EFN Ekonomikanalen

What EFN Ekonomikanalen does

EFN Ekonomikanalen och Finansmagasinet is a privately held Swedish financial media company founded in 2013 and headquartered at Blasieholmstorg 12 in Stockholm, operating with approximately 68 employees. The company delivers economic and financial news, market analysis, and educational content to the Swedish "economically interested general public" across multiple formats including text articles, video programs (EFN Direkt, Börsfrukost, Börslunch), podcasts (Världsekonomin, Börssurr), and editorial sub-sections spanning science, sustainability, and lifestyle. The underlying platform is a digital media system integrated with Infront for real-time and delayed market data covering Swedish (OMXS30, OMXSPI), Nordic (OMXC25), and US (NDX) indices plus FX rates (USD/SEK, EUR/SEK), with 15-minute-delayed data used as a freemium gating mechanism toward paid subscription.

The company monetizes through two principal revenue streams. The primary stream is digital subscriptions to Finansmagasinet, priced at 19 kr per month with promotional offers, marketed as a weekly premium magazine featuring unique stock analyses, executive interviews, and market-location reporting. The secondary streams are (a) a quarterly print publication called Sikt sold at 139 kr per issue and (b) advertising and sponsorships carried across website, mobile, and newsletter inventory. Distribution is direct-to-consumer within Sweden via the efn.se website, native iOS and Android applications, podcast platforms, and email newsletters; no international markets are served and no API or developer ecosystem is exposed. The company is led by CEO Maria Nordin Wessman with Anders Hägerstrand serving as Editor-in-Chief and publisher. No funding rounds, institutional investors, parent entity, or subsidiaries are disclosed in the source material, and revenue figures are not publicly reported.

Name

EFN Ekonomikanalen

Legal name

EFN Ekonomikanalen och Finansmagasinet

Website

https://efn.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

EFN Ekonomikanalen is a Swedish financial media company founded in 2013 that delivers news, market data, podcasts, and video content to Swedish consumers interested in economics and investing, monetized primarily through a 19 kr/month Finansmagasinet subscription and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Subscriptions: EFN generates revenue primarily through digital subscriptions for Finansmagasinet premium content at 19 kr/month, with promotional offers available. The company also sells individual issues of its quarterly print magazine Sikt at 139 kr/issue.
2. Advertising and Sponsorships: The platform carries advertising and sponsored content throughout its website and digital properties, featuring various financial brands and products in news articles and market coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EFN Ekonomikanalen is a Swedish-language digital financial media channel that publishes daily financial news, expert analysis, podcasts, and video programming about Swedish and Nordic equities, macroeconomics, and personal finance. It supplements its editorial coverage with a real-time market-data section (stock quotes, watchlists, financial calendar) and offers two paid consumer magazine products: the monthly subscription Finansmagasinet and the per-issue Sikt magazine.

Product overview

EFN Ekonomikanalen operates as a comprehensive financial media platform offering multiple content formats and subscription tiers. The core offering includes the EFN Ekonomikanalen news channel providing real-time market data (OMXS30, OMXSPI, NDX, OMXC25), currency rates (USD/SEK, EUR/SEK), and stock market news. The premium subscription tier comprises Finansmagasinet (19 kr/month) featuring unique stock analyses and business leader interviews, alongside the quarterly publication Sikt (139 kr/issue). Video content is delivered through the Play platform featuring programs like EFN Direkt, Börsfrukost, and Börslunch. The podcast portfolio includes Världsekonomin with Katrine Kielos. Mobile access is provided via dedicated iOS and Android applications. Market data is sourced from Infront with 15-minute delays.

Differentiator

Problem solved

Functional benefit

Brands

• Finansmagasinet: A weekly finance magazine featuring unique stock picks, interviews with business leaders, reports from key market locations, lifestyle content, and science coverage.

Products and services

• Finansmagasinet Monthly subscription magazine covering personal finance, investing, and Swedish/Nordic markets, priced at 19 kr per month and targeted at Swedish retail investors.
• Sikt magazine Premium-format print magazine sold per issue at 139 kr covering deeper financial analysis and feature journalism for the Swedish financial reader.
• EFN Financial News & Market Data Website Online news and analysis portal offering daily Swedish-language financial journalism, market commentary, and a real-time stock-data dashboard covering Swedish-listed equities, watchlists, and an economic calendar.
• EFN Podcasts On-demand audio programming covering Swedish and Nordic financial markets and personal finance topics, distributed via the EFN site, mobile apps, and third-party podcast platforms.
• EFN Video Content On-demand and live video programming featuring market commentary, expert interviews, and analysis of Swedish/Nordic equities, distributed via the EFN website and mobile apps.
• EFN Mobile Applications (iOS & Android) Dedicated iOS and Android applications providing mobile access to EFN's news, podcasts, video, and market-data content for Swedish investors on the go.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• InfrontcoreTechnology or IntegrationEFN uses Infront as its primary market data provider, delivering real-time and delayed stock market information including OMXS30, OMXSPI, NDX, OMXC25, USD/SEK, and EUR/SEK exchange rates. Market data is displayed with 15-minute delays for non-subscribers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SvD Näringsliv: Business and economics section of Svenska Dagbladet, one of Sweden's major national dailies. Comparable to EFN as a Swedish financial news destination, but embedded within a broader general-interest publisher.
• Bloomberg: Global financial news, data, and media platform. Comparable to EFN on market-data-driven financial news and video/podcast formats, but operating globally and at vastly greater scale.
• Nordnet (content/media arm): Nordic online broker that publishes substantial investment news, analysis, and educational content. Comparable to EFN as a source of Swedish-language investor content, though embedded within a brokerage platform.

Regional players

• Breakit: Swedish digital business and tech news outlet. Comparable audience and language, with overlap on business/economy coverage, though more skewed toward tech/startups than EFN's market-data focus.

Direct peers

• Affärsvärlden: Long-standing Swedish investment magazine and digital platform covering stock analysis, funds, and macro. Comparable to EFN as a subscription-based Swedish financial media outlet serving retail investors.
• Placera (Avanza): Swedish stock analysis and financial news site operated by Avanza. Comparable to EFN's Börs section as a daily destination for Swedish retail investors seeking market news and analysis.
• Dagens Industri (DI): Sweden's leading daily financial newspaper and digital site. Directly comparable as a Swedish-language financial news and analysis brand targeting investors and business professionals, with both subscription and advertising revenue.
• Privata Affärer: Swedish personal finance magazine focused on consumer investing, savings, and economics. Closely comparable to EFN's Finansmagasinet as a consumer-facing Swedish finance subscription product.
• Realtid: Swedish online financial news publication focused on business, markets, and corporate coverage. Directly comparable to EFN as a Swedish-language digital-first financial news outlet.

Others

• The Economist: International weekly with deep coverage of finance, economics, and markets. Comparable to EFN Finansmagasinet as a high-quality subscription weekly with multi-format delivery and an analytical editorial voice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/efn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFN Ekonomikanalen