eFIXX - The Electricians’ Channel

What eFIXX - The Electricians’ Channel does

eFIXX (operating through Synchronous Media Limited, Company No 11898590) is a UK-based multi-platform content and training business serving the electrical trade, founded in 2019 and headquartered in Skipton, North Yorkshire, with approximately 9 employees. The company operates a portfolio of interconnected properties: eFIXX TV (a video platform with 800,000+ YouTube subscribers anchored by a weekly Electrical News Weekly programme), Training Central (a free learning management system offering CPD modules, 1,000+ practice exam questions, and group accounts for employers), the annual 30 Under 30 Awards (running since 2022), Apprentice Hub (curated resources for trainees), College Connections (an in-person college roadshow), and an Innovations showcase plus brand-partner competitions. Editorial leadership is provided by Gary Hayers (Editor, 30+ years in the trade, former college lecturer and YouTube creator), Joe Robinson (Technical Editor, ~25 years’ experience across electrician, project management, design and teaching roles) and Gordon Routledge (author).

Name

eFIXX - The Electricians’ Channel

Legal name

Synchronous Media Limited

Website

https://efixx.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

eFIXX is a UK digital media and training platform, operating under Synchronous Media Limited, that delivers free CPD, video content, awards and competitions to qualified electricians, apprentices and electrical lecturers.

Ownership category

akta.pro rank

Product category

Electrical Trade Media & Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate & Workforce eLearning Modules (EDAGAEAC)

akta.pro secondary industries

Assessment-Integrated eLearning & Practice Modules (EDAGAEAE), eLearning & Microlearning Module Development (EDAGAKAD)

Keywords

• Electrical trade media
• CPD training platform
• Industry news content
• Trade awards program
• Vocational training resources

Headquarters

HQ city

Skipton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing and Sponsored Content: eFIXX generates revenue through affiliate partnerships with tool and product manufacturers. The website features sponsored content, product reviews, and affiliate links (e.g., 'some links may earn eFIXX an affiliate commission'). Brand partners sponsor CPD training modules, competitions, and award programmes in exchange for visibility to the electrical trade audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

eFIXX is a free multimedia platform serving the UK electrical trade, combining a YouTube video channel (eFIXX TV) with a learning management system (Training Central) that delivers CPD training modules, exam preparation resources, and group training accounts for employers. The platform also produces weekly industry news (Electrical News Weekly), runs an annual 30 Under 30 Awards programme, and operates a College Connections roadshow for electrical learners and lecturers.

Product overview

eFIXX is a multi-platform content and education business for electrical professionals, consisting of eFIXX TV (video content and Electrical News Weekly), Training Central (free CPD and exam preparation), the 30 Under 30 Awards (recognition program), Apprentice Hub (learning resources), College Connections (college roadshows), Know How CPD modules, Innovations (product showcases), and Competitions. The platform generates revenue through affiliate marketing and advertising partnerships with electrical industry brands while providing free educational content to electricians, apprentices, and educators.

Differentiator

Problem solved

Functional benefit

Brands

• 30 Under 30 Awards: Annual awards program recognizing outstanding young electrical professionals under the age of 30.
• College Connections
• Electrical News Weekly

Products and services

• eFIXX TV A video content platform delivering electrical industry news, tutorials, product reviews, and educational content for electricians via a YouTube channel and on the eFIXX website.
• Training Central A free online learning management system offering CPD training modules, practice exam questions (over 1,000 questions), certifications, and group CPD accounts for employers with three or more team members to track progress and certificates.
• 30 Under 30 Awards An annual industry awards programme recognising outstanding young electricians under 30 who demonstrate exceptional talent, dedication, and ambition in the electrical industry, with nominations, judging panel, and a winners ceremony.
• Apprentice Hub A learning resource hub for apprentices and trainees providing practice exam questions, free training modules, competitions, teacher resources, apprentice videos, and installation guides.
• College Connections An in-person roadshow programme where Electrical Teaching Specialist Gary Hayers visits further education colleges to deliver enrichment for electrical learners, support for lecturers, and brand partner product displays.
• Know How CPD Modules A free catalogue of continuing professional development training modules covering safe isolation, building regulations, dado trunking, IP and IK ratings, MCBs, RCD types, surge protection, caravan sites, ATEX installations, industrial sockets, and related topics.
• Innovations Showcase A showcase platform featuring practical products, tools and accessories that help electricians save time, improve safety, and create better installations, including products from brand partners and inventions by electricians.
• Electrical News Weekly (ENW) A weekly news show delivering the latest electrical industry news including new products, trade updates, and channel content updates, distributed via YouTube and the eFIXX website.

Quantifiable outcome

• 800,000+ YouTube subscribers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered minor, core and major.

• SPIT (ITW Construction Products)minorGTM or Marketing Partner · 15 June 2026Partner for World Cup Giveaway competition featuring SPIT Pulsa 27E nail gun starter kits and England football tickets. Campaign runs June-July 2026.
• Synchronous Media LimitedcoreOthersSynchronous Media Limited is the parent company of eFIXX, operating from Skipton, North Yorkshire. eFIXX is a brand of Synchronous Media Limited, which owns and operates the eFIXX platform including websites, training platform, and awards programme.
• Test Instrument Solutions (TIS)majorGTM or Marketing PartnerPartner for Safe Isolation CPD training module and competition prizes. TIS provides safe isolation kits as competition prizes for the #Safe4September campaign. Test Instrument Solutions is an electrical testing equipment supplier based in Cleckheaton, BD19 5DQ.
• Marshall TufflexmajorGTM or Marketing PartnerPartner for Dado Trunking Best Practice CPD module. Marshall Tufflex sponsors free training content on eFIXX with their Sterling Curve dado trunking product featured in training materials.
• Lewden PalazzolimajorGTM or Marketing PartnerPartner for multiple CPD modules including MCB Circuit Protection, RCD Types, BS7671 Surge Protection, IP & IK Ratings, BS7671 Caravan Sites, ATEX Installations, and Industrial Sockets. Lewden provides technical content sponsorship.
• EnviroventminorGTM or Marketing PartnerPartner for Building Regulations and Ventilation CPD module. Envirovent sponsors training content on ventilation and extraction requirements under Building Regulations.
• TradeKartmajorStrategic or Co-development PartnerFeatured in eFIXX TV content and articles. TradeKart is a delivery platform for tradespeople partnering with local electrical wholesalers. Alastair McAuley (Founder/CEO) appeared on eFIXX TV to discuss the platform.
• WISKA UKminorGTM or Marketing PartnerPartner for BRACE Yourself competition offering £1,000 worth of WISKA products as grand prize plus 20 BRACE PP Contractor Kits for runners-up. Competition runs June-July 2026.
• LucecomajorGTM or Marketing PartnerMain sponsor and partner for eFIXX 30 Under 30 Awards programme. Luceco is a UK manufacturer of electrical accessories and lighting products.
• Tado°minorGTM or Marketing PartnerReplacement partner for orphaned Nest thermostats. Tado° is offering 50% off Smart Thermostat Starter Kit to EU customers affected by Google ending Nest support.
• Doncaster CablesminorOthersAaron Walstow, Director at Doncaster Cables, serves as a judge for eFIXX 30 Under 30 Awards. Doncaster Cables is the largest British owned cable manufacturer in the UK.
• ECA (Electrical Contractors Association)minorOthersRuth Devine (ECA Skills Committee Chair) and Darren Crannis (ECA Technical Manager) serve as judges for eFIXX 30 Under 30 Awards.
• EAL (Awarding and Leadership Solutions for Industry)minorOthersKevin Sparrow, Senior Industry Manager at EAL, serves as a judge for eFIXX 30 Under 30 Awards.
• ToolstationminorChannel Partner/ Reseller/ DistributorNational electrical wholesaler partnering with TradeKart for rapid delivery services. TradeKart has signed deals with Toolstation to enable 30-minute delivery for tradespeople.
• Yesss ElectricalminorChannel Partner/ Reseller/ DistributorNational electrical wholesaler partnering with TradeKart for rapid delivery services.
• EnkinminorOthersJoshua Hammerton, Founder of Enkin, serves as judge for eFIXX 30 Under 30 Awards. Enkin produces LED dimmer technology.
• GreencableminorOthersEd Nash (Commercial Director) and Josh Elston (Managing Director) of Greencable serve as judges. Greencable offers scrap cable and metal recycling services for tradespeople.
• Crompton ControlsminorOthersDavid Chappell, Managing Director of Crompton Controls, serves as judge. Crompton Controls specialises in electrical control and protection systems.
• LEDVANCEminorOthersNelo Neves, Managing Director of LEDVANCE, serves as judge for eFIXX 30 Under 30 Awards.
• Fáilte SolarminorOthersSteve Donaldson, UK Sales Director at Fáilte Solar, serves as judge for eFIXX 30 Under 30 Awards.
• Docs-StoreminorOthersPaul Elcock, Managing Director of Docs-Store, serves as judge. Docs-Store offers compliance documentation and independent electrotechnical publications.
• SSES LtdminorOthersSean Scanlan, Owner and Director of SSES Ltd, serves as judge. SSES Ltd is a nationwide renewables and electrical company.
• SparkSafeminorOthersMarcus Barritt, Owner of SparkSafe, serves as judge. SparkSafe is an electrical business.
• BEAMAminorOthersNick Hayler, Director of Member Services at BEAMA, serves as judge. BEAMA supports manufacturers in product standards and regulation.
• IET (Institute of Engineering and Technology)minorOthersCraig O'Neill, Senior Engineer at IET, serves as judge for eFIXX 30 Under 30 Awards.
• CPN CudisminorOthersMatt Staniforth (Sales Director) at CPN Cudis serves as judge for eFIXX 30 Under 30 Awards.
• Riverside CollegeminorOthersChristopher Horne, Electrical Lecturer at Riverside College, serves as judge. Chris retired from teaching in June 2025 after 20 years and received a Special Recognition Award from ECN.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• City & Guilds: Major UK vocational awarding body covering electrical, construction and broader trades. Competes for apprentice exam preparation and CPD share, with deeper accreditation but less trade-media presence.
• Megger: Global electrical test equipment manufacturer producing substantial training, tutorial and CPD video content for electricians. Competes for the same training-video attention with deeper product-side resources.
• Fluke: Global test and measurement equipment brand with a dedicated UK training and education programme for electricians. Comparable mix of CPD video content, technical guidance and product-led engagement.
• IET (Institution of Engineering and Technology): UK professional engineering body publishing BS7671 wiring regulations, technical guidance and CPD. Competes for technical editorial attention and is already engaged with eFIXX via the 30 Under 30 judging panel.
• ECA (Electrical Contractors' Association): UK trade association representing electrical contractors with CPD, technical guidance and member services. Competes for the same contractor-employer training budget and is already engaged as a judging partner on the 30 Under 30 awards.
• Electrical Safety First: UK charity promoting electrical safety with public-facing campaigns, technical content and training resources. Comparable in producing trusted UK electrical safety content for similar end audiences.

Direct peers

• NICEIC: UK's leading electrical certification and training body for qualified electricians and contractors. Direct overlap with eFIXX on CPD training, technical content and employer-facing compliance tooling for the same electrician audience.
• Electrical Times: UK trade publication serving the electrical industry with news, technical content and product coverage. Direct competitor for editorial attention and brand-partner advertising budgets within the same audience.
• Voltimum: UK and European electrical industry portal offering news, technical articles, CPD content and brand-partner content to electricians. Closely comparable business model combining trade media, training content and manufacturer sponsorship.
• EAL (Excellence, Achievement & Learning): UK awarding organisation for electrotechnical qualifications, including apprenticeship and CPD pathways. Already named in eFIXX's awards judging panel and operates the same vocational electrical training/assessment space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/efixx
• LinkedInlinkedin.com/company/efixx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFIXX - The Electricians’ Channel