ELEKTROMETAL
Elektrometal is a family-owned Croatian building materials distributor operating two physical retail and wholesale centers in Poreč and Labinci, Istria, serving retail consumers, trade professionals, and woodworking businesses with over 25,000 construction SKUs and 150,000+ wood product articles from leading European brands.
- Company typePrivate
- Founded1991
- HeadquartersPoreč (Vranići), Croatia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ELEKTROMETAL does
Elektrometal d.o.o. is a privately held, family-owned Croatian building materials distributor founded in 1991 by Petar Deković and continuously owned by the Deković family. The company operates two physical retail/wholesale centers in the Istria region: the Građevevinski centar Vraniæi in Poreč (the primary construction materials hub, opened 1997) and the Drvni centar Labinci in Labinci/Kaštelir (a specialized wood products center opened in 2007). Collectively, the two centers offer over 25,000 construction material SKUs and 150,000+ wood product articles sourced from approximately 50 suppliers, predominantly European manufacturers including Wienerberger, Sika, Knauf, Schiedel, VELUX, Rockwool, Fassa Bortolo, Baumit, Makita, Holcim, and Xella. Elektrometal holds authorized KAINDL representation rights for the Istrian County, providing regional exclusivity on laminate and wood panel distribution.
The company serves three primary customer segments: retail consumers (homeowners and DIY) undertaking construction, renovation, and home improvement projects; trade professionals (builders and contractors) requiring bulk professional-grade materials; and woodworking businesses and craftsmen sourcing flooring, panels, doors, and furniture hardware through the Drvni centar. Its go-to-market is sales-led, operating through in-person wholesale and retail transactions at the two physical storefronts, supplemented by a website functioning as a digital catalog and promotional channel. Free delivery to the customer's doorstep is offered as a service differentiator.
Elektrometal's revenue model is straightforward transactional one-time-sale wholesale and retail distribution of construction materials, wood products, tools, paints, coatings, and landscaping products. No pricing is publicly disclosed; customers are directed to contact the company by phone or email for quotes. The business operates with approximately 6 employees and is described as the leading company in its sector in the Poreština area and the wider Istrian region. There is no proprietary technology platform, no software product, no digital tools beyond the catalog-style website, and no disclosed AI/ML capabilities.
ELEKTROMETAL firmographics
Firmographics- Name
- ELEKTROMETAL
- Legal name
- Elektrometal d.o.o.
- Website
- https://elektrometal-porec.hr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elektrometal is a family-owned Croatian building materials distributor operating two physical retail and wholesale centers in Poreč and Labinci, Istria, serving retail consumers, trade professionals, and woodworking businesses with over 25,000 construction SKUs and 150,000+ wood product articles from leading European brands.
- Ownership category
- akta.pro rank
ELEKTROMETAL industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Furniture Merchant Wholesalers (42321), Metal Service Centers and Other Metal Merchant Wholesalers (423510), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where ELEKTROMETAL is headquartered
LocationHeadquarters
- HQ city
- Poreč (Vranići)
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
ELEKTROMETAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail and Wholesale of Construction Materials: Revenue is generated through the sale of construction materials, wood products, tools, paints, coatings, and landscaping products at both the Građevinski centar Vranići and the Drvni centar Labinci. The company operates on a wholesale and retail basis, serving both end consumers (homeowners, DIY) and trade professionals (builders, contractors).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
ELEKTROMETAL product offering
Product offeringCore offering
ELEKTROMETAL d.o.o. is a Croatian retailer and wholesaler of construction and wood products, operating two physical centers in the Poreč/Istria region: the Građevinski centar Vranići (25,000+ construction material articles) and the Drvni centar Labinci (150,000+ wood product articles). The company distributes certified goods from around 50 leading European manufacturers (Wienerberger, Sika, Knauf, Semmelrock, Schiedel, KAINDL, VELUX, Rockwool, Fassa Bortolo, Baumit, Makita, Xella, Holcim, Tognana, Blum, Steinbach) to retail consumers, trade professionals, and woodworking businesses, complemented by a free home delivery service within Istria.
Product overview
ELEKTROMETAL is a building materials retail company operating two centers in Poreč, Croatia: the Građevinski centar Vranići (construction center) and Drvni centar Labinci (wood center). The offering is a traditional retail model with over 25,000 construction material products across multiple categories: construction materials (brick, concrete, thermal insulation, reinforcement, drainage), paints and coatings, tools (Makita, Unior, Wolfcraft), landscaping materials (pavers, plates), Knauf drywall systems, waterproofing products, tile adhesives and grouts, plasters, cement and lime, chimney systems (Schiedel), Ytong aerated concrete, roofing materials, facade insulation systems, and specialty items. The Drvni centar offers wood-based products including Kaindl particleboard, laminate flooring, doors, and furniture hardware (Blum). The company serves both wholesale and retail customers across Istria with delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Materials (Građevinski materijal) Comprehensive construction materials line stocked at the Građevinski centar Vranići in Poreč, comprising more than 25,000 articles for trade professionals, construction companies, and DIY homeowners across Istria.
- Paints and Coatings (Boje i premazi) Branded paints, plasters, and coatings line sold at the Građevinski centar Vranići, including products from manufacturers such as Fassa Bortolo and Baumit, along with in-store tinting for custom colors, for trade painters and DIY consumers.
- Tools (Alati) Professional and DIY tools line carried at the Građevinski centar Vranići, including power tools and accessories from manufacturers such as Makita, Vargon, and Steinbach, for tradespeople and homeowner DIY use.
- Landscaping Materials (Uređenje okoliša) Landscaping and outdoor finishing materials line sold at the Građevinski centar Vranići, including paving and edging products (e.g., Semmelrock), for homeowners, landscapers, and construction finishers in Istria.
- Wood Products and Flooring (Drvni centar Labinci) Wood products, flooring, and wood-based materials line operated from the dedicated Drvni centar Labinci location in Istria, stocking more than 150,000 articles for woodworking businesses, carpenters, and retail customers.
- Specialty Items: Work Wear, Polycarbonate, Firewood, Roof Windows, and Pool Hygiene Miscellaneous specialty items group including work wear (radna odjeća), polycarbonate sheets (polikarbonat), firewood (ogrjev), VELUX roof windows, and pool hygiene products, retailed from the Građevinski centar Vranići to trade and retail customers.
Companies that use ELEKTROMETAL
Customer profileSegments3 records
Ideal customer profiles2 records
ELEKTROMETAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELEKTROMETAL partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- WienerbergercoreWienerberger is a leading European brick and building materials manufacturer. Elektrometal distributes Wienerberger products including Porotherm bricks and Semmelrock paving/landscaping products.
- SikacoreSika is a specialty chemicals company for construction. Elektrometal distributes Sika's range of adhesives, sealants, waterproofing, and tile installation products.
- KnaufcoreKnauf is a leading manufacturer of building materials including drywall systems, insulation, and mortars. Elektrometal distributes Knauf's full range of construction products.
- SchiedelcoreSchiedel is a manufacturer of chimney and ventilation systems. Elektrometal distributes the full Schiedel chimney range including UNI Plus, Advance, Quadro, and INOX ICS systems.
- Semmelrock (Wienerberger Group)coreSemmelrock produces concrete paving and landscaping products. Elektrometal distributes the full Semmelrock range including paving stones, slabs, Bradstone, and additional landscape products.
- KAINDLcoreKAINDL is an Austrian manufacturer of flooring (laminate) and wood-based panels. Elektrometal is the authorized representative for the Istrian County, offering the full KAINDL range of laminates, particleboard, and wood panels.
- VELUXmajorVELUX is a global manufacturer of roof windows and skylights. Elektrometal distributes VELUX roof windows and participates in promotional campaigns (e.g., insulation set included with window purchase).
- RockwoolmajorRockwool is a manufacturer of stone wool insulation. Elektrometal distributes Rockwool's Multirock and Frontrock product lines for thermal and acoustic insulation.
- Fassa BortolomajorFassa Bortolo is an Italian manufacturer of mortars, plasters, and construction chemicals dating to 1710. Elektrometal distributes Fassa Bortolo plasters, grouts, adhesives, and facade systems.
- BaumitmajorBaumit is an Austrian building materials brand known for facade systems, mortars, and tile adhesives. Elektrometal distributes Baumit's facade systems, plasters, tile adhesives, and grouting products.
- MakitamajorMakita is a leading manufacturer of power tools. Elektrometal distributes Makita tools and features promotional campaigns on Makita products.
- VargonmajorVargon is a Croatian manufacturer of PVC and PPR piping systems for plumbing and drainage. Elektrometal distributes Vargon's complete range of PVC and PPR pipes and fittings.
- Xella (Ytong, Multipor, Silka)majorXella produces Ytong aerated concrete blocks, Multipor mineral insulation boards, and Silka silicate blocks. Elektrometal distributes the complete Xella product range for walls, insulation, and construction.
- HolcimmajorHolcim (formerly LafargeHolcim) is a global cement and building materials company. Elektrometal distributes Holcim Expert cement and white cement products.
- TognanaminorTognana is an Italian manufacturer of clay roof tiles. Elektrometal distributes the Mediteran Tognana roof tile range.
- BlumminorBlum is an Austrian manufacturer of furniture hardware (hinges, drawer systems, lift mechanisms). Available through the Drvni centar Labinci for furniture makers and cabinetmakers.
- SteinbachminorSteinbach Group manufactures pool/hydrotherapy equipment. Elektrometal distributes Steinbach pool hygiene products for residential pools.
- RofixminorRofix is a manufacturer of facade systems, tile adhesives, and insulation products. Elektrometal distributes Rofix Polystar and Polylight facade adhesives.
- SamoborkaminorSamoborka is a Croatian manufacturer of concrete paving products. Elektrometal distributes Samoborka paving stones and concrete products.
- BelinkaminorBelinka is a Slovenian manufacturer of wood protection coatings and stains. Elektrometal distributes Belinka's wood protection product range including Belles, Belocid Plus, and oil treatments.
- HG HeliosminorHG Helios is a Slovenian manufacturer of paints and facade systems. Elektrometal distributes HG Helios Chromotherm facade adhesive and insulation products.
- HempelminorHempel is a global coatings manufacturer for industrial and marine applications. Elektrometal distributes Hempel's range of wood and metal protective coatings including Hempalin Enamel and Hempalux.
- JUBminorJUB is a Slovenian manufacturer of paints and coatings for walls. Elektrometal distributes JUPOL wall paints and specialty interior coatings.
- GuttaglissminorGuttagliss produces polycarbonate sheets and plastic building materials. Elektrometal distributes Guttagliss polycarbonate panels.
- ACOminorACO is a manufacturer of drainage and stormwater management systems. Elektrometal distributes ACO drainage channel systems.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
ELEKTROMETAL competitors and assessment
Company assessmentBroad incumbents
- OBI: European DIY and home improvement chain with Croatian operations. Comparable on the tools, construction materials, and garden categories, competing for the same homeowner and small-contractor segments as Elektrometal.
- Bauhaus: European DIY and building materials hypermarket chain with Croatian operations. Offers a broader assortment than Elektrometal but at lower service intensity, representing both competition and a reference point for scale in the same product categories.
- Hornbach: Pan-European building materials and DIY big-box retailer with Croatian stores. Comparable on construction materials, tools, and garden/landscaping categories; larger scale and pricing power make it a key competitor for trade customers.
Others
- Wienerberger: Leading European brick and building materials manufacturer whose products Elektrometal distributes. Included as a key supplier whose strategic relationship defines Elektrometal's assortment in bricks, blocks, and landscaping.
- Samoborka: Croatian manufacturer of concrete products, paving stones, and aggregates that is also a supplier to Elektrometal. Included as an adjacent ecosystem participant reflecting the company's domestic supplier network.
Direct peers
- Pevec: Croatian building materials and home improvement retail chain offering construction materials, tools, and DIY products across multiple locations. Direct peer to Elektrometal in the building materials retail category with overlapping customer base of homeowners and small contractors in Croatia.
Regional players
- Mr. Bricolage: Franchise-based DIY chain with presence across Central and Southeast Europe. Comparable assortment and customer base to Elektrometal in the home improvement and small-scale construction category.
- XXXL Lesnina: Slovenia/Croatia-focused home and furniture retailer operating in the same Adriatic region. Comparable on the wood products and interior finishing categories that overlap with Elektrometal's Drvni centar Labinci.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ELEKTROMETAL social profiles
Digital presenceELEKTROMETAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELEKTROMETAL leadership team
Management profileNumber of profiles
Profiles1 record
ELEKTROMETAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELEKTROMETAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELEKTROMETAL
What does ELEKTROMETAL do?
ELEKTROMETAL d.o.o. is a Croatian retailer and wholesaler of construction and wood products, operating two physical centers in the Poreč/Istria region: the Građevinski centar Vranići (25,000+ construction material articles) and the Drvni centar Labinci (150,000+ wood product articles). The company distributes certified goods from around 50 leading European manufacturers (Wienerberger, Sika, Knauf, Semmelrock, Schiedel, KAINDL, VELUX, Rockwool, Fassa Bortolo, Baumit, Makita, Xella, Holcim, Tognana, Blum, Steinbach) to retail consumers, trade professionals, and woodworking businesses, complemented by a free home delivery service within Istria.
Is ELEKTROMETAL a public or private company?
ELEKTROMETAL is a private company. It is classified as family owned and is currently operating.
When was ELEKTROMETAL founded?
ELEKTROMETAL was founded in 1991. It employs 1 to 10 people.
Where is ELEKTROMETAL based?
ELEKTROMETAL is headquartered in Poreč (Vranići), Croatia, in the Europe region.
How does ELEKTROMETAL make money?
One revenue line is on record: retail and Wholesale of Construction Materials.
Who are ELEKTROMETAL's main competitors?
Broad incumbents on record are OBI, Bauhaus and Hornbach. Others are Wienerberger and Samoborka. Pevec is listed as a direct peer. Regional players are Mr. Bricolage and XXXL Lesnina.
Does ELEKTROMETAL have an API?
No public API is recorded for ELEKTROMETAL.
What industry is ELEKTROMETAL in?
ELEKTROMETAL's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its NAICS code is 42321 and its SIC code is 5030.