Immerse Enterprise
Immerse Enterprise is a Brisbane-based custom development agency that builds VR, AR, 360 video, 3D modeling, and AI-integrated applications for enterprise and government clients across mining, healthcare, automotive, and other verticals in Australia.
- Company typePrivate
- Founded2013
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Immerse Enterprise does
Immerse Enterprise is a Brisbane-based, privately held Australian software development agency founded in 2013 that builds custom Virtual Reality, Augmented Reality, 360 Degree Video, 3D Modeling, and AI-integrated applications for enterprise and government clients. The company operates as a custom development house with a hardware-agnostic approach, supporting platforms including Oculus Rift, Oculus Quest, HTC Vive, Microsoft HoloLens, Meta 2, ARKit, ARCore, Samsung GearVR, and Google Daydream. Its core technical capabilities span end-to-end production—including in-house 360 video recording, stitching, and post-production in monoscopic and stereoscopic formats—alongside 3D modeling, digital twins, and integration of AI/ML for data pattern analysis within client applications. Two internally branded platforms, "Showroom" (virtual showrooms and online product configurators) and the Immerse Driving Simulator, extend the offering beyond pure services into reusable product assets.
The company targets enterprise and government clients across verticalized industries including mining, healthcare, automotive, government, retail, construction, real estate, tourism, sport, and defence. Named clients include Hyundai, BUPA, Endeavour Foundation, Queensland Urban Utilities, Westfield Shopping Centres, Philips, Prince Charles Hospital, Heritage Bank, Queensland Reconstruction Authority, and North Burnett Regional Council. Immerse Enterprise generates revenue through project-based professional services engagements under quote-based, custom pricing rather than standard tiers or subscriptions, with lead capture via website contact forms and direct email. Its GTM is sales-led and direct, supported by a marketing footprint of industry-specific landing pages, city-level SEO pages targeting all major Australian cities, and a portfolio of case studies. The company is wholly founder-owned, has no disclosed external funding, no disclosed leadership team, and operates across all Australian states and territories.
Immerse Enterprise firmographics
Firmographics- Name
- Immerse Enterprise
- Legal name
- Immerse Enterprise
- Website
- https://immerseenterprise.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immerse Enterprise is a Brisbane-based custom development agency that builds VR, AR, 360 video, 3D modeling, and AI-integrated applications for enterprise and government clients across mining, healthcare, automotive, and other verticals in Australia.
- Ownership category
- akta.pro rank
Immerse Enterprise industry classification
Industry- Product category
- Immersive Technology Development Services
- NAICS
- Custom Computer Programming Services (541511), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming Services (7371), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Immerse Enterprise is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Immerse Enterprise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom VR/AR Development Services: Project-based professional services for developing custom Virtual Reality and Augmented Reality applications. Projects are tailored to client specifications across various industries including training, marketing, and simulation applications.
- 360 Video Production Services: Full-service 360 video production including recording, stitching, and post-production for multiple platforms and delivery methods.
- 3D Modeling Services: 3D modeling and rendering services for architecture, utilities, product design, entertainment, and heritage preservation applications.
- AI Solutions Integration: Integration of AI and machine learning capabilities into immersive applications for data analysis and performance optimization.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Immerse Enterprise product offering
Product offeringCore offering
Immerse Enterprise is a custom immersive-technology development agency that designs, builds, and delivers bespoke Virtual Reality (VR) applications, Augmented Reality (AR) applications, 360-degree video productions, 3D models and digital twins, and AI/ML-integrated solutions for enterprise and government clients. Services are delivered as project-based professional engagements across mining, healthcare, automotive, defence, real estate, tourism, construction, marketing, and retail verticals in Australia.
Product overview
Immerse Enterprise is a Brisbane-based software development agency specializing in immersive experiences through Virtual Reality (VR), Augmented Reality (AR), 360 Degree Video, 3D Modeling, and AI Solutions. Their core product portfolio includes AR and VR development services (with hardware support for Microsoft HoloLens, Oculus Rift/Quest, HTC Vive, Samsung GearVR, and others), 360 video production, 3D modeling, and AI/ML integration for data processing. They offer industry-specific solutions spanning mining, healthcare, tourism, real estate, construction, sport, marketing, and defence sectors. Notable sub-products include Showroom (virtual showrooms with product configurators) and the Immerse Driving Simulator platform for automotive showcasing. The company operates on a hardware-agnostic approach, developing for diverse devices and operating environments.
Differentiator
Problem solved
Functional benefit
Brands
- Showroom: Virtual showroom and Online Product Configurators platform for displaying products, saving time on sales processes, reducing order acquisition costs, and gaining customer insights.
Products and services
- Custom Virtual Reality (VR) Application Development Custom design and development of VR applications for enterprise clients, using VR headsets (Oculus Rift/Quest, HTC Vive, HoloLens, Samsung GearVR, mobile VR, etc.) to generate realistic images, sounds, and sensations that replace the user's view of the real world with a virtual experience for training, simulation, and marketing purposes.
- Custom Augmented Reality (AR) Application Development Design and development of AR applications that superimpose computer-generated images on a user's view of the real world through devices such as Microsoft HoloLens, Meta 2, and mobile phones, tailored to specific business needs across healthcare, mining, automotive, retail, and government sectors.
- 360 Degree Video Production Full in-house 360 video production service including recording, stitching, and post-production in both 2D (Monoscopic) and 3D (Stereoscopic) formats, with custom apps developed across every major platform (including YouTube and Facebook) to deliver immersive 360-degree video content for marketing, training, and storytelling.
- 3D Modeling and Digital Twin Services Custom 3D model creation for architectural buildings, utilities, simulations, entertainment, product design, and heritage preservation, either based on real-world objects or completely fictional concepts, with 3D scanning services combined with 3D modeling for interactive applications.
- AI Solutions and Machine Learning Integration Integration of Artificial Intelligence and Machine Learning into immersive applications to process large data sets, find patterns, measure user data, assess application performance, and enable continual iteration to advance training or marketing applications.
- Showroom (Virtual Showrooms and Online Product Configurators) Virtual showroom platform with online product configurators that enables businesses to display products virtually, save time on sales processes, drastically reduce order acquisition costs, and capture insights into customer preferences, marketed as 'the future of product sales - take your whole showroom with you, wherever you go.'
- Immerse Driving Simulator Platform Scalable driving simulation platform for vehicle showcasing featuring ultra-realistic car simulation, virtual showroom displaying vehicle manufacturer brands, and the ability to load multiple vehicle models for test drives with user data measurement capabilities.
Quantifiable outcome
- 71% improvement on completing tasks after VR training
- +3 more outcomes
Companies that use Immerse Enterprise
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles6 records
Immerse Enterprise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature6 records
Immerse Enterprise partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- Showroom VRcoreShowroom VR is referenced as Immerse Enterprise's latest product offering for virtual showrooms and online product configurators, representing their proprietary platform for virtual product display and customer engagement.
- Taxi FilmsminorCollaborated with Taxi Films on Hot DesQ 360 promotional video project. Taxi Films provided initial script and Immerse Enterprise handled shooting and editing of immersive 360 video content.
- Llewellyn MotorsmajorStrategic collaboration with Llewellyn Motors for Hyundai VR automotive experiences including virtual showrooms and 360 test drives for pre-released vehicle models.
- Follow MarketingminorJoint collaboration with Follow Marketing on Westfield Snow Throw VR activation project for Christmas holiday entertainment at shopping centers.
- JSA Creative AgencyminorPartnership with JSA creative agency for Andersens Flooring AR application development and distribution to retail customers.
- Queensland Urban UtilitiesmajorMultiple collaborative projects including Luggage Point Innovation Center virtual tour, Kholo Pumpstation heritage recreation, Laidley Creek AR restoration, and sewerage treatment virtual training. QUU provides access to facilities and historical resources for VR/AR development.
- Advance Queensland (Hot DesQ Program)minorWorked on Hot DesQ 360 video project showcasing the Queensland government program supporting local entrepreneurs and startup ecosystem.
- Heritage BankminorHeritage Bank partnered with Endeavour Foundation to sponsor development of VR training application for people with disabilities, providing access to Toowoomba bank branch for ATM modeling.
- Philips and Prince Charles HospitalmajorJoint collaboration between Philips and Prince Charles Hospital to design state-of-the-art ICU with Immerse Enterprise developing AR application for stakeholder showcase and awareness raising.
- NxG3n Robotics and Queensland Motor Trades AssociationminorPartnership with NxG3n Robotics (flying car developer) and QLD Motor Trades Association to create VR showroom for investment showcase and demonstration purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Immerse Enterprise competitors and assessment
Company assessmentRegional players
- Solve XR: Australian XR agency delivering enterprise VR/AR solutions across multiple industries. Small regional competitor with overlapping service offerings and customer profile to Immerse Enterprise in the Australian market.
- Zero Latency: Melbourne-based VR company operating free-roam multiplayer VR experiences globally. Differentiated by consumer/entertainment focus but uses overlapping immersive technology stack and Australian headquarters.
Broad incumbents
- Accenture (Extended Reality practice): Global consulting giant with a dedicated XR/immersive practice serving large enterprises. Represents the scaled incumbent threat competing for the same enterprise VR/AR engagements.
- Deloitte Digital (Digital Reality practice): Big Four consulting arm with established immersive reality offering for enterprise training and customer experience. Competes for the same large enterprise and government mandates in Australia.
Direct peers
- Wevr: US-based VR content and technology company producing immersive experiences for brands and entertainment. Comparable creative-services approach with stronger consumer content leanings.
- Subvrsive: US-based immersive agency producing VR, AR, and 360 video content for enterprise marketing and brand activations. Closely aligned services model and target customer profile to Immerse Enterprise.
- Phoria Group: Melbourne-headquartered immersive technology company producing VR, AR, and 3D content for enterprise and government clients. Comparable scale, geography, and service portfolio to Immerse Enterprise.
- Start VR: Australian VR/AR agency based in Sydney offering custom immersive experiences for enterprise training, marketing, and simulation. Direct competitor to Immerse Enterprise across overlapping verticals and customer base.
- Groove Jones: US-based creative technology studio specializing in custom AR/VR/XR experiences for Fortune 500 brands. Comparable services-led model targeting enterprise marketing and training use cases.
- Make Real: UK-based immersive technology studio building VR and AR training, simulation, and marketing experiences for enterprise clients. Similar services-led B2B model with comparable vertical mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Immerse Enterprise social profiles
Digital presenceImmerse Enterprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immerse Enterprise leadership team
Management profileNumber of profiles
Immerse Enterprise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immerse Enterprise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immerse Enterprise
What does Immerse Enterprise do?
Immerse Enterprise is a custom immersive-technology development agency that designs, builds, and delivers bespoke Virtual Reality (VR) applications, Augmented Reality (AR) applications, 360-degree video productions, 3D models and digital twins, and AI/ML-integrated solutions for enterprise and government clients. Services are delivered as project-based professional engagements across mining, healthcare, automotive, defence, real estate, tourism, construction, marketing, and retail verticals in Australia.
Is Immerse Enterprise a public or private company?
Immerse Enterprise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immerse Enterprise founded?
Immerse Enterprise was founded in 2013. It employs 11 to 50 people.
Where is Immerse Enterprise based?
Immerse Enterprise is headquartered in Brisbane, Australia, in the Oceania region.
How does Immerse Enterprise make money?
Four revenue lines are on record. Custom VR/AR Development Services are the primary driver. The others are 360 Video Production Services, 3D Modeling Services and AI Solutions Integration.
Who are Immerse Enterprise's main competitors?
Regional players on record are Solve XR and Zero Latency. Broad incumbents are Accenture (Extended Reality practice) and Deloitte Digital (Digital Reality practice). Direct peers are Wevr, Subvrsive, Phoria Group, Start VR, Groove Jones and Make Real.
Does Immerse Enterprise have an API?
No public API is recorded for Immerse Enterprise.
What industry is Immerse Enterprise in?
Immerse Enterprise's product category is Immersive Technology Development Services. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541511 and its SIC code is 7371.