What The Tapping Solution, LLC does

The Tapping Solution, LLC is a privately held wellness company founded in 2008 by siblings Nick, Jessica, and Alex Ortner and domiciled in Connecticut, USA. The company commercializes Emotional Freedom Techniques (EFT) Tapping, a self-administered mind-body practice that combines acupressure meridian points with focused psychological attention and is positioned as an evidence-based stress and anxiety intervention supported by 300+ published studies. Its core technology is a mobile and web application (iOS, Android, and web) delivering 1,000+ audio-guided Tapping sessions across categories including anxiety, sleep, pain, weight, trauma, depression, and relationships; the app has been downloaded over 20 million times across 190+ countries and logged 32 million+ completed sessions. The platform is reinforced by an annual free Tapping World Summit reaching 2.5M+ people, a library of New York Times bestselling books, a children's line, structured multi-week digital programs, physical products (DVDs, planner), a podcast, a documentary film, and The Tapping Solution Foundation nonprofit.

The company operates a freemium consumer model. The app is free to download with foundational sessions; a premium subscription unlocks the full 1,000+ session library, exclusive meditations, offline access, and an ad-free experience on a monthly billing cadence. Adjacent revenue streams include one-time purchases of digital programs (e.g., 7-Week Weight Loss, Pain Relief, Financial Success, EFT Practitioner Accelerator), NYT bestselling books sold via direct storefront and Amazon, the Tapping Insiders Club subscription, and physical product sales. Distribution is primarily self-serve/digital through the App Store, Google Play, the company's own e-commerce site, and resellers, with content marketing, social media (Facebook 433K, Instagram 145K), PR in outlets such as CNN, TODAY, and Psychology Today, and the annual Summit functioning as top-of-funnel acquisition. Endorsements from Tony Robbins (a minority partner in the app), Iyanla Vanzant, Jason Segel, and clinicians such as Dr. Melanie A. Gold (Columbia University Irving Medical Center) and Dr. Mark Hyman provide credibility. The company reports 1-10 employees, is entirely founder-owned with no disclosed institutional funding, and operates a remote-first team described as rapidly growing.

Name

The Tapping Solution, LLC

Legal name

The Tapping Solution, LLC

Website

https://thetappingsolution.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tapping Solution is a founder-owned wellness company that delivers EFT Tapping through a mobile app with 1,000+ guided audio sessions, serving individual consumers in 190+ countries seeking stress, anxiety, sleep, pain, and weight relief.

Ownership category

akta.pro rank

Product category

Consumer Mental Wellness Apps

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• EFT tapping app
• Guided meditation sessions
• Emotional wellness programs
• Stress relief mobile app
• Mind-body techniques

Headquarters

HQ city

Sandy Hook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Others

Revenue model

1. Premium App Membership: Subscription-based premium membership offering full access to 1,000+ guided Tapping sessions, exclusive meditations, bonus content, offline access, and ad-free experience. App is free to download with core sessions; premium unlocks full library.
2. Digital Programs: Structured multi-week programs (e.g., 7-Week Weight Loss and Body Confidence Program, Pain Relief Program, EFT Practitioner Business Accelerator). One-time purchases with 60-day money-back guarantee.
3. Books and Publications: NYT bestselling books including The Tapping Solution, The Tapping Solution for Weight Loss & Body Confidence (by Jessica Ortner), Rewired (co-authored by Nick, Jessica, and Alex Ortner), Gorilla Thumps and Bear Hugs (children's book), and others.
4. Physical Products: Physical products including books, DVDs, combo packages, and The Tapping Solution Planner. Covered by 90-day money-back guarantee.
5. Tapping Insiders Club: Subscription membership with 30-day money-back guarantee. Provides ongoing access to content and community.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Tapping Solution's core offering is a mobile and web application providing 1,000+ guided Emotional Freedom Techniques (EFT) "Tapping" sessions for stress, anxiety, sleep, pain, weight, trauma, and other wellness concerns. The app is free to download with a foundational tier and converts users to a premium monthly membership unlocking the full library, exclusive meditations, offline access, and ad-free experience. Supporting the app are NYT bestselling books, structured multi-week digital programs, an annual Tapping World Summit event, and a physical products line including planners and DVDs.

Product overview

The Tapping Solution is an evidence-based emotional wellness platform centered on EFT (Emotional Freedom Techniques) Tapping, backed by 300+ published studies. The core product is The Tapping Solution mobile app (iOS, Android, and web), which delivers 1,000+ guided Tapping sessions for anxiety, stress, sleep, pain, weight, trauma, relationships, and more. The app offers a free tier with foundational sessions and a premium membership unlocking the full library with offline access and ad-free experience. The portfolio includes a publishing line of books (The Tapping Solution, Weight Loss & Body Confidence, Pain Relief, Manifesting Your Greatest Self, Rewired, and children's titles), structured digital programs (7-Week Weight Loss, Financial Success), the annual Tapping World Summit, The Tapping Solution Foundation nonprofit, and physical products including a planner. The platform is built around the founders' mission to make evidence-based emotional relief accessible globally.

Differentiator

Problem solved

Functional benefit

Products and services

• The Tapping Solution App A mobile and web application providing 1,000+ guided Emotional Freedom Techniques (EFT) Tapping sessions for stress, anxiety, sleep, pain, weight, trauma, relationships, and other wellness topics. Free to download with optional premium membership unlocking the full session library.
• Premium Membership (Tapping Solution App) A subscription upgrade offering full access to the app's 1,000+ guided Tapping sessions, exclusive meditations, expert content, weekly new session releases, offline download access, and an ad-free experience.
• The Tapping Solution (book) Nick Ortner's bestselling book introducing EFT Tapping as a stress-relief and emotional healing method, combining ancient acupressure with modern psychology.
• The Tapping Solution for Pain Relief (book) A book focused on using EFT Tapping to manage and eliminate chronic pain, addressing pain conditions through stress reduction and emotional healing techniques.
• The Tapping Solution for Weight Loss & Body Confidence (book) Jessica Ortner's New York Times bestselling book on using EFT Tapping to address emotional eating patterns, release body-image issues, and support sustainable weight management. Published by Hay House.
• The Tapping Solution to Create Lasting Change (book) A guide to breaking through patterns that keep individuals stuck and creating meaningful, lasting transformation through the Tapping methodology.
• Manifesting Your Greatest Self (book) Nick Ortner's 21-day guided journey designed to help readers break through limiting beliefs using EFT Tapping techniques.
• Rewired (book) A science-backed guide co-authored by Nick, Jessica, and Alex Ortner on rewiring stress, emotion, and habit at the source using EFT Tapping, with a foreword by Tony Robbins.
• Gorilla Thumps and Bear Hugs (children's book) Alex Ortner's illustrated children's book introducing kids to EFT Tapping through a fun, approachable story featuring gorilla and bear characters.
• 7-Week Weight Loss and Body Confidence Program A structured 7-week program guiding users through the emotional layers behind weight struggles, addressing body image, self-compassion, and the root causes of emotional eating using Tapping.
• Financial Success Program A program focused on using Tapping to address money blocks, financial stress, and the emotional patterns underlying abundance and wealth issues, featuring the 'Wealth and Abundance' session collection.
• Tapping World Summit An annual free online event created by Alex Ortner that has reached over 2.5 million people worldwide, featuring expert speakers and sessions on EFT Tapping for various wellness topics.
• The Tapping Solution Foundation A charitable foundation operated by the Ortner siblings that brings EFT Tapping to schools, disaster-relief zones, and underserved communities, including Newtown, Connecticut after Sandy Hook.
• The Tapping Solution Planner A physical planning and journaling product created by Alex Ortner designed to support users in incorporating Tapping and wellness practices into their daily routines.
• Tapping Insiders Club A membership program offering ongoing access to Tapping content and community, subject to a 30-day money-back guarantee.
• EFT Practitioner Business Accelerator Program & Listings A program and directory for individuals seeking to build a professional EFT Tapping practice, including business training and practitioner listings, with a 60-day money-back guarantee.

Quantifiable outcome

• 43% cortisol reduction after one hour of Tapping (compared to 19% for psychoeducation)
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Project LightcoreStrategic or Co-development PartnerThrough The Tapping Solution Foundation, the company supports Project Light, which aids genocide survivors in Rwanda with emotional healing tools.
• Veterans Stress ProjectcoreStrategic or Co-development PartnerThe Tapping Solution Foundation supports the Veterans Stress Project, providing Tapping resources for veterans dealing with PTSD and trauma.
• Tapping for NewtowncoreStrategic or Co-development PartnerCommunity support initiative by the Ortner siblings (from Newtown, CT) providing Tapping resources to their hometown community following the Sandy Hook tragedy.
• Dr. Mark HymanminorGTM or Marketing PartnerTrusted by Dr. Mark Hyman as a wellness expert endorsing evidence-based emotional health through Tapping.
• Dr. Wayne DyerminorGTM or Marketing PartnerTrusted by the late Dr. Wayne Dyer as a leading wellness expert endorsing Tapping and The Tapping Solution.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Aura: Aura is a personalized mental wellness app offering guided meditations, life coaching, and therapy. Comparable as a subscription-based wellness app targeting stress, anxiety, and sleep — competing directly for the same consumer mindshare as The Tapping Solution.
• Calm: Calm is a leading meditation, sleep, and mental wellness app with guided audio content. Directly comparable to The Tapping Solution as a subscription-based wellness app serving stressed and anxious consumers, though broader in modality (sleep stories, music, masterclasses) and significantly better-capitalized.
• Headspace: Headspace is a leading meditation and mental health app with a freemium subscription model and B2B channel (employers, health plans). Closely comparable business model and target customer to The Tapping Solution, with deeper content breadth, clinical credibility, and stronger enterprise presence.
• Insight Timer: Insight Timer is the largest free meditation app with a library of guided sessions, music, and talks, and a premium tier. Comparable as a community-driven meditation/wellness app with similar freemium mechanics and global user base, though broader in modality beyond tapping/EFT.
• Ten Percent Happier: Ten Percent Happier is a meditation and mindfulness app with a skeptic-friendly brand and premium content featuring notable teachers. Comparable in tone, audience, and subscription mechanics to The Tapping Solution, with overlap in the science-vs-spirituality positioning.
• Happify: Happify is a science-based emotional wellbeing app using activities and games grounded in positive psychology. Comparable as an evidence-driven mental wellness subscription app serving stressed consumers, with a similar science-backed positioning strategy.
• Breethe: Breethe is a meditation, mindfulness, and sleep app with personalized content recommendations. Comparable as a D2C subscription wellness app targeting stress, anxiety, and sleep — overlapping in value proposition with The Tapping Solution.

Emerging players

• EFT Universe: EFT Universe is a practitioner-led educational platform offering EFT training, tapping charts, and a directory of practitioners. Comparable as a direct EFT/Tapping-focused platform, but positioned more as a professional training resource than a consumer wellness app, making it an adjacent rather than head-to-head competitor.

Broad incumbents

• Talkspace: Talkspace is an online therapy and mental health platform with B2B and consumer channels. Comparable in the broader behavioral health subscription space but a clinical offering rather than a self-guided audio app like The Tapping Solution.
• BetterHelp: BetterHelp is the largest online therapy platform connecting consumers to licensed therapists. Comparable in the broader mental wellness subscription category but operates at a fundamentally different price point and clinical layer than The Tapping Solution's self-guided content model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheTappingSolution
• Facebookfacebook.com/tappingsolution
• Instagraminstagram.com/thetappingsolution
• TikToktiktok.com/@tappingsolution
• Pinterestpinterest.com/tappingsolution
• Xx.com/nickortner
• LinkedInlinkedin.com/company/the-tapping-solution

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tapping Solution, LLC