STUDIO E (R&D of ACE EDVENTURE GROUP OF SCHOOLS)

What STUDIO E (R&D of ACE EDVENTURE GROUP OF SCHOOLS) does

Studio E Media Sdn. Bhd. (operating as Studio E, and branded externally as 'EdVenture with Erica') is the R&D and direct-to-consumer product division of ACE EdVenture Group of Schools, a Malaysian private education group founded in 1995. The company develops and distributes educational content products aimed at students aged 10-16 who struggle with focus, procrastination, and academic overwhelm, alongside their parents. Its portfolio includes the Study Style Diagnostic (a free 3-minute quiz used as a lead magnet), Blomics for Brains (a comic-style study blog), ImagiNotes/Forget-Me-Not Notes (visually organized study notes), Petticle Planet (a children's science comic about periodic table elements), the historical ChemCaper chemistry adventure game, and merchandise sold via Redbubble. A paid 3-month study coaching program led personally by CEO Erica Tham is listed as 'Coming Soon'.

The business operates as a digital-first, content-led company. Its core technology is a pedagogical methodology — brain-friendly, unconventional study strategies adapted to individual learning styles — packaged through a freemium funnel (free diagnostic quiz → email newsletter → paid coaching). Distribution spans a self-serve website, TikTok (@edventurewitherica), a comic-style blog, an email/newsletter list, Redbubble for merchandise, and Kickstarter for comic pre-orders, with global reach claimed. No mobile app, API, or AI/ML capabilities are disclosed. Headcount is 5 employees and the company is privately held with no external institutional funding; ownership rests with the Tham family via the parent ACE EdVenture Group.

Name

STUDIO E (R&D of ACE EDVENTURE GROUP OF SCHOOLS)

Legal name

Studio E by ACE EdVenture Group of Schools

Website

https://edventurewitherica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio E is the R&D division of Malaysia's ACE EdVenture Group of Schools, developing and selling study-skills coaching, comic-style educational content, and merchandise targeting students aged 10-16 who struggle with studying and their parents.

Ownership category

akta.pro rank

Product category

Education & Study Skills Coaching

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDANADAD

Writing & Assignment Support (Essays, Reports, Research Skills)

Education/Tutoring & Test Preparation/Homework Help & Study Skills Coaching

SECONDARYEDACAJAK

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

SECONDARYMPAFAAAI

Educational Games & Kids/Families Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Study skills coaching
• Educational content publishing
• Student learning diagnostics
• Children study habits
• Online tutoring services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 3-Month Study Coaching Program: Premium coaching program where Teacher Erica coaches students aged 10-16 to become confident, self-driven learners using unconventional study strategies tailored to their natural learning style.
2. Study Notes Products (ImagiNotes): Study notes for lazy people - visually fun and organized digital or physical products that help students study effectively.
3. Merchandise (Redbubble): Inspired Learning collection including journal stickers, washi tapes, and character stickers to make note-taking playful and engaging.
4. Petticle Planet Science Comics: Science adventure comic books featuring Petticles - upcoming Kickstarter campaign for chemistry education content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Studio E is the R&D arm of ACE EdVenture Group of Schools, developing and selling study-skills products and coaching for students aged 10-16 and their parents. It sells a 3-month study coaching program, a free Study Style Diagnostic quiz, visual study notes (ImagiNotes), a comic-style study blog (Blomics for Brains), a science comic series (Petticle Planet), and themed merchandise, all built around brain-friendly, unconventional study strategies.

Product overview

Studio E is the R&D division of ACE EdVenture Group of Schools, offering a portfolio of educational products focused on making studying enjoyable for students. The core offering combines EdVenture with Erica (a coaching platform with free Study Style Diagnostic quiz) and a 3-month coaching program. Supporting products include Blomics for Brains (comic-style study blog), Study Notes for Lazy People/ImagiNotes (visual study materials), Forget-Me-Not Notes (free study resources), and Petticle Planet (science comic about periodic table elements with free Elemental Heirlooms puzzles). The company previously created ChemCaper, the world's first chemistry adventure game. All products aim to help students aged 10-16 who struggle with traditional study methods.

Differentiator

Problem solved

Functional benefit

Brands

• EdVenture with Erica: Study coaching platform by Teacher Erica offering a 3-month coaching program for students aged 10-16 who struggle with focus, procrastination, and overwhelm.
• ImagiNotes
• Blomics for Brains
• Petticle Planet
• ChemCaper
• Study Style Diagnostic

Products and services

• EdVenture with Erica Coaching Platform Teacher Erica's study coaching platform and main website offering unconventional study strategies for students aged 10-16 who struggle with focus, procrastination, and overwhelm. Includes a free Study Style Diagnostic quiz and a 3-month coaching program.
• 3-Month Study Coaching Program Subscription coaching program in which Teacher Erica coaches students aged 10-16 to become confident, self-driven learners using unconventional study strategies tailored to their natural learning style. Covers overcoming procrastination, building focus, daily consistency, and ownership of learning.
• Study Style Diagnostic Quiz Free 3-minute diagnostic quiz that helps parents understand how their teen actually experiences studying, revealing dominant study patterns, potential blockers, and personalized study approaches.
• Blomics for Brains World's first 'Blomics' (comic-style study blog) that presents complex study topics in bite-sized, easy-to-digest comic panels covering note-taking, time management, and academic challenges.
• ImagiNotes (Study Notes for Lazy People) Fun, visually organized study notes designed to increase understanding and retention while making studying more productive. Uses visual design and creative layouts to help students study less yet improve grades.
• Petticle Planet Science Comic Science comic book series (Vol. 1: The Great Element Adventure) featuring cute creatures called Petticles based on real periodic table elements, designed to make chemistry engaging for children.
• ChemCaper Chemistry Adventure Game World's first chemistry adventure game created by Teacher Erica, part of the EdVenture educational ecosystem.
• Elemental Heirlooms Puzzle Pack Free downloadable set of five mini science puzzles designed to foster critical thinking and problem-solving skills in children through hands-on learning activities.
• Inspired Learning Merchandise (Redbubble) Studio E's 'Inspired Learning' collection including journal stickers, washi tapes, and character stickers sold through Redbubble to make note-taking playful and engaging.

Quantifiable outcome

• Over 25,000 students impacted by Teacher Erica's methods
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ACE EdVenture Group of SchoolscoreStrategic or Co-development PartnerStudio E is the R&D division of ACE EdVenture Group of Schools. The group was founded by Teacher Erica's mother in 1995 and has grown to three international schools and centers in 12 locations. Studio E develops educational products and methodologies that are deployed across the group's schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quizlet: Established study tools platform with flashcards, practice tests, and learning modes. Comparable as a study skills and learning content destination for students, though far broader in scope and scale than Studio E.
• Duolingo: Leading consumer edutainment app with gamified learning loops. Represents the gold standard of PLG educational consumer brands that Studio E's content-led approach aspires to emulate.
• Kahoot!: Game-based learning platform used widely in schools and homes. Comparable to Studio E in making learning engaging through interactive formats, though at much larger scale and broader subject coverage.

Regional players

• Mindvalley: Malaysia-headquartered personal growth and education platform with a strong creator-led brand. Comparable as a Southeast Asia-rooted edutainment brand leveraging founder authority.

Direct peers

• Outschool: Marketplace for live online classes and small-group learning for kids. Comparable in serving parents seeking alternative educational formats outside traditional schooling for children and teens.
• Brainscape: Adaptive flashcard and study optimization platform focused on cognitive efficiency. Shares Studio E's emphasis on smarter study techniques rather than more study time.
• SuperMemo: Pioneer in spaced repetition and memory science for learning. Comparable to Studio E's 'Memory Links' methodology as a science-based approach to retention and study effectiveness.
• Brainly: Peer-to-peer homework help and study skills platform targeting students and parents. Overlaps with Studio E's positioning as a support layer for struggling students tackling academic challenges.

Emerging players

• Tinkertown: Educational content and games for younger learners using narrative-driven formats. Overlaps with Petticle Planet's positioning as a story-led science learning product for children.
• Curiosity Stream: Streaming educational content focused on engaging factual storytelling. Comparable to Petticle Planet's narrative approach to making science compelling for young audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikTokbit.ly/tiktok-edventurewitherica
• LinkedInlinkedin.com/company/studio-e-ace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDIO E (R&D of ACE EDVENTURE GROUP OF SCHOOLS)