010 that prepares Indian students for MA/MSc Economics entrance exams (ISI, IIT JAM, DSE, JNU, CUET PG, UGC NET) and undergraduate BA Economics semester exams, run by ISI and DSE alumni via a proprietary video-portal and mobile-app platform.

Ownership category

akta.pro rank

Product category

Online Test Preparation Coaching

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Economics & Business Studies Tutoring (Micro/Macro, Accounting, Finance) (EDANAAAG)

akta.pro secondary industry

Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

Keywords

• Economics entrance coaching
• MA economics preparation
• Online test preparation
• Past year papers
• UGC NET coaching

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. EcoTopper Course Sales: One-time course fees for structured MA Economics entrance coaching programmes. EcoTopper Live Batch is priced at ₹45,999; EcoTopper Self-Paced at ₹39,999. Revenue is recognised upon enrollment as a one-time transaction with no recurring component.
2. Semester Course Sales: Per-subject or per-semester bundle fees for undergraduate Economics coaching at Delhi University, Calcutta University, and Jadavpur University. Priced at ₹3,999 per subject or semester bundle, with combo discounts for multiple semesters.
3. Scholarship Fee Waivers: Partial tuition waivers awarded through a merit-based scholarship test (written exam + founders interview). Scholarship percentages range from 15% to 43% off the Eco Topper Live Batch fee. Top scholarship award is ₹19,999. This reduces effective revenue on a per-scholarship-student basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

EduSure School provides online coaching for MA/MSc Economics entrance exams in India including ISI MSQE, IIT JAM, CUET PG, DSE, JNU, IGIDR, GATE Economics, and UGC NET. Course offerings include structured Live and Self-Paced video programmes, mock test series, a free repository of 240+ solved past year papers, twice-weekly live doubt-clearing sessions, and semester coaching bundles for BA (Hons) Economics students at Delhi University, Calcutta University, and Jadavpur University. The entire ecosystem is delivered through a proprietary student portal and mobile applications on Android, iOS, and Windows.

Product overview

EduSure School offers a multi-product coaching ecosystem for MA Economics entrance exam preparation. The core offering consists of EcoTopper, a comprehensive flagship programme that bundles preparation for ISI MSQE, CUET PG, IIT JAM, GATE, DSE, JNU, and IGIDR into a single structured course. Supporting this core are targeted programmes including CUET PG Plus (CUET PG-specific preparation), UGC NET Economics (lecturership/JRF track), and MA Foundation (beginner-friendly). EduSure also provides supplementary semester coaching modules for Delhi University, Calcutta University, and Jadavpur University students, a mock test series with topic-wise and full-length exams, and a free past year papers repository covering 27 exams. The entire ecosystem is delivered through the EduSure Student Portal (with 4000+ video lessons) and accessible via mobile apps on Android, iOS, and Windows. Add-on offerings include a merit-based scholarship programme and free counselling services.

Differentiator

Problem solved

Functional benefit

Brands

• EcoTopper: Complete programme for MA Economics entrance exam preparation covering ISI MSQE, CUET PG, IIT JAM, GATE and major entrances
• CUET PG Plus
• Eco Foundation
• MA Foundation

Products and services

• EcoTopper EduSure's flagship comprehensive coaching programme for MA Economics entrances covering ISI MSQE, CUET PG, IIT JAM, GATE Economics, DSE, JNU, IGIDR and other major programmes in a single structured course. Delivered through live-sync sessions and self-paced video lessons.
• CUET PG Plus Expert coaching programme specifically designed for CUET PG Economics and top non-CUET colleges including Ashoka, Jadavpur, MSE, IIFT, and Presidency. Targeted at students prioritising the CUET PG route to MA Economics.
• UGC NET Economics Full Paper 1 + Paper 2 coverage with exam strategy for aspiring Assistant Professors and Junior Research Fellowship (JRF) scholars in Economics.
• Eco Foundation (MA Foundation) Foundation programme that builds strong Economics and Mathematics foundations before entering entrance-level preparation; designed for beginners and students who have an extra year to prepare.
• IIT JAM + GATE Economics Specialised coaching for IIT JAM Economics and GATE Economics covering quantitative economics, statistics and mathematical methods for IIT Kanpur, IIT Madras, IIT Delhi and other IITs.
• Delhi University Semester Courses Expert coaching for Delhi University BA (Hons) Economics semester subjects covering all core subjects from Semester 1 to Semester 4, aligned with the UGCF 2022 curriculum (10 subjects covered).
• Calcutta University Semester Courses Dedicated coaching for Calcutta University BA (Hons) Economics semester subjects from foundational Microeconomics and Statistics in Semester 1 to advanced topics in Semester 4 (8 subjects covered).
• Jadavpur University Semester Courses Expert coaching for Jadavpur University BA Economics semester courses, currently focused on Semester 3 core papers (2 subjects covered).
• MA Economics Mock Test Series Topic-wise and full-length mock tests for ISI, IIT JAM, CUET PG, DSE, JNU, and UGC NET Economics with detailed video solutions, performance analytics, rankings, and updated patterns for 2026–27.
• Past Year Papers Repository Free downloadable solved past year papers for every major MA Economics entrance including ISI MSQE, IIT JAM, CUET PG, DSE, JNU, UGC NET and 20+ other exams (240+ papers across 27 exams).
• Eco Topper Scholarship Programme Merit-based scholarship programme awarding partial fee waivers (15%–43%, top award ₹19,999) through a written test and founders' interview for serious and coachable students.

Quantifiable outcome

• 6x All India Rank 1 produced across ISI MSQE, IIT JAM, GATE Economics, DSE, IGIDR, and JNU
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cracku: Bengaluru-based online test-prep platform focused on MBA entrance exams (CAT, XAT, GMAT) with strong content-marketing and free-resource SEO strategy. Comparable on GTM motion (free past papers, blogs, YouTube) and online-only delivery, though its category is broader quant/aptitude rather than economics specialization.
• 2IIM: Chennai-based specialist online CAT quant/economics prep brand built around a small expert faculty team. Comparable as a founder-led, specialist economics/quant test-prep platform with proprietary video content and a reputation-driven brand — closely mirrors EduSure's positioning, just for CAT rather than MA Economics.
• HitBullsEye: Indian free test-prep portal monetizing through paid courses for CAT, BANK, SSC, and GATE. Comparable on a SEO-led, free-resource-acquisition GTM motion and similar course-fee monetization, though it covers broader exam categories.

Broad incumbents

• Unacademy: India's largest edtech platform offering subscription-based test preparation across CAT, GATE, UPSC, and economics-adjacent categories. Comparable as a digital delivery channel for economics entrance coaching, but operates as a broad multi-category marketplace rather than a specialist.
• PhysicsWallah (PW): Large Indian edtech platform offering affordable test prep across engineering and postgraduate entrances. Comparable as a digital-first coaching brand with mobile-app-led distribution and aggressive pricing, but operates at much larger scale and broader category scope.
• TIME (Triumphant Institute of Management Education): India's largest legacy test-prep chain for CAT, GATE, and banking exams with classroom + online hybrid delivery. Comparable as a results-driven coaching brand in the Indian entrance exam market, though vastly larger, older, and broader in category coverage.
• Career Launcher: Established Indian test-prep and admissions services brand covering CAT, GATE, GRE, GMAT, and study-abroad consulting. Comparable on results-driven marketing and entrance exam preparation, though with much broader category and service portfolio.

Others

• Leverage Edu: India-based college admissions consulting and test-prep platform for domestic and international admissions. Comparable as an economics-adjacent admissions funnel — many of EduSure's MA Economics aspirants also use admissions consultants — though Leverage Edu is consulting-led rather than coaching-led.
• CollegeDekho: Indian college discovery and admissions platform with exam-prep content monetization. Comparable as an ecosystem player in Indian economics higher-education admissions — EduSure's MA aspirants use such platforms to discover target colleges — though it is not a direct coaching competitor.

Regional players

• SuperGrads: India-based CAT/MBA entrance coaching brand with both online and offline delivery. Comparable on a course-fee-based monetization model and results-driven marketing, though the target exam (CAT) differs and it competes in the broader MBA coaching space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=edusure
• LinkedInlinkedin.com/company/edusure-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduSure School