Electronic Supply

Name

Electronic Supply

Legal name

Electronic Supply S.A.S

Website

https://electronicsupply.com.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Electronic Supply is a Colombian import intermediary that sources general merchandise from Asian factories and supplies Colombian retailers through direct purchase and brokerage services, operating from a single Cali office.

Ownership category

akta.pro rank

Product category

Import Services

NAICS

Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

Keywords

• Import services
• Product sourcing
• Brokerage services
• Wholesale distribution
• Import logistics

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Purchase Service: The company acquires products directly on behalf of clients, handling all importation processes including quality inspections, international freight, nationalization, warehousing, and domestic dispatch. Revenue is generated through markup on the product price and service fees.
2. Brokerage Services: Intermediation charge in the purchasing process where the client manages their own import logistics. This model appeals to buyers with complete infrastructure requiring large volume purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Electronic Supply is a Colombian import and commercialization intermediary that sources general merchandise (electronics, appliances, cleaning products, home goods, entertainment, clothing, beauty products) from Asian factories on behalf of retailers, industrial buyers, and government entities. The company offers two services: a Direct Purchase model where it manages the entire import pipeline from origin quality inspection to domestic delivery, and a Brokerage model that intermediates between buyers and Asian suppliers while the buyer manages its own logistics.

Product overview

Electronic Supply is an import and commercialization company with over 15 years of experience offering two core services: Compra Directa (Direct Purchase) and Brokerage. The Compra Directa service handles the full import process including quality inspections, international freight, nationalization, warehousing, and domestic dispatch. The Brokerage service provides intermediation for clients who prefer to manage their own purchasing processes. The company supplies a broad range of articles including electronics, appliances, cleaning products, home goods, entertainment, clothing, beauty products, and general merchandise from international and domestic sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Compra Directa (Direct Purchase) Full-service import offering in which Electronic Supply acquires products on behalf of the client directly from Asian factories and manages the entire importation pipeline: origin quality inspections, international freight coordination, customs nationalization, warehousing, and domestic dispatch to the buyer's location in Colombia. Targeted at retailers, industrial buyers, and government entities without their own import infrastructure.
• Brokerage Intermediation service in the purchase process where Electronic Supply charges a brokerage fee to connect clients with Asian factories, while the client independently manages its own purchasing, freight, customs, and delivery logistics. Designed for buyers with complete in-house import infrastructure requiring large-volume purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Asian Factories (Various)coreStrategic or Co-development PartnerElectronic Supply maintains contacts with factories across Asia in various industries, enabling them to source any type of product for their clients. These factory relationships form the foundation of their direct purchasing model and competitive pricing advantage.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• JB Hi-Fi: Public specialty retailer of consumer electronics, appliances, and home goods with strong sourcing relationships in Asia. Comparable because it occupies the consumer-electronics and appliances distribution category with an import-led value proposition, though at materially larger scale.
• Mercado Libre: Dominant Latin American e-commerce marketplace that hosts large volumes of imported consumer electronics, appliances, and general merchandise sold in Colombia. Comparable because it is the principal digital channel for cross-border general-merchandise distribution to Colombian buyers.
• Falabella: Latin American department-store chain with a strong Colombian presence, importing consumer electronics, appliances, apparel, and home goods. Comparable because it sources general merchandise from Asia and distributes it to Colombian consumers through an integrated retail platform.
• Grupo Éxito: Largest retail conglomerate in Colombia, importing and distributing consumer goods including electronics, apparel, and home products across multiple banners. Comparable because it operates an import-and-distribute model for a broad consumer-goods basket in the same Colombian market.

Regional players

• Coppel: Mexican retail and consumer-finance chain that imports electronics, appliances, and household goods at scale. Comparable because it runs a similar cross-border import-and-distribute model for general consumer merchandise, albeit anchored in Mexico rather than Colombia.
• Haceb: Colombian appliance manufacturer and importer supplying retailers across the country. Comparable because it combines local operations with cross-border sourcing of consumer products targeting the same Colombian wholesale and retail customer base.
• Alkosto: Colombian mass-market retail chain specializing in consumer electronics, appliances, and household goods, much of it imported. Comparable because it sources and distributes a similar general-merchandise-and-electronics mix to Colombian end-buyers, though via retail rather than wholesale.
• Ktronix: Colombian consumer-electronics and appliance retailer, part of the Cencosud group, focused on imported brands. Comparable because it competes for the same Colombian electronics and appliance demand through an import-led assortment.

Others

• Alibaba.com: Global B2B sourcing platform connecting Latin American buyers directly with Asian factories. Comparable as a competitive channel for the same Asian-direct-sourcing use case that Electronic Supply serves, even though Alibaba is a marketplace rather than a transactional importer.
• Flexport: Digital freight forwarder and customs broker facilitating cross-border trade between Asia and the Americas. Comparable as a technology-enabled intermediary in the same import-logistics value chain that Electronic Supply operates in, even though it does not take title to goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electronic-supply1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Supply