ELECTROPOINT DISTRIBUTION SA

What ELECTROPOINT DISTRIBUTION SA does

Electropoint Distribution SA is a privately held Swiss B2B distributor (Société Anonyme) of industrial electrical components and automation solutions, founded in 2003 and headquartered in Epalinges, Vaud. The company curates and supplies a catalog of 25,719 SKUs spanning motor control, machine safety, automation (PLCs, HMIs, IPCs, remote I/O, collaborative robots), industrial process, detection/sensors, energy management, pneumatics, photovoltaic, enclosures, and wires & cables. It distributes products from more than 40 authorized brands including Schneider Electric, Siemens, Allen-Bradley/Rockwell, Omron, Weidmüller, Wago, Phoenix Contact, Eaton, ABB, Murrelektronik, Sick, Leuze, and Pilz.

The company serves three primary customer segments: panel builders (tableautiers), machine manufacturers, and industrial maintenance services, with secondary reach into electricians and HVAC professionals. It operates exclusively in the Swiss domestic market (the company explicitly states it does not export) through four physical offices — Epalinges (Vaud, HQ), Plan-les-Ouates (Geneva), Bulle (Fribourg), and Bienne (Berne) — covering the French-speaking industrial arc. The go-to-market combines external field-sales representatives, internal inside-sales staff (phone/email quoting and order support), and a self-serve Odoo-based e-commerce platform (electropoint.ch) available in French and German.

The business model is a standard B2B hardware-distribution model with unit pricing in Swiss Francs, published list prices, and a transactional catalog spanning small components (~0.57 CHF) to complex automation modules (~7,443 CHF for Siemens SIMATIC S7-300 CPUs). No revenue is publicly disclosed, no institutional funding rounds or M&A activity are documented, and ownership is privately held with no parent company identified.

Name

ELECTROPOINT DISTRIBUTION SA

Legal name

Electropoint Distribution SA

Website

https://electropoint.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Electropoint Distribution SA is a privately held Swiss B2B distributor of industrial electrical components and automation solutions, serving panel builders, machine manufacturers, and maintenance services across French-speaking Switzerland via a 25,719-SKU catalog from 40+ major automation brands.

Ownership category

akta.pro rank

Product category

Industrial Electrical Components Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro industry

PRIMARYCRAOAFAG

Lighting & Electrical Supplies for Home Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Industrial electrical components
• Automation solutions distribution
• Panel builder supplies
• Motor control components
• Industrial sensors

Headquarters

HQ city

Epalinges

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution and Sales: Electropoint generates revenue through the sale and distribution of industrial electrical components and automation solutions to panel builders, machine manufacturers, and industrial maintenance services. The company operates an e-commerce platform (electropoint.ch) enabling customers to browse and purchase from a catalog of 25,719 products. They do not export products, focusing exclusively on the Swiss domestic market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Electropoint Distribution SA is a Swiss B2B distributor specializing in the sale and technical consulting of industrial electrical components and automation solutions. The company curates a catalog of over 25,719 products from more than 40 major industrial brands including Schneider Electric, Siemens, Allen-Bradley, Omron, Weidmüller, Wago, Phoenix Contact, Eaton, ABB, Rittal, and Pilz, serving panel builders, machine manufacturers, and industrial maintenance services exclusively in the Swiss domestic market.

Differentiator

Problem solved

Functional benefit

Products and services

• Control Components (Composants de commande)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorElectropoint distributes Schneider Electric products including TeSys contactors, Acti9 protection devices, Altivar variable frequency drives, Modicon PLCs, Harmony operator interfaces, and many other product lines. Schneider Electric products represent one of the largest product categories in their catalog with over 5,254 products.
• SiemenscoreChannel Partner/ Reseller/ DistributorElectropoint distributes Siemens products including SIMATIC PLCs (S7-1200, S7-1500), contactors (3RT series), motor protection circuit breakers (3RV), Sirius ACT operator interfaces, and other automation components. Siemens products represent a significant portion of their catalog with over 1,193 products.
• Allen-Bradley (Rockwell Automation)coreChannel Partner/ Reseller/ DistributorElectropoint distributes Allen-Bradley products including Micro800 and CompactLogix PLCs, PowerFlex variable frequency drives, contactors (100-C, 100-E series), safety products, and sensors. Allen-Bradley products represent 1,880 products in their catalog.
• OmroncoreChannel Partner/ Reseller/ DistributorElectropoint distributes Omron products including CP1L, CP1E, CP2E, and CJ2M PLCs, servo drives, sensors (E2E, E3Z series), safety relays (G9SB, G9SE), and electronic relays. Omron products represent 1,933 products in their catalog.
• WeidmüllercoreChannel Partner/ Reseller/ DistributorElectropoint distributes Weidmüller products including terminal blocks (Series A, P, Z), connectors, interface modules, and marking systems. Weidmüller products represent 2,178 products in their catalog.
• WagocoreChannel Partner/ Reseller/ DistributorElectropoint distributes Wago products including TOPJOB S terminal blocks (2000, 2001, 2002, 2004, 2006, 2010, 2016 series), WINSTA connectors, and I/O modules. Wago products represent 659 products in their catalog.
• Phoenix ContactcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Phoenix Contact products including terminal blocks, industrial connectors, relay modules, I/O systems, and wireless communication modules. Phoenix Contact products represent 799 products in their catalog.
• MurrelektronikcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Murrelektronik products including electronic circuit breakers (Mico series), power supplies (Emparro), and connectivity solutions. Murrelektronik products represent 817 products in their catalog.
• EatoncoreChannel Partner/ Reseller/ DistributorElectropoint distributes Eaton products including circuit breakers, motor protection devices, Moeller series switches, and lighting solutions. Eaton products represent 733 products in their catalog.
• ABBcoreChannel Partner/ Reseller/ DistributorElectropoint distributes ABB products including AF contactors, OT switch disconnectors, and circuit breakers. ABB products represent 66 products in their catalog.
• Telemecanique SensorscoreChannel Partner/ Reseller/ DistributorElectropoint distributes Telemecanique Sensors products including OsiSense photoelectric sensors, proximity sensors, and pressure sensors. Telemecanique products represent 712 products in their catalog.
• SickcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Sick products including industrial sensors, safety light curtains, and encoders. Sick products represent 246 products in their catalog.
• LeuzecoreChannel Partner/ Reseller/ DistributorElectropoint distributes Leuze products including industrial sensors and detection systems. Leuze products represent 230 products in their catalog.
• BalluffcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Balluff products including industrial sensors and RFID systems. Balluff products represent 91 products in their catalog.
• ComatRelecocoreChannel Partner/ Reseller/ DistributorElectropoint distributes ComatReleco products including relays and time relays. ComatReleco products represent 207 products in their catalog.
• TeltonikacoreChannel Partner/ Reseller/ DistributorElectropoint distributes Teltonika products including industrial routers, gateways, and network equipment. Teltonika products represent 146 products in their catalog.
• Jean MüllercoreChannel Partner/ Reseller/ DistributorElectropoint distributes Jean Müller products including high voltage fuses and power distribution equipment. Jean Müller products represent 549 products in their catalog.
• RittalcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Rittal products including enclosures, climate control systems, and power distribution components. Rittal products represent 116 products in their catalog.
• PilzcoreChannel Partner/ Reseller/ DistributorElectropoint distributes Pilz products including safety sensors and safety relays. Pilz products represent 4 products in their catalog.
• Carlo GavazzicoreChannel Partner/ Reseller/ DistributorElectropoint distributes Carlo Gavazzi products including monitoring relays and energy meters. Carlo Gavazzi products represent 81 products in their catalog.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Arnold Technik: Swiss regional specialist in electrical connection technology and industrial automation components. Comparable to Electropoint as a smaller, specialist Swiss distributor focused on industrial electrification, but with a narrower geographic and product footprint.

Direct peers

• Conrad Electronic: European multi-channel distributor of electronic components, automation, and electrical supplies. Competes with Electropoint on long-tail catalog breadth and online B2B procurement for Swiss industrial and electrical customers.
• Rexel Suisse: Swiss arm of Rexel, the global leader in B2B distribution of electrical, lighting, and automation products. Directly competes with Electropoint across the same panel-builder, OEM, and industrial-maintenance customer base in Switzerland, with a comparable multi-brand portfolio.
• Sonepar Suisse: Swiss subsidiary of Sonepar, the world's largest independent electrical distributor. Overlaps directly with Electropoint in serving Swiss panel builders, machine builders, and industrial customers with multi-brand electrical and automation portfolios.
• Distrelec (Farnell / element14): European catalog and online distributor of industrial electronics, automation, and maintenance products serving Switzerland. Competes with Electropoint on breadth of catalog and online procurement convenience for industrial customers.

Broad incumbents

• Siemens Switzerland: Swiss operation of Siemens, a major brand partner of Electropoint (1,193 SKUs). As a broad incumbent manufacturer with its own direct sales and digital commerce, Siemens represents both a key supplier dependency and a long-term disintermediation risk for Electropoint.
• Burkhalter Group: Leading Swiss electrical engineering services group with deep relationships with industrial customers across Switzerland. Adjacent rather than direct — competes for the wallet share of the same end-customers through installation services rather than distribution.
• Schneider Electric Switzerland: Swiss operation of Schneider Electric, Electropoint's largest single brand partner (5,254 SKUs). A principal supplier and broad incumbent whose own direct digital channels could compete with Electropoint for the same Swiss end-customers.

Others

• Phoenix Contact Schweiz: Swiss subsidiary of Phoenix Contact, a brand partner of Electropoint (799 SKUs). Like Wago, demonstrates how manufacturers increasingly operate their own direct channels in Switzerland, putting pressure on third-party distributors.
• Wago Schweiz: Swiss sales arm of Wago, one of Electropoint's key brand partners (659 SKUs). Represents the vertical-integration threat: manufacturers selling direct, bypassing independent distributors like Electropoint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electropoint-distribution-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELECTROPOINT DISTRIBUTION SA