EL AZTECA
El Azteca is a family-owned Mexican restaurant chain operating three casual dining locations in the Atlanta metro (Buckhead, Sandy Springs, Perimeter), offering dine-in, takeout, catering, and online ordering via the Popmenu platform to local consumers.
- Company typePrivate
- Founded-
- HeadquartersLEXINGTON, North Carolina, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What EL AZTECA does
El Azteca is a privately held, family-owned Mexican restaurant chain operated by The Macias Group. The company runs three full-service casual dining locations in the Atlanta metropolitan area: Buckhead (1784 Peachtree Rd NW), Sandy Springs (5925 Roswell Rd), and Perimeter (6115 Peachtree Dunwoody Rd). Each location offers dine-in service with indoor seating, full bars, and notably large outdoor patios, with the Perimeter location featuring a second-level patio overlooking the King & Queen building. Hours extend to 11pm on Friday and Saturday, supporting late-night dining demand in the Atlanta market.
The menu features traditional Mexican cuisine — fajitas, burritos, quesadillas, tacos, combination plates, Certified Angus Beef steaks, and specialty cocktails including margaritas — alongside catering offerings. The core technology stack is a Popmenu-powered website that enables online ordering for takeout across all three locations, supplemented by direct phone ordering. There is no proprietary software, mobile app, or AI component; the technology footprint is limited to standard restaurant website/ordering infrastructure and a VIP membership program for customer retention.
The revenue model is straightforward transaction-based food and beverage sales across dine-in, takeout, and catering, with no franchise, licensing, or subscription revenue streams. The customer base consists of local Atlanta-metro consumers and families — no enterprise or institutional customers are identified. The business is privately held with no external institutional investment, venture capital, or public ownership disclosed. Marketing is conducted primarily through digital channels (Popmenu ordering, customer reviews with a $500 giveaway incentive), events, and the VIP loyalty program.
EL AZTECA firmographics
Firmographics- Name
- EL AZTECA
- Legal name
- El Azteca
- Website
- https://elaztecaatlanta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Azteca is a family-owned Mexican restaurant chain operating three casual dining locations in the Atlanta metro (Buckhead, Sandy Springs, Perimeter), offering dine-in, takeout, catering, and online ordering via the Popmenu platform to local consumers.
- Ownership category
- akta.pro rank
EL AZTECA industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where EL AZTECA is headquartered
LocationHeadquarters
- HQ city
- LEXINGTON, North Carolina
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EL AZTECA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Food and Beverage Sales: Core revenue from serving Mexican food and drinks to dine-in customers at three Atlanta-area locations. Menu includes appetizers, tacos, burritos, fajitas, quesadillas, combination plates, and specialty cocktails including margaritas.
- Catering Services: Catering menu offered including appetizers like Mexican Guacamole and Chips and Salsa for events and private gatherings.
- Takeout and Online Ordering: Revenue from takeout orders placed online through the Popmenu ordering system or by phone. Customers can call each location directly to place pickup orders.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EL AZTECA product offering
Product offeringCore offering
El Azteca is a Mexican restaurant chain operating three dine-in locations in the Atlanta metro area (Buckhead, Sandy Springs, and Perimeter), serving authentic Mexican cuisine including fajitas, burritos, quesadillas, tacos, combination plates, and specialty cocktails. The business offers dine-in service with full bars and large patios, takeout via online and phone ordering powered by the Popmenu platform, and event catering for private gatherings.
Product overview
El Azteca is a Mexican restaurant chain operated by The Macias Group with three locations in the Atlanta metropolitan area (Buckhead, Sandy Springs, and Perimeter). The restaurant offers dine-in, catering, and online ordering services. The menu features authentic Mexican cuisine including fajitas, burritos, quesadillas, tacos, and specialty dishes. All three locations feature large patios and full bars. The Perimeter location includes a second-level patio with views of the King & Queen building. Online ordering is powered by the Popmenu platform.
Differentiator
Problem solved
Functional benefit
Products and services
- El Azteca Restaurant (Buckhead) Mexican restaurant offering dine-in service, full bar, and large patio seating at 1784 Peachtree Rd NW, Atlanta, GA 30309. Open Monday-Thursday 11am-10pm, Friday 11am-11pm, Saturday 11:30am-11pm, Sunday 11:30am-10pm.
- El Azteca Restaurant (Sandy Springs) Mexican restaurant located at 5925 Roswell Rd, Sandy Springs, GA 30328, featuring two large patios, a huge bar, and late-night service for dine-in guests in the Roswell Road corridor.
- El Azteca Restaurant (Perimeter) Mexican restaurant located at 6115 Peachtree Dunwoody Rd., Sandy Springs, GA 30328, featuring views of the King & Queen building and a second-level patio, with a full bar for dine-in guests.
- Catering Services Catering menu featuring appetizers and snacks including Mexican Guacamole (made fresh with avocados, onions, cilantro, tomato, jalapeños, salt, and lime) and Chips and Salsa (fresh tomato salsa with tortilla chips), available for private events and gatherings.
- Online Ordering Online ordering platform powered by Popmenu allowing customers to place takeout pickup orders from all three El Azteca restaurant locations via the company website.
- VIP Membership Program Free loyalty membership program offering exclusive updates on events, secret menus, special offers, discounts, and rewards to enrolled customers.
Companies that use EL AZTECA
Customer profileSegments1 record
Ideal customer profiles2 records
EL AZTECA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EL AZTECA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
EL AZTECA competitors and assessment
Company assessmentDirect peers
- Taco Mac: Atlanta-based full-service casual concept anchored by bar programming, large TVs, and dine-in experience. Comparable Atlanta geography and bar-led experiential positioning.
- Taqueria del Sol: Atlanta-born authentic Mexican casual-dining chain with multiple locations and a counter-plus-table hybrid model. Directly comparable on geography (Atlanta metro), cuisine (Mexican), and casual-dining positioning.
- Willy's Mexicana Grill: Atlanta-founded fast-casual burrito/bowl chain with numerous metro locations. Comparable on Atlanta-centric footprint, Mexican menu, and dine-in/takeout revenue mix.
Broad incumbents
- On the Border Mexican Grill & Cantina: National Tex-Mex casual-dining chain with full bar and patio-led stores. Comparable full-service Mexican format with bar program at scale.
- Pappasito's Cantina: Established Tex-Mex full-service casual-dining chain with full bar and patio seating. Comparable format (full bar, patio-led experiential dining) but at national scale.
- Moe's Southwest Grill: Large fast-casual Mexican franchise system with Atlanta-area locations. Competes in the same Atlanta Mexican segment for both dine-in and off-premise occasions.
- Uncle Julio's: Multi-unit Mexican casual-dining chain with scratch-made menu, full bar, and patio-forward properties. Closest national format analog to El Azteca's patio-and-bar full-service model.
- Chipotle Mexican Grill: Dominant fast-casual Mexican chain with deep Atlanta penetration and strong digital ordering infrastructure. Indirect competitor for off-premise Mexican occasions.
- Rosa Mexicano: Upscale Mexican full-service chain with strong bar/patio experience and destination dining feel. Comparable experiential Mexican dining, just at the higher end of price and unit count.
Regional players
- Mellow Mushroom: Atlanta-founded casual-dining chain with full bars and patio-centric stores. Comparable Atlanta-rooted full-service casual format, although not Mexican cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
EL AZTECA social profiles
Digital presenceEL AZTECA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EL AZTECA leadership team
Management profileNumber of profiles
EL AZTECA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EL AZTECA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EL AZTECA
What does EL AZTECA do?
El Azteca is a Mexican restaurant chain operating three dine-in locations in the Atlanta metro area (Buckhead, Sandy Springs, and Perimeter), serving authentic Mexican cuisine including fajitas, burritos, quesadillas, tacos, combination plates, and specialty cocktails. The business offers dine-in service with full bars and large patios, takeout via online and phone ordering powered by the Popmenu platform, and event catering for private gatherings.
Is EL AZTECA a public or private company?
EL AZTECA is a private company. It is classified as family owned and is currently operating.
When was EL AZTECA founded?
EL AZTECA was founded in -1. It employs 11 to 50 people.
Where is EL AZTECA based?
EL AZTECA is headquartered in LEXINGTON, North Carolina, United States, in the North America region.
How does EL AZTECA make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are catering Services and takeout and Online Ordering.
Who are EL AZTECA's main competitors?
Direct peers on record are Taco Mac, Taqueria del Sol and Willy's Mexicana Grill. Broad incumbents are On the Border Mexican Grill & Cantina, Pappasito's Cantina, Moe's Southwest Grill, Uncle Julio's, Chipotle Mexican Grill and Rosa Mexicano. Mellow Mushroom is listed as a regional player.
Does EL AZTECA have an API?
No public API is recorded for EL AZTECA.
What industry is EL AZTECA in?
EL AZTECA's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.