Eerstelijns ServicePunt B.V.

What Eerstelijns ServicePunt B.V. does

Eerstelijns ServicePunt B.V. (ESP) is a Dutch private limited company headquartered in Eindhoven that operates as a full-service support organization for first-line (primary care) healthcare practices in the Netherlands. Its core function is to act as a 'remote practice manager' for non-clinical tasks, covering HR, ICT, facilities, finance, quality management, and practice organization for general practitioner (huisartsen) practices, dental practices, pharmacies, physiotherapists, mental health practices, veterinary practices, and dietitians. The company's positioning is the so-called 'ANWB' model — analogous to a Dutch roadside assistance membership — providing 24/7 emergency availability to subscribers alongside unlimited weekday helpdesk access, an annual practice consultation, and bundled training programs such as the Leergang Praktisch PraktijkManagement.

The product portfolio is anchored by the PraktijkManagement Dashboard, a proprietary subscriber portal hosting a knowledge base, templates, checklists, and document management for practice staff. Surrounding the dashboard is a stack of modular add-ons: the Basis Abonnement (€495 per practice per year, excluding BTW) for unlimited advisory access; DeclaratieServicePLUS for healthcare claims/declarations management; Financiële Administratie and Salarisadministratie for full bookkeeping and payroll using AFAS Software as the accounting backbone; ProjectManagement for practice transitions, accreditation, and relocations; the PraktijkDiagnose®™ registered diagnostic tool producing visual benchmark and optimization reports; ZorggroepService for care group benchmarking; Persoon en TeamOndersteuning for team/DISC coaching; and two training sub-brands plus a bi-annual Netwerkdag community event. Remote support is delivered via TeamViewer and phone/email, with on-site annual practice consultations.

Commercially, ESP runs a direct sales, sales-led GTM targeting Dutch first-line practices through its website, contact forms, phone (040-304 15 17), and a customer dashboard portal. Revenue mechanics combine a low-ACV recurring subscription base with higher-value professional services (financial administration, payroll, declarations, project work, consultancy hour tickets). Distribution is single-country domestic; there is no disclosed geographic expansion beyond the Netherlands. No funding rounds, M&A activity, or institutional investors are referenced in the available data, and headcount is not disclosed beyond an active hiring signal in the financial administration department. The company remains an independent, privately held Dutch SMB focused on deepening penetration of its niche through product expansion and multi-vertical coverage rather than scale-driven moves.

Name

Eerstelijns ServicePunt B.V.

Legal name

Eerstelijns ServicePunt B.V.

Website

https://eerstelijnsservicepunt.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eerstelijns ServicePunt B.V. is a Dutch service provider that delivers subscription-based remote practice management support to primary healthcare practices, including GP, dental, pharmacy, and physiotherapy clinics, offering financial administration, payroll, claims, and diagnostic tools across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Services

NAICS

Management Consulting Services (54161), Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro primary industry

Provider Network, Credentialing & Contracting Support (BPAAAFAI)

akta.pro secondary industry

Insurance Claims Intake & FNOL Support (BPAAAFAA)

Keywords

• Primary care management
• Practice management support
• Healthcare administration services
• Medical bookkeeping services
• GP practice consultancy

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Basis Abonnement (Annual Subscription): Annual subscription model providing unlimited access to practice management support, helpdesk services, legal/HR document review, annual practice consultations, dashboard access, templates, and newsletters. Priced at €495 per practice per year (excluding BTW). Additional user seats available for a small monthly fee.
2. Consultancy & Project Services: Hourly ticket system (10 hours) for specific consulting engagements including practice diagnostics, practice transfers, associations, and project management. Services include practice analysis, team scans, and strategic advice on collaboration within the primary care sector.
3. DeclaratieServicePLUS: Billing/declaration service for healthcare practices covering insurance contract management, monthly declarations, and financial overviews. Includes remote workspace setup where the service provider acts as a 'medewerker op afstand' (remote employee).
4. Financial Administration: Full financial administration services using AFAS software, including incoming invoice processing, bookkeeping, payment overviews, and preparation of annual accounts.
5. Salarisadministratie (Payroll Administration): Complete payroll administration with employee self-service app for leave requests, expense claims, and payslip viewing. Includes pro-forma salary calculations for performance discussions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eerstelijns ServicePunt B.V. provides subscription-based remote practice management support to primary healthcare providers in the Netherlands, acting as an outsourced 'remote practice manager' covering non-clinical operational tasks such as HR, ICT, facilities, finance, payroll, declarations, and quality management. The company serves general practitioner (GP) practices, care groups, dental practices, pharmacies, physiotherapists, and other first-line healthcare providers through an annual subscription (Basis Abonnement) and add-on services including financial administration, payroll, claims management, and the proprietary PraktijkDiagnose diagnostic tool.

Product overview

Eerstelijns ServicePunt B.V. operates as a full-service support organization for primary care practices, offering a subscription-based model (ANWB model) centered around the PraktijkManagement Dashboard portal. The core offering includes remote PraktijkManagement services and a Basis Abonnement providing on-demand advisory support. Additional modules include DeclaratieServicePLUS for claims management, Financiële Administratie and Salarisadministratie for financial and payroll services, ZorggroepService for care group benchmarking, ProjectManagement for practice transitions and accreditations, and Persoon en TeamOndersteuning for team analysis. Educational offerings include the Leergang Praktisch PraktijkManagement, Leergang Huisarts als Ondernemer, and bi-annual Praktijkmanagement Netwerkdag events. The PraktijkDiagnose diagnostic tool provides practice optimization reports. All services are designed for non-clinical practice management tasks across HR, ICT, facilities, finance, and quality domains.

Differentiator

Problem solved

Functional benefit

Products and services

• PraktijkManagement (Remote Practice Management) Remote practice management service providing a dedicated team of practice managers who support general practitioners and other first-line healthcare providers on operational, tactical, and strategic levels across all non-clinical tasks including HR, ICT, facilities, finance, and quality.
• Basis Abonnement (Annual Subscription) Annual subscription product priced at €495 per practice per year (excluding BTW), providing unlimited helpdesk access (Mon-Fri 09:00-17:00), a 24/7 emergency line for subscribers, unlimited direct-answerable questions, legal/HR document review, an annual practice consultation visit, access to the PraktijkManagement Dashboard, templates and knowledge base, discounts on partner services, and a quarterly newsletter.
• PraktijkManagement Dashboard Digital subscriber portal providing a knowledge base, templates, checklists, document management, and communication tools for practice staff across HR, ICT, facilities, finance, and quality management domains.
• DeclaratieServicePLUS Outsourced claims/declaration management service handling insurance contract management, registration tariff declarations, S3 modules, and monthly procedures with a dedicated contact person and regular overview reports.
• Financiële Administratie (Financial Administration) Full bookkeeping service for healthcare practices, processing incoming invoices through AFAS software, posting to the correct ledger, and providing biweekly payment overviews and batch payment files for bank integration.
• Salarisadministratie (Payroll Administration) Complete payroll administration service with an employee self-service app for leave requests, expense claims, and payslip viewing; includes pro-forma salary calculations to support performance discussions.
• PraktijkDiagnose®™ Registered trademark diagnostic tool that produces visual reports on the current status of a healthcare practice with conclusions and recommendations for optimization, covering business description, care insurers, population, team composition, practice organization, culture, personnel affairs, production, financial overviews, missed declarations, and declaration optimization; includes benchmark reports for care groups.
• Consultancy & ProjectManagement Project-based consulting engagements for practice transitions, acquisitions, new practice startups, relocations, accreditation, and accreditation pre-audits, including project planning, stakeholder coordination, and subsidy applications; delivered through an hourly ticket (10-hour) consulting block.
• ZorggroepService Support services tailored for primary care groups (zorggroepen) including practice benchmarking and aggregated reporting used for negotiations with health insurers.
• Persoon en TeamOndersteuning Team scans and analyses, personal profile analysis using the DISC model, and team coaching services for healthcare practices.
• Leergang Praktisch PraktijkManagement Training program for current and future practice managers in general practice, teaching practical practice management skills (sub-brand 'Praktisch Praktijk Management').
• Leergang Huisarts als Ondernemer Training program for practice holders covering the entrepreneurship aspects of running a medical practice.

Quantifiable outcome

• Practice management support covering all non-clinical areas including HR, ICT, facilities, finance, and quality - allowing healthcare providers to focus on patient care

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• vog-service.nlminorOthersReferral partner for VOG (Certificate of Conduct) application services. Offered as a service to subscribers for obtaining VOG certificates for themselves or employees.
• st-ap.nlminorOthersReferral partner for AVG (GDPR) support and training services. Offered as a support service for subscribers requiring data protection compliance assistance.
• AFAS SoftwarecoreTechnology or IntegrationTechnology partner providing accounting/ERP software used for financial administration services. The company processes incoming invoices through AFAS software for client bookkeeping.
• TeamViewercoreTechnology or IntegrationRemote support technology partner enabling the company to provide remote assistance to clients. TeamViewer links provided for both Windows and Apple users to access support.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Visma: Visma is a large Nordic/European provider of accounting, payroll and ERP software plus related BPO services for SMBs and practices, including healthcare. ESP offers a narrower Dutch primary-care-focused version of the multi-vertical back-office support stack Visma delivers across the EU, making Visma the most direct comparable for scope and business model.
• PinkRoccade Healthcare: PinkRoccade Healthcare provides IT and practice-management solutions specifically for Dutch primary care providers (GPs, care groups, pharmacies). Its narrow focus on Dutch first-line practice operations makes it the closest direct competitor in target customer and product scope.

Broad incumbents

• Exact: Exact is a leading Dutch-origin accounting and payroll software provider serving SMBs across the Netherlands and Benelux. Overlap with ESP lies in the financial-administration and payroll-administration service layer Exact has built around its software, serving the same small-business profile.
• AFAS Software: AFAS is ESP's core technology partner, providing the ERP/payroll platform used for financial administration services. As a much larger Dutch ERP/payroll incumbent with deep penetration among Dutch healthcare providers, AFAS is well positioned to vertically integrate similar practice-management service offerings, representing both an enabling partner and a competitive incumbent.
• ChipSoft: ChipSoft is a Dutch healthcare-IT vendor whose HiX platform supports hospitals and a growing share of GP and other primary-care practices. Its broader portfolio spans hospital EPR systems, but primary-care practice management is a shared target segment with ESP.
• Yuki: Yuki is a Dutch automated accounting/financial-administration platform (part of the Visma group). It overlaps directly with ESP's Financiële Administratie and salarisadministratie offerings, although delivered through document-driven automation rather than outsourced services, putting it in a partially overlapping cohort.

Regional players

• SD Worx: SD Worx is a major Benelux/European HR and payroll services provider with comparable payroll-administration and HR-outsourcing offerings. It does not focus exclusively on Dutch primary healthcare but competes for the same payroll-administration wallet of Dutch practices and care groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ESP_PPM
• LinkedInlinkedin.com/company/eerstelijns-servicepunt-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eerstelijns ServicePunt B.V.