EFT International

What EFT International does

EFT International (EFTi) is a UK-registered nonprofit Charitable Incorporated Organisation (CIO #1176538), founded in 1999 and headquartered at 66 Paul Street, London. The organization is dedicated to advancing and upholding standards for the education, training, professional development, and ethical application of Emotional Freedom Techniques (EFT) — a self-help methodology combining gentle fingertip tapping on acupuncture meridian endpoints with cognitive focus. Its core products include a multi-level training and certification program (Level 1 through advanced/accredited tiers), a searchable global directory of accredited practitioners, an EFT research database of 320 studies (1999–2026) categorized by evidence level, an articles library, free introductory resources (tapping chart and manual), and membership tiers for students, practitioners, and trainers.

The organization's business model combines recurring membership subscriptions (e.g., Student membership at £35/year, with practitioner and trainer tiers at undisclosed higher fees) and professional services revenue from training and certification programs delivered through its network of 100+ certified trainers. Distribution is hybrid: end consumers access one-to-one EFT sessions directly via the practitioner directory in-person or online (Zoom, Skype, FaceTime), while aspiring practitioners progress through in-person workshops and certification courses run by accredited trainers across 40+ countries. The community-led model relies on a global network of 1,337+ practitioners, 459 advanced practitioners, 108 mentors, 100 trainers, and 25 trainers of trainers for both service delivery and grassroots growth.

The operating footprint spans 40+ countries across Europe, North America, Asia-Pacific, the Middle East, Africa, and Latin America, supported by 15+ language-localized website sections. Marketing is conducted primarily through content marketing, the practitioner directory, email newsletters, and organic social. Revenue is not publicly disclosed, and as a CIO the organization has no shareholders or external investors; it operates under a Board of Trustees (chaired by Craig Weiner since 2022, with Sejual Shah as Co-Chair) and is funded through membership fees, training revenues, and likely donations.

Name

EFT International

Legal name

EFT International

Website

https://eftinternational.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

EFT International (EFTi) is a UK-registered nonprofit (CIO #1176538) founded in 1999 that sets and upholds professional standards for Emotional Freedom Techniques (EFT/tapping). It delivers multi-level certification, a 1,300+ practitioner global directory, a 320-study research database, and membership tiers across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees at various levels including Student membership at £35 per year. Provides access to resources, directory listings, and professional development.
2. Training and Certification Programs: Revenue from delivering Level 1, Level 2, and Level 3 training courses, introductory workshops, and certification programs through the network of certified trainers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

EFT International is a UK-registered nonprofit that advances and upholds professional standards for Emotional Freedom Techniques (EFT, or "Tapping"). It sells accredited multi-level training and certification programs (Levels 1, 2, and advanced levels), annual membership subscriptions (Student, Practitioner, Trainer tiers), introductory workshops, group tapping sessions, and structured mentoring and assessment services. It also operates an online directory that connects end clients with 1,337+ accredited practitioners worldwide for one-to-one EFT sessions.

Product overview

EFT International is a global nonprofit organization advancing standards for Emotional Freedom Techniques (EFT Tapping). The organization offers a unified portfolio of products and services centered on EFT education, professional certification, and practitioner support. Core offerings include a multi-level training and certification program (Level 1 through advanced/accredited levels), a searchable directory of accredited practitioners, an EFT research database with 320+ published studies, an articles library, and free introductory resources (tapping chart and manual). The organization also provides membership tiers for students, practitioners, and trainers, along with mentoring and assessment services for professional accreditation. The product ecosystem is designed to support individuals from initial discovery of EFT through to professional practice and ongoing development.

Differentiator

Problem solved

Functional benefit

Products and services

• EFT Training and Certification Program Structured multi-level EFT training (Level 1, Level 2, combined Level 1 & 2, and advanced levels) delivered by certified trainers worldwide; leads to accredited certification and serves individuals pursuing professional EFT practice.
• EFT Student Membership Annual student membership for individuals enrolled in EFT International training courses; priced at £35/year (non-refundable, processed via PayPal), grants access to resources, the research database, and the EFTi community.
• EFTi Introductory Workshops Entry-level in-person workshops for individuals new to EFT, teaching basic tapping techniques for personal use; delivered by accredited trainers in various geographic regions.
• EFT Tapping Groups Group EFT sessions led by accredited practitioners or trainers, allowing participants to experience tapping in a shared setting; offered across geographic regions.
• Mentoring and Assessment Services Structured mentoring and assessment services for practitioners pursuing accreditation, comprising 50 hours of mentored practice, case study submission, and final assessment; supports progression to certified practitioner status.
• EFT Practitioner Directory Searchable online directory listing 1,337+ accredited EFT practitioners and 100+ trainers across 40+ countries; allows individuals to find and contact practitioners directly for in-person or online (phone/video) one-to-one EFT sessions.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Guild of Hypnotists: Long-standing US-based professional guild certifying complementary therapy practitioners; comparable as a nonprofit standards body serving individual practitioners in an alternative therapy category.
• International Centre for Reiki Training: Alternative energy-healing training and certification organization with multi-level practitioner accreditation; closely comparable structure of practitioner/masters certification pathways.
• Association for Comprehensive Energy Psychology (ACEP): Professional membership organization for energy psychology practitioners, including EFT; directly comparable in mission (standards, training, research) and nonprofit model.
• Healing Touch International: Nonprofit energy-healing training and credentialing organization with practitioner and instructor levels; comparable governance, training structure, and practitioner-network business model.
• EFT Universe: Founded by Dawson Church, an EFT-focused training, certification, and research organization with overlapping practitioner training and evidence library; direct competitor for EFT accreditation.
• The Tapping Solution Foundation: Nonprofit arm of The Tapping Solution focused on accessibility and training; comparable nonprofit mission in the same EFT modality.

Regional players

• National Council for Hypnotherapy: UK-based professional body for hypnotherapy practitioners; comparable as a UK nonprofit accreditation body in an adjacent complementary therapy category.
• Complementary Medical Association: UK register and professional body for complementary therapists; comparable as a UK-based nonprofit practitioner accreditation organization with directory and training standards.

Broad incumbents

• The Tapping Solution: Commercial tapping-focused company (Nick Ortner) offering apps, events, and training; comparable domain but operating as a commercial enterprise rather than a nonprofit standards body.
• International Coaching Federation (ICF): Large, established professional certification body for coaches; comparable as a credentialing organization with multi-tier membership and CPD requirements, though operating at far greater scale and in an adjacent (not identical) modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EFTInternational
• LinkedInlinkedin.com/company/eft-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFT International