Eirmersive
Eirmersive is a non-profit representative body for Ireland's immersive technology (XR, VR/AR/MR) sector, providing membership services, policy advocacy, and funded programmes like PRISM to support XR companies and manufacturing SMEs across the island of Ireland.
- Company typePrivate
- Founded-
- HeadquartersTullyallen
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eirmersive does
Eirmersive CLG is a non-profit representative body and membership organisation for Ireland's immersive technology (XR — VR/AR/MR) sector, founded in 2019 and registered as a Company Limited by Guarantee in Ireland. Headquartered in Tullyallen, County Louth, with a core team of roughly seven staff, it acts as the official industry voice for VR/AR/MR companies, creative technology studios, and immersive content creators across the island of Ireland, providing policy advocacy, networking, and structured innovation programmes that bridge industry, academia, and government.
The organisation's core offerings are programmes and community services rather than software products. PRISM (PRogramme Innovating Spatial technologies in Manufacturing) is a funded innovation support programme that helps manufacturing SMEs adopt digital twins, XR, and AI; Immersive Futures is a hands-on workshop series covering AI, VR, AR, mixed reality, and virtual production tools such as Animotive, Lureo, Volograms, and DeepMotion; Beyond Realities is a free eight-day virtual production training programme delivered at IADT's Immersive Studio in partnership with Orijinn and the TU RISE Elevate Programme; and the Case Study Corner is a long-running podcast/content series profiling member projects. Supporting services include a Member Directory, Speaker Directory, community newsletter, and active participation in international events such as SXSW, Cannes Immersive Market, and Immersive Tech Week Rotterdam.
Eirmersive's revenue model is a hybrid of recurring membership subscriptions and time-bound programme grants from public funders — Creative Ireland, Fís Éireann/Screen Ireland (via the Screen Stakeholders Funding Scheme), and InterTradeIreland (via the Collaborative Innovation Fund). Its go-to-market is community-led and event-driven: prospective members apply through the website, members are showcased through case studies, podcasts, and summits, and the organisation convenes cross-border consortia with Queen's University Belfast, Digital Catapult NI, Dundalk Institute of Technology (DkIT), IADT Dún Laoghaire, Irish Manufacturing Research, and Atlantic Technological University. The stated strategic objective under its 'Vision 2028' is to make Ireland a go-to destination for immersive technology solutions.
Eirmersive firmographics
Firmographics- Name
- Eirmersive
- Legal name
- Eirmersive CLG
- Website
- https://eirmersive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eirmersive is a non-profit representative body for Ireland's immersive technology (XR, VR/AR/MR) sector, providing membership services, policy advocacy, and funded programmes like PRISM to support XR companies and manufacturing SMEs across the island of Ireland.
- Ownership category
- akta.pro rank
Eirmersive industry classification
Industry- Product category
- Industry Association Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Eirmersive is headquartered
LocationHeadquarters
- HQ city
- Tullyallen
Offices1 record
Markets served
Eirmersive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Eirmersive operates as a membership organization with paid membership tiers for companies and organizations in the immersive technology sector.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Eirmersive product offering
Product offeringCore offering
Eirmersive is the representative body for Ireland's immersive technology sector, operating as a membership-based association that provides industry advocacy, networking, training programmes, and innovation support. Its core offerings include the PRISM funded innovation programme for manufacturing SMEs, the Immersive Futures workshop series, the Beyond Realities virtual production training programme, a member directory, a speaker directory, and the Case Study Corner podcast. The organization does not sell technology products but coordinates the ecosystem connecting XR/VR/AR/MR, digital twin, and AI companies with manufacturers, academia, and government.
Product overview
Eirmersive is the representative body for Ireland's immersive technology sector, functioning as a membership organization rather than a product company. Its portfolio consists of industry support programmes (PRISM for manufacturing SMEs), training and workshop offerings (Immersive Futures, Beyond Realities), networking services (Member Directory, Speaker Directory), and content platforms (Case Study Corner, podcast, webinars). These offerings work together to support, connect, and advance the Irish immersive technology ecosystem through education, industry collaboration, and resource sharing.
Differentiator
Problem solved
Functional benefit
Brands
- PRISM: PRogramme Innovating Spatial technologies in Manufacturing - a practical, funded innovation support programme for manufacturing SMEs
- Immersive Futures
- Beyond Realities
- Case Study Corner
Products and services
- PRISM (PRogramme Innovating Spatial technologies in Manufacturing)
- Immersive Futures Workshop Series
- Eirmersive Membership
- Case Study Corner Podcast
- Beyond Realities Virtual Production Training Programme
- Member Directory
- Speaker Directory
Quantifiable outcome
- PRISM programme provides funded innovation support with no upfront commitment or risk to manufacturing SMEs
- +1 more outcomes
Companies that use Eirmersive
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Eirmersive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eirmersive partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and key.
- Digital Catapult Northern IrelandcoreDigital Catapult serves as host for PRISM consortium meetings and provides access to its Digital Twin Centre in Belfast for manufacturing innovation initiatives.
- Queen's University BelfastcoreQeen's University Belfast is a key academic partner in the PRISM consortium, contributing research expertise and facilities to support immersive technology adoption in manufacturing.
- Dundalk Institute of Technology (DkIT)coreDkIT's Regional Development Centre is a PRISM consortium partner, supporting manufacturing SMEs in adopting digital technologies with regional development expertise.
- IADT Dún LaoghairekeyThe Institute of Art, Design and Technology hosts Eirmersive's Beyond Realities virtual production training programme at The Immersive Studio, providing facilities and academic collaboration.
- Irish Manufacturing ResearchkeyIrish Manufacturing Research (IMR) provides XR implementation expertise for the PRISM programme, having delivered over 70 XR project scopes and completed 7 multi-company XR projects.
- XR4EuropekeyEirmersive CEO Camille Donegan serves on the XR4Europe Board, and Eirmersive participates in the XR4Europe Impulse Programme for startup mentoring and European ecosystem development.
- Atlantic Technological University (ATU)keyATU is an Eirmersive member advancing immersive learning across the university through initiatives including the Immersive Learning XR Roadshow and XR training programmes.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Eirmersive competitors and assessment
Company assessmentDirect peers
- XR4Europe: European XR/immersive technology industry association. Eirmersive's CEO sits on the XR4Europe Board and collaborates on the Impulse Programme, making it the closest peer at the supranational level with the same representative-body model.
- Immersive UK: UK trade body for the immersive technology sector, analogous to Eirmersive in Ireland. Comparable community-led model, member services, and cross-border convening function for the immersive sector.
- Digital Catapult: UK deep tech accelerator with a Digital Twin Centre in Belfast. Hosts PRISM consortium meetings for Eirmersive and operates in the same immersive-technology and digital-twins ecosystem with overlapping programme design.
- Screen Producers Ireland: Representative body for the Irish screen production industry. Operates an analogous Ireland-based non-profit membership model with close ties to Fís Éireann/Screen Ireland, as Eirmersive does.
Broad incumbents
- EuroXR: European association for XR research and industry. Comparable convening role across the European XR ecosystem, with broader academic and research remit than Eirmersive's industry-led focus.
- The XR Association: US-based industry association representing XR technology companies. Operates a broader geographic scope with overlapping advocacy, policy, and member-services functions.
- AWE (Augmented World Expo): Major global XR event and community platform. Comparable event-driven community engagement model, though commercially oriented rather than a non-profit representative body.
Others
- Creative Skillset: UK creative industries skills body. Comparable non-profit model focused on training, skills, and workforce development for the creative technology sector, including immersive content.
Regional players
- Laval Virtual: French XR event and ecosystem organisation. Comparable in organising flagship XR events and member convening, but primarily serving the French market rather than Ireland.
- Immersive Enterprise Summit / Munich XR Forum: European immersive-tech industry events with convening and member-engagement functions. Comparable in running high-profile European XR events and ecosystem-building activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eirmersive social profiles
Digital presenceEirmersive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eirmersive leadership team
Management profileNumber of profiles
Profiles1 record
Eirmersive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eirmersive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eirmersive
What does Eirmersive do?
Eirmersive is the representative body for Ireland's immersive technology sector, operating as a membership-based association that provides industry advocacy, networking, training programmes, and innovation support. Its core offerings include the PRISM funded innovation programme for manufacturing SMEs, the Immersive Futures workshop series, the Beyond Realities virtual production training programme, a member directory, a speaker directory, and the Case Study Corner podcast. The organization does not sell technology products but coordinates the ecosystem connecting XR/VR/AR/MR, digital twin, and AI companies with manufacturers, academia, and government.
Is Eirmersive a public or private company?
Eirmersive is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eirmersive founded?
Eirmersive was founded in -1. It employs 1 to 10 people.
Where is Eirmersive based?
Eirmersive is headquartered in Tullyallen.
How does Eirmersive make money?
One revenue line is on record: membership Fees.
Who are Eirmersive's main competitors?
Direct peers on record are XR4Europe, Immersive UK, Digital Catapult and Screen Producers Ireland. Broad incumbents are EuroXR, The XR Association and AWE (Augmented World Expo). Creative Skillset is listed as an others. Regional players are Laval Virtual and Immersive Enterprise Summit / Munich XR Forum.
Does Eirmersive have an API?
No public API is recorded for Eirmersive.
What industry is Eirmersive in?
Eirmersive's product category is Industry Association Services. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 5121 and its SIC code is 7819.