KTRONIX SOACHA
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
KTRONIX SOACHA firmographics
Firmographics- Name
- KTRONIX SOACHA
- Legal name
- Colombiana de Comercio S.A.
- Website
- https://ktronix.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where KTRONIX SOACHA is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
KTRONIX SOACHA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Electronics and Appliances: Primary revenue stream from selling consumer electronics, computers, smartphones, TVs, audio equipment, home appliances, gaming products, cameras, smart home devices, accessories, and related technology products through both online and physical retail channels.
- Digital Licenses and Pins: Sales of digital codes including Netflix subscriptions, video game memberships (XBOX Game Pass, FreeFire, Roblox), software licenses (Office, Antivirus - McAfee, Kaspersky, Norton), educational course pins (MOK, iEdukar), sports streaming (Win Sports), and app store credits (Google Play).
- Installation Services: Professional installation services for home appliances (TVs, washing machines, stoves, air conditioners, water heaters), gym equipment, and furniture, generating service revenue.
- Insurance and Extended Warranties: Sale of insurance products including free cell phone insurance, personal accident insurance, motorcycle rider insurance, and extended warranty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Content Pins - Netflix |
| Unit Pricing | Pay-as-you-go | Video Streaming - Directv Go |
| Unit Pricing | Pay-as-you-go | Gaming Memberships |
| Subscription | Monthly | Software Licenses |
| Other | Pay-as-you-go | Consumer Electronics and Appliances |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
KTRONIX SOACHA product offering
Product offeringCore offering
Ktronix is a Colombian multi-category electronics and appliances retailer that sells consumer technology products (smartphones, laptops, TVs, audio, home appliances, gaming consoles, cameras, smart home devices, wearables, and motorcycles) through its e-commerce platform and physical retail stores. The company also distributes digital content pins (Netflix, Directv Go, XBOX Game Pass, software licenses) and offers value-added services such as professional installation and insurance/extended warranties.
Product overview
Ktronix is a Colombian electronics retail chain operating both physical stores and an online e-commerce platform. The company offers a comprehensive electronics and appliances portfolio organized as a multi-category retail platform with major product lines including mobile phones and smartphones (iPhone, Samsung, Xiaomi, Motorola, and other brands), computers and laptops (HP, Lenovo, Acer, Apple MacBook, gaming laptops), televisions (Samsung, LG, TCL with various display technologies including OLED and QLED), audio equipment (speakers, headphones, sound bars from Bose, Sony, JBL), home appliances (refrigerators, washing machines, kitchen appliances), gaming consoles and accessories (PlayStation, Nintendo, XBOX), smart home devices (routers, security cameras, smart speakers), wearables (smartwatches, fitness trackers), cameras and drones, and automotive products (motorcycles). The platform also offers digital services including gift cards, software licenses, and installation services. The business model combines brick-and-mortar retail with a digital commerce channel, serving Colombian consumers across multiple product categories.
Differentiator
Problem solved
Functional benefit
Companies that use KTRONIX SOACHA
Customer profileSegments2 records
Ideal customer profiles2 records
KTRONIX SOACHA technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KTRONIX SOACHA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered parent, core and supporting.
- Colombiana de Comercio S.A.parentParent company of Ktronix brand. Colombiana de Comercio S.A. (NIT: 890.900.943-1) is the parent conglomerate operating multiple retail brands including Ktronix and Alkosto in Colombia.
- Payment Processors and Financial InstitutionscoreMulti-payment platform partnerships including credit cards (Mastercard, Visa, Diners, American Express), debit cards, PSE online payments, Nequi and Daviplata digital wallets, Addi installment financing, and major Colombian banks (Bancolombia, Davivienda, Banco de Bogotá) for payment processing.
- Technology Brand SupplierscoreStrong portfolio of technology brand partnerships including Apple, Samsung, LG, HP, Lenovo, ASUS, Xiaomi, Motorola, Sony, Bose, LG, and regional brands like Kalley, Challenger, Haceb, Mabe, Whirlpool for product sourcing and distribution.
- Streaming and Content Service ProviderscorePartnerships for digital content distribution including Netflix, Directv Go, and Win Sports for streaming service pins and subscriptions.
- Software PublisherssupportingDigital license distribution partnerships with Microsoft (Office), Kaspersky, Norton, McAfee (antivirus software), MOK and iEdukar (educational content), and Google Play for digital codes and subscriptions.
- Gaming Platform OperatorssupportingVideo game digital content partnerships including XBOX (Game Pass), FreeFire (Garena), and Roblox for gaming credits and memberships.
- Installation Service ProviderssupportingProfessional installation services for home appliances including TVs, washing machines, air conditioners, water heaters, stoves, and gym equipment. Services available for home installation of purchased products.
- Insurance ProviderssupportingPartnership for insurance products including free cell phone insurance included with purchases, personal accident insurance, and motorcycle rider insurance.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
KTRONIX SOACHA competitors and assessment
Company assessmentDirect peers
- Alkosto: Direct sister brand under the same Colombiana de Comercio S.A. parent company, operating an identical consumer electronics and appliance omnichannel retail model across Colombia. Highly comparable in product mix, customer base, and operational footprint.
- MercadoLibre Colombia: Dominant Latin American e-commerce marketplace operating in Colombia with broad consumer electronics assortment. Competes directly with Ktronix's online channel on pricing, selection, and fulfillment.
- Grupo Éxito: Colombia's largest retail group operating hypermarkets, supermarkets (Éxito, Carulla), and electronics (via partners). Overlaps with Ktronix in consumer electronics and home appliance categories.
- Falabella Colombia: Major Colombian department store with substantial consumer electronics and appliance retail operations including online and physical channels. Directly competes with Ktronix across smartphones, TVs, and home appliances.
- Linio: Online-first consumer electronics and general merchandise retailer in Colombia (now part of Falabella). Competes with Ktronix primarily in the e-commerce channel across similar product categories.
Others
- Homecenter (Sodimac): Colombian home improvement retailer carrying some appliances and electronics. Tangentially competes in major appliances and installation services but focuses on home improvement rather than consumer electronics.
- Dafiti: Leading Colombian fashion e-commerce platform. Adjacent in e-commerce infrastructure and consumer reach but operates in a different vertical (apparel/footwear rather than electronics).
Broad incumbents
- Best Buy: Global specialty consumer electronics retailer with similar product mix and service offerings (installation, warranties, financing). Comparable business model though not directly operating in Colombia.
- Amazon: Global e-commerce incumbent that has expanded into Colombia. Competes with Ktronix on consumer electronics assortment, pricing, and Prime fulfillment, though without Ktronix's physical retail and installation service layer.
Regional players
- Jumbo Colombia: Colombian hypermarket chain carrying consumer electronics and major appliances. Comparable physical retail presence in Colombia but with broader grocery/general merchandise focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KTRONIX SOACHA social profiles
Digital presenceKTRONIX SOACHA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KTRONIX SOACHA leadership team
Management profileNumber of profiles
KTRONIX SOACHA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KTRONIX SOACHA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KTRONIX SOACHA
What does KTRONIX SOACHA do?
Ktronix is a Colombian multi-category electronics and appliances retailer that sells consumer technology products (smartphones, laptops, TVs, audio, home appliances, gaming consoles, cameras, smart home devices, wearables, and motorcycles) through its e-commerce platform and physical retail stores. The company also distributes digital content pins (Netflix, Directv Go, XBOX Game Pass, software licenses) and offers value-added services such as professional installation and insurance/extended warranties.
Is KTRONIX SOACHA a public or private company?
KTRONIX SOACHA is a private company. It is classified as corporate owned and is currently operating.
When was KTRONIX SOACHA founded?
KTRONIX SOACHA was founded in -1. It employs 11 to 50 people.
Where is KTRONIX SOACHA based?
KTRONIX SOACHA is headquartered in Bogotá, Colombia, in the Latin America region.
How does KTRONIX SOACHA make money?
Four revenue lines are on record. Product Sales - Electronics and Appliances are the primary driver. The others are digital Licenses and Pins, installation Services and insurance and Extended Warranties.
Who are KTRONIX SOACHA's main competitors?
Direct peers on record are Alkosto, MercadoLibre Colombia, Grupo Éxito, Falabella Colombia and Linio. Others are Homecenter (Sodimac) and Dafiti. Broad incumbents are Best Buy and Amazon. Jumbo Colombia is listed as a regional player.
Does KTRONIX SOACHA have an API?
No public API is recorded for KTRONIX SOACHA.